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FOR IMMEDIATE RELEASE
August 23, 2010
Contact:  Michelle Butler
(202) 222-2372
mbutler@cablecommunicators.org

C-SPAN, MTV, and Time Warner Cable are ACC's 2010 Golden Beacon Award® Nominees

Washington, DC ––The Association of Cable Communicators (ACC) today announced the three nominees for the association's highest honor, the Golden Beacon Award.  Nominees are:

  • C-SPAN Video Library, C-SPAN Networks
  • A Thin Line, MTV
  • Time Warner Cable's Connect a Million Minds, Time Warner Cable

"The Golden Beacon is ACC's highest honor, presented each year to a single public affairs initiative that has a profound and lasting effect on the industry and the consumers and audiences we serve," said Jim Maiella, ACC President and vice president of media relations, cable and communications, Cablevision Systems Corporation. "All three of these landmark undertakings pass this test, and we look forward to presenting our Golden Beacon to one of them at our annual FORUM event next month in New York City as part of Cable Connections - Fall."

C-SPAN's Video Library, MTV's A Thin Line and Time Warner Cable's Connect a Million Minds are signature programs that, respectively, provide the public access to

a comprehensive video archive of public affairs events since 1987, warn youth about the dangers of digital abuse and help combat it, and work to ensure that the next generation of Americans have the science, technology, engineering and math skills needed to secure the nation's future.

ACC's Golden Beacon Award recognizes a communications and public affairs initiative that has made an impact within the cable industry, while enhancing cable's image nationwide.  The 2009 Golden Beacon Award recognized Nickelodeon for its pro-social campaign The Big Green Help.

ACC members who judged the Beacon Awards nominated C-SPAN Networks for its C-SPAN Video Library project.  The C-SPAN Video Library is a free, searchable, online collection of every C-SPAN program aired since 1987 and furthers historical, educational, research and archival goals. The archives include more than 160,000 hours of searchable digital C-SPAN video that is easily clipped and shared courtesy of a flash player.  A comprehensive search engine allows users to search by name, keyword, date, location and more.  The video library was launched on March 17, 2010, with an extensive media relations campaign, targeting new and traditional media alike. In the two weeks following the public launch, the media campaign resulted in 132 print, broadcast TV, radio, and online stories, robust social media buzz and increased traffic to the site. Much of the coverage credited the cable industry for providing C-SPAN and its Video Library as a public service.

MTV's A Thin Line is a broad-based, multi-year campaign empowering America's youth to identify, respond to, and stop the spread of digital abuse. Digital abuse is an emerging issue that includes behaviors like sexting, cyber-bullying and digital dating abuse, which affect a large number of young people today. The campaign's hub is its Web site, http://www.athinline.org/, which houses a variety of resources, quizzes and applications purpose-built to raise awareness and address digital abuse's viral spread. The site integrates seamlessly with the campaign's social media presence and mobile devices. Another feature of the campaign is a suite of thought-provoking PSAs that address a wide range of digital behaviors and raise awareness of the potential consequences.

Last year, Time Warner Cable re-focused its philanthropic efforts around science, technology, engineering and math (STEM). The result was Connect a Million Minds (CAMM), a $100 million cash and in-kind effort to engage Time Warner Cable customers, employees and nonprofit partners to address a critical community need - ensuring that today's youth gain the STEM skills they need to become tomorrow's problem solvers. CAMM includes national and local partnerships supporting relevant programs, an interactive Web site where customers connect youth and share experiences, a Time Warner Cable-branded, interactive STEM curricula and focused employee volunteerism. To date, consumers have pledged to connect more than 200,000 youth to STEM opportunities.

ACC will honor the Golden Beacon Award nominees and announce the winner during the Beacon Awards Luncheon and Ceremony on Thursday, September 16, 2010, at the Hilton New York.  The ceremony is the concluding event of ACC's annual conference, FORUM 2010: Competition Everywhere.  FORUM is the cable industry's only annual educational event dedicated to the issues facing communications and public affairs professionals.

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The Association of Cable Communicators (ACC) is the only national, professional organization specifically addressing the issues, needs and interests of the cable industry's communications and public affairs professionals. Its mission is to develop and promote cable communications excellence through professional development to help achieve industry and corporate goals. ACC works to enhance each member's status and influence through skill building and professional development. For more information on ACC, go to www.cablecommunicators.org.

 

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