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NCTA - The National Show

FOR IMMEDIATE RELEASE
March 3, 2005
Contact:  Rob Stoddard/Brian Dietz
NCTA, 202/775-3629
Eric Thomas
Fratelli Group, 202/822-9491

"The Business of Cable" Certificate Introduced for The 2005 National Show

NCTA, CTAM and CTPAA Jointly Launch New Program

Washington, D.C.A new program to enable cable industry conference participants to earn credits towards a business certificate will be launched at The 2005 National Show, the 54th Annual Convention & International Exposition of the National Cable & Telecommunications Association (NCTA), April 3-5 in San Francisco.

Participants working towards "The Business of Cable" certificate program will earn credits based on their attendance at the educational sessions of three cable industry conferences: The National Show; Forum 2005, the annual educational conference of the Cable Television Public Affairs Association (CTPAA), May 1-4 in Washington, DC; and The CTAM Summit, the annual national marketing conference of the Cable & Telecommunications Association for Marketing (CTAM), July 24-26 in Philadelphia, PA.

Each educational session at The National Show, CTPAA's Forum or The CTAM Summit will count for one or two credits. In order to receive "The Business of Cable" certificate, attendees must accumulate 30 credits. However; there is no set time period in which participants must accumulate credits, which can be carried from year to year. Upon earning a certificate, the NCTA will notify the individual's company of the accomplishment.

While the new program is being launched within these parameters, other meetings may be added to the certificate program in the future.

"The Business of Cable certificate will provide added value to the time already invested in attending sessions. That's why we're encouraging our executives to participate in the program. It will help them gain the broadest possible understanding of the overall business, in very concentrated doses of time," said Lynn Yaeger, Executive Vice President, Corporate Affairs, Time Warner Cable, and Chairperson of the Program Content Committee for The 2005 National Show.

"The cable business is constantly evolving with new technologies and service offerings, along with developments in marketing and sales, so it's vital for industry professionals to stay on the cutting edge. 'The Business of Cable' is intended to help keep people focused on learning about industry advancements. For those looking to grow professionally, it should be a popular program," said Char Beales, President & CEO, CTAM.

"We know there are many competing interests at industry conventions and conferences, and a certificate program should be added incentive for attendees to truly take advantage of the tremendous learning opportunities available in these educational sessions," said Steve Jones, Executive Director, CTPAA.

Delegates to The National Show can enroll for "The Business of Cable" certificate by registering their attendance at any or all of the conferences on the www.businessofcable.com Web site. At the end of each educational session at a conference, attendees will receive a special code they can enter on the Web site, in order to verify their attendance.

Additional, up-to-the-minute information for The 2005 National Show, including a convention schedule and registration materials, is available via the Web site (www.thenationalshow.com) or from the NCTA Department of Industry Affairs (202/775-3669).

NCTA is the principal trade association of the cable television industry in the United States. NCTA represents cable operators serving more than 90 percent of the nation's cable television households and more than 200 cable program networks, as well as equipment suppliers and providers of other services to the cable industry.

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