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FAQs About Social Media
Social media is changing how and where people communicate. Where should a cable communicator start? How can Twitter, Facebook, blogs and other social media outlets advance cable online? ACC has produced this video series of Frequently Asked Questions About Social Media to help keep savvy cable communicators ahead of the curve in this latest communications trend.
 
FAQs About Social Media – Using Social Media for Promotion
Paul Rodriguez, senior director, social media strategy, NCTA, discusses how you can use social media for promotion.
FAQs About Social Media – Your Personal Brand Online
Mike Turk, Partner at Craft | Media/Digital discusses how you use social media to build your personal brand and manage that blurred line between what is personal and what is professional.
FAQs About Social Media – Managing Your Online Reputation
Mike Turk, Partner at Craft | Media/Digital and formerly vice president, industry grassroots, NCTA, discusses how you can monitor and manage your online reputation.
FAQs About Social Media - Twitter 101
Paul Rodriguez, director of online content, NCTA, explores Twitter and shares tools you can use to maximize what you get out of it.
FAQs About Social Media – Should I blog?
In this first video of ACC’s new series FAQs About Social Media, Paul Rodriguez, director of online content, NCTA, answers the question: “Should I blog?”.
FAQs About Social Media – Measuring ROI
Political and communications consultant Mike Turk answers the question, "How do you measure the ROI of social media?"
FAQs About Social Media – Negative Comments
Paul Rodriguez, director of online content, NCTA, explores how, when and when not to respond to negative comments online.
FAQs About Social Media – Don't Be Stupid
Mike Turk, Partner at Craft | Media/Digital, answers the question what is the most important rule about using social media.

 

Additional ACC Online Resources About Social Media

These days a savvy cable communicator can never know too much about the latest in social media and how he can tap into the power of these new methods of communication. ACC has produced a wealth of how-to material and information about social media that can be found in the public and members-only sections of the ACC Web site.

Webinars and Online Chats (members-only area)

SEO Master Tactics: How to Leverage Social Media to Stand Out – an ACC Webinar
The Latest Trends in Social Media for Cable Communicators - An ACC Online Chat
Social Media for Social Change: How MTV Used Viral Videos to Increase Youth STD Testing – an ACC Webinar
Measuring What Matters in Social Media – An ACC Webinar
How ESPN Built a Stellar Internal Communications Team and Intranet in Less Than a Year – an ACC Webinar
Communicating Cable’s Story with Social Media – an ACC Online Chat
Web 2.0 Today – An ACC Webinar
Cable Blogs: Tapping Into the Blogosphere to Achieve Company Goals – An ACC Online Chat

FORUM 2009 Sessions (members-only area)

Leveraging Technology to Communicate with Customers, the Media and Employees – Closing General Session
Rob Katz, CEO, Vail Resorts – Keynote Address
Social Media – Making Them Work for You – Breakout Session
Web 2.0 Part 1: An Introduction to Popular Web 2.0 Communication Applications and How Companies are Using Them as Tools for Their Communications Efforts

Other Resources

ACCbrief: Blogs and Beyond
Cable Industry Blogs
Leveraging New Media to Reach Your PR Goals (A self-paced program from FORUM 2008)
Media who Twitter
Twitter Chats List
ACC Members who Tweet

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