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Headlines: Consumer & Technology PR

Compiled from external media

Google logo: 20 best Twitter reactions from agencies, designers and brands

Google's logo change lit up social media, with designers, agencies, individuals and companies including the PR firm Manifest London all joining the discussion.
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2 Sep 2015 | 5:42 am PDT

How nine brands described their jobs to five year olds on Twitter

The hashtag garnered more than 15,000 tweets by Tuesday afternoon.
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1 Sep 2015 | 11:36 am PDT

Apple's iOS 9 to force a dramatic rethink about mobile marketing

Three reasons why marketers will have to shake things up when Apple releases the latest version of its operating system.
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1 Sep 2015 | 6:56 am PDT

Xerox to customers: Here's how we can help you make more money

The company has launched a b-to-b campaign and redesigned its website to let customer stories take center stage.
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31 Aug 2015 | 7:34 am PDT

Shazam brings on Grooveshark's James Pearson for global comms

Pearson succeeds former Shazam comms leader Brendan Lewis, who left the music app in June.
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28 Aug 2015 | 9:37 am PDT

The 6 stories PR pros need to know on Wednesday, 8.26.2015

WPP's PR and public affairs arm sees 5.4% revenue jump; Donald Trump clashes with Univision anchor; Kraft Heinz recalls two million pounds of turkey bacon; YouTube Gaming goes live; Amazon expands Prime Now delivery service; Uber partners with University of Arizona on driverless car efforts.
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26 Aug 2015 | 3:07 am PDT

Long live The New York Times: And long live Amazon

This week's face-off between the world's most respected media outlet and one of the most innovative and disruptive technology companies demonstrates the best about both parties.
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20 Aug 2015 | 9:12 am PDT

Three crisis comms experts on what Ashley Madison should do next

PRWeek asked crisis comms and reputation-management specialists to explain what they think Ashley Madison should do next from a PR standpoint.
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19 Aug 2015 | 12:10 pm PDT

Former Grayling CEO Pete Pedersen joins Sonos as global PR head

The former Grayling chief executive and longtime Edelman employee is reporting to CMO Joy Howard in the new position.
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18 Aug 2015 | 10:55 am PDT

Bezos, Amazon execs defend workplace culture after New York Times article

Jeff Bezos: "I strongly believe that anyone working in a company that really is like the one described in the NYT would be crazy to stay. I know I would leave such a company."
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17 Aug 2015 | 9:12 am PDT

Your call: Who do you believe? Amazon or The New York Times?

The New York Times described working at Amazon a hellish environment where staffers often break into tears. Jeff Bezos said it's not like that at all. Who do you believe?
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17 Aug 2015 | 6:36 am PDT

The 7 stories PR pros need to know on Monday morning, 8.17.2015

Amazon responds to workplace criticism; AT&T's longtime partnership with the NSA revealed; Trigana Air safety record panned; PR pros wait with bated breath for Colbert's Late Show; Trump in Iowa; Politics roundup.
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17 Aug 2015 | 3:37 am PDT

CMO: How PR will 'rebirth' global tech brand after 10 years in the shadows

Veritas marketing chief underlines how PR will drive engagement after firm is spun out of parent company and sold to investor group for $8bn
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16 Aug 2015 | 10:01 pm PDT

Tinder takes a swipe at Vanity Fair (and wins the Internet)

Those calling Tinder's Twitter rant a #PRFail are failing themselves to see its genius, writes Business Wire's Serena Ehrlich.
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13 Aug 2015 | 6:22 am PDT

The 7 stories PR pros need to know on Thursday morning, 8.13.2015

Leadership change at Tinder; Emirates picks WPP team for creative; Clinton hires key Reid staffer for Latino outreach; Lenovo to cut 3,200 jobs; Biden considers 2016 run.
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13 Aug 2015 | 3:36 am PDT

Go home, Tinder. You're drunk: PR pros react to Twitter tirade

Tinder's 30-tweet rant on Tuesday night about a critical Vanity Fair article may have been pre-planned. But deliberate or not, it wasn't very smart, say communications experts.
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12 Aug 2015 | 9:03 am PDT

The 7 stories PR pros need to know on Wednesday morning, 8.12.2015

Tinder's 30-plus tweet rant at Vanity Fair; Hillary Clinton to turn over private email server; Journalists want more White House access; FDA slams Kim Kardashian's morning sickness drug endorsement; How the 'Straight Outta (Somewhere)' campaign built buzz.
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12 Aug 2015 | 3:49 am PDT

Numbers game: How Google's Alphabet reorganization is a win for IR

PR pros believe Google holding company Alphabet will benefit shareholders.
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11 Aug 2015 | 12:39 pm PDT

Did you understand Google's Alphabet reorganization?

Google pulled out all the stops to announce its reorganization on Monday evening. But are you still confused?
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11 Aug 2015 | 7:23 am PDT

The 7 stories PR pros need to know on Tuesday morning, 8.11.2015

Google reorganizes; Megyn Kelly won't apologize to Donald Trump; Press releases at center of federal case; Dorsey buys up Twitter stock.
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11 Aug 2015 | 3:45 am PDT

Bye, McDonald's: Burger King continues Peace Day mission with other brands

Burger King is reaching out to more food chains to merge burgers in the name of Peace Day.
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2 Sep 2015 | 12:17 pm PDT

UBS asks the big questions in global brand relaunch

Publicis Worldwide steers the Swiss financial giant through a digital play based on extensive client research.
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2 Sep 2015 | 8:38 am PDT

Google logo: 20 best Twitter reactions from agencies, designers and brands

Google's logo change lit up social media, with designers, agencies, individuals and companies including the PR firm Manifest London all joining the discussion.
Read entire article
2 Sep 2015 | 5:42 am PDT

6 stories PR pros need to know on Wednesday morning, 9.2.2015

Marriott's new brand ambassador is a YouTube star; Sony took the edge off 'Concussion,' according to leaked emails; Global revenue up 8.5% at Edelman in latest fiscal year; Bush changes course, challenges Trump; Consumer Reports' worst cars of 2015; A legal blow for Uber.
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2 Sep 2015 | 3:28 am PDT

Opinion: Changing perceptions about 'Brand Taiwan'

Although the country doesn't yet have a truly global brand on the scale of Samsung or Toyota, the tide is beginning to turn, says Prophet's John Holton
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1 Sep 2015 | 7:42 pm PDT

How nine brands described their jobs to five year olds on Twitter

The hashtag garnered more than 15,000 tweets by Tuesday afternoon.
Read entire article
1 Sep 2015 | 11:36 am PDT

Chipotle calls lawsuit over GMO-free messaging 'meritless'

"Chipotle has always been honest and transparent with its customers, and our messaging surrounding our use of non-GMO ingredients is no exception," said communications director Chris Arnold.
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1 Sep 2015 | 8:50 am PDT

GE names CMO Beth Comstock vice chair of Business Innovations unit

She is reportedly the first woman to hold the vice chair title at GE.
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1 Sep 2015 | 7:19 am PDT

Apple's iOS 9 to force a dramatic rethink about mobile marketing

Three reasons why marketers will have to shake things up when Apple releases the latest version of its operating system.
Read entire article
1 Sep 2015 | 6:56 am PDT

Watch out Nike: Under Armour is coming to get you

Under Armour's latest campaign will propel the brand one step closer to rival Nike.
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27 Aug 2015 | 8:00 am PDT

Five stories PR pros need to know on Thursday, 8.27.2015

McDonald's rebuffs Burger King's McWhopper play; Expedia seeks new agency for UK consumer work; Uber testing new routes, cheaper fares
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27 Aug 2015 | 3:30 am PDT

Survey: who comes out of the McWhopper PR stunt best - McDonald's, Burger King, or neither?

Burger King grabbed media attention across the world yesterday when it held out a supposed olive branch to McDonald's ahead of next month's International Day of Peace - but did McDonald's win the day with its pithy response?
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27 Aug 2015 | 12:25 am PDT

'Don't compare our rivalry to war': McDonald's rejects Burger King's McWhopper for peace day PR stunt

McDonald's has rejected rival fast food chain Burger King's proposal that the two set aside their differences on next month's International Day of Peace by creating a 'McWhopper' mash-up of each brand's signature dish.
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26 Aug 2015 | 7:30 am PDT

The 6 stories PR pros need to know on Wednesday, 8.26.2015

WPP's PR and public affairs arm sees 5.4% revenue jump; Donald Trump clashes with Univision anchor; Kraft Heinz recalls two million pounds of turkey bacon; YouTube Gaming goes live; Amazon expands Prime Now delivery service; Uber partners with University of Arizona on driverless car efforts.
Read entire article
26 Aug 2015 | 3:07 am PDT

Infographic: What marketers are getting wrong about Baby Boomers

When it comes to marketing to the Baby Boomer generation, brands are missing the mark, according to Infleunt50, a marketing services firm launched by AARP. The firm, which has clients including Avis and UnitedHealthcare, contends marketers are targeting Millennials at the expense of consumers age 50 and older.
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25 Aug 2015 | 7:24 am PDT

RF Thunder appoints head for new China beautycare practice

Phoenix Liu joined RF Thunder in 2013 and has more than eight years of PR experience
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24 Aug 2015 | 4:56 pm PDT

Target ups Dustee Jenkins to exec team as communications SVP

She has worked at the retail giant since 2010.
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24 Aug 2015 | 11:33 am PDT

Regional Spotlight: How Hoosier hospitality fought Indiana's anti-LGBT law

Debra DeCourcy, VP of corporate comms for Angie's List, details why Indianapolis businesses oppose the Religious Freedom Restoration Act
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24 Aug 2015 | 11:29 am PDT

Florida Citrus shifts marcomms work to Edelman food and beverage specialty

The agency's Edible specialty agency won a multimillion-dollar account from the state as it realigned its agency assignments.
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20 Aug 2015 | 9:08 am PDT

KFC's quirky Colonel Sanders effort will build brand affinity

The revamped colonel campaign is grabbing consumer attention and generating brand buzz.
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20 Aug 2015 | 7:43 am PDT
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