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FOR IMMEDIATE RELEASE
March 15, 2005
Contact:  Michelle Butler
(202) 775-1082
mbutler@ctpaa.org

The History Channel, Lifetime Television, and Nickelodeon are CTPAA's 2005 Golden Beacon Award Nominees

Washington, D.C., March 15, 2005 - The Cable Television Public Affairs Association (CTPAA) today named its nominees for the association's highest honor, the Golden Beacon Award. Nominees are:

  • "Nickelodeon's Let's Just Play," Nickelodeon
  • "Our Lifetime Commitment: Stop Violence Against Women," Lifetime Television
  • "Save Our History," The History Channel.

"These three public affairs initiatives exemplify the cable industry's commitment, day-in and day-out, to societal concerns in communities across the country," said Peggy Ballard, 2005 Beacon Awards' co-chair and vice president, strategic communications for Scientific-Atlanta.

Brian Wirth, 2005 Beacon Awards' co-chair and vice president, government & public affairs, Time Warner Cable, added, "Among its many community efforts, cable is working to fight childhood obesity, raise awareness of domestic violence and sexual assault, and support historic preservation."

CTPAA's Golden Beacon Award recognizes a public affairs initiative that has made an impact within the cable industry, while enhancing cable's image nationwide. The 2004 Golden Beacon was awarded to C-SPAN and Comcast for their Students & Leaders initiative.

CTPAA members nominated Nickelodeon for its "Nickelodeon's Let's Just Play" campaign. Let's Just Play is Nickelodeon's long-term, pro-social commitment to encourage kids to partcipate in active, healthy, and playful lifestyles - a much needed antidote to reports of the rise in childhood obesity, the concerns about reduction of PE in schools and in after-school programs, and the over-scheduled and sedentary lifestyles of kids today. In addition to using the power of Nickelodeon's air, online sites, and celebrity support, the channel devotes significant year-round resources to build a grassroots infrastructure to support physical play opportunities in communities everywhere. In partnership with local cable affiliates, the Boys and Girls Clubs of America and the National PTA, Nickelodeon's Let's Just Play provides programmatic support for communities to host their own play activities.

Lifetime Television is a nominee for "Our Lifetime Commitment: Stop Violence Against Women," which is part of the network's commitment to informing and supporting women on the issues most important to them. Lifetime Television's campaign, "Our Lifetime Commitment: Stop Violence Against Women," is dedicated to using the power of the media to raise awareness of various forms of violence, such as domestic violence, sexual assault and stalking; offering lifesaving information and support; promoting passage of national legislation; and engaging women and men to work together to prevent violence. In an initiative that reaches women in 88 million homes, Lifetime works with more than 40 leading non-profit organizations, affiliate partners, corporations and bi-partisan government officials to create extensive, original, on-air programming, online content and community outreach.

The History Channel is nominated for its "Save Our History" campaign. Save Our History, The History Channel's strategic philanthropic initiative, is a national and grassroots campaign dedicated to historic preservation and history education through awareness and regional participation. Save Our History works to mobilize communities and schools across the country to preserve America's national and local heritage, including landmarks, sites and artifacts. This ambitious endeavor traces its origins to the Save Our History documentary series. The program supplements the teaching of history in America's classrooms, educates the public on the importance of historical preservation and motivates communities across the country to help save endangered local historic treasures. The Save Our History campaign includes original documentaries, special teachers' materials, national promotion on The History Channel, broadband activities in schools, and has worked with The Smithsonian Institution, National Park Service, National Trust for Historic Preservation, National World War II Memorial, American Rivers and The White House 200th Anniversary.

CTPAA will honor the Golden Beacon Award nominees during the Beacon Awards Gala, set for Tuesday, May 3, at The Ritz-Carlton, Washington, D.C. The Beacon Awards Gala is one of the highlights of CTPAA's FORUM 2005: "Expanding Cable's Connections." FORUM is the cable industry's annual educational event dedicated to the issues facing public affairs professionals.

CTPAA is the only national, professional organization specifically addressing the issues, needs and interests of the cable industry's public affairs professionals. Its mission is to develop and promote public affairs excellence to help achieve industry, corporate and social goals. A strong advocate of the public affairs professional's participation in all aspects of corporate decision-making processes, CTPAA works to enhance each member's status and influence through skill building and professional development. For more information on CTPAA, FORUM 2005 and the 2005 Beacon Awards, see www.ctpaa.org.

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