|FOR IMMEDIATE RELEASE|
May 03, 2012
The 2012 Communications Institute, ACC's Annual Signature Educational Event, Kicks Off June 20 in New York City with Esser and Gregory as Keynotes
Washington, DC - The Association of Cable Communicators announced that its signature educational event, the 7th Communications Institute will kick off June 20 in New York City and feature keynote discussions with:
- Patrick Esser, President, Cox Communications, Inc. who will provide an overview of current key industry issues, advice for cable communicators and a perspective on the future in a candid discussion.
- James R. Gregory, CEO, CoreBrand, who will present the Impact of Brand on Financial Performance. His company helps organizations improve brand performance, reputation and image by measuring, defining and leveraging their brands through research and by building solid marketing and communications strategies.
"The 2012 Cable Communications Institute goes to the core mission of ACC, to give cable executives the perspective, training and practical tools to achieve greatness within their companies. This unique, small, academic setting presents cable communicators the opportunity to interact and exchange ideas on the essential functions that unites them as professionals," remarked Steve Jones, ACC executive director.
The ACC Communications Institute is produced in cooperation with Syracuse University's S.I. Newhouse School of Public Communications. This distinctive program is designed for mid- to senior-level communicators and related industry executives who would like to expand their knowledge base and advance their overall communications capability and understanding. It will be held at Lubin House, Syracuse University's New York City facility adjacent to Central Park on 61st Street.
Other sessions will feature Thaler Pekar, a leading authority on the importance of story in communications work; Edward Russell, Associate Professor, Syracuse University who will look at the fine points of branding and brand management; Dan Broden, who counsels Fortune 500 companies and celebrity spokespeople on media training and the art of persuasive communications; and Anne Messenger, a career strategist who will lead a session on the importance of building and communicating your personal brand.
The Communications Institute is ACC's signature professional development event for cable communicators. In addition to the speakers noted above, Syracuse
University faculty members will lead additional sessions throughout the two and a half day program. They will cover topics including Employee Engagement, Leveraging Social Media Technologies, and Writing Techniques Tuned for Social Media and 140 Characters.
Space is limited to the first 25 qualified applicants. Tuition for the 2012 Institute is $2,100 per individual on or before June 8, 2012. On June 9 and after, the fee is $2,300. Tuition covers all instructional materials and most meals. Travel and housing expenses are not included in this fee. For additional information or to register, contact Steve Jones at 202-222-2373 or via email at email@example.com. Information on the program may also be found
by visiting http://www.cablecommunicators.org/resources_inst.php
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The Association of Cable Communicators (ACC) is the only national, professional organization specifically addressing the issues, needs and interests of the cable industry’s communications and public affairs professionals. Its mission is to develop and promote cable communications excellence through professional development to help achieve industry and corporate goals. ACC works to enhance each member’s status and influence through skill building and professional development. For more information on ACC, go to http://www.cablecommunicators.org./