|FOR IMMEDIATE RELEASE
October 19, 2004
|Contact: Steve Jones
CTPAA Publishes New Periodical
CTPAAbriefs to tackle key cable industry issues
Washington, DC -- Today the Cable Television Public Affairs Association (CTPAA) announced the introduction of a new publication "CTPAAbriefs," developed for the express purpose of bringing clarity to topical and complex cable television industry issues. The inaugural issue, "Cable Television. . . A La Carte? -- It's Really Pay Per Channel," was written to clarify the economics surrounding this issue, dispel common myths that have been spreading throughout the country, and argue cable's perspective regarding possible legislation or regulation under consideration.
"Through CTPAAbriefs, CTPAA will keep members up-to-date on topical cable industry issues using a 'brief' eight-page newsletter format that provides a clear, comprehensive review of a specific topic. Ideally CTPAAbriefs will be utilized as a tool members and other cable executives may employ to help community leaders understand issues from the cable perspective. For this reason, CTPAA will mail over 300 copies to local cable system executives in addition to the membership," said Steve Jones, CTPAA's executive director.
The CTPAAbriefs are written for public affairs, government relations, executive office and other staff members who need a clear, concise, subject oriented guide on industry topics they must face, most often at the local level. The briefs were developed to provide a response to industry issues from the cable perspective. It is modeled after the former Cable Telecommunications Association's CATAbrief last published in 1999. Topics for future issues of CTPAAbriefs may include must carry/multicasting, VoIP, copyright, and the digital transition. Four to six issues will be printed and distributed annually.
Many of the briefs will be written in a straightforward style, so they can be handed directly to local opinion leaders as a valuable guide to industry concerns. Nearly 1,000 copies of the first edition of CTPAAbriefs will be mailed to CTPAA's membership and cable system executives this week. Additionally individual issues may be downloaded from the association Web site, www.ctpaa.org. Specifically the October 2004 issue can be found at: http://www.ctpaa.org/docs/CTPAABriefs.10.4.04_Final.pdf.
CTPAA is the only national, professional organization specifically addressing the issues, needs and interests of the cable industry's public affairs professionals. Its mission is to develop and promote public affairs excellence to help achieve industry, corporate and social goals. A strong advocate of the public affairs professional's participation in all aspects of corporate decision-making processes, CTPAA works to enhance each member's status and influence through skill building and professional development. For more information on CTPAA, go to www.ctpaa.org.