|FOR IMMEDIATE RELEASE
December 1, 2004
|Contact: Steve Jones
Cox President & CEO Jim Robbins
to Keynote CTPAA Public Affairs Institute
Washington, DC - CTPAA announced today that James (Jim) O. Robbins, president and CEO of Cox Communications, Inc. will be the opening keynote speaker for the inaugural CTPAA Public Affairs Institute. The Institute, developed in partnership with The George Washington University Graduate School of Political Management, is specifically dedicated to the cable public affairs executive. The mission of the program is to extend participants' views on issue management, message development and delivery - and to deepen the strategic appreciation for the overall role public affairs can play within an organization.
"This unique program brings an enhanced learning opportunity to our members in areas that are specifically dedicated to the tasks their companies ask them to accomplish," said CTPAA president, Peter Kiley, director of affiliate relations, C-SPAN Networks. "We exceeded our goal for the first class with 24 individuals, and I'm extremely pleased that Cox's CEO Jim Robbins will kick off the first Institute session with a summary of the strategy behind their public affairs efforts."
The Institute will take place December 6-8, 2004, in Washington, DC, and will be held annually thereafter. It is specifically designed for mid to senior level public affairs executives who are willing to challenge themselves to develop the enhanced skill sets necessary to meet the challenge of today's (and tomorrow's) competitive marketplace. The first class will include 24 executives drawn from local cable systems, programming networks, multiple system operators and industry associations.
As currently designed, each day will explore one or more different management issues through the use of case studies. Integrated with each case will be workshops and group activities that will include emphasis on practical policies, instead of theoretical approaches, by providing concrete examples and stimulating discussion. Participants in the Institute will leave with enhanced practical skills completely transferable to their daily work.
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CTPAA is the only national, professional organization specifically addressing the issues, needs and interests of the cable industry's public affairs professionals. Its mission is to develop and promote public affairs excellence to help achieve industry, corporate and social goals. A strong advocate of the public affairs professional's participation in all aspects of corporate decision-making processes, CTPAA works to enhance each member's status and influence through skill building and professional development. For more information on CTPAA, go to www.ctpaa.org.
The George Washington University's Graduate School of Political Management (GSPM) is the world's foremost graduate program of political management. The GSPM is recognized as the "West Point of Political Wars," having trained public affairs professionals for over 15 years in all aspects of the discipline. For more information on GSPM, visit www.gwu.edu/~gspm/.