FOR IMMEDIATE RELEASE
March 15, 2006
CTPAA Honors The Partnership for a Drug-Free America
Washington, DC � The Cable Television Public Affairs Association (CTPAA) today announced that The Partnership for a Drug-Free America is the winner of the 2006 CTPAA Community Bridges Award. The association created the CTPAA Community Bridges Award in 2004 to recognize outstanding partners outside of the cable industry. These organizations and individuals that take part in cable public affairs initiatives are often instrumental to the success of those initiatives. The Partnership’s board member Michael D. Maves, MD, MBA, executive vice president and CEO of the American Medical Association, will accept the award on behalf of the organization.
“Both the cable industry and The Partnership for a Drug-Free America are committed to raising awareness about the dangers of drugs,” said CTPAA president Anita Lamont, corporate director, field communications, Charter Communications, Inc. “In addition to the public service announcements cable airs for The Partnership, Comcast, A&E Television Networks, Court TV and Time Warner Cable hosted town hall meetings with The Partnership to bring the message closer to the audience.”
“We are deeply grateful to all of our partners in the cable industry who have provided us with the vehicles for reaching parents and teens with our messages, “said Steve Pasierb, President & CEO of the Partnership. “Whether it is a town-hall meeting or PSA on air, together we are effectively educating parents and teens about the dangers of drug abuse. On behalf of the Partnership, I offer many thanks to CTPAA for this award and for recognizing the significant positive impact of these collaborations.”
The Partnership for a Drug-Free America ® is a non-profit coalition of professionals from the communications industry. Using a national drug-education advertising campaign and other forms of media communication, The Partnership exists to help kids and teens reject substance abuse by influencing attitudes through persuasive information.
The cable industry proudly does its part to spread the Partnership’s message. In 2003 Comcast entered into a three-year relationship with The Partnership to increase awareness of the organization’s anti-drug message, and Comcast committed to providing $50 million in airtime. In addition, Comcast and The Partnership created a series of town hall meetings in communities across the country to build dialogue among community leaders, government officials, medical experts, parents and children. The meetings provide a forum in which all participants can discuss the causes of drug abuse, successful prevention methods and ways to intervene to help those trapped in the cycle of drug addiction.
A&E Networks has joined forces with the Partnership for a Drug-Free America to promote intervention as a first step toward treatment for those with substance abuse addictions. As part of its public outreach campaign, "Lives That Make a Difference," A&E featured the Partnership's "Hope, Help & Healing" PSAs in episodes of its new series "Intervention." A&E and The Partnership also co-produced with Time Warner Cable town hall meetings in Houston and Cincinnati. The town hall meetings were recorded and were aired nationally on A&E's Cable in the Classroom programming block in September during National Recovery Month. A&E plans to continue the campaign with meetings in other cities across the country. Together, The Partnership for a Drug-Free America and the cable industry are raising awareness about the dangers of drugs and changing behavior.
CTPAA will honor The Partnership for a Drug-Free America during the Beacon Awards™ Gala, set for Tuesday, March 21 at the JW Marriott, Washington, D.C. The Beacon Awards™ Gala is one of the highlights of CTPAA’s FORUM 2006: Cable at the Crossroads: Shaping Change in a Competitive World. FORUM is the cable industry’s annual educational event dedicated to the issues facing public affairs professionals. The inaugural winner of the CTPAA Community Bridges Award was Boys & Girls Clubs of America.
CTPAA is the only national, professional organization specifically addressing the issues, needs and interests of the cable industry’s public affairs professionals. Its mission is to develop and promote public affairs excellence to help achieve industry, corporate and social goals. A strong advocate of the public affairs professional’s participation in all aspects of corporate decision-making processes, CTPAA works to enhance each member’s status and influence through skill building and professional development. For more information on CTPAA, FORUM 2006 and the 2006 Beacon Awards™, see www.ctpaa.org.
The Partnership for a Drug-Free America ® is a private, nonprofit coalition of professionals from the communications industry. Best known for its national, drug-education advertising campaign, the Partnership’s mission is to reduce illicit drug use in America. The Partnership’s State/City Alliance Program supports the Partnership’s mission at the local level. The Partnership receives major funding from The Robert Wood Johnson Foundation and financial support from more than 200 private sector corporations. The Partnership accepts no money from alcohol or tobacco manufacturers. All actors in the Partnership’s ads appear pro bono through the generosity of the Screen Actors Guild and the American Federation of Television and Radio Artists.
# # #