FOR IMMEDIATE RELEASE
March 9, 2007
|Contact:|| Michelle Butler
(312) 670-6782 ext. 325
CTPAA Honors National Parent Teacher Association (PTA)
Organization to Receive 2007 CTPAA Community Bridges AwardWashington, DC The Cable Television Public Affairs Association (CTPAA) today announced that the National Parent Teacher Association (PTA) is the winner of the 2007 CTPAA Community Bridges Award. The association created the CTPAA Community Bridges Award in 2004 to recognize outstanding partners outside of the cable industry. These organizations and individuals that take part in cable public affairs initiatives are often instrumental to the success of those initiatives. National PTA President Anna Marie Weselak will accept the award on behalf of the organization.
“Both the cable industry and the PTA are committed to raising awareness of our country’s obligations to children and the need to help them succeed in schools,” said CTPAA president Mark Harrad, senior vice president, corporate communications, Time Warner Cable. “In addition to the public service announcements cable airs for the PTA, cable professionals and PTA members present local workshops on media literacy across the country.”
For decades the National Parent Teacher Association (PTA) has taken action for the benefit of all children. As the largest, volunteer, child advocacy association in the nation, PTA provides parents and families a powerful voice, as well as with parenting resources to help today’s children. Why? Because research shows a direct link between parent involvement and student achievement. National PTA does not act alone. Working in cooperation with many national education, health, safety, and child advocacy groups and federal agencies, National PTA collaborates on projects that benefit children and that bring valuable resources to its members.
In 1994, the PTA partnered with the National Cable & Telecommunications Association and Cable in the Classroom to design a program that would help parents learn how to manage media in the home. Launched as the Family and Community Critical Viewing Project, the initiative trained PTA, cable and community leaders to present local workshops. As cable technology has evolved, the PTA and cable have updated these presentations to include the latest information on media literacy, parental controls and online safety and incorporate it into the Control Your TV initiative. Thousands of these workshops have been co-presented by local PTA leaders and cable company public affairs representatives, and many of them have involved public officials such as state attorney generals, mayors and Members of Congress.
The PTA’s partnership with cable extends beyond the media literacy workshops. The PTA produces public service announcements (PSA), and Cox Communications run the PTA’s stay-in-school PSAs while Charter Communications’ systems have run PSAs in support of PTA fundraising efforts. Charter’s technicians have participated in local PTA meet the community events to discuss their jobs with students. Members of PTA serve on the Cable in the Classroom’s National Education Advisory Board and have served as judges in Bright House Networks’ Star Teacher Awards.
PTA has partnered with several cable networks to help them design public affairs campaigns benefiting school children. As one of the main partners in Cartoon Network’s Rescuing Recess campaign, the PTA is helping the network to champion recess as a vital part of the school day. The PTA is also a partner in Nickelodeon’s Let’s Just Play initiative, a multi-platform health and wellness addressing obesity.
CTPAA will honor the PTA during the Beacon Awards® Gala, set for Tuesday, March 13, 2007, at The Ritz-Carlton, Washington, D.C. The Beacon Awards Gala is one of the highlights of CTPAA’s FORUM 2007: “Cable to the Extreme: Communicating the Possibilities.” FORUM is the cable industry’s annual educational event dedicated to the issues facing communications and public affairs professionals. The 2006 winner of the CTPAA Community Bridges Award was The Partnership for a Drug-Free America.
CTPAA is the only national, professional organization specifically addressing the issues, needs and interests of the cable industry’s communications and public affairs professionals. Its mission is to develop and promote cable communications excellence through professional development to help achieve industry and corporate goals. CTPAA works to enhance each member’s status and influence through skill building and professional development. For more information on CTPAA, go to www.ctpaa.org.
PTA comprises nearly 6 million parents and other concerned adults devoted to the educational success of children and the promotion of parent involvement in schools. PTA is a registered 501(c)(3) nonprofit organization that prides itself on being a powerful voice for children, a relevant resource for parents, and a strong advocate for public education. Membership in PTA is open to anyone who is concerned with the education, health, and welfare of children and youth.
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