FOR IMMEDIATE RELEASE
February 21, 2006
CTPAA Announces ESPN Good Sports and Joel A. Berger Award Winners
Washington, DC – The Cable Television Public Affairs Association (CTPAA) today announced the winner of the 2006 ESPN Good Sports Award and Joel A. Berger Award. Cox Communications, Baton Rouge will receive the ESPN Good Sports award, given annually to a project that generates outstanding community involvement through education and athletics, for its initiative “Football, Food and Families.” VH1 will receive the Joel A. Berger Award for its campaign “VH1 and The Global Fund to Fight AIDS, Malaria and Tuberculosis – A Partnership.” Named after former publisher of Cablevision Magazine Joel Berger, this award is presented to a cable industry public affairs campaign that achieves exceptional results in the area of AIDS awareness.
In August 2005, Cox Communications, Baton Rouge created “Football, Food and Families,” a unique, multi-media campaign to help feed the hungry in the Baton Rouge area. Cox partnered with the Greater Baton Rouge Food Bank, Louis DeAngelo’s Pizzeria Company and local high schools to combine the excitement of high school football with its effort to “Kick Hunger.” Cox used 220,000 “Kick Hunger” schedule cards, one-stop Internet info and a snappy TV commercial that featured local high school students to develop an effective and one-of-a-kind campaign that became even more poignant after Hurricanes Katrina and Rita hit South Louisiana. After everything was tallied, the “Football, Food and Families” campaign collected more than 32,000 pounds of nonperishable food items, enough to keep more than 1,200 men, women and children from going hungry.
In July 2004, VH1 teamed up with The Global Fund to Fight AIDS, Tuberculosis and Malaria to create an unprecedented collaborative public education campaign designed to raise awareness about, and inspire action in, the fight against global AIDS. Working on the premise that the Global Fund is the world’s “war chest” in the fight against the spread and devastation of HIV/AIDS in developing nations, VH1 created a series of provocative awareness spots. These public service announcements were part of a larger campaign, which continued in 2005 and included online resources and programming to educate viewers about the growing concerns currently surrounding this global pandemic. In August 2005, VH1 deepened its commitment by airing “VH1 News Presents: Tracking the Monster: Ashley Judd and India.Arie Confront AIDS in Africa,” an intimate documentary that examines the global emergency of HIV/AIDS by following India.Arie and Ashley Judd in Africa as they volunteer with two HIV/AIDS projects funded by The Global Fund. As a result of VH1’s AIDS awareness programming, activities and outreach, HIV/AIDS messaging has reached over 87 million households in the U.S. and 1.5 million unique visitors at vh1.com/AIDS. The campaign also received media attention on a global level. VH1 donated $1.3 million in airtime to The Global Fund public service announcements in 2005. The scope of the global campaign is unprecedented and VH1 will continue to work to emphasize the important life-saving work underway to stem the tide of AIDS.
CTPAA will honor the 2006 ESPN Good Sports Award and Joel A. Berger Award winners during the Beacon Awards™ Gala, set for Tuesday, March 21, 2006, at The JW Marriott Hotel, Washington, D.C. The Beacon Awards™ Gala is one of the highlights of CTPAA’s FORUM 2006: “Cable at the Crossroads: Shaping Change in a Competitive World.” FORUM is the cable industry’s annual educational event dedicated to the issues facing public affairs professionals.
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CTPAA is the only national, professional organization specifically addressing the issues, needs and interests of the cable industry's public affairs professionals. Its mission is to develop and promote public affairs excellence to help achieve industry, corporate and social goals. A strong advocate of the public affairs professional's participation in all aspects of corporate decision-making processes, CTPAA works to enhance each member's status and influence through skill building and professional development. For more information on CTPAA, go to www.ctpaa.org.