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Headlines: Consumer & Technology PR

Compiled from external media

Alice Chan joins startup Xero as VP of global comms

The cloud-based accounting software company is introducing itself in the US.
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1 Jul 2015 | 9:45 am PDT

Video: Cannes chair of judges Lynne Anne Davis on PR's "breakout" year at the awards

Lynne Anne Davis, president Asia Pacific at Fleishman Hillard and chair of this year's judging panel at Cannes, speaks to Steve Barrett about why PR is having a good year at Cannes.
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25 Jun 2015 | 3:04 am PDT

Weber Shandwick veteran Tim Fry launches firm

Based in Seattle, 468 Communications specializes in communications services and location-based marketing
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24 Jun 2015 | 12:44 pm PDT

Andy Cunningham on Steve Jobs and smashing the 'silicon ceiling'

The former PR adviser to Steve Jobs looks back at her work on behalf of Apple's mercurial leader and forward on how to break the glass ceiling prevalent in Silicon Valley.
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24 Jun 2015 | 6:04 am PDT

Ex-Bloomberg journalist named senior vice president at ICR in Beijing

Edmond Lococo spent the last five years covering the tech beat in China
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22 Jun 2015 | 5:04 pm PDT

6 questions for Mark Penn as he departs Microsoft

The former Burson-Marsteller CEO said Wednesday that he's founding investment advisory firm the Stagwell Group, based in Washington, DC.
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17 Jun 2015 | 10:28 am PDT

How Cohn & Wolfe is helping HelloGbye disrupt the travel industry

Uber for travel? That's what HelloGbye wants to be.
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16 Jun 2015 | 1:07 pm PDT

Shazam comms leader Brendan Lewis exits after six months to join Pramana

Shazam will not become a client of Pramana following Lewis' departure.
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16 Jun 2015 | 7:34 am PDT

The nine stories PR pros need to know on Tuesday morning, 6.16.2015

Pramana Collective hires Brendan Lewis; Clinton campaign locks out 'Daily Mail' reporter; Jeb Bush kicks off campaign in English and Spanish.
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16 Jun 2015 | 3:35 am PDT

Sard Verbinnen helps Twitter talk about CEO transition: report

The leadership transition is taking place as the company faces pressure to boost its revenue.
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12 Jun 2015 | 11:20 am PDT

Your call: What changes do you want to see at Twitter?

Dick Costolo is out, and Jack Dorsey is back as CEO - at least on an interim basis. Take our poll below on what changes you think would be best for marketers.
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12 Jun 2015 | 5:52 am PDT

The eight stories PR pros need to know on Friday morning, 6.12.2015

Dorsey maps Twitter's future; What to expect from Hillary Clinton's first major campaign event; Marketers embrace Women's World Cup with digital and video.
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12 Jun 2015 | 3:53 am PDT

Eastwest PR seeking integration with European / American firm as it marks its 20th anniversary

Agency with offices in Singapore, Bangalore and Beijing has contracted a company to find suitable investor
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11 Jun 2015 | 5:57 pm PDT

Seven things PR pros need to know on Thursday morning, 6.11.2015

Reddit bans five communities; Hillendale Farms responds to video showing poor chicken treatment; Nevada seeks PR help in four countries; Google to launch urban initiative; Bill to give up paid speeches if Hillary is elected.
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11 Jun 2015 | 3:34 am PDT

Bowins leaves MasterCard for Samsung

Andrew Bowins previously spent four years at MasterCard.
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10 Jun 2015 | 1:08 pm PDT

Grayling ups Gleason to US tech lead amid Colorado expansion

Gleason started in the role last month.
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10 Jun 2015 | 12:47 pm PDT

Huawei picks Lewis PR for communications brief in Malaysia

Youth-focused smartphone brand seeks to deepen consumer and stakeholder engagement.
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10 Jun 2015 | 12:11 am PDT

Unilever's Marc Mathieu to join Samsung

He was the second-highest-ranking marketer at the CPG company behind CMO Keith Weed.
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9 Jun 2015 | 5:39 am PDT

BMC global comms director DeRitis exits for Seagate Technology

DeRitis took on the newly created role of senior director of executive communications at Seagate.
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8 Jun 2015 | 1:19 pm PDT

What marketers should watch at Apple's WWDC

Developers' conferences aren't just for techies. They give marketers a peak at what's coming next.
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8 Jun 2015 | 9:12 am PDT

Brands set off social media fireworks for Fourth of July

Marketers say, "Happy birthday, America."
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2 Jul 2015 | 9:22 am PDT

Advice from Unilever and UNICEF at Cannes: 'Engage young people'

Executives from the two global organizations sounded off about the importance of collaboration to find solutions.
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2 Jul 2015 | 7:54 am PDT

Bonin Bough at Cannes: 'It's a creative Renaissance we're in the middle of'

Digital plus traditional marketing equals a golden era, according to the Mondelez SVP.
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2 Jul 2015 | 7:38 am PDT

How Whole Foods finally took ownership of its NYC pricing problem

The chain's co-CEOs appeared in a video released Wednesday apologizing for the pricing mishaps and pledging to correct them.
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2 Jul 2015 | 6:02 am PDT

The 11 stories PR pros need to know on Thursday morning, 7.2.2015

Whole Foods apologizes for overcharging; Next Fifteen buys IncrediBull; WPP plans foothold in Cuba; Latest jobs report to be released this morning.
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2 Jul 2015 | 3:41 am PDT

Sharp applies fresh coat of PR to Benjamin Moore

The paint brand's annual Color of the Year campaign kicks off in October.
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1 Jul 2015 | 11:56 am PDT

Mildenhall at Cannes: 'Creativity is the primary currency at Airbnb'

It's one way that the company is trying to make consumers comfortable with the idea of staying in a stranger's home.
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1 Jul 2015 | 9:41 am PDT

Harris Diamond on trends at Cannes

The McCann chief and former Weber Shandwick CEO sat down with PRWeek at the Cannes Lions International Festival of Creativity.
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1 Jul 2015 | 9:24 am PDT

Toyota global comms leader Julie Hamp resigns after drug arrest

She is still in police custody.
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1 Jul 2015 | 7:17 am PDT

Scotts Miracle-Gro CCO: Why we spoke out on marriage equality

Headquartered in a conservative corner of Ohio, Scotts Miracle-Gro knew it would receive some backlash for posting in support of marriage equality. Here's why it decided to do so anyway.
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30 Jun 2015 | 11:46 am PDT

"Made for the world you live in:" Kwikset unlocks new brand identity

Agency partner Imre is working on the account out of the Los Angeles office and "set out to discover what homeowners and trade professionals really wanted in a lock brand," said Christine Zippert, GM of IMRE's Los Angeles office.
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29 Jun 2015 | 10:03 am PDT

FleishmanHillard muscles in on the action with Muscle Milk protein-shake win

Muscle Milk Protein has appointed FleishmanHillard for its UK consumer PR following a competitive pitch against an undisclosed number of agencies.
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29 Jun 2015 | 1:15 am PDT

Mind the gap: Silo structures stifling the success of multichannel campaigns

Three-quarters of teams in Asia not deemed fit for purpose, with the EMEA and the US faring little better, Lewis PR global study reveals
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28 Jun 2015 | 11:57 pm PDT

Seven stories PR pros need to know on Friday, June 26th

Top takeaways from this week's Cannes Lions; Target CMO to step down; Confederate monuments vandalized in six states
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26 Jun 2015 | 3:29 am PDT

How to create a Cannes Lions Grand Prix winner

Leo Burnett Canada CEO and chief creative officer Judy John explains the process behind Procter & Gamble's Always #LikeAGirl campaign, this year's Cannes Lions PR Grand Prix winner.
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25 Jun 2015 | 6:58 am PDT

Political leadership needed on Confederate flag came from the private sector

Many prominent politicians waited for political cover before taking a stand on the Confederate flag. They got it from Walmart, Sears, and Amazon.
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25 Jun 2015 | 6:33 am PDT

Your call: Was 2015 truly the year PR broke through at Cannes?

Was this the year that PR agencies figured out the secret sauce for entering and winning Cannes Lions awards? Take our poll below.
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25 Jun 2015 | 5:16 am PDT

Video: Cannes chair of judges Lynne Anne Davis on PR's "breakout" year at the awards

Lynne Anne Davis, president Asia Pacific at Fleishman Hillard and chair of this year's judging panel at Cannes, speaks to Steve Barrett about why PR is having a good year at Cannes.
Read entire article
25 Jun 2015 | 3:04 am PDT

Weight Watchers brings M Booth to the table amid business transformation

The company, which has struggled financially amid fierce competition from free apps, parted ways with Ketchum earlier this year.
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24 Jun 2015 | 6:58 am PDT

De'Longhi plugs in Current as AOR in North America

The Interpublic Group firm will serve as AOR for the home-appliance company through December.
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24 Jun 2015 | 6:23 am PDT
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