FOR IMMEDIATE RELEASE
October 18, 2005
Multicast Must Carry: Broadcasters Holding Public Spectrum Hostage
Overviewed in October CTPAAbriefs
Washington, DC � Recently the Cable Television Public Affairs Association (CTPAA) released its fourth edition (October 2005) of "CTPAAbriefs," outlining the industry’s position on “Multicast Must Carry,” an issue that could have a major impact on both cable system operators and programmers in the coming weeks. The brief provides an easy-to-understand discussion of the issue, and why the cable television industry is against allowing broadcasters to demand carriage of all their signals beyond their primary signal.
CTPAA encourages public affairs professionals to use the brief to discuss multicast must carry with national, state and local policy leaders. It is written and designed to be given directly to policy leaders who need to understand this issue. Members are also encouraged to schedule meetings with editorial boards at local newspapers to share with them the cable industry's perspective on this issue.
CTPAAbriefs is a periodical developed for the express purpose of bringing clarity to topical and complex cable television industry issues. The CTPAAbriefs are written for public affairs, government relations, executive office and other staff members who need a clear, concise, subject-oriented guide on industry topics they must face, most often at the local level. The briefs provide a response on industry issues from the cable perspective.
This brief is written in a straightforward, conversational style, so it may be handed directly to local opinion leaders as a valuable guide to this cable industry issue. Approximately 1,100 copies of the publication were mailed to CTPAA members and cable system executives. Additionally individual issues may be downloaded from the association Web site, http://www.ctpaa.org/briefs.shtml
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CTPAA is the only national, professional organization specifically addressing the issues, needs and interests of the cable industry's public affairs professionals. Its mission is to develop and promote public affairs excellence to help achieve industry, corporate and social goals. A strong advocate of the public affairs professional's participation in all aspects of corporate decision-making processes, CTPAA works to enhance each member's status and influence through skill building and professional development. For more information on CTPAA, go to www.ctpaa.org.