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FOR IMMEDIATE RELEASE
October 08, 2009
Contact: 

Michelle Butler
(202) 222-2372
mbutler@cablecommunicators.org

Lifetime Networks, MTV, and Nickelodeon are
ACC's 2009 Golden Beacon Award Nominees

 

Washington, DC –– The Association of Cable Communicators (ACC) announced today the nominees for the association's highest honor, the Golden Beacon Award.  Nominees are:

  • "Every Woman Counts," Lifetime Networks
  • "GYT: Get Yourself Tested," MTV
  • "Nickelodeon's The Big Green Help," Nickelodeon

"For more than 20 years, the cable industry has been committed to improving the communities it serves at a global, national and local level," said Janice Caluda, 2009 Beacon Awards chair and vice president, operations, Florida Cable Telecommunications Association. "Lifetime Networks' Every Woman Counts, MTV's GYT: Get Yourself Tested, and Nickelodeon's The Big Green Help exemplify the best of these efforts over the past year as they have encouraged women to become politically active, people under the age of 25 to get tested for STDs, and children to take care of their planet."

ACC's Golden Beacon Award recognizes a communications and public affairs initiative that has made an impact within the cable industry, while enhancing cable's image nationwide.  The 2008 Golden Beacon Award recognized Discovery for its programming series Planet Earth.

ACC members who judged the Beacon Awards nominated Lifetime Networks for its Every Woman Counts campaign.  First launched in 1992, and marking its fifth presidential election cycle in 2008, "Every Woman Counts" is the entertainment industry's only ongoing public advocacy campaign dedicated to amplifying women's voices in the political process, encouraging them to register to vote and run for political office.  The 2008 campaign had the most extensive outreach to date, reaching women in more than 97 million homes and included extensive polling; a candidate forum; training for women to run for office; star-studded events at the Democratic and Republican conventions; an essay contest for high school women; a national bus tour to register women to vote; and content on the candidates' positions.  Lifetime Networks formed the first-ever Every Woman Counts Coalition of women's media and advocacy groups, partnering with hundreds of nonprofits representing more than 20 million women, celebrities, advertisers, cable distributors, political leaders, and key industry groups. The unprecedented Coalition inspired women nationwide to make their voices heard.

MTV's "Get Yourself Tested" (GYT) is a breakthrough campaign that normalizes STD testing among sexually active people under 25.  GYT meets the audience everywhere, including MTV, Facebook, Twitter, cell phones and local Planned Parenthood clinics. To date, GYT content has been streamed more than 500,000 times and garnered several thousand user comments, plus several thousand more tweets, Facebook friends and Twitter followers.  Roughly 50,000 people have found local testing centers via the campaign's online and mobile tools, and most critically, testing rates at Planned Parenthood clinics nationwide spiked dramatically during April 2008 - when GYT launched, in recognition of National STD Awareness Month.  GYT is the first public private partnership of its kind - an extension of MTV and The Kaiser Family Foundation's "It's Your (Sex) Life" campaign, in partnership with Planned Parenthood Federation of America.  Technical assistance is provided by the CDC and the NYC Department of Health.

On Earth Day 2008, Nickelodeon initiated a new era of pro-social leadership with the launch of a new, multi-year, global initiative: The Big Green Help.  The Big Green Help is a kid-led, environmental campaign that provides information and tools to help explain climate change to kids through on-air messaging, grassroots activity, and online gaming.  Millions of kids around the world have joined The Big Green Help and committed themselves to take action on the environment.  In its first year, the campaign included: the first-ever green global multiplayer online game which resulted in more than 27 million game plays; star power like Miranda Cosgrove, KeKe Palmer, LeBron James and Cameron Diaz; the first ever Big Green Help Award at the 2009 Kids' Choice Awards; local and national partnerships with top environmental and community organizations; and Nickelodeon's Earth Day "Power Down" where participants turned off their lights as a signal of environmental consciousness.

ACC will honor the Golden Beacon Award nominees and announce the winner during the Beacon Awards Gala on Monday, October 26, 2009, at the Hyatt Regency Denver at Colorado Convention Center kicking off ACC's annual conference FORUM 2009: Communicating Cable 3.0: People, Products & Value.  FORUM is the cable industry's only annual educational event dedicated to the issues facing communications and public affairs professionals.

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The Association of Cable Communicators (ACC) is the only national, professional organization specifically addressing the issues, needs and interests of the cable industry's communications and public affairs professionals. Its mission is to develop and promote cable communications excellence through professional development to help achieve industry and corporate goals. ACC works to enhance each member's status and influence through skill building and professional development. For more information on ACC, go to http://www.cablecommunicators.org/

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