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FOR IMMEDIATE RELEASE
October 06, 2011
Contact: 

Michelle Butler
(202) 222-2372
mailto:mbutler@cablecommunicators.org

Association of Cable Communicators Announces 2011 Golden Beacon and Beacon Award Winners

New York, NY––During a luncheon ceremony today, the Association of Cable Communicators (ACC) announced the winners of the 2011 Golden Beacon and Beacon Awards®, honoring excellence in cable communications and public affairs.  ACC awarded the Golden Beacon, the association's highest honor, to MTV's A Thin Line.  ACC also presented 36 Beacon Awards representing work by MSOs, cable systems, programming networks, and cable associations in categories such as community relations, public service announcements and social media communications.  The Beacon Awards Ceremony was the concluding event of ACC's annual conference FORUM 2011: Communicating Cable's Future held October 5-6 in New York City. 

"Across this country cable communicators promote their company's products, contribute to the bottom line and improve the quality of life in the communities their companies serve," said Sandy Colony, 2011 Beacon Awards chair and senior advisor, employee communications, Insight Communications. "The Beacon Awards celebrate the very significant role cable communicators play in our industry's success and recognize the best of those efforts."

ACC presented the 2011 Golden Beacon, awarded to a communications or public affairs initiative that has made an impact within the cable industry and enhanced cable's image nationwide, to MTV's A Thin Line.  This pro-social initiative  is the network's pioneering campaign that empowers America's youth to identify, respond to, and stop the spread of digital abuse, which includes all forms of digital bullying, dating abuse and discrimination. MTV has built a coalition of the foremost authorities on these topics and is engaging its audience through thought-provoking PSAs, integration into MTV's top-rated shows, an original film, innovative online and mobile tools, curricula, and more.  The campaign has reached tens of millions on-air and mobilized over 1,000,000 young people to take action and stop the spread of digital abuse. The campaign's hub is its Web site, www.athinline.org, which houses a variety of resources, quizzes and applications purpose-built to raise awareness and address digital abuse's viral spread. The site integrates seamlessly with the campaign's social media presence and mobile devices.

ACC members chose the 2011 Beacon Award winners during an extensive, two-phase judging process.  The high-quality Beacon Award entries submitted this year continue to demonstrate the cable industry's commitment to communications and public affairs and represent company initiatives implemented over the past year in areas such as events and observances, integrated communications and Web sites. 

The 2011 Beacon Awards Winners listed by category are:

Best of the Best Small System Communications Efforts - Cable System 1
Suddenlink Connecting to Those in Need, Alexandria, La. System - Suddenlink Communications

Cause Marketing - Cable System 3
Time Warner Cable Mobile Internet 4G Launch Events - Time Warner Cable - Columbus, OH

Cause Marketing - Cable Network 2
The Royal Pains Summer Shirt Exchange - USA Networks - New York, NY

Community Relations - Cable System 1
Suddenlink Connecting to Those in Need, Alexandria, La. System - Suddenlink Communications

Community Relations - Cable System 3
Time Warner Cable - News 14 Carolina Community Recovery Drive - Time Warner Cable - Morrisville, NC

Community Relations - MSO
Time Warner Cable's Connect a Million Minds - Time Warner Cable - New York, NY

Community Relations - Cable Network 2
Characters Unite National Storytelling Tour - USA Networks - New York, NY

Education - Cable System 3
Bridging the Gap in the Digital Divide - Cox Louisiana - Baton Rouge, LA

Education - MSO
Time Warner Cable's Connect a Million Minds - Time Warner Cable - New York, NY

Education - Cable Network 2
Civil War 150 Commemoration - HISTORY - New York, NY

Events and Observances - Cable System 1
DVD's For Troops - Charter Communications, Inc. - Newtown, CT

Events and Observances - Cable System 2
True Blood Greensboro - A Fangtastic Event - Time Warner Cable - Greensboro, NC

Events and Observances - Cable System 3
Operation GOTH! Math, Science and the Future of Our Nation - Time Warner Cable - West Region

Events and Observances - MSO
Math, Science and the Future of Our Nation: A Global Online Town Hall - Time Warner Cable - New York, NY

Events and Observances - Cable Network 1
Big Ten Icons - Big Ten Network - Chicago, IL

Events and Observances - Cable Network 2
Characters Unite Month - USA Networks - New York, NY

Government Relations - Cable System 3
Making Connection to California Legislature - Time Warner Cable - El Segundo, CA

Government Relations - Cable Network 2
America The Story of Us - HISTORY - New York, NY

Government Relations - Other
Bridging the Gulf: Perception Meets Reality - Florida Cable Telecommunications Association - Tallahassee, FL

Integrated Communications - Cable System 3
Time Warner Cable Colors Wisconsin Green & Gold - Time Warner Cable - Wisconsin Division - Milwaukee, WI

Integrated Communications - Cable Network 2
GYT: Get Yourself Tested - MTV Networks - New York, NY

Internal Communications - Cable System 3
Conan The Cable Installer - Time Warner Cable - El Segundo, CA

Media Relations - Programming Publicity - Cable System 3
Coolest Creations Viewer's Choice Contest - Time Warner Cable - Columbus, OH

Media Relations - Programming Publicity - Cable Network 2
ESPN 2010 FIFA World Cup Publicity - ESPN, Inc. - Bristol, CT

Media Relations - Technology/Product - Cable System 3
Live Free - Cox Louisiana - Baton Rouge, LA

Media Relations - Technology/Product - Cable Network 2
ESPN 3D Media Campaign - ESPN, Inc. - Bristol, CT

Multicultural Public Relations - MSO
Mi Cultura Campaign - Time Warner Cable - New York, NY

Programming - Cable Network 1
Big Ten Icons - Big Ten Network - Chicago, IL

Programming - Cable Network 2
A Characters Unite Special: Tom Brokaw Presents Bridging the Divide - USA Networks - New York, NY

Public Service Announcement - Cable Network 2
A Thin Line - MTV - New York, NY

Reputation/Brand Management - Cable System 3
Time Warner Cable MVP Campaign - Time Warner Cable - Akron, OH

Social Media Communications - Cable System 3
Time Warner Cable - Step Thru the Screen Exhibit at NHL Fan Fair - Time Warner Cable - Morrisville, NC

Social Media Communications - MSO
Mi Cultura Campaign - Time Warner Cable - New York, NY

Social Media Communications - Cable Network 2
MTV's A Thin Line - MTV - New York, NY

Web sites - Cable System 3
In the Community - Time Warner Cable - Cincinnati, OH

Web sites - MSO
Time Warner Cable's CAMM Worldwide Microsite - Time Warner Cable - New York, NY

# # #

The Association of Cable Communicators (ACC) is the only national, professional organization specifically addressing the issues, needs and interests of the cable industry’s communications and public affairs professionals.  Its mission is to develop and promote cable communications excellence through professional development to help achieve industry and corporate goals. ACC works to enhance each member’s status and influence through skill building and professional development. For more information on ACC, go to http://www.cablecommunicators.org./

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