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February 13, 2008
Contact:  Steve Jones
(202) 222-2373

Social Media Workshop at FORUM 2008

Washington, DC ––The Association of Cable Communicators (ACC) announced today that it will offer the workshop, "Building Integrated Social Media Campaigns: How to Leverage New Media in Existing Communication Plans" during its annual conference, FORUM 2008, March 30-April 2, 2008, at the Renaissance Mayflower Hotel in Washington, D.C.   

This three-hour seminar is designed to give participants the knowledge they need to  incorporate social media (examples include: blogs, chats, wikis, podcasts; social networking sites MySpace or Facebook; social networking and video sharing sites such as YouTube; virtual reality sites such as Second Life and others) into their public relations and marketing plans today.

By attending the workshop, cable communicators will learn a three-step process to include social media tactics as they research, plan, implement and measure their overall communication strategy.  Individuals will also learn how to appropriately engage online communities and create programs that are designed to find the alignment between organizational and constituent goals.

Participants will:

  • Learn to incorporate social media into their overall strategic communications plans
  • Leave with resources to start engaging in social media immediately
  • Have a clear understanding of how to measure success

Social media is often approached as a separate discipline than traditional public relations and marketing. However, while effectively engaging in social media requires a shift in strategy, it should not be considered in isolation from the strategic communications or marketing plan.

Leading the session will be Kami Watson Huyse, APR, principal of My PR Pro. Huyse writes an award-winning blog, Communication Overtones, on the topic of public relations and social media strategy. She is a senior communicator with nearly 15 years of experience in crisis communication, reputation management, focus group research and media relations. Her ideas and work are featured in several books about social media including The New Rules of Marketing and PR, and Now is Gone. She is also a contributor to the MARCOM and PRSA Byline blogs. As a media relations specialist she has garnered coverage for her clients in media outlets such as the "Washington Post," the "Wall Street Journal," the "CBS Early Show" and the "San Antonio Express News," among others.

Registration for the workshop is $150.  Individuals who have already registered for FORUM 2008 must pay the $150 fee to attend this workshop. Individuals who are not registered to attend FORUM may also attend the workshop.  For additional information and full registration details, please visit ACC's FORUM 2008 page at

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The Association of Cable Communicators (ACC) is the only national, professional organization specifically addressing the issues, needs and interests of the cable industry’s communications and public affairs professionals. Formerly known as the Cable Television Public Affairs Association (CTPAA), its mission is to develop and promote cable communications excellence through professional development to help achieve industry and corporate goals. ACC works to enhance each member’s status and influence through skill building and professional development. For more information on ACC, go to

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