FOR IMMEDIATE RELEASE
December 7, 2007
Communications & Cable Executives Keynote FORUM 2008
"ACCess the Power: Connect. Communicate. Transform."Washington, DC - The Association of Cable Communicators (ACC) announced today that Richard Edelman, President & CEO, Edelman;Mark Hass, Global CEO, Manning Selvage & Lee (MS&L); and Kyle McSlarrow, President & CEO of the National Cable & Telecommunications Association (NCTA) will be keynote speakers during FORUM 2008, March 30 to April 2, 2008, in Washington, DC.
"Having these executives as keynotes for the FORUM program directly reflects the new direction and emphasis of the Association of Cable Communicators," said Steve Jones, the executive director of the organization. “These speakers mirror the various roles and responsibilities ACC members have within their organizations for communications, whether it be for public relations, public affairs or new media responsibilities or any combination of the three."
During the Monday luncheon session on March 31, Mr. Edelman will discuss the latest findings from the Edelman Trust Barometer Survey. It provides data on the attitudes of nearly 2,000 individuals between 35-64 years-old, who are college graduates, have a household income of more than $75,000 or the equivalent and also report a significant interest and engagement in the media, economic affairs and policy issues. The survey results look at which institutions, companies, sources of information they trust, what drives that trust, and the credibility of the institutions.
During the second half of Monday's Opening General Session, Mr. Hass will discuss leveraging new media to reach PR goals. His company, MS&L won PR Week's best use of Internet/New Media award for the second consecutive year. Hass is passionate about digital communications and will share his ideas and point out opportunities to individuals attending the conference.
Opening the Tuesday morning general session on the first day of April, Mr. McSlarrow will provide his summary of the cable industry, its outlook for the next 6 to 12 months and how presidential politics and the digital television transition are and will be impacting cable.
In addition to the general sessions at FORUM, the conference will also feature 11 educational breakout sessions on topics including branding, running successful publicity programs, executive development, current federal policies, how PR can drive sales, managing a community relations crisis, and the digital transition. Sessions will be broken into five program areas: management & strategy, internal communications, publicity and media relations, government relations and community relations. The conference will be held in the Renaissance Mayflower Hotel in downtown Washington, DC. For information about FORUM 2008, registration, and sponsorship opportunities, please visit http://www.cablecommunicators.org/forum.
The Association of Cable Communicators (ACC) is the only national, professional organization specifically addressing the issues, needs and interests of the cable industry's communications and public affairs professionals. Formerly known as the Cable Television Public Affairs Association (CTPAA), its mission is to develop and promote cable communications excellence through professional development to help achieve industry and corporate goals. ACC works to enhance each member's status and influence through skill building and professional development. For more information on ACC, go to www.cablecommunicators.org.