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November 15, 2013
Contact:  Steve Jones
(202) 222-2373

ACC Releases Informational Brief

Maximizing Returns on Local Events through Smart PR Planning


Washington, DC –– Today, the Association of Cable Communicators (ACC) released the November 2013 issue of ACCbriefs, "Maximizing Returns on Local Events through Smart PR Planning" and posted the paper on the association's Web site. The publication of the white paper emphases the important role local events play in communications plans and how to maximizing the return on every local event dollar.  

"The value of local events is that they serve the dual-purpose of distinguishing your company from the competition while reinforcing your organization's image
as a leader in the cable telecommunications industry," said Steve Jones, executive director of ACC. "This Brief lays out in specific detail the strategy and tactics and that go into crafting a smart, results-oriented PR plan for a local event while ensuring the event clearly supports the company's strategic objectives."

The paper is authored by Kimberly Elek is co-founder and chief communications strategist of McReynolds Elek Communications, a boutique public relations firm established in 2002. With twenty years of experience, Elek specializes in strategic communications, media and community relations and special events.

The brief is available online at and is being distributed to ACC members via e-mail. ACCbriefs provide clarity on complex industry and communications issues and are designed for communications, public affairs, government relations, executive office and other staff members who need a clear, concise, subject-oriented guide from the cable perspective on industry topics.


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The Association of Cable Communicators (ACC) is the only national, professional organization specifically addressing the issues, needs and interests of the cable industry’s communications and public affairs professionals. Formerly known as the Cable Television Public Affairs Association (CTPAA), its mission is to develop and promote cable communications excellence through professional development to help achieve industry and corporate goals. ACC works to enhance each member’s status and influence through skill building and professional development. For more information on ACC, go to

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