ACC hosts monthly webinars and online chats to connect members with leading experts in communications and the cable industry to foster the sharing of ideas about issues and responsibilities important to cable communicators. If you miss the live events, you can still access the transcripts or recordings of the sessions in ACC’s growing library of the best online programming you can review at your own pace.
This is the one, must-have resource for all cable communicators. Written and edited by the top practitioners in the field, this 130-page book is divided into 10 chapters covering topics that both beginners and seasoned communications executives will find helpful in their day-to-day work. Subjects explored include: Effective Communications, Who is Responsible for PR, Effective Internal Communications, Effective Community Relations, Community Outreach with Employee Volunteers, Influencing the Influencers, Persuasive Presentations, Media Relations, Strategic Communications, and Crisis Communications.
Savvy cable communicators know that corporate social responsibility and public affairs campaigns help the company's bottom line, and ACC has compiled information from several academic and other research studies full of facts to help you prove your case.
What cable industry or communications issue are you pondering? Chances are ACC has commissioned an ACCbrief
on it. These in-depth publications provide clarity on complex industry and communications issues and are designed for communications, public affairs, government relations, executive office and other staff members who need a clear, concise, subject-oriented guide from the cable perspective on industry topics.
The results of a research study conducted by the Association of Cable Communicators (ACC) and Cision US, a leading global provider of research, reports that in 2006 the cable television industry provided close to two billion dollars in support to local communities. The study, conducted by the ACC in an effort to quantify cable's philanthropic contribution to communities, summarizes that cable system operators and programming networks contributed a total of $1,994,794,418 to their communities during 2006, compared to $1,361,698,733 in 2004, the first year the research project was conducted.
ACC partnered with Topics Education to research the Return on Investment of Public Affairs
and the Role of Technology in Public Affairs
These resources for communicating with cable and technology reporters include articles, research, press releases and more.