|FOR IMMEDIATE RELEASE|
March 26, 2008
ACC Announces ACC Community Bridges, ESPN Good Sport and Joel A. Berger Award Winners
Habitat for Humanity International, Time Warner Cable Staten Island and BET Networks to be Honored during the 2008 Beacon Awards Ceremony
Washington, DC ––The Association of Cable Communicators (ACC) announced today the winners of the ACC Community Bridges Award, the ESPN Good Sport Award and the Joel A. Berger Award. The association created the ACC Community Bridges Award in 2004 to recognize outstanding partners outside of the cable industry, and this year ACC will honor Habitat for Humanity International. Time Warner Cable Staten Island will receive the ESPN Good Sports Award, given annually to a project that generates outstanding community involvement through education and athletics, for its initiative "Time Warner Cable Triple Championship Tournament." BET Networks will receive the Joel A. Berger Award for its initiative "Rap-It-Up Teen Forums." Named after former publisher of Cablevision Magazine Joel Berger, this award is presented to a cable industry public affairs campaign that achieves exceptional results in the area of AIDS awareness.
The cable industry is committed to improving the communities in which it serves, and partner organizations or individuals are often instrumental to the success of cable's efforts. The cable industry and Habitat for Humanity International have partnered all across the country to raise awareness of the need for decent housing and on local projects to build simple, decent and affordable shelter. Habitat is an ecumenical Christian ministry that welcomes to its work all people dedicated to the cause of eliminating poverty housing. Since its founding in 1976, Habitat has built more than 250,000 houses worldwide, providing simple, decent and affordable shelter for more than 1 million people. Through volunteer labor and donations of money and materials, Habitat builds and rehabilitates simple, decent houses with the help of the partner families. Habitat houses are sold to partner families at no profit and financed with affordable loans. The homeowners' monthly mortgage payments are used to build still more Habitat homes. Accepting the ACC Community Bridges Award on behalf of Habitat is Tom Jones, Ambassador-At-Large for Habitat for Humanity International and for the CEO.
ESPN analyst Tim Kurkjian, a reporter for Baseball Tonight and a senior writer for ESPN the Magazine, will present the ESPN Good Sport Award to Gina Gutman, director, marketing and public affairs, Time Warner Cable Staten Island during the 2008 Beacon Awards Ceremony. Time Warner Cable Staten Island worked with five, local Babe Ruth League Baseball organizations to present the Time Warner Cable Triple Play Championship Tournament. Each League was invited to submit two teams from its regular season to participate. The objective was to engage 13-year-old, middle school children in healthy, structured activity while enhancing Time Warner Cable's image as a valued corporate citizen and leading provider of cable, high speed and home phone service. Furthermore, the project increased the League's visibility while simultaneously generating exciting programming content for Staten Island On Demand.
Larry Dunn, publisher, Broadcasting & Cable and Multichannel News, will present the Joel A. Berger Award to Debra Lee, chairman and chief executive officer of BET Networks, for its Rap-It-Up Teen Forums. The Rap It Up campaign team collaborates with urban and rural middle school, high school, and college staff to facilitate a two-hour, detailed, panel discussion about HIV/AIDS for students. In this safe and compassionate environment, students are encouraged to ask questions, share stories, and get accurate information about a disease clouded with myths and misinformation. These forums are scheduled during the school day and on average, reach approximately 500-700 students per event. To date, more than 20,000 youth and young adults have participated in the forums in more than 33 markets nationwide. As a result of many of these forums, thousands of students have been motivated to get tested, get involved by educating their peers, and commit to a healthy lifestyle grounded in personal responsibility and sound decision making.
ACC will honor the ACC Community Bridges Award, the ESPN Good Sports Award and the Joel A. Berger Award winners during the Beacon Awards Gala, set for Tuesday, April 1, 2008, at The Rennaissance Mayflower Hotel, Washington, D.C. The Beacon Awards Gala is one of the highlights of ACC's FORUM 2008: "ACCess the Power: Connect. Communicate. Transform." FORUM is the cable industry's annual educational event dedicated to the issues facing communications and public affairs professionals.
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The Association of Cable Communicators (ACC) is the only national, professional organization specifically addressing the issues, needs and interests of the cable industry’s communications and public affairs professionals. Formerly known as the Cable Television Public Affairs Association (CTPAA), its mission is to develop and promote cable communications excellence through professional development to help achieve industry and corporate goals. ACC works to enhance each member’s status and influence through skill building and professional development. For more information on ACC, go to http://www.cablecommunicators.org./