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ACC Communications Institute

2012 Cable Communications Institute:
June 20-22 in New York City


Accounting for the Value of Brands
Why may it be difficult to get your communications budget approved or increased? At the ACC Cable Communications Institute, James Gregory, CEO of CoreBrand, explains that while the majority of company value is now based on intangibles such as brands, the accounting standards still in use often only credits tangible items
(Added 07/27/2012)

 
  Cable Keynoter:
  Patrick Esser
  President
  Cox Communications, Inc.




  Communications Keynoter:
  James Gregory
  CEO
  CoreBrands
  "Unlocking the Value of Corporate Brands"



The Association of Cable Communicators, in cooperation with the Syracuse University S. I. Newhouse School of Public Communications, held ACC’s Cable Communications Institute in New York City at Syracuse University’s Lubin House from June 20-22, 2012. The Cable Communications Institute is a high-level, intense learning experience designed for mid to senior level communications executives who would like to move their knowledge and careers to the next stage.

The 7th ACC Institute featured cable industry and communications expert speakers who presented interactive sessions on a variety of contemporary topics. In addition to the keynote addresses above, Institute topics included:
  • Communicating Your Personal Brand
  • Hello, It’s Me! Do You Really Know Your Workforce?
  • Media Training in the Age of Twitter, YouTube.com & Traditional Outlets
  • Proving the Value of Communications in Organizational Success
  • Strategic Social Media for Brand, Campaigns & Brand Extension
  • Why Story Matters to You, Your Boss and Your Organization
  • Writing in the New 140 Character World

View Videos from the 2011 Institute Below


Eliason on Social Media and its Integration with Corporate Communications
Frank Eliason, SVP, Citi Bank addresses ACC’s 2011 Institute class, May 4 in New York City. He talked about how social media has changed the way corporate communications functions and the passion customers have for cable products.
(Added 03/05/2012)
Eliason on Brands and Social Media
Frank Eliason, SVP, Social, Citi Bank addressed ACC’s 2011 Institute class, May 4 in New York City, and talked about the power of cable brands, the passion customers have for cable products and social media’s impact on both.
(Added 06/21/2011)

 
2011 Communications Institute

Pictured above is the class of the 2011 ACC Communications Institute.

First row (l-r): Christina Scripps, Manager Publicity, Discovery Communications; Allison Bennett, Director of Corporate Communications & Media Relations, Hallmark Channel & Hallmark Movie Channel; Ivonne Rabassa-Maldonado, Marketing Manager, Rainbow Media

Second row (l-r): Kristie Chong, Senior Publicist, Digital Media, ESPN, Inc.; Jennifer Marburg, Director, Communications, Discovery Communications

Third row (l-r): Tara DeGeorges, Online Content Manager, Time Warner Cable; Melany Stroupe, Director of Public Relations, Cable One; Heather Nessler, Senior Manager, Communications, Charter Communications; Allison Watters, Director of Media Relations, Consumer Services, Cablevision Systems Corporation

Fourth row (l-r): Ed Patterson, Director Public Relations, Cox Communications; Joe Durkin, Sr. Director Corporate Communications, Bright House Networks; Gary Davis, Gary B. Davis Communications

2010 Institute Videos
Mailing Address: PO BOX 75007 Washington, DC 20013-5007
Phone: 800.210.3396 or 202.222.2370
Fax: 202.222.2371
services@cablecommunicators.org