Chris Brandt, CMO, Taco Bell
on Video and the Second Screen
Chris Brandt, CMO, Taco Bell
on Video and the Second Screen
Brandt looks at the convergence of traditional video, digital video, social media and the second screen as marketing vehicles to reach the consumer where and when they are consuming media. He says traditional TV advertising is great for immediate response; however, social and the second screen opportunities build the brand over time.