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Steve Jones
(202) 222-2373

Sandi Padnos
(310) 903-6700


PR Practitioner, Educator and CTPAA Co-Founder Sandi Padnos Leads March 13 Seminar
Designed to Benefit All Levels -- from Junior Publicist to Department Head

LOS ANGELES, CA – December 7, 2006 – Expanding its focus on professional development, CTPAA will offer SCOOP: Seminars for the Savvy Publicist public relations skills training Tuesday, March 13, during the association’s “FORUM 2007” annual conference at The Ritz-Carlton Hotel in Washington, D.C., it was jointly announced by Steve Jones, Executive Director, CTPAA and Sandi Padnos, President, SCOOP.

The SCOOP program, “Public Relations Skills and Techniques: Tools of the Trade,” has been tailored to meet the specific needs of cable television public relations professionals, from entry-to-manager levels and higher.

SCOOP President Sandi Padnos, an internationally recognized public relations consultant, educator and former executive at the Marvel Entertainment Group, Fine Living Network, The Disney Channel and Showtime, will lead the day-long session. During the SCOOP seminar, participants will focus on practical PR techniques, effective problem-solving, shortcuts and other valuable information in the following areas:

  • The Role of Public Relations and The Marketing Mindset
  • Media Relations and The PR/Publicity Campaign
  • Writing for Public Relations and PR Writing Shortcuts
  • The Art of the Verbal Pitch
  • Planning a Media Event
  • Conventions and Trade Shows
  • Media Training for Your Executives

Jones stated, “We are expanding the focus of our annual FORUM this year to encourage increased attendance from individuals involved in publicity, PR and communications in the cable industry. Sandi is intimately aware of the breadth of our target audience, having represented the programmer and operator sides of our business as well as aspects of the emerging technologies.”

“Designed for newcomers and seasoned professionals alike, SCOOP operates like a fast-track PR trade school, offering skills-training that translates to enhanced performance on the job,” Padnos said. “FORUM is an ideal outlet for SCOOP, which fills the training gap with hands-on, practical techniques and time-saving tips needed to meet the increasing demands on public relations professionals at all levels.”

By special arrangement with CTPAA, a discounted SCOOP seminar fee of $275 will allow participants to attend Tuesday’s “FORUM” morning general session and luncheon event. Participants will also receive a complimentary copy of the SCOOP manual normally costing $295. For individuals who are already registered for the three-day “FORUM,” the SCOOP seminar has been further discounted to $200. Registrants should contact or for additional information.

During her multifaceted career as a public relations executive and later as a consultant, seminar leader Sandi Padnos’ public relations work has also advanced the careers of such diverse pop culture icons as Justin Timberlake and Britney Spears to Spider-Man and The Lennon Sisters. In addition, Ms. Padnos teaches the popular UCLA extension course, “Working with The Media,” and has been a guest speaker and/or trainer at various communications industry events.

Ms. Padnos also is a co-founder of CTPAA and served as its first Education Chair more than 20 years ago, conceiving the idea for the FORUM, which has remained an industry institution.

SCOOP, Seminars for the Savvy Publicist, has been endorsed by EPPS (Entertainment Publicists Professional Society) and is offered in the Member Rewards program of The Television Academy. SCOOP offers corporate staff trainings and individual enrollments. Information is at 5% of SCOOP proceeds go to The Michael J. Fox Foundation for Parkinson’s Research.

CTPAA is the only national, professional organization specifically addressing the issues, needs and interests of the cable industry’s communications and public affairs professionals. Its mission is to develop and promote cable communications excellence through professional development to help achieve industry and corporate goals. A strong advocate of the public affairs professional’s participation in all aspects of corporate decision-making processes, CTPAA works to enhance each member’s status and influence through skill building and professional development. For more information on CTPAA, go to


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