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August 08, 2008
Contact:  Steve Jones
(202) 222-2373

ACC September 4th Webinar: "The ROI Imperative: PR and Meaningful Business Outcomes"

Washington, DC –– One of the greatest challenges of public relations is proving value. ACC will address this issue in its first Webinar, "The ROI Imperative: PR and Meaningful Business Outcomes." The session, the latest installment of ACC's monthly online learning series of chats and webinars, will take place Thursday, September 4, at 2:00 p.m.

Mark Weiner, CEO of Prime Research and author of "Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication," will share his experiences helping clients prove and improve the value and performance of their PR programs. The presentation will provide straightforward advice based on case study examples and will suggest steps you can undertake now to improve returns you generate through public relations.

ACC members may attend this webinar free as a benefit of membership. Association members may also access materials from previous installations of ACC's online learning series including transcripts of online chats by going to and logging into to the members-only section.

Future monthly topics are scheduled to include Cable's Partnership with Education and Utilizing Strategic Community Relations. Additional ideas for topics may be forwarded to Steve Jones at

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The Association of Cable Communicators (ACC) is the only national, professional organization specifically addressing the issues, needs and interests of the cable industry’s communications and public affairs professionals. Formerly known as the Cable Television Public Affairs Association (CTPAA), its mission is to develop and promote cable communications excellence through professional development to help achieve industry and corporate goals. ACC works to enhance each member’s status and influence through skill building and professional development. For more information on ACC, go to

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