A clear, concise, subject-oriented guide from the cable perspective on industry topics.
November 2013 Issue
Maximizing Returns on Local Events through Smart PR Planning
Cable television is an industry born out of innovation and localism. With those kinds of roots, it’s no surprise that cable television companies became valued and important members of their communities. Cable companies nationwide have stepped up to support their communities through a variety of educational, technology and philanthropic endeavors. Cable was also an early supporter of important social causes – even before it was fashionable for businesses to do so.
A lot has changed since those early days -- In an evolving marketplace, the questions are – what role should local events play in your communications plan and how do you ensure that you’re maximizing the return on every dollar you spend? The short answer is that local events are still an important part of your communications plan when they are carefully considered and executed.
Local events still serve the dual-purpose of distinguishing you from your competition while reinforcing your image as a leader. The challenge now is to ensure every event clearly supports the organization’s strategic objectives. And while you’re at it, reexamine every aspect of what you are doing to make sure you are getting the greatest possible bang for your buck. This paper will address the strategy, tactics and details that go into creating a smart, results-oriented PR plan for local events.