ACC News and Events
2015 Communications Institute
Bob Pearson, Principal, The W2O Group during his Institute session, How Big Data and Analytics Are Changing Communications, shared his knowledge that small data is what really matters. It's derived from big data, but it actually provides the information and insight that you can use. He also noted that people online are motivated by three items, sharing ideas, solving problems and sharing knowledge. By allowing people to participate with you, your message will receive more coverage, more likes and sharing, and is more likely to achieve your goals.