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Headlines: Consumer & Technology PR

Compiled from external media

Vrge promotes Amy Widdowson Mains to oversee Silicon Valley office

The Next Fifteen firm rebranded from 463 Communications last September.
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24 Aug 2016 | 8:15 am PDT

Airbnb's Jonathan Mildenhall reveals his big career break

Airbnb's CMO on how he got started.
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24 Aug 2016 | 7:02 am PDT

Hewlett Packard Enterprise shifts majority of global business to Publicis Groupe

Publicis Worldwide New York becomes lead creative agency, replacing BBDO. Ketchum's work with the company was not affected.
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19 Aug 2016 | 6:57 am PDT

Watch: Samsung brings the story of a marathoner from Lesotho to the world

The technology giant teamed up with Ketchum Sports & Entertainment and other agencies to produce and distribute a short documentary and VR film.
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18 Aug 2016 | 12:09 pm PDT

Why Car2Go hacked itself for San Diego Comic-Con

The car-sharing brand created its own version of Anonymous to help visitors to San Diego get around surge pricing - and win rare comic book editions.
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17 Aug 2016 | 9:28 am PDT

Pinterest rolls out video ads in U.K. and U.S.

Pinterest is rolling out video ads in beta to test partners in the U.K. and the U.S. as it builds out its ad business to compete with Twitter, Facebook, and Google.
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17 Aug 2016 | 7:20 am PDT

Facebook Messenger bots can now send ads to consumers

Facebook has lifted its ban on Messenger bots sending promotional messages to consumers, as part of a wider set of rule changes.
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16 Aug 2016 | 8:01 am PDT

Asian markets lead Twitter's video-ad strategy

Voracious video appetites in the region raise the platform's optimism about its ad offerings.
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16 Aug 2016 | 7:54 am PDT

Twitter CMO shoots for social glory

Campaign UK's Maisie McCabe asks Twitter's global marketing chief Leslie Berland about her plans to make a brand that is facing declining growth and steadily losing ground to Facebook more attractive to advertisers.
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11 Aug 2016 | 7:06 am PDT

Edelman's Wayne Hickey joins Weber Shandwick as senior tech strategist

Hickey worked at Edelman for eight years and led its Microsoft account.
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11 Aug 2016 | 5:47 am PDT

Unleashing the Power of Social Commerce

PRWeek and BlueFocus convened a high-level panel in Cannes with Chinese super-brands Tencent and JD.com and CPG behemoth Procter & Gamble to unlock the power of social commerce as the final link in the chain for marketers.
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10 Aug 2016 | 8:22 am PDT

W2O faces gender discrimination suit from former staffer Lynn Fox

Lynn Fox is suing W2O. She was laid off in March, seven months after the agency network bought her San Francisco-based boutique, Fox Communications.
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10 Aug 2016 | 5:48 am PDT

McDonald's falters, but which brands have been fastest out the blocks at Rio 2016?

McDonald's needs to shape up in creating content that engages the public for the Games, having fallen behind other official Olympic sponsors like Samsung and Visa, according to research from WE.
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10 Aug 2016 | 3:25 am PDT

Frank PR and Hotwire 'trading well' as Australian owner goes increasingly global

Tech shop Hotwire and consumer specialist Frank PR showed "above average margin achievement" in the past year, according to their owner, the Australian holding company Enero Group.
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9 Aug 2016 | 11:39 pm PDT

Facebook to make desktop ad blockers ineffective

Facebook has taken the step of rendering ad blockers ineffective on its desktop website by making them "indistinguishable" from non-commercial content, as well as giving users more control over which ads they see.
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9 Aug 2016 | 6:50 am PDT

Facebook offers Snapchat-style photo filters

Less than a week after borrowing one of Snapchat's defining features for Instagram, Facebook has looked to its younger rival for inspiration once more.
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8 Aug 2016 | 7:11 am PDT

B/HI introduces the VR infographic

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5 Aug 2016 | 10:16 am PDT

Anne Espiritu leaves Yahoo (and Silicon Valley) for Oscar

She will be replaced by Sheila Tran, head of communications at Polyvore
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4 Aug 2016 | 10:42 am PDT

Twitter extends conversational ads to all advertisers and launches 'Instant Unlock' option

Twitter has introduced Instant Unlock Card to its conversational ads, which are rolling out to all advertisers on Thursday after a seven-month beta.
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4 Aug 2016 | 9:16 am PDT

Will Instagram Stories kill off Snapchat as a marketing tool?

Probably not - or at least not yet, according to experts who spoke with PRWeek. Plus, how brands are using the new feature.
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4 Aug 2016 | 8:02 am PDT

Ketchum closes sweet deal as Splenda's PR AOR

Splenda chose Ketchum because of its influential dietitian network and food expertise - LaForce was the incumbent on the account.
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24 Aug 2016 | 8:22 am PDT

Airbnb's Jonathan Mildenhall reveals his big career break

Airbnb's CMO on how he got started.
Read entire article
24 Aug 2016 | 7:02 am PDT

Gold trollies, safety deposit boxes and holidays: brands look to woo Rio medallists

The Olympics may be over, but brands are still competing to win public goodwill - and press coverage - off the back of Rio 2016, by offering athletes a range of freebies.
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24 Aug 2016 | 1:03 am PDT

A Lochte comeback in endorsements? Don't bet on it

Ryan Lochte faces a bleak future in endorsements after being dropped by four sponsors on Monday.
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23 Aug 2016 | 12:02 pm PDT

The online backlash sponsors endured before dropping Ryan Lochte

Thirty-five percent of all Speedo and Lochte mentions online were negative.
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23 Aug 2016 | 7:28 am PDT

CEO Q&A: Richelieu Dennis on turning a family formula into a winning formula

Sundial Brands CEO tells Sean Czarnecki why he is dialing up comms and marketing a year after Bain Capital took a minority stake in the $200 million personal-care products company.
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22 Aug 2016 | 1:14 pm PDT

Inside KFC's decision to make fried chicken sunscreen

Inspired by a lickable nail polish debuted in Hong Kong earlier this year, Edelman is helping the chicken brand bring scented skin products to the beach.
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22 Aug 2016 | 12:34 pm PDT

Lochte loses Speedo sponsorship after botched robbery story

The swimmer has drawn the ire of Twitter, the media, and the American and Brazilian public for lying, kind of apologizing, and then actually apologizing for his behavior during the 2016 Summer Olympic Games.
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22 Aug 2016 | 8:13 am PDT

Q+A: Reebok CMO Yan Martin on the benefits of yoga and the downside of the Olympics

The fitness brand that strives to "Be More Human" would rather validate than compete with you.
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22 Aug 2016 | 6:18 am PDT

Breakfast Briefing: The 4 stories PR pros need to know on Monday morning, 8.22.2016

Winners and losers from the Rio Olympic Games.
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22 Aug 2016 | 3:47 am PDT

7 questions for Dollar Shave Club's Kristina Levsky

The corporate and consumer comms leader for the company, recently acquired by Unilever, chats with PRWeek.
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19 Aug 2016 | 8:22 am PDT

How Coca-Cola targeted teens during the 2016 Olympic Games

The brand's largest social campaign ever received its highest level of engagement with Facebook Live.
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19 Aug 2016 | 6:48 am PDT

Watch: Samsung brings the story of a marathoner from Lesotho to the world

The technology giant teamed up with Ketchum Sports & Entertainment and other agencies to produce and distribute a short documentary and VR film.
Read entire article
18 Aug 2016 | 12:09 pm PDT

Italian restaurant draws social media ire for selling 'Black Olives Matter' merchandise

But thanks to the controversy, business is booming.
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18 Aug 2016 | 7:17 am PDT

Breakfast Briefing: The 5 stories PR pros need to know on Thursday morning, 8.18.2016

A swimming mystery in Rio; The White House tries to get people excited about health insurance; How the Trump Organization's lawyer became a meme.
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18 Aug 2016 | 3:54 am PDT

Why Car2Go hacked itself for San Diego Comic-Con

The car-sharing brand created its own version of Anonymous to help visitors to San Diego get around surge pricing - and win rare comic book editions.
Read entire article
17 Aug 2016 | 9:28 am PDT

Bonin Bough departs Mondelez

Bonin Bough has left his position as chief media and ecommerce officer with Mondelez International, the company has confirmed.
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17 Aug 2016 | 5:43 am PDT

From Usain Bolt to Simone Biles: Six things that make an athlete a sponsor magnet

Six-time Olympic track cycling champion Jason Kenny recently said he "wasn't very marketable" while others, such as fellow cyclist, four-time gold medallist (and his fiancée) Laura Trott, appear to have better luck with sponsorship - what is it that puts an athlete top of the PR podium?
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17 Aug 2016 | 12:36 am PDT

Shake Shack cooks up social chatter to open 100th location in Boston

The burger chain rode a jet stream of social media chatter to hype its 100th location in Boston.
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16 Aug 2016 | 12:13 pm PDT

NFL takes on Clifford French to make play for UK consumers

Clifford French has been appointed by NFL UK on an initial nine-month consumer comms brief, joining a roster of UK agencies that also includes Hanover.
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16 Aug 2016 | 6:08 am PDT
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