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Headlines: Consumer & Technology PR

Compiled from external media

Cisco veteran Melissa Selcher joins LinkedIn

She had served in numerous roles at Cisco since joining the company in 2008.
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29 Apr 2016 | 7:54 am PDT

US agency Brew Media Relations to open in UK after acquisition by Freuds

Tech and media-focused agency Brew Media Relations will open a fourth office in the UK - its first outside of the US - in the near future, PRWeek has learned.
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26 Apr 2016 | 5:52 am PDT

WE Communications names Steve Kerns as San Francisco GM

Prior, Kerns was SVP in Text100's San Francisco office.
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25 Apr 2016 | 7:28 am PDT

Porter Novelli's Darlan Monterisi to top comms role at CA Technologies

The Omnicom Group agency's New York office leader will join CA on May 9.
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21 Apr 2016 | 6:37 am PDT

Shazam makes mobile advertising play with Shazam for Brands

Shazam for Brands will also be the official music partner for this year's Cannes Lions International Festival of Creativity.
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20 Apr 2016 | 7:29 am PDT

Hootsuite rolls out video integrations

Users can share video from across YouTube, Facebook, Twitter, and Instagram.
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20 Apr 2016 | 7:20 am PDT

Snapchat defends Bob Marley 4/20 filter from blackface accusations

Some social media users accused Snapchat of racism, others complained about the late reggae superstar's association with the marijuana holiday.
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20 Apr 2016 | 7:04 am PDT

Jodi Brooks takes the helm of U.S. tech at Burson-Marsteller

She had served as MD and East Coast technology practice leader since 2013.
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18 Apr 2016 | 5:34 am PDT

BetterBrand launches chatbot marketing platform for messaging apps

Former agency strategist Asaf Amir discusses his startup and the future of the chatbot.
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15 Apr 2016 | 6:17 am PDT

Sitecore hires Ryan Donovan to run PR operations

The technology veteran has worked at Visa, Sandisk, HP, Ketchum, and Text100.
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13 Apr 2016 | 7:02 pm PDT

Facebook opens brand window to Messenger

The new suite of tools will enhance interactive marketing on the chat platform, Facebook CEO Mark Zuckerberg said at F8.
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13 Apr 2016 | 5:59 am PDT

The 5 stories PR pros need to know on Wednesday morning, 4.13.2016

Chatbots - the future of external communications?; BuzzFeed badly missed its 2015 targets, says FT; Napster founder donates $250 million to launch immunotherapy center; Sponsors say goodbye to Kobe Bryant; Listeria fears force Reser's products from shelves.
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13 Apr 2016 | 3:42 am PDT

Tesla timeline: How the electric car company built a global brand without advertising

Tesla has no CMO and no ad agency on retainer. Yet it built one of the coolest brands in the world. Here's how.
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12 Apr 2016 | 7:20 am PDT

Twitter launches advertising awards

The Twitter Awards will recognize advertisers that "GoLive best."
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12 Apr 2016 | 6:11 am PDT

Facebook's Dex Torricke-Barton takes off for top comms role at SpaceX

Torricke-Barton, who also previously worked at Google and the U.N. secretary general's office, will join SpaceX next month.
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6 Apr 2016 | 9:32 am PDT

Afghan Taliban releases mobile app as new PR tool

Alemarah app was initially available on Google Play store, but has since been removed.
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4 Apr 2016 | 10:13 pm PDT

Caryn Marooney's role at Facebook grows as Mike Buckley exits

Marooney will manage Facebook's comms team as VP of communications. Buckley is departing the social network to rejoin New Frontier Foods.
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1 Apr 2016 | 8:18 am PDT

The 5 stories PR pros need to know on Friday morning, 4.1.2016

Google pulls April Fool's Day prank; March job numbers; Tesla Model 3 impresses; Investigation sheds light on more problems at Theranos; New York, California embrace higher minimum wage.
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1 Apr 2016 | 3:37 am PDT

The 5 stories PR pros need to know on Thursday, 3.31.2016

Tesla to take wraps off long-anticipated Model 3; Genius adds button to report abuse; Conservative group says companies' LGBT advocacy is corporate bullying; Chipotle eyes burger market; State Department goes on bro humor Twitter rant.
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31 Mar 2016 | 3:45 am PDT

Oculus Rift VR becomes reality with launch of first consumer headset

The consumer version of the headset began shipping this week.
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29 Mar 2016 | 5:44 am PDT

CMO Bruce McColl retires as Mars shakes up marketing structure

Andrew Clarke, chief customer officer since 2015, will take the newly created role of chief marketing and customer officer.
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29 Apr 2016 | 11:54 am PDT

Take Your Kid to Work Day might be distracting, but these 9 brands show why they embrace it

Brands used the national day to inspire children, showcase workplace flexibility and employee perks, and playfully engage consumers.
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28 Apr 2016 | 10:32 am PDT

News agency and PR firm 72 Point's owner admits 'tension' between sister firms

The owner of a UK newswire agency that incorporates transatlantic agency 72 Point has admitted that "tension" exists between the two businesses after reporters were sent a memo asking them to weigh up the effect of negative news stories about PR clients.
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28 Apr 2016 | 5:44 am PDT

PR 'blighted by case studies' and not strategic enough, says UK government comms chief

The PR profession is suffering from an over-reliance on case studies showcased at industry awards events and should be taking a more strategic approach, the UK Government's top comms executive has warned PR360 attendees.
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28 Apr 2016 | 1:24 am PDT

Omnicom unveils offering One Hundred to aid nonprofits' philanthropic efforts

One Hundred comprises the following agencies from across the DAS portfolio of brands: Changing Our World, Critical Mass, Interbrand, Ketchum, Porter Novelli, and Russ Reid.
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27 Apr 2016 | 12:05 pm PDT

Good hair, don't care: Why Rachel Roy probably cares now

Can Roy bounce back from the "Lemonade" controversy? That may be more up to Beyonce.
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27 Apr 2016 | 7:13 am PDT

Coachella report: Why brands need to get in the van

Coachella proves that bands need brands more than ever. Here's how to partner with artists without spoiling the show.
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26 Apr 2016 | 9:00 am PDT

Coyne helps Babiators with sun safety campaign

Why should parents buy sunglasses for their children if they'll only get lost or broken? Coyne is helping Babiators emphasize not just the durability of its sunglasses, but the importance of protecting young eyes from the sun.
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25 Apr 2016 | 8:22 am PDT

Survey: New mothers don't see themselves in 'airbrushed' ads

Data says brands may be barking up the wrong tree with messages focused on beauty and fitness.
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25 Apr 2016 | 6:31 am PDT

Cheerios, Hamburger Helper delete Prince tribute tweets following complaints

Twitter users were not happy with the brands inserting their products into the conversation around a celebrity death.
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21 Apr 2016 | 12:27 pm PDT

Target emphasizes support for inclusivity with transgender bathroom policy

Target reiterated that it "welcomes" transgender employees and customers to use the bathrooms and dressing rooms corresponding to their gender identity.
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20 Apr 2016 | 11:52 am PDT

Shazam makes mobile advertising play with Shazam for Brands

Shazam for Brands will also be the official music partner for this year's Cannes Lions International Festival of Creativity.
Read entire article
20 Apr 2016 | 7:29 am PDT

Hootsuite rolls out video integrations

Users can share video from across YouTube, Facebook, Twitter, and Instagram.
Read entire article
20 Apr 2016 | 7:20 am PDT

Dr Pepper isn't dead! The brand's PR manager on how he approached the 'death hoax'

The soft drink's ingredients for a swift response: one part serious for internal comms, another part lighthearted for social media.
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19 Apr 2016 | 11:57 am PDT

Tech and sympathy: Is VR the ultimate emotive storytelling tool?

VR may represent a fundamental shift in audience engagement, or it could just be the shiny new thing.
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18 Apr 2016 | 6:56 am PDT

The 5 stories PR pros need to know on Monday morning, 4.18.2016

Brazil's impeachment crisis; Feds look into soccer sponsors; Trump, Clinton lead in New York ahead of primary; Verizon the favorite to acquire Yahoo; Beyonce teases mysterious Lemonade project.
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18 Apr 2016 | 3:40 am PDT

How 3 brands quickly jumped on Snapchat's new emoji video feature

Sour Patch Kids, Mountain Dew, and General Electric took different approaches with the Snapchat update.
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14 Apr 2016 | 1:07 pm PDT

PMK-BNC rolls out Voces multicultural offering

The service, whose name translates to "voices" in Spanish, will emphasize outreach to Latinos.
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14 Apr 2016 | 12:30 pm PDT

Sprint apologizes after 'ghetto' attack ad on T-Mobile

The wireless carrier's CEO first taunted rival T-Mobile with the ad, which features customers sounding off about wireless service. He quickly changed course after receiving outraged messages on Twitter.
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13 Apr 2016 | 10:00 am PDT

Vlogging star Marcus Butler strengthens line-up at PRWeek's PR360 event

Marcus Butler (pictured), one of the world's most influential vloggers, has been added to the stellar line-up for PR360 - PRWeek's must-attend festival of PR, which takes place in London next week.
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8 Mar 2016 | 8:58 am PST
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