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Headlines: Consumer & Technology PR

Compiled from external media

Reddit names Wikia's Philippe Beaudette as community manager

He is replacing Kristine Fasnacht, who left the company after five years.
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26 May 2016 | 11:11 am PDT

The 5 stories PR pros need to know on Thursday, 5.26.2016

Peter Thiel tells NYT why he took on Gawker; Is a Trump-Sanders debate in California in the cards?; Obama to visit Hiroshima; Fight for $15 protesters disrupt McDonald's plans; Twitter calls it quits on e-commerce research.
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26 May 2016 | 3:45 am PDT

Is it time for Twitter to drop its 140-character limit?

As the company struggles to grant users more space, why not bust out of self-imposed prison altogether?
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25 May 2016 | 6:34 am PDT

Watch: Durex gives tips to spice up your holiday with #DoNotDisturb campaign

Durex has launched a global campaign to help couples reignite their intimacy while on holiday.
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25 May 2016 | 12:17 am PDT

Ogilvy PR Malaysia and Huawei backtrack over Samsung statement

PR agency retracts release regarding Huawei's P9 phone launch that called the Samsung Galaxy S7 Edge "disappointing".
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24 May 2016 | 7:13 pm PDT

Dow Jones veteran Paula Keve joins startup Student.com as head of comms

Student.com was launched by Luke Nolan in 2011 as Overseas Student Living before rebranding in 2015.
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24 May 2016 | 7:51 am PDT

What Twitter's evolved character count means for brands and agencies

Excluding images and URLs from its iconic 140 characters means more breathing room -- but how much will it help the company?
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17 May 2016 | 6:32 am PDT

Finn Partners rolls out supply chain, logistics team

Sabrina Horn, former head of her own eponymous agency and leader of Finn Partners' technology practice, is overseeing the group.
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16 May 2016 | 9:51 am PDT

The 5 stories PR pros need to know on Friday morning, 5.13.2016

Zuckerberg addresses 'trending' list controversy; White House directs schools on bathroom use; Trump singles out Amazon, Bezos; BuzzFeed: How the Islamic State uses the internet; Woody Allen's publicity machine.
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13 May 2016 | 3:59 am PDT

Text100's Jason Clarke moves into SVP role at sister firm Agent3

Jeremy Woolf has taken over Clarke's duties on an interim basis.
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12 May 2016 | 10:51 am PDT

Lyft's Austin campaign with a human face ultimately comes up short

The ride-hailing service and rival Uber threw their weight behind defeating regulations that called for greater restrictions on their drivers but ultimately failed at the ballot box.
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11 May 2016 | 6:44 am PDT

Facebook's 'dynamic ads' come to Instagram

Ads that show products based on consumer browsing history could be a natural fit on the image-drive, fashion-obsessed platform.
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11 May 2016 | 6:06 am PDT

Should advertisers care if Facebook suppresses right-wing news?

Three social media experts speak about potential impact on brands.
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11 May 2016 | 5:46 am PDT

The 5 stories PR pros need to know on Tuesday morning, 5.10.2016

Airbnb protests advertising-banning bill; Facebook says it doesn't censor conservative news; Three dozen Americans named in latest Panama Papers data drop; White House cleans up mess after Ben Rhodes profile; West Virginia votes.
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10 May 2016 | 3:58 am PDT

Spotify and The Romans 'consciously uncouple' as Red takes expanded UK brief

Spotify has parted company with The Romans as its UK agency after about a year, with The Red Consultancy taking an expanded brief following a change of comms strategy.
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10 May 2016 | 1:33 am PDT

Phil Carpenter hired as CMO for startup Uplift

Carpenter was previously with Allison+Partners and an adviser to Uplift.
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9 May 2016 | 10:42 am PDT

T-Mobile accuses AT&T of joining the dark side on #MayTheFourth

Many brands joined in the fun on the unofficial holiday celebrating Star Wars, but T-Mobile used the opportunity to take on rival AT&T.
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4 May 2016 | 10:49 am PDT

6 questions for PayPal's Franz Paasche

The leader of a recently combined communications department at PayPal talks about his company's decision to enter the Cuban market, but pull back from North Carolina after its controversial bathroom law went into effect.
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3 May 2016 | 8:50 am PDT

Cisco veteran Melissa Selcher joins LinkedIn

She had served in numerous roles at Cisco since joining the company in 2008.
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29 Apr 2016 | 7:54 am PDT

US agency Brew Media Relations to open in UK after acquisition by Freuds

Tech and media-focused agency Brew Media Relations will open a fourth office in the UK - its first outside of the US - in the near future, PRWeek has learned.
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26 Apr 2016 | 5:52 am PDT

Virgin Atlantic hires Weber Shandwick for consumer PR brief

Virgin Atlantic has appointed Weber Shandwick as its retained consumer PR agency, handling an expanded brief that includes social media.
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31 May 2016 | 6:45 am PDT

The times they are a-changin'

Former Mike and the Mad Dog front man Mike Francesa proved this week he was resistant to change others see as inevitable - modern communicators and marketers don't have that luxury, as this week's social media Wookiee viral show illustrated.
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27 May 2016 | 8:28 am PDT

Brands challenge each other to up the ante on #RedNoseDay

How 16 brands got into the (seriously silly) spirit of Red Nose Day.
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26 May 2016 | 9:44 am PDT

PR bosses may be pro-EU, but they are advising clients to stay neutral

Four weeks ahead of the referendum on the UK's membership of the EU, research shows that despite being generally pro-EU, most PR agencies are advising corporate clients to remain publicly neutral.
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25 May 2016 | 6:11 am PDT

Ogilvy PR Malaysia and Huawei backtrack over Samsung statement

PR agency retracts release regarding Huawei's P9 phone launch that called the Samsung Galaxy S7 Edge "disappointing".
Read entire article
24 May 2016 | 7:13 pm PDT

Celebrity chef Neal Fraser tricks food influencers into eating a 5-course McDonald's meal

Forty Los Angeles food influencers at a dinner party can be heard throughout a video complimenting the food before the McDonald's connection was revealed.
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24 May 2016 | 12:41 pm PDT

Redefining 'healthy' is changing the conversation about food

The FDA said this month that it plans to add much-needed clarity to an overused word in food marketing: "healthy."
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24 May 2016 | 6:39 am PDT

The 5 stories PR pros need to know on Tuesday morning, 5.24.2016

Snapchat users turn into mutants in X-Men push; Facebook makes changes to Trending Topics selection process; Twitter wants to #GiveCaptainAmericaABoyfriend; Australian algorithm ties internet anger to Snickers' price; TSA fires head of security.
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24 May 2016 | 3:48 am PDT

Kohl's moves at lightspeed to leverage 'Chewbacca mask mom video'

What became the most viewed Facebook Live video of all time was posted by a Kohl's customer last week. Here's how the retail chain took advantage.
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23 May 2016 | 9:41 am PDT

Inside Mr. Peanut's 'NUTmobile' Instagram account

In search of youthful fans, an aging brand puts its century-old mascot in a giant wheeled legume and documents the road trip on Instagram.
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23 May 2016 | 9:09 am PDT

Bacardi Group hires Ogilvy PR for seven-figure Europe-wide brief

Bacardi Group has hired Ogilvy PR for a new Europe-wide consumer PR brief believed to be worth seven figures, following a four-way competitive pitch, PRWeek has learned.
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20 May 2016 | 6:27 am PDT

Sotheby's International Realty Affiliates names Relevance New York first global PR firm

The firm was brought on last month after an RFP process.
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19 May 2016 | 9:30 am PDT

Guitar Center picks Praytell as new AOR

The firm will help the retailer reach out beyond serious musicians to newbies picking up an instrument for the first time or going for lessons.
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19 May 2016 | 6:24 am PDT

Ex-Rapp president sues agency for wrongful termination and discrimination

Greg Andersen claims global CEO Alexei Orlov disparaged women and Jews.
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19 May 2016 | 5:59 am PDT

Watch: 50 Cent welcomes you 'In Da Hostel' for global Hostelworld campaign

50 Cent has been brought in by Hostelworld in a PR parody of MTV show Cribs, with the In Da Club rapper praising a Barcelona hostel as "fresh and clean, yo".
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19 May 2016 | 3:37 am PDT

InkHouse CEO Beth Monaghan on the death of infographics and what brands should use instead

Beth Monaghan, CEO and cofounder of InkHouse, on why infographics are no longer working for journalists and consumers.
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16 May 2016 | 8:36 am PDT

Four Seasons selects HL Group as U.S. AOR

Four Seasons chose HL Group due to the firm's experience in the luxury segment and its "innovative approach" to integrated marketing.
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16 May 2016 | 6:09 am PDT

Friday the 13th: How 13 brands tied their products to the unluckiest day of the year

Dozens of brands weren't scared of making the most of Friday the 13th on social media. Here are a baker's dozen of the best.
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13 May 2016 | 11:25 am PDT

Bentley names M&C Saatchi AOR as it eyes growth in the Americas

JMPR was the incumbent on the account.
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13 May 2016 | 6:39 am PDT

US anti-LGBT laws: Tourist boards respond after UK Government's travel warning

The tourism bodies for the US states of North Carolina and Mississippi are getting to grips with a PR headache after the British Government issued advice warning LGBT travellers of the risks of visiting in the wake of new legislation.
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13 May 2016 | 6:25 am PDT
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