FOR IMMEDIATE RELEASE
March 8, 2007
|Contact:|| Michelle Butler
CTPAA Announces ESPN Good Sports and Joel A. Berger Award Winners
Time Warner Cable – Nebraska Division and Cable Positive to Receive HonorsWashington, DC The Cable Television Public Affairs Association (CTPAA) today announced the winner of the 2007 ESPN Good Sports Award and Joel A. Berger Award. Time Warner Cable – Nebraska Division will receive the ESPN Good Sports award, given annually to a project that generates outstanding community involvement through education and athletics, for its initiative “High School Football on Demand.” Cable Positive will receive the Joel A. Berger Award for its campaign “Join the Fight: Weapons of Mass Instruction.” Named after former publisher of Cablevision Magazine Joel Berger, this award is presented to a cable industry public affairs campaign that achieves exceptional results in the area of AIDS awareness.
Last fall, small town rivalries and Nebraska’s love affair with high school football helped Time Warner Cable’s Nebraska Division bring life to its local-on-demand channel through High School Football on Demand. At the same time, the initiative generated unparalleled excitement and publicity for small-town athletes, marching bands, and student videographers alike. In rural Nebraska, where high school football games are often the pinnacle of the week, Time Warner selected key match-ups throughout its service area, and rolled into town each Friday night to cover the games for its newly launched Nebraska on Demand channel. Instead of cutting away to commentary about the game at half-time, Time Warner shot the marching band half-time performances and included a marching band feature story, complete with director and student interviews, as part of its coverage. Views of the Nebraska on Demand channel increased more than 75% by the end of the season.
In Cable Positive’s Join the Fight: Weapons of Mass Instruction campaign, celebrity activists were shot in black and white and discuss the weapons they use in the fight against HIV and AIDS: their “minds”, “hearts” and “voices”. The campaign ran on cable systems and networks across the country from World AIDS Day 2005, through World AIDS Day 2006. During the campaign, Cable Positive’s Web site, www.cablepositive.org, recorded more than three million hits as a direct result of the public service spots—making it the most successful interactive public service campaign in Cable Positive’s history.
CTPAA will honor the 2007 ESPN Good Sports Award and Joel A. Berger Award winners during the Beacon Awards® Gala, set for Tuesday, March 13, 2007, at The Ritz-Carlton, Washington, D.C. The Beacon Awards Gala is one of the highlights of CTPAA’s FORUM 2007: “Cable to the Extreme: Communicating the Possibilities.” FORUM is the cable industry’s annual educational event dedicated to the issues facing communications and public affairs professionals.
CTPAA is the only national, professional organization specifically addressing the issues, needs and interests of the cable industry’s communications and public affairs professionals. Its mission is to develop and promote cable communications excellence through professional development to help achieve industry and corporate goals. CTPAA works to enhance each member’s status and influence through skill building and professional development. For more information on CTPAA, go to www.ctpaa.org.
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