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FOR IMMEDIATE RELEASE
September 16, 2010
Contact:  Michelle Butler
(202) 222-2372
mbutler@cablecommunicators.org

Association of Cable Communicators Announces 2010 Golden Beacon and Beacon Award Winners

 

New York, NY -- During a luncheon ceremony today, the Association of Cable Communicators (ACC) announced the winners of the 2010 Golden Beacon and Beacon Awards®, honoring excellence in cable communications and public affairs.  ACC awarded the Golden Beacon, the association's highest honor, to C-SPAN's Video Library.  ACC also presented 46 Beacon Awards representing work by MSOs, cable systems, programming networks, and cable associations in categories such as community relations, social media communications and public service announcements.  The Beacon Awards Ceremony was the concluding event of ACC's annual conference FORUM 2010: Competition Everywhere held September 15-16 in New York City. 

"Across the country, cable communicators promote their company's products, contribute to the bottom line and improve the communities we serve," said Jim Maiella, ACC President and vice president of media relations, cable and communications, Cablevision Systems Corporation. "The Beacon Awards celebrate the important role cable communicators play in our industry's success and recognize the best of these efforts."

ACC presented the 2010 Golden Beacon, awarded to a communications or public affairs initiative that has made an impact within the cable industry and enhanced cable's image nationwide, to C-SPAN's Video Library.  Launched on March 17, 2010, by C-SPAN Networks, the C-SPAN Video Library is a free, searchable, online collection of every C-SPAN program aired since 1987 and furthers historical, educational, research and archival goals. The archives include more than 160,000 hours of searchable digital C-SPAN video that is easily clipped and shared courtesy of a flash player.  A comprehensive search engine allows users to search by name, keyword, date, location and more.  The video library launch included an extensive media relations campaign, targeting new and traditional media alike. In the two weeks following the public launch, the media campaign resulted in 132 print, broadcast TV, radio, and online stories, robust social media buzz and increased traffic to the site. Much of the coverage credited the cable industry for providing C-SPAN and its Video Library as a public service.

 ACC members chose the 2010 Beacon Award winners during an extensive, two-phase judging process.  The number of high-quality Beacon Award entries submitted this year continue to demonstrate the cable industry's commitment to communications and public affairs and represent

company initiatives implemented over the past year in areas such as internal communications, multicultural public relations and events and observances. 

The 2010 Beacon Awards Winners listed by category are:

  

Community Relations - Cable System 1

Suddenlink eCycling - Suddenlink Communications - Jonesboro, AR

Community Relations - Cable System 3

Connect a Million Minds - New York City - Time Warner Cable - New York, NY

Community Relations - MSO

Time Warner Cable's Connect a Million Minds - Time Warner Cable - New York, NY

Community Relations - Cable Network 1

Hunt Fish Feed - Sportsman Channel - New Berlin, WI

Education - Cable System 2

Connecting Students with Veterans - Time Warner Cable - San Diego, CA

Education - Cable System 3

Connect a Million Minds Texas Launch - Time Warner Cable/Central Texas - Austin, TX

Education - MSO

Cracking the Codes in the Digital World - Time Warner Cable - New York, NY

Education - Cable Network 1

Ovation Arts Education Toolkit - Ovation - Santa Monica, CA

Education - Cable Network 2

America The Story of Us Educational Outreach - A&E Television Networks/History - New York, NY

Government Relations - Cable System 1

Legislative Briefing - Comcast - Exton, PA

Government Relations - Cable System 2

Suddenlink Community Connections Television - Suddenlink Communications - Jonesboro, AR

Government Relations - Cable System 3

HoopLA - The Legislative Basketball Game & Gala - Cox Louisiana - Baton Rouge, LA

Government Relations - Cable Network 2

Take a Veteran to School Day - A&E Television Networks/History - New York, NY

Government Relations - Other

Capital Dateline Goes Online - Florida Cable Telecommunications Association - Tallahassee, FL

Internal Communications - Cable System 2

Time Warner Cable UpDate - Time Warner Cable - San Diego, CA

Internal Communications - Cable System 3

Uniting through our Differences - Communicating and Committing to Diversity - Cox Communications - Springdale, AR

Internal Communications - MSO

Let's Connect: Introducing Time Warner Cable's Mission & Values - Time Warner Cable - New York, NY

Media Relations - Technology/Product - Cable System 2

Road Runner 4G Mobile - Time Warner Cable - San Antonio, TX

Media Relations - Technology/Product - MSO

Introduction of Optimum Select: Changing the Way TV Viewers Interact with Advertisers - Cablevision Systems Corp. - Bethpage, NY

Media Relations - Technology/Product - Cable Network 2

C-SPAN Video Library - C-SPAN Networks - Washington, DC

Media Relations - Programming Publicity - Cable System 1

Vote with Your Remote On Demand Film Festival - Time Warner Cable - El Paso, TX

Media Relations - Programming Publicity - Cable Network 2

Discovery Channel's LIFE Program Publicity Campaign - Discovery Communications - Silver Spring, MD

Competitive Communications - Cable System 1

Apples to Apples - Bresnan Communications - Purchase, NY

Competitive Communications - Cable System 2

Husker Football - DIRECTV Just Doesn't Get It! - Cox Communications - Omaha, NE

Reputation/Brand Management - Cable System 1

The Nebraska Connection - Time Warner Cable - National - Lincoln, NE

Reputation/Brand Management - Cable System 3

Trust Begins with Me Campaign - Cox Communications New England - West Warwick, RI

Reputation/Brand Management - Cable Network 2

Remarkable Women - A&E Television Networks/Lifetime Networks - Los Angeles, CA

Cause Marketing - Cable Network 2

Jimmy V Week - ESPN - New York, NY

Events and Observances - Cable System 1

Comcast Helps Vermont Students Get Cyber Safe - Comcast-Western New England Region - Berlin, CT

Events and Observances - Cable System 3

CAMM Week - New York City - Time Warner Cable - New York, NY

Events and Observances - MSO

Time Warner Cable's Connect a Million Minds - Time Warner Cable - New York, NY

Events and Observances - Cable Network 1

Hockey Day Minnesota - FOX Sports Network- North - Minneapolis, MN

Multicultural Public Relations - Cable System 3

The Hampton Roads Black List - Cox Communications - Chesapeake, VA

Integrated Communications - Cable System 1

Huskers on Demand - Time Warner Cable - National - Lincoln, NE

Integrated Communications - Cable System 2

Handbook On Demand - Time Warner Cable Kansas City - Kansas City, MO

Integrated Communications - Cable System 3

Techapalooza - Where Business and Technology Meet - Cox Communications - San Diego, CA

Integrated Communications - MSO

Let's Connect: Introducing Time Warner Cable's Mission & Values - Time Warner Cable - New York, NY

Social Media Communications - Cable System 3

The Ultimate Internet Tier - Cox Communications New England - West Warwick, RI

Social Media Communications - Cable Network 2

Discovery Channel's LIFE Social Media Campaign - Discovery Communications - Silver Spring, MD

Web sites - Cable System 3

Time Warner Cable Southern California Newsroom - Time Warner Cable - El Segundo, CA

Web sites - MSO

Channel You - Time Warner Cable - New York, NY

Programming - Cable System 3

Footsteps of Lincoln - Comcast - Elmhurst, IL

Programming - Cable Network 2

ESPN's "30 for 30" - ESPN - Bristol, CT

Public Service Announcement - Cable System 3

Hang Tough Video Contest - Time Warner Cable - Wisconsin Division - Milwaukee, WI

Public Service Announcement - MSO

Time Warner Cable's Connect a Million Minds PSA Launch Series - Time Warner Cable - New York, NY

Public Service Announcement - Cable Network 2

A Thin Line - MTV Networks - New York, NY

# # #

The Association of Cable Communicators (ACC) is the only national, professional organization specifically addressing the issues, needs and interests of the cable industry's communications and public affairs professionals. Its mission is to develop and promote cable communications excellence through professional development to help achieve industry and corporate goals. ACC works to enhance each member's status and influence through skill building and professional development. For more information on ACC, go to www.cablecommunicators.org.

Mailing Address: PO BOX 75007 Washington, DC 20013-5007
Phone: 800.210.3396 or 202.222.2370
Fax: 202.222.2371
services@cablecommunicators.org