FOR IMMEDIATE RELEASE
May 19, 2006
2006 CTPAA Public Affairs Institute
Will be held September 24-27 in Washington, D.C.
3rd Annual Institute will Utilize Industry Franchising
Case Studies from Arizona, Texas, & Virginia
Washington, DC The Cable Television Public Affairs Association (CTPAA) today announced the third annual CTPAA Public Affairs Institute will take place September 24-27, 2006, at The Beacon Hotel and Corporate Headquarters in Washington, D.C. This three-day graduate level program was developed to enhance the professional abilities of public affairs professionals in the areas of strategic issue management, communication, message development and public policies facing the cable industry.
New for 2006, The George Washington University's Graduate School of Political Management (GSPM) staff is working directly with cable executives and others in Virginia, Texas and Arizona to develop industry franchising case studies for the program. Specifically these case studies will review the political and public policy environments in each state and the strategies, both successful and unsuccessful, the different parties utilized during the debate over modifying each state’s franchising statutes.
"We are extremely pleased to be developing specific cable industry case studies in this year's program. The Institute, from the start, has been designed for cable professionals to give them a practical understanding of the strategic communications necessary to survive in this industry's very competitive and changing marketplace. The executives attending this year will again be taught by some of the best practitioners in the field," said Dr. Steven Billet, director, masters in legislative affairs, GSPM.
The Institute, developed in close consultation with the GSPM, draws from their world-renowned instructors and curriculum. It is specifically targeted at mid to senior level public affairs executives who are willing to challenge themselves to develop the enhanced skill sets necessary to meet the challenge of today’s and tomorrow’s competitive marketplace.
“As a past graduate of this three-day course,” said Mark Harrad, CTPAA president and senior vice president for corporate communications, Time Warner Cable, “I can’t recommend the Institute enough to the senior public affairs officers in our industry. The courses are designed for executives with management responsibilities and this year many of the case studies will center on industry issues, adding to the return attendees can expect from their three-day commitment.”
The CTPAA Public Affairs Institute will educate participants from across the country through the industry case studies and focusing on five core areas: strategic issue management, community relations and grassroots politics, strategic crisis management, effective lobbying principles at all government levels, and maximizing the impact of political contributions. CTPAA will immediately begin reviewing applications for the September program and is already receiving inquiries from a number of cable professionals.
Each day will explore one or more different management issues through the case studies. Integrated with each case study will be workshops and group activities that reflect the GSPM's emphasis on practical policies, instead of theoretical approaches, by providing concrete examples and stimulating discussion. Participants in the Institute will leave with enhanced practical skills completely transferable to their daily work.
The CTPAA Public Affairs Institute is just one of the programs CTPAA offers its more than 650 members. To date, 44 cable industry executives have successfully completed the Institute’s program, with participants coming from local cable systems, programming networks, multiple system operators and industry associations. Tuition is $3,100 (by August 1st) or $3,600 after August 1, and includes most meals, hotel sleeping room fees and a Tuesday evening networking/fun event.
For additional information on the CTPAA Public Affairs Institute, please contact Steve Jones at 202-775-1083 or visit the CTPAA Web site at www.ctpaa.org/resources.shtml.
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CTPAA is the only national, professional organization specifically addressing the issues, needs and interests of the cable industry’s public affairs professionals. Its mission is to develop and promote public affairs excellence to help achieve industry, corporate and social goals. A strong advocate of the public affairs professional’s participation in all aspects of corporate decision-making processes, CTPAA works to enhance each member’s status and influence through skill building and professional development. For more information on CTPAA, go to www.ctpaa.org.
The George Washington University's Graduate School of Political Management (GSPM) is the world's foremost graduate program of political management. The GSPM is recognized as the "West Point of Political Wars," having trained public affairs professionals for over 15 years in all aspects of the discipline. For more information on GSPM, visit www.gwu.edu/~gspm/.