FOR IMMEDIATE RELEASE
February 13, 2007
The Cable Television Public Affairs Association (CTPAA) today named its nominees for the association’s highest honor, the Golden Beacon Award. Nominees are:
Cartoon Network, Cox Communications, and MTV are
CTPAA’s 2007 Golden Beacon Award® Nominees
• “Rescuing Recess,” Cartoon Network
• “Take Charge! Takes on Internet Safety,” Cox Communications
• “THINK MTV’s Break the Addiction Campaign,” MTV
“These three public affairs initiatives exemplify the cable industry’s commitment, day-in and day-out, to societal concerns across the country at the national and local level,” said Cindy McConkey, 2007 Beacon Awards co-chair and senior vice president, communications, Scripps Networks.
Jennifer Mooney, 2007 Beacon Awards co-chair and group vice president, government affairs and public relations, Bright House Networks, added, “Among its many community efforts, cable is working to keep children safe online, encourage young people to change their behavior to preserve the environment, and rescue recess to help reduce childhood obesity.”
CTPAA’s Golden Beacon Award recognizes a public affairs initiative that has made an impact within the cable industry, while enhancing cable’s image nationwide. The 2006 Golden Beacon Award recognized Court TV for its public affairs initiative “Unexpected Heroes.”
CTPAA members who judged the Beacon Awards nominated Cartoon Network for its “Rescuing Recess” public affairs campaign. Part of Cartoon Network’s GET ANIMATED cause brand, “Rescuing Recess” seeks to recognize unstructured break time as an essential element of the school day and to connect kids, parents, educators and community members as advocates to either bring back or enhance recess as part of the daily school curriculum. By partnering with 13 of the nation’s leading child advocacy and education organizations, “Rescuing Recess” has impacted over 5 million students nationwide. To date, the campaign’s letter writing and grant program as well as the launch of “National Recess Week” has provided nearly $1 million in cash and playground equipment to support daily recess in schools.
Cox Communications is a nominee for its program “Take Charge! Takes on Internet Safety.” In 2006 Cox Communications launched a comprehensive “cyber smarts” campaign, enhancing its successful “Take Charge” program that encourages safe use of mass media among families in Cox communities. The company focused on strategic national partnerships, compelling research, national events such as a Teen Summit on Internet Safety, and Capitol Hill outreach to highlight the dangers facing kids on the Internet, as well as steps parents and children can take to be “cyber smarter.” Results over the past year have been well above expectations and have included major national media hits, greatly increased traffic to the program Web site and successful meetings with key lawmakers. The success of the campaign has helped position Cox as a committed community partner in the neighborhoods it calls home.
THINK MTV has created an unprecedented youth campaign on global warming in its Break the Addiction initiative, dedicated to informing and empowering young people on the issues surrounding their environment. Developed in partnership with leading environmental organizations, the campaign, consisting of 12 steps over the course of 12 months, focuses primarily on individual actions young people can take to reduce their consumption, break bad habits that contribute to global warming, and thus improve their lives. Break the Addiction includes original on-air and online programming, public service announcements, an extensive Web site, comprehensive guides, innumerous resources, and opportunities to take action. The campaign has reached tens of millions of young people, many of whom were mobilized to get involved at the local and national level.
CTPAA will honor the Golden Beacon Award nominees during the Beacon Awards Gala, set for Tuesday, March 13, 2007, at The Ritz-Carlton, Washington, D.C. The Beacon Awards Gala is one of the highlights of CTPAA’s FORUM 2007: “Cable to the Extreme: Communicating the Possibilities.” FORUM is the cable industry’s annual educational event dedicated to the issues facing public affairs professionals.
CTPAA is the only national, professional organization specifically addressing the issues, needs and interests of the cable industry’s public affairs professionals. Its mission is to develop and promote public affairs excellence to help achieve industry, corporate and social goals. A strong advocate of the public affairs professional’s participation in all aspects of corporate decision-making processes, CTPAA works to enhance each member’s status and influence through skill building and professional development. For more information on CTPAA, FORUM 2007 and the 2007 Beacon Awards, see www.ctpaa.org.