|FOR IMMEDIATE RELEASE
August 4, 2004
|Contact: Steve Jones
Announcing the CTPAA Public Affairs InstituteDeveloped in partnership with The George Washington University and
specifically dedicated to the cable public affairs professional
Washington, DC -- With a commitment to advance the skills and effectiveness of individuals working in cable public affairs, the Cable Television Public Affairs Association today announced the establishment of the CTPAA Public Affairs Institute, a graduate level program that will educate members on strategic management, communication, and public policy issues facing the cable industry.
This three-day, intensive program was designed in close consultation with The George Washington University's Graduate School of Political Management (GSPM) and draws from its world-renowned curriculum. The inaugural Institute will take place December 6-8, 2004, in Washington, DC, and will be held annually thereafter. It is specifically designed for mid to senior level public affairs executives who are willing to challenge themselves to develop the enhanced skill sets necessary to meet the challenge of today's competitive marketplace.
"We are constantly striving to help our members excel in their professions, and this partnership with The George Washington University Graduate School of Political Management allows CTPAA to do just that. This unique program brings higher level learning to our members in areas that are specifically dedicated to the jobs and tasks their companies ask them to accomplish," said CTPAA Executive Director Steve Jones.
Change is one of the few constants in today's public affairs environment, and continuous learning is critical to the growth and long-range success of public affairs executives. The CTPAA Public Affairs Institute will educate participants from across the country by focusing on five core areas: strategic issue management, community relations and grassroots politics, media management, effective lobbying principles at all government levels, and maximizing the impact of political contributions.
CTPAA will immediately begin reviewing applications for the December program and has already received a high level of interest from a number of members. Currently the Institute has received applications from executives at Bresnan Communications, CableLabs, Cox Communications, Fox Cable Networks, Fox Sports Net, NCTA, and Time Warner Cable. Admission is limited to 25 to allow interactive, small group participation.
"This program is all about 'hands-on' and has been specifically designed for cable professionals. Some of the best practitioners in their fields will be leading the classes," said Dr. Steven Billet, chief of staff, GSPM.
As currently designed, each day will explore one or more different management issues through the use of case studies. Integrated with each case will be workshops and group activities that will reflect the GSPM's emphasis on practical policies, instead of theoretical approaches, by providing concrete examples and stimulating discussion. Participants in the Institute will leave with enhanced practical skills completely transferable to their daily work.
The CTPAA Public Affairs Institute is just one of the programs CTPAA offers its more than 600 members. It was created and fostered by CTPAA's Provide Professional Development Resources and Recognition Committee, as a result of the association's strategic plan. Other association programs include FORUM, a three-day national educational conference; the Beacon awards, recognizing excellence in public affairs throughout the cable industry; CPR Facts, a bi-weekly newsletter highlighting public affairs news and events; an annual membership directory and resource guide; and electronic resources housed on the CTPAA Web site. Additionally CTPAA offers its members many other resources and networking opportunities to advance their careers.
For additional information on the CTPAA Public Affairs Institute, please contact Steve Jones at 202-775-1083 or visit the CTPAA Web site at www. ctpaa.org/resources.shtml.
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CTPAA is the only national, professional organization specifically addressing the issues, needs and interests of the cable industry's public affairs professionals. Its mission is to develop and promote public affairs excellence to help achieve industry, corporate and social goals. A strong advocate of the public affairs professional's participation in all aspects of corporate decision-making processes, CTPAA works to enhance each member's status and influence through skill building and professional development. For more information on CTPAA, go to www.ctpaa.org.
The George Washington University's Graduate School of Political Management (GSPM) is the world's foremost graduate program of political management. The GSPM is recognized as the "West Point of Political Wars," having trained public affairs professionals for over 15 years in all aspects of the discipline. For more information on GSPM, visit www.gwu.edu/~gspm/.