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Teens, Kindness and Cruelty on Social Networks: How Teens Navigate the Online World - An ACC and CIC Webinar


March 21, 2012
2:00 - 3:00 p.m. EST

How do teens participate in the online world? Do they see it as a place to hang out with friends, get their latest homework and find out more about their favorite programs? Or is it an unsafe place full of sexting, bullies and predators? What is the cable industry’s role in keeping the internet safe for kids? These are questions that many cable communicators are facing today.

Cable in the Classroom (CIC) continues to take a leadership role in defining, developing, and bringing to scale “digital citizenship.” Last year CIC helped fund and shape a research project by the Pew Research Center’s Internet & American Life Project. This multi-modal study sought to understand how teens navigate the world of social media, what behaviors they encounter, how they act, how they learn behavior, and to whom they turn for help along the way.

The resulting report, “Teens, Kindness and Cruelty on Social Network Sites” was released in November 2011 as a part of the annual conference of the Family Online Safety Institute (FOSI), another partner in the study’s creation and design. Join research lead, Amanda Lenhart, Senior Research Specialist, Pew Research Center’s Internet & American Life Project, on Thursday, March 21 during ACC’s webinar as she highlights the report’s findings and explores the data’s implications. CIC will also release recommendations to keep in mind as you evaluate and refresh your current online safety resources, or as you seek to develop new ones.

Please join Cable in the Classroom and the Association of Cable Communicators for a special discussion on how American teens navigate the new world of “digital citizenship” during their March 21 webinar. The Executive Summary, full report and CIC’s recommendations will be made available to webinar participants at the conclusion of the session.

Speaker:


Amanda Lenhart
Senior Research Specialist
Pew Research Center’s Internet & American Life Project

How ACC Members Can Participate:

ACC Members can watch a recording of this webinar free-of-charge as a benefit of ACC membership. It is posted as a self-paced program on the association’s online education portal in the members-only section of this Web site. You must be logged into the members-only area to access this portal, and you can log in through the member log in box in the left-hand corner of this screen.

2012 Consumer Electronics Show


January 26, 2012
Time: 2:00 – 3:00 p.m. EST

Wondering what some of the hottest products showcased at the 2012 Consumer Electronics Show (CES) in Las Vegas were and their possible impact on the cable industry? Did you plan on attending the show but just couldn't make it out to Vegas?

ACC’s Steve Jones spent two packed days at the show and will provide an up close look at many of the most innovative products on display during this webinar. If you’ve never been to CES, his presentation provides a real world sense of what it’s like to attend this huge event with more than 150,000 attendees. Plus, he’ll review the top gadgets and apps exhibited at CES 2012!

Speaker:
Steve Jones
Executive Director
Association of Cable Communicators

How ACC Members Can Participate:

ACC Members can watch a recording of this webinar free-of-charge as a benefit of ACC membership. It is posted as a self-paced program on the association’s online education portal in the members-only section of this Web site. You must be logged into the members-only area to access this portal, and you can log in through the member log in box in the left-hand corner of this screen.

Career Planning and Development in Today’s Business World – an ACC Online Chat


December 15, 2011
3:00 - 4:00 p.m. EST
ACC has posted a transcript of this chat at:
http://www.cablecommunicators.org/members/chat_transcripts.php

How can you make 2012 a successful year for your career? The start of a new year can give one a sense of fresh opportunities and optimism. Yet, it’s still interesting times for some cable communicators with job uncertainty, increasing demands to do more with less and even burnout. How can a savvy cable communicator further his or her career planning and development in 2012? ACC has lined up Christina Burz, Rosa Gatti and Carol Vernon to offer advice and answer your questions about how you can make 2012 a successful year for your career.

Christina has recruited senior executives for established and respected search firms both domestically and internationally since 1990 and is an executive search and management consultant for Carlsen Resources. Her functional areas include general management at the CEO and COO level, public relations and corporate communications, marketing and sales, business development and strategic planning, creative development and programming, and learning and development.

Rosa, ACC’s president and senior vice president, communications counsel and corporate outreach, ESPN, Inc., has been a trailblazer in the communications and cable industries throughout her career. In 1980 she joined ESPN during its first year of operations and built with her staff the communications department after already having achieved great career success as the first female SID (sports information director) in the NCAA’s major university division. Now, she is a leader in successful career transition and serves as an advisor for ESPN Communications and oversees all of ESPN’s corporate outreach initiatives, including The V Foundation for Cancer Research, corporate giving, cause marketing and volunteerism.

Carol Vernon is a certified executive coach and president of Communication Matters, a Washington-DC based coaching and training company. She brings more than 20 years of senior-level experience working in the corporate, nonprofit, and government arenas to her work. Her coaching and training is focused on helping leaders and their teams fine-tune their executive presence and communication skills. Earlier in her career Carol worked as a Congressional aide, White House political appointee, corporate communicator, and senior director at NCTA and Cable in the Classroom.

Experts:

Christina Burz – Executive Search and Management Consultant, Carlsen Resources, Inc.

Rosa Gatti – Senior Vice President, Communications Counsel and Corporate Outreach, ESPN, Inc.

Carol Vernon – Certified Executive Coach & Principal, Communications Matters, LLC

How ACC Members Can Participate:

ACC has posted a transcript of this chat at:
http://www.cablecommunicators.org/members/chat_transcripts.php


How Cable Communicators Are Using Social Media Today – an ACC Online Chat


November 8, 2011
2:00 – 3:00 p.m. EST
ACC has posted a transcript of this chat at:
http://www.cablecommunicators.org/members/chat_transcripts.php

Social Media is still shaking up how we communicate. It’s been hot for years and constantly evolves. How are cable communicators using social media today to achieve their company’s business and communications goals?

ACC has lined up a panel of expert cable communicators to share how they are using social media successfully. During a broad online chat, some of the topics that will be addressed are:

     ●      What are the best results you’ve achieved using social media?
     ●      How has social media changed your communication efforts?
     ●      When is it best not to use social media? Conversely, when would another communications tactic be a better choice?
     ●      How do you integrate social media into traditional communications plans?
     ●      How have you used social media for internal communications?
     ●      How do you measure the results of your social media efforts?

All cable communicators are encouraged to join this ACC Online Chat and offer tips on how they have used social media to help them succeed in their cable communications efforts.

Experts:

David Blumenthal, senior director, corporate communications, The Weather Channel

Howard Mortman, communications director, C-SPAN Networks

Michelle Scheuermann, director of communications, The Sportsman Channel

Melissa Sorola, communications director, Time Warner Cable Texas Region

Patricia Thompson, manager of public affairs, Cox Communications

How ACC Members Can Participate:

ACC has posted a transcript of this chat at:
http://www.cablecommunicators.org/members/chat_transcripts.php

The Social Aspects of Communication: An Overview of Social Media Practices in Corporate Public Relations for Cable – an ACC Webinar


August 31, 2011
2:00 – 3:00 p.m. EDT

Cable industry communications professionals are just starting to integrate social media platforms and technology within their communications tool kit. Social media is no longer a fad but it’s still the new frontier with entertainment companies experimenting regarding how to attract and drive new business through this growing and expanding technology. At the same time, as a communications professional, you need to have a presence, you can’t be absent from the social conversations that are moving at light speed on Twitter, Facebook, blogs and other platforms.

This webinar will expand upon the recently published ACCBrief The Social Aspects of Communication. The Brief’s Author Cindy Ronzoni will explore why it’s important to be engaged in social media and offer a number of examples of how cable companies, both operators and programmers, are using this powerful new technology to both strengthen their businesses and leverage it to reach out to customers, viewers, the media and other interested parties.

Speaker:

http://www.cablecommunicators.org/images/people/ronzoni.jpg

Cindy Ronzoni
Founder and CEO
Social Spread Media

Cindy Ronzoni is the Founder and CEO of Social Spread Media, a forward-thinking digital public relations agency specializing in social and traditional media. Her Los Angeles-based firm provides media strategy and implementation to a varied group of clientele, including The Television Critics Association, independent film and TV producers, authors, tech start-ups, and nonprofit organizations.

With more than 20 years of experience in public relations, corporate communications and public affairs, Cindy has held senior communications positions at Fox Entertainment, Fox Cable, Game Show Network (GSN) and Lifetime Networks. Cindy is reachable via email at cindy@socialspreadmedia.com or at www.socialspreadmedia.com.

How ACC Members Can Participate:

ACC Members can watch a recording of this webinar free-of-charge as a benefit of ACC membership. It is posted as a self-paced program on the association’s online education portal in the members-only section of this Web site. You must be logged into the members-only area to access this portal, and you can log in through the member log in box in the left-hand corner of this screen.

Integrated Communications: How PR, Marketing and Other Departments Can Work Together Effectively – an ACC Online Chat


June 30, 2011
2:00 – 3:00 p.m. EDT
ACC has posted a transcript of this chat at:
http://www.cablecommunicators.org/members/chat_transcripts.php

Company leaders increasingly ask cable communicators to work with other departments to achieve business goals. Often, the departments are able to achieve results that would be much more difficult or even impossible to accomplish without the use of integrated communications. During ACC’s June 30 Online Chat “Integrated Communications: How PR, Marketing and Other Departments Can All Work Together Effectively” from 2:00 – 3:00 p.m. EDT, participating cable communicators will explore how to craft powerful integrated communications campaigns. What challenges and advantages are inherent in these partnerships? How can the savvy cable communicator ensure that his integrated communications campaigns will succeed?

ACC has lined up experts to share their ideas, experiences and advice in this area. All cable communicators are encouraged to join this ACC Online Chat and offer tips on how they have used integrated communications to help them succeed in their cable communications efforts.

Experts:

Amanda DeCastro - communications manager, Time Warner Cable

Cynthia Godby – communications manager, Time Warner Cable

Leigh Ann Woisard – vice president, public affairs, Cox Communications Virginia

How ACC Members Can Participate:

ACC has posted a transcript of this chat at:
http://www.cablecommunicators.org/members/chat_transcripts.php

Straight from SXSW: The Latest Trends and Tactics in Social Media – an ACC Webinar


April 27, 2011
2:00 – 3:00 p.m. EDT

Social Media has been changing the way communicators interact with their target audiences for several years. More than 19,000 web technology innovators and digital creatives recently gathered in Austin for the SXSW Interactive Festival to explore the latest trends in design, activism, journalism, and other activities affected by emerging technology. NCTA’s Paul Rodriguez was there and will share the key takeaways and tactics from SXSW that you can use to improve your communications efforts.

Speaker:

Paul Rodriguez
Senior Director, Social Media Strategy
National Cable & Telecommunications Association

How ACC Members Can Participate:

ACC Members can watch a recording of this webinar free-of-charge as a benefit of ACC membership. It is posted as a self-paced program on the association’s online education portal in the members-only section of this Web site. You must be logged into the members-only area to access this portal, and you can log in through the member log in box in the left-hand corner of this screen.

The Role of Community Relations Today – An ACC Online Chat


February 23, 2011
Time: 2:00 – 3:00 p.m. EST
ACC has posted a transcript of this chat at:
http://www.cablecommunicators.org/members/chat_transcripts.php

Company restructuring, franchising law modification, and technological advances in the cable industry over the past few years have had an impact on the role of community relations. What is a strategic approach to community relations today? ACC has invited several, top cable communicators to discuss how community relations help them achieve company goals in the current business environment during its next online chat on Wednesday, February 23 from 2:00 – 3:00 pm EST. All cable communicators are encouraged to participate in this chat and share their experiences, challenges and successes with the changing role of community relations in cable communications.

Experts:

John Borack – director of community affairs, Time Warner Cable

Klayton Fennell - regional vice president, government affairs & community investment, Comcast - Florida East Coast Region

Tamar Hoapili - manager, community relations/video production, Cox Las Vegas

Reinaldo Llano - director, corporate community relations, Bright House Networks

How ACC Members Can Participate:

ACC has posted a transcript of this chat at:
http://www.cablecommunicators.org/members/chat_transcripts.php

2011 Consumer Electronics Show: Hot Products and Innovation - an ACC Webinar


January 26, 2011
2:00 - 3:00 p.m. EST

Wondering what some of the hottest products showcased at the 2011 Consumer Electronics Show (CES) in Las Vegas were and their possible impact on the cable industry? Did you plan on attending the show but just couldn’t make it out to Vegas?

ACC’s Steve Jones spent two packed days at the show and will provide an up close look at many of the most innovative products on display. If you’ve never been to CES, his presentation provides a real world sense of what it’s like to attend this huge event with more than 100,000 attendees. Plus, he’ll review the top gadgets exhibited at CES 2011!

Speaker:

http://www.cablecommunicators.org/images/people/jones.jpg

Steve Jones
Executive Director
Association of Cable Communicators

How ACC Members Can Participate:

ACC Members can watch a recording of this webinar free-of-charge as a benefit of ACC membership. It is posted as a self-paced program on the association’s online education portal in the members-only section of this Web site. You must be logged into the members-only area to access this portal, and you can log in through the member log in box in the left-hand corner of this screen.


Career Planning for the Savvy Cable Communicator – an ACC Online Chat


December 15, 2010
2:00 – 3:00 p.m. EST
ACC has posted a transcript of this chat at:
http://www.cablecommunicators.org/members/chat_transcripts.php

Let ACC help you improve your career in 2011. Make plans now to attend the next ACC Online Chat: Career Planning for the Savvy Cable Communicator on December 15 at 2:00 p.m. EST. Carol Vernon, executive coach and principal, Communications Matters, LLC, and Terri Thompson, senior vice president of executive search, Carlsen Resources, will offer advice and answer your questions about how you can make 2011 a successful year for your career. All cable communicators are encouraged to participate in this chat and share how they have planned for career success.

Experts:

Terri Thompson, senior vice president of executive search, Carlsen Resources

Carol Vernon, executive coach and principal, Communications Matters, LLC

How ACC Members Can Participate:

ACC has posted a transcript of this chat at:
http://www.cablecommunicators.org/members/chat_transcripts.php

 

The Communicator’s Role in Reputation/Brand Management Campaigns – an ACC Online Chat


November 18, 2010
2:00 – 3:00 p.m. EST
ACC has posted a transcript of this chat at:
http://www.cablecommunicators.org/members/chat_transcripts.php

Cable communicators have managed many award-winning reputation/brand management campaigns, some that have become institutions in the industry and beyond. These campaigns often include tactics other than media relations and may feature partnerships with other departments such as marketing. What is the communicator’s role in reputation/brand management campaigns? How can communications increase the efficacy of the campaign and further the company’s business goals?

ACC has lined up several experts to share how they manage reputation/brand management campaigns effectively and give you tactics to enhance your own efforts. All cable communicators are encouraged to participate in this ACC Online Chat and share their experiences and advice.

Experts:

Natalie Byrne, coordinator, advocacy and public affairs, Lifetime Television

Kim Gilmore, Ph.D., historian, director, corporate outreach, History

Stacy Zaja, director, community & media relations, Time Warner Cable - Wisconsin Division

How ACC Members Can Participate:

ACC has posted a transcript of this chat at:
http://www.cablecommunicators.org/chat_transcripts.php

 

Managing and Promoting Events for the Greatest Impact – an ACC Online Chat

September 30, 2010
1:00 - 2:00 p.m. EDT
ACC has posted a transcript of this chat at:
http://www.cablecommunicators.org/members/chat_transcripts.php

Cable communicators are often in charge of organizing events, such as anniversaries, observances, openings, celebrations, dinners or conferences. They then promote these events to increase attendance but also to garner media coverage of their company’s messages. Events can also strengthen the company’s relationships with government officials, community leaders or other important audiences. How can you improve your event management and promotion? How can you design an event to achieve the greatest impact for your company?

ACC has lined up several cable communicators to share how they manage and promote events effectively and give you tactics to enhance your own efforts. All cable communicators are encouraged to participate in this ACC Online Chat and share tips on how to succeed in event management and promotion.

Experts:

Jennifer Aho, manager, community relations, Cox Communications

Laura Brubaker, director, public relations, Comcast – Western New England Region

Becky Ross, communications manager, FOX Sports North/FOX Sports Wisconsin

Tessie Topol, director of strategic philanthropy & community affairs, Time Warner Cable

How ACC Members Can Participate:

ACC has posted a transcript of this chat at:
http://www.cablecommunicators.org/members/chat_transcripts.php

 

SEO Master Tactics: How to Leverage Social Media to Stand Out – an ACC Webinar

August 10, 2010
2:00 – 3:00 p.m. EDT

Social media can be used for building your brand, connecting with your customers and getting your message out effectively. But, it can also be used for search engine optimization (SEO), allowing you to stand out online. You’ll learn the basics of SEO and how to apply them to the world of social media.

The webinar will teach you how to most efficiently use keywords, tagging and titling to break through the clutter of the Internet. You’ll also get tips on how to leverage new platforms and how to measure the results of your efforts.

Your moderators will be NCTA’s Paul Rodriguez & Lisa Hamilton. Rodriguez guides NCTA’s social media outreach and runs the association’s Cable Tech Talk blog. Hamilton runs social media marketing for NCTA’s The Cable Show conference and also manages The Cable Show’s various online properties.

Speakers:

Lisa Hamilton
Web Coordinator, Industry Affairs
National Cable & Telecommunications Association (NCTA)

Paul Rodriguez
Director of Online Content
National Cable & Telecommunications Association (NCTA)

How ACC Members Can Participate:
ACC Members can watch a recording of this webinar free-of-charge as a benefit of ACC membership. It is posted as a self-paced program on the association’s online education portal in the members-only section of this Web site. You must be logged into the members-only area to access this portal, and you can log in through the member log in box in the left-hand corner of this screen.

 

The Latest Trends in Social Media for Cable Communicators - An ACC Online Chat

July 13, 2010
2:00 - 3:00 p.m. EDT
ACC has posted a transcript of this chat at: http://www.cablecommunicators.org/members/chat_transcripts.php

Social Media has been the latest, greatest communications tool for a few years.  It is changing how and where people communicate, but some of the challenges of the medium are more apparent now.  How are cable communicators using social media today?  How can you use social media to achieve company's business goals?  Conversely, when would another communications tactic be a better choice?  ACC is lining up several cable communicators to share how they are using social media successfully and give you ideas about how you can improve your efforts and when another tactic may be the better choice.  All cable communicators are encouraged to join this ACC Online Chat and share tips on how they have succeeded online and how they decide when and when not to use social media.

Experts:

Steven Barringer
Director of Employee Communications
Cox Communications

Justin Davy
Manager Social Media Marketing
Scripps Networks

Tara DeGeorges
Online Content Manager
Time Warner Cable

Melissa Sorola
Communications Director
Time Warner Cable Texas Region

Gary Underwood
Vice President of Communications
Time Warner Cable

Eric Wagner
Public Relations Manager
Cox Communications

How ACC Members Can Participate:

ACC has posted a transcript of this chat at: http://www.cablecommunicators.org/members/chat_transcripts.php

 

Using PR and Community Relations to Improve the Bottom Line – an ACC Webinar

June 24, 2010
1:00 – 2:00 p.m. EDT

Are your PR and community relations efforts a one-way street with money going out but little or no money coming in?

Lisa Lovallo, vice president for Cox Communications, will discuss how public and community relations can greatly improve the bottom line for a cable operator. Lovallo, a relative newcomer to the cable world but a long time sales executive for Proctor and Gamble, brought some of that revenue generating expertise to her role in helping guide a vibrant system for Cox in the southwest.

In her first year at the helm, Lovallo revamped the public relations and community relations team under her “Community Development Plan” for Cox Southern Arizona. This plan and its strategic implementation helped Cox’s business customer unit and media sales unit generate more than $600,000 in new money. Additionally, Lovallo’s program was so well received by Cox, that she increased her overall budget for 2010 by $250,000 in the down economy to help generate even more community-based revenue for the future.

The key to Lovallo’s community development plan is its business plan-style goals:

  • To grow the business and reduce Cox expenses
  • To leverage our assets for the mutual benefits of Cox and our Community
  • To insist that our customers & partners value us through their promotion, support, business relationships and trust
  • To ensure that our investments make a measurable difference

Please plan to attend this ACC webinar and learn how your department can help improve your company’s bottom line.

Speaker:

Lisa Lovallo
Vice President and System Manager
Cox Communications, Tucson Arizona

How ACC Members Can Participate:

ACC Members can watch a recording of this webinar free-of-charge as a benefit of ACC membership. It is posted as a self-paced program on the association’s online education portal in the members-only section of this Web site. You must be logged into the members-only area to access this portal, and you can log in through the member log in box in the left-hand corner of this screen.

 

Competitive Communications – An ACC Online Chat

May 26, 2010
2:00 – 3:00 p.m. EDT

ACC has posted a transcript of this chat at: http://www.cablecommunicators.org/members/chat_transcripts.php

Many cable communicators must craft campaigns that enhance the company’s position relative to its competitors and showcase the role of effective communications practices in bolstering the company’s competitive strength, sales and bottom line. What challenges are they likely to encounter? What tricks of the trade would help? How can the savvy cable communicator ensure that his campaign will succeed?

ACC has lined up experts to share their ideas, experiences and advice on competitive communication campaigns. All cable communicators are encouraged to join this ACC Online Chat and offer tips on how they have succeeded in this area and share what challenges they overcame.

Experts:

  • Shawn Beqaj – vice president, public affairs, Bresnan Communications
  • Bill Jasso – vice president, public affairs, Time Warner Cable, Northeast Ohio
  • Jim Maiella – vice president of media relations, Cable and Communications, Cablevision Systems Corporation

How ACC Members Can Participate:

ACC has posted a transcript of this chat at: http://www.cablecommunicators.org/members/chat_transcripts.php

 

Social Media for Social Change: How MTV Used Viral Videos to Increase Youth STD Testing – an ACC Webinar

April 8, 2010
2:00 – 3:00 p.m. EDT

To address the public health crisis of one in two sexually active Americans being infected with a STD by age 25, MTV and The Kaiser Family Foundation (KFF) joined with Planned Parenthood Federation of America (PPFA) and the Centers for Disease Control and Prevention (CDC) to launch GYT (Get Yourself Tested). Pegged to National STD Awareness Month (April ’09), the campaign was purpose-built to inspire a critical mass of young people to be tested for STDs, including HIV. MTV’s Jason Rzepka and Lily Williamson will lead a case study of this successful campaign in ACC’s April 8 webinar.

Recognizing the often uncomfortable nature of talking about STD and HIV/AIDS testing, GYT was introduced via a guerrilla-style viral marketing campaign – under the banner of “WTF is GYT?” – to pique the interest of America’s youth and begin inserting the acronym into the culture. MTV interns bombarded The Today Show wearing GYT shirts, hip hop artist Soulja Boy tweeted “WTF is GYT?” to his 170K followers, and un-marked videos with celebrities like Perez Hilton and Big Boi of Outkast guessing the meaning of GYT were “planted” on key social networking sites. Immediately, young people began uploading videos to YouTube speculating what GYT might mean. The strategy helped drive over half a million views of MTV’s GYT-related videos and elicited 3,000+ comments. In a month-long push, GYT engaged its target audience everywhere they were: on MTV, MTV.com, social networking sites, pop culture blogs, mobile devices, at school, and in nearly 880 PPFA clinics nationwide.

All touch points drove to the campaign’s informational resources – to learn more about STDs and find local testing centers, via mobile phone or Web. More than 50,000 people found local testing resources by texting their zip code to GYT09 or entering their zip code on the campaign website. The site, www.gyt09.org, reached 600,000 with information on HIV/AIDS, STD prevention and testing. MTV, KFF, PPFA and CDC will re-launch GYT on April 1, 2010. During this webinar, Jason and Lily will also discuss how they’ve incorporated lessons from last year into this year’s GYT social media strategy.

Speakers:

Jason Rzepka
Vice President, Public Affairs
MTV360
Lily Williamson
Manager, Public Affairs
MTV

How ACC Members Can Participate:

ACC Members can watch a recording of this webinar free-of-charge as a benefit of ACC membership. It is posted as a self-paced program on the association’s online education portal in the members-only section of this Web site. You must be logged into the members-only area to access this portal, and you can log in through the member log in box in the left-hand corner of this screen.

 

Integrating Cable Communications: Partnering Internally for Success – an ACC Online Chat

March 24, 2010
2:00 – 3:00 p.m. EDT
Location:  ACC has posted a transcript of this chat at: http://www.cablecommunicators.org/members/chat_transcripts.php

Many cable communicators partner with other departments in their company in order to achieve business goals that would be much more difficult or even impossible to accomplish without the use of integrated communications.  What challenges and advantages are inherent in these partnerships?  How can the savvy cable communicator ensure that his integrated communications campaigns will succeed? 

ACC has lined up three experts and 2009 Beacon Award finalists for integrated communications campaigns to share their ideas, experiences and advice in this area.  All cable communicators are encouraged to join this ACC Online Chat and offer tips on how they have used integrated communications to help them succeed in their cable communications efforts.

Experts:

Amy Pempel - Director of Media Relations, FOX Sports Florida & Sun Sports
Ann Shrewsbury - Vice President, Communications, Time Warner Cable - National
Brian Craven - Director of Community Relations, Bright House Networks, Central Florida

How ACC Members Can Participate:

ACC has posted a transcript of this chat at: http://www.cablecommunicators.org/members/chat_transcripts.php

 

Cable’s Corporate Social Responsibility: The Business Rewards of Making a Difference – An ACC Webinar

February 10, 2010
2:00 – 3:00 p.m. EST

The cable industry has been a leader in corporate social responsibility (CSR) for decades. During this ACC webinar, two leaders in the field will address the challenges, relevance and rewards of cable’s CSR efforts and how they help the industry meet business goals, expand markets, engage employees and address social issues. After an overview of the history of corporate social responsibility and its state today, Freitas and Hathaway will present a case study of how Time Warner Cable reviewed its corporate social responsibility efforts and committed to a five-year, $100 million philanthropic plan to address America’s continuing decline in the areas of science, technology, engineering and math.

Speakers:

  Ken Freitas
Vice President, Corporate Responsibility
Cone, Inc.
Bonnie Hathaway
Vice President, Public Affairs
Time Warner Cable

How ACC Members Can Participate:

ACC Members can watch a recording of this webinar free-of-charge as a benefit of ACC membership. It is posted as a self-paced program on the association’s online education portal in the members-only section of this Web site. You must be logged into the members-only area to access this portal, and you can log in through the member log in box in the left-hand corner of this screen.

 

2010 Consumer Electronics Show:  Hot Products and Innovation

February 3, 2010
2:00 – 3:00 p.m. EST

Wondering what some of the hottest products showcased at the 2010 Consumer Electronics Show (CES) in Las Vegas were and their possible impact on the cable industry? Did you plan on attending the show but just couldn’t make it out to Vegas?

ACC’s Steve Jones spent two plus days at the show and will provide an up close look at many of the most innovative products on display. If you’ve never been to CES, his presentation provides a real world sense of what it’s like to attend this huge event with more than 100,000 attendees. Plus, he’ll review the top 10 gadgets exhibited at CES 2010!

Speaker:

Steve Jones
Executive Director
Association of Cable Communicators

How ACC Members Can Participate:

ACC Members can watch a recording of this webinar free-of-charge as a benefit of ACC membership. It is posted as a self-paced program on the association’s online education portal in the members-only section of this Web site. You must be logged into the members-only area to access this portal, and you can log in through the member log in box in the left-hand corner of this screen.

 

Communications Planning for 2010 – An ACC Online Chat

December 8, 2009
2:00 – 3:00 p.m.

How can you make 2010 a success for your company? For your department? For yourself? Evaluating what you accomplished and what was not as successful as you may have wished in 2009 and setting goals and plans for 2010 is a great start. ACC has lined up three experts to share their ideas and experiences in this area. All cable communicators are encouraged to join this ACC Online Chat and offer tips on how they have used planning to help them succeed in their cable communications efforts.

Experts:

Kim Gilmore, Ph.D. - Historian and Director, Corporate Outreach, A&E Television Networks/The History Channel
Cary Gray Kelly - President, Cary Gray Kelly, Inc.
Carol Vernon – Certified Executive Coach & Principal, Communications Matters, LLC

How ACC Members Can Participate:

ACC has posted a transcript of this chat at: http://www.cablecommunicators.org/members/chat_transcripts.php

 

FORUM 09 in Denver -- Communicating Cable 3.0: People, Products & Value – an ACC Online Chat

October 1, 2009
12:00 – 1:00 p.m. EDT

The cable industry and communications are changing rapidly. Cable industry products and services have expanded into all areas of the customer’s life; social media have revolutionized the way people communicate; the current economic climate has made value more important than ever. The savvy cable communicator wants to stay ahead of the curve and find the most effective ways to communicate cable 3.0: people, products, & value.

How can you tap into social media, meet your communication goals and positively impact the company’s bottom line? How can you do more with less and run an effective yet thrifty communications campaign? How should you negotiate the changing political world? How can you integrate marketing and communications?

Join FORUM Co-Chairs and ACC’s Executive Director to discuss these challenges and opportunities, get a sneak peak at the exciting line up for FORUM 2009 in Denver, Colorado, on October 26 – 28, and learn how the conference was constructed. The facilitators will also be happy to address logistical issues with FORUM and Cable Connections - Fall. All cable communicators are encouraged to join this ACC Online Chat and share tips on how they successfully communicate cable 3.0.

Facilitators:

Doyle Albee - President & New Media Practice Director, Metzger Associates Public Relations
Amanda Batson - CEO, ADB Partners Education on Demand
Eric Becker - Executive Director, Corporate Communications, Starz Entertainment
Steve Jones - Executive Director, Association of Cable Communicators

How ACC Members Can Participate:

ACC has posted a transcript of this chat at: http://www.cablecommunicators.org/members/chat_transcripts.php

 

Measuring What Matters in Social Media – an ACC Webinar

September 17, 2009
Time: 2:00 – 3:00 p.m. EDT

Ever since social media emerged as a significant part of the communications and marketing mix, discussion has centered on developing standards for measurement with no clear consensus. Meanwhile, the number of blogs, social networks and other channels of social media continue to proliferate. Organizations are increasingly looking for metrics to apply to their social media efforts to help determine what is working, not working, and how best to spend communication budgets.

Presented by the “Queen of Measurement” Katie Delahaye Paine, this session will focus on measuring the effectiveness of your social media strategy. We will cover the principles of communications measurement and how they apply to social media; including a discussion highlighting how to define measurable goals, how to benchmark, how to measure engagement and how to analyze the results and decide what to do with the data once you have it.

Key Takeaways:

  • Old rules, new rulers – how to apply what you already know to the new world of metrics
  • Lessons learned from failures and successes – the challenge of collection and the importance of consistency in coding and definitions
  • Newly created benchmarks that anyone can use
  • Putting the data to work and continuously improving your programs
  • Integrating social media with traditional media measurement programs

Presenter:

Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the Data-Driven Communicators Guide to Measuring Success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her organizations better understand their relationships with their constituencies.

How ACC Members Can Participate:

ACC Members can watch a recording of this webinar free-of-charge as a benefit of ACC membership. It is posted as a self-paced program on the association’s online education portal in the members-only section of this Web site. You must be logged into the members-only area to access this portal, and you can log in through the member log in box in the left-hand corner of this screen.

 

Internal and Employee Communications – an ACC Online Chat

August 13, 2009
Time: 2:00 – 3:00 p.m. EDT

Positive employee morale leads to customer satisfaction. When employees understand their role in the overall strategy and success of the cable company, they perform better at their jobs and they stay in those jobs longer. This, in turn, can increase customer satisfaction as some of the greatest ambassadors a cable company has are its employees. How can cable communicators craft effective internal and employee communications campaigns that inform all employees about business goals, inspire them to improve the customer experience, and connect frontline employees to senior management and vice versa?

Four leading cable communicators will share their best practices in internal communications. Some of their secrets to success have included the use of social media, effectively communicating brand/reputation transitions and other change management efforts, and crafting email that cuts through the clutter. All cable communicators are encouraged to join this ACC Online Chat and share tips on how they have succeeded in their internal communications efforts.

Experts:

Christine McCafferty – Director, Communications, Comcast
Wanita Niehaus – Director of Marketing, Corporate Communications, Scripps Networks
Monique Peyser – Director, Internal Communications, Time Warner Cable – Carolina Region
Susan Warner – Senior Director, Public Affairs, Time Warner Cable

How ACC Members Can Participate:

ACC has posted a transcript of this chat at: http://www.cablecommunicators.org/members/chat_transcripts.php

 

How ESPN Built a Stellar Internal Communications Team and Intranet in Less Than a Year - an ACC Webinar

July 15, 2009
1:00 – 2:00 p.m. EDT

ESPN employees demanded it, and the communications department delivered. In a company-wide survey, employees requested better communication about all aspects of ESPN. ESPN executive management responded and asked the communications department to formally launch an internal communications team. In a little less than a year, the communications department has built a vibrant internal communications area within corporate communications and launched a very popular Intranet entitled ITK (In the Know). There is more to come.

How did the communications department succeed in such a short time? What lessons did they learn along the way? During ACC’s July Webinar, ESPN’s Chris LaPlaca, senior vice president, corporate communications, and John McCloskey, senior director, internal communications, will answer these questions and give you tips on how you can improve your company’s internal communications efforts.

Speakers:

Chris LaPlaca
Senior Vice President, Corporate Communications
ESPN
John McCloskey
Senior Director, Internal Communications
ESPN

How ACC Members Can Participate:

ACC Members can watch a recording of this webinar free-of-charge as a benefit of ACC membership. It is posted as a self-paced program on the association’s online education portal in the members-only section of this Web site. You must be logged into the members-only area to access this portal, and you can log in through the member log in box in the left-hand corner of this screen.

 

Communicating Cable’s Story with Social Media - an ACC Online Chat

June 17, 2009
2:00 – 3:00 p.m. EDT

Social media is changing how and where people communicate. All across the nation, cable communicators are tapping into the power of the medium to tell the cable industry’s story and accomplish business goals in areas such as issues management, community relations and promotion. How can twitter, Facebook, MySpace, or blogs advance cable online? ACC has lined up four leaders in cable’s use of social media to discuss how they are tapping into Web 2.0 and give you ideas where you can improve your efforts or start using this powerful tool. All cable communicators are encouraged to join this ACC Online Chat and share tips on how they have succeeded online.

Experts:

Susan Anable - Director, Public Affairs, Cox Communications
Christopher Berry - Public Relations and Internet Communications Manager, Bright House Networks
Shauna Causey - Public Relations Manager, Comcast
Nora Ellish - Director, Media Relations, NBC Universal TV Networks Distribution

How ACC Members Can Participate:

ACC has posted a transcript of this chat at: http://www.cablecommunicators.org/members/chat_transcripts.php

 

Tap Dancing with the Media – An ACC Webinar

May 7, 2009
2:00 – 3:00 p.m. EDT

The media have the greatest impact on the public’s perception of you and your company’s performance, but the very nature of reporting news focuses on the negative. How do you negotiate the needs of reporters with the demands of your bosses to gain the most out of any media exposure your company receives?

The best way to learn how to master the fine art of media relations is to understand the nuances of the system even as it rapidly changes. Spero Canton, director, public relations, Comcast, has experienced the public exposure of media coverage from both sides of the microphone as a television reporter, a corporate spokesman and an elected politician. He will instruct you about the news reporting business, the motives and the unwritten rules as well as the diverse personalities you’ll encounter on this ongoing dance cable communicators must participate in with the media.

Attending this session will allow you to approach reporters with less trepidation and more credibility. Done effectively, media relations can position you as a trustworthy source for the media and by assuming that role the public’s perception of the company and the issues you represent will ultimately be enhanced.

How ACC Members Can Participate:

ACC Members can watch a recording of this webinar free-of-charge as a benefit of ACC membership. It is posted as a self-paced program on the association’s online education portal in the members-only section of this Web site. You must be logged into the members-only area to access this portal, and you can log in through the member log in box in the left-hand corner of this screen.

 

Managing Your Career in Today’s Economy - an ACC Online Chat

April 22, 2009
2:00 – 3:00 p.m. EDT

2009 is a year of change, challenge and opportunity for the cable industry and the world economy as a whole. How should a savvy cable communicator manage his or her career today? How can you ensure that you are furthering your professional development? ACC has lined up one of the leading experts on the cable job market and two executive coaches to offer advice, help you with goal setting and answer any questions you may have.

Experts Participating:

Lynn DrakeDrake Consulting & Coaching, LLC
Renee Hauch – Senior Vice President, Search Management and Research, Carlsen Resources
Carol Vernon – Certified Executive Coach & Principal, Communications Matters, LLC

How ACC Members Can Participate:

ACC will post a transcript of the chat in the members-only section of its Web site at www.cablecommunicators.org/members/chat_transcripts.php

 

Web 2.0 Today – An ACC Webinar

March 19, 2009
2:00 - 3:00 p.m. EDT

Are blogs blasé? Is Secondlife a ghost town? Can a 140-character message on Twitter really make a difference? Is Facebook better than MySpace? Has anyone besides Wikipedia been successful with wikis? What is the state of Web 2.0 today, and how can cable communicators use it to tell the industry’s story?

NCTA’s Paul Rodriguez and Mike Turk launched CableTechTalk.com, cable’s blog on technology. During the webinar Web 2.0 Today, these two pioneers in the world of Web 2.0 will overview the social media landscape and explore ways that you can advance the cable industry online.

Speakers:

  Paul Rodriguez
Director, Web Content
National Cable & Telecommunications Association (NCTA)

Mike Turk
Vice President, Industry Grassroots
National Cable & Telecommunications Association (NCTA)

How ACC Members Can Participate:

ACC Members can watch a recording of this webinar free-of-charge as a benefit of ACC membership. It is posted as a self-paced program on the association’s online education portal in the members-only section of this Web site. You must be logged into the members-only area to access this portal, and you can log in through the member log in box in the left-hand corner of this screen.

 

Capitalizing on Your Resources: Doing More with Less – An ACC Online Chat

February 10, 2009
2:00 – 3:00 p.m. EST

Cable Communicators are being asked to accomplish more with either static, or in some cases, reduced human and financial resources, given the current state of our economy. How can you do what you need to do to be more efficient? What can you afford to stop doing with minimal, negative repercussions? How can you ensure this is a time of creativity and innovation? ACC has found experienced cable communicators and an expert in doing more with less to help you find the answers to these questions.

Experts Participating:

Todd Eachus – senior director of government affairs, Comcast
Chris LaPlaca – senior vice president, corporate communications, ESPN, Inc.
Esther Weinberg – founder and CEO, MindLight Group

How ACC Members Can Participate:

ACC will post a transcript of the chat in the members-only section of its Web site at www.cablecommunicators.org/members/chat_transcripts.php

 

How to Talk Money (and what not to say) for Non-financial Communicators - an ACC Webinar

January 22, 2009
1:00 – 2:00 p.m. EST

Occasionally all communicators are asked to talk about financial issues impacting their companies…even if investor relations is not a regular component of their position. This webinar will overview a number of the dos and don’ts when talking finance as well as get you up to speed on key financial terms and language usage.

Presenter Ronald Rizzuto, finance professor at the Daniels College of Business, University of Denver, will cover the key terms and data contained in financial statements. Attending this webinar will enable you to grasp key things to look for in financial statements, earnings releases, and trade articles regarding the financial performance of cable companies. It will also expose you to some of the key metrics of operating and financial performance for cable operators and programmers while also exploring Wall Street’s perceptions of the cable industry.

How ACC Members Can Participate:

ACC Members can watch a recording of this webinar free-of-charge as a benefit of ACC membership. It is posted as a self-paced program on the association’s online education portal in the members-only section of this Web site. You must be logged into the members-only area to access this portal, and you can log in through the member log in box in the left-hand corner of this screen.

 

Pitching Secrets of the Pros: Tips and Tactics to Increase Your Media Coverage and Credibility with Reporters – an ACC Webinar

December 3, 2008
2:00 – 3:00 p.m. EST

Most cable communicators would love to get their system, company, or network featured in a major media outlet, but getting a prominent journalist's attention can be a real challenge. Join us for a free webinar presented by Bob Gold of Bob Gold & Associates and find out how to create compelling pitches that will have journalists hooked within seconds!

Media relations is an important aspect of public relations and communications. Hear about tried-and-true techniques for pitching the media that will help you gain increased coverage and increased confidence in your pitch ability. These methods have been used for many years to secure national, regional and local coverage, and have been statistically proven to increase coverage substantially.

By attending this session, you will learn how to:
  • Develop a strong story angle
  • Prepare a 10-second pitch
  • Secure additional news and feature coverage

How ACC Members Can Participate:

ACC Members can watch a recording of this webinar free-of-charge as a benefit of ACC membership. It is posted as a self-paced program on the association’s online education portal in the members-only section of this Web site. You must be logged into the members-only area to access this portal, and you can log in through the member log in box in the left-hand corner of this screen.

 

Strategic Community Relations – An ACC Online Chat

November 18, 2008
3:00 – 4:00 p.m. EST

Transcript of Nov. 18 Online Chat (members-only)

Cable communicators are involved in the community at the local, regional, national and even international level and have been instrumental in improving the lives of the customers their companies serve. Their strategic community relations efforts also have helped to resolve business challenges and make positive contributions to the success of the cable industry. Learn from Beacon Award winning experts how you can make your community relations efforts more strategic and improve your company’s bottom line.

Experts Participating:

Angela Cannon – director of affiliate marketing, Gospel Music Channel
Sharon Kleinpeter – vice president, governmental & public affairs, Cox Communications
Reinaldo Llano – director, corporate community relations, Bright House Networks
Jason Whittet – senior manager of government & community relations, Comcast

 

“Take Your Educational Outreach Efforts to the Next Level by Meeting Business Goals and Outreaching to More Educators” – An ACC Webinar

Wednesday, October 29
2:00 – 3:00 p.m. eastern time

Cable communicators lead the cable industry’s efforts to enhance students’ educational experiences, position cable companies as leaders in education and technology, and demonstrate the powerful impact of broadband applications, cable programming and new media in schools. Through case studies that explore how two Beacon Award winning experts design and implement their company’s educational outreach efforts, this webinar will show you how you can take your own education programs to the next level by meeting business goals and effectively outreaching to more educators.

Speakers:

Trent Anderson
Vice President, Education
Cablevision Systems Corporation

Tish Biggs, Ph.D.
Public Affairs Director
Time Warner Cable - Northeast Ohio Division

How ACC Members Can Participate:

ACC Members can watch a recording of this webinar free-of-charge as a benefit of ACC membership. It is posted as a self-paced program on the association’s online education portal in the members-only section of this Web site. You must be logged into the members-only area to access this portal, and you can log in through the member log in box in the left-hand corner of this screen.

 

“The ROI Imperative: PR and Meaningful Business Outcomes” – An ACC Webinar

Thursday, September 4
2:00 p.m.– 3:00 p.m. eastern time

A recording of this webinar can be found in the members-only area of the ACC Web site through the online education portal and its link to self-paced programs.

One of the greatest challenges of public relations is proving value. In ACC’s first webinar, Mark Weiner, CEO of PRIME Research and author of “Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication,” will share his experiences helping clients to prove and improve the value and performance of their PR programs. The presentation will provide straightforward advice based on case study examples and will suggest steps you can undertake now to improve returns you generate through public relations.

How ACC Members Can Participate:

ACC Members can watch a recording of this webinar free-of-charge as a benefit of ACC membership. It is posted as a self-paced program on the association’s online education portal in the members-only section of this Web site. You must be logged into the members-only area to access this portal, and you can log in through the member log in box in the left-hand corner of this screen.

 

“Partnering Your Way to Fabulous Public Affairs Events” – An ACC Online Chat

Thursday, July 10
1:00 p.m. – 2:00 p.m. eastern time

Transcript of July 10 Online Chat (members-only)

The cable industry is committed to improving the communities it serves, and its active involvement locally can be a competitive advantage. During ACC’s next online chat, expert cable communicators will explore how to design an effective, community relations event and how partnerships, particularly those between programmers and operators, can magnify its results.

Participating Experts:

Kim Gilmore, Ph.D., historian and director, corporate outreach, A&E Television Networks/The History Channel
Kristen Roberts, regional senior director, community and public relations, Comcast, Connecticut-West Region
Ann Shrewsbury, director of public affairs & community programming, Time Warner Cable - National

 

"Cable Blogs:  Tapping into the Blogosphere to Achieve Company Goals" - An ACC Online Chat

Wednesday, February 6, 2008
2:00 p.m. – 3:00 p.m. EST

Transcript of ACC's Online Chat Cable Blogs: Tapping into the Blogosphere to Achieve Company Goals (members-only)

The explosion of the blogosphere has changed how, where and from whom people get their information.  Following up on the ACCbrief Blogs and Beyond, ACC’s first online chat will feature Lance Helgeson, vice president, v-Fluence Interactive Public Relations and a contributor to this brief, and three cable trailblazers who have found ways to use the blogosphere to spread cable’s story.  ACC invites all cable communicators to join Helgeson; Jerilyn Bliss, vice president, corporate communications, Scripps Networks; Anthony Surratt, executive director, public relations, Cox Communications; and Brandii Toby, press and publicity manager, DIY Network to discuss how one can tap into the blogosphere successfully.

One of the first cable companies to blog was Cox Communications.  In October 2005 Cox launched Digital Straight Talk (http://www.digitalstraighttalk.com), a blog that allows Cox to present views and news on the many issues affecting broadband providers and consumers.  DIY Network used its Blog Cabin in 2007 to drive "tune-in" for on-air programming and "logon" for online programming with positive results.

Participating Blogging Experts:

Jerilyn Bliss Jerilyn Bliss,
vice president, corporate communications, Scripps Networks
Lance Helgeson Lance Helgeson,
vice president, v-Fluence
Anthony Surratt Anthony Surratt,
executive director, public relations, Cox Communications, Inc.
Brandii Toby Brandii Toby,
press and publicity manager, DIY Network

 

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