FOR IMMEDIATE RELEASE
March 12, 2007
|Contact:|| Steve Jones
CABLE TELEVISION PUBLIC AFFAIRS ASSOCIATION (CTPAA) ANNOUNCES EXPANDED MISSION TO PROMOTE EXCELLENCE
ACROSS ALL CABLE COMMUNICATIONS FUNCTIONS
After 22 Years as CTPAA,
New Name "Association of Cable Communicators (ACC)" Signals Expanded Role
Washington, DC – The Cable Television Public Affairs Association (CTPAA), the cable industry's only professional service organization devoted to promoting excellence in communications, today announced that its Board of Directors unanimously approved a number of strategic actions designed to broaden the organization's impact, expand its membership base and better serve the cable industry.
The changes include renaming the 22-year-old organization the Association of Cable Communicators (ACC), reflecting the group’s expanded emphasis and distinct role as the only association dedicated to raising the level of performance and professionalism for all cable industry communications executives, no longer limiting itself to public affairs practitioners alone. The wide range of telecommunications services available to consumers has increased competition and heightens the importance of effective communications across multiple business areas for programmers, cable operators and industry suppliers.The “new” Association of Cable Communicators (ACC) will help industry communicators develop the skills necessary to deliver the best external and internal messaging across all media and technology platforms.
The new name is consistent with the association’s broader scope and interest in engaging more individuals who work within communications, but may have previously felt the organization was not focused on their respective roles or specific professional needs. The association will focus its efforts on the continued development of dynamic tools and educational resources to support the growth and success of all cable communications professionals. Additionally it will continue to honor excellence across all fields of cable communications through its annual Beacon Awards ®.
“Public Affairs was the best description of what engaged most cable PR professionals 22 years ago, when CTPAA was created,” said Mark Harrad, CTPAA President and Senior Vice President, Corporate Communications, Time Warner Cable. “But the cable industry has changed and grown considerably over the past two decades. Many executives are engaged in a wide range of both internal and external communications functions that are critical to our continued success, but do not necessarily fit inside the traditional perception of public affairs. As the industry’s only professional association devoted to promoting excellence in the field of communications, we felt a new and more inclusive name would be appropriate. The new name refocuses our efforts for the benefit of our members, potential new members, their companies and our industry.”
Functionally, the organization will continue to operate under the CTPAA name until the close of its annual conference, FORUM 2007, scheduled for March 11 through 14 in Washington, DC. At that event, the name will officially change to ACC. The renamed organization will update its membership and FORUM participants on additional developments and tactics designed to advance its new mission, including an enhanced Web presence and expanded opportunities in conjunction with regional events and educational opportunities. Today, CTPAA includes 714 individual members that are drawn from 134 companies and organizations whose primary interest is cable. These members include professionals working in a wide variety of cable communications functions, including media and public relations, corporate communications, public affairs, publicity, employee communications, government affairs, community affairs, consumer affairs, investor relations and public advocacy roles.
CTPAA is the only national, professional organization specifically addressing the issues, needs and interests of the cable industry’s communications professionals. Its mission is to develop and promote cable communications excellence through professional development to help achieve industry and corporate goals. A strong advocate of the communication professional’s participation in all aspects of corporate decision-making processes, CTPAA works to enhance each member’s status and influence through skill building and professional development. For more information on CTPAA, FORUM or the Beacon Awards, go to www.ctpaa.org.