Content: The New Communication Vehicle
Content: The New Communication Vehicle Senior executives outline the strategic reasons their organizations have turned to content creation to re-tool the communications function and leverage it on multiple platforms targeting a variety of audiences. The panel, Communications as a Content Factory, was the closing topic for FORUM 2013 and featured Gary Arlen, President, Arlen Communications LLC as the moderator with panelists Brian Dietz, Vice President, Communications & Digital Strategy, NCTA; Chris LaPlaca, Senior Vice President, Corporate Communications, ESPN, Inc.; and Anthony Surratt, Group Vice President, Corporate Communications, Time Warner Cable.