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Headlines: Consumer & Technology PR

Compiled from external media

Your call: What was Twitter thinking putting marketing under its CFO?

Masterstroke or major mistake?
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6 May 2015 | 6:48 am PDT

Six things PR pros need to know on Tuesday morning, 5.5.2015

Cause of death of SurveyMonkey CEO, women's equality advocate, revealed; How Hillary Clinton will differentiate herself from rivals; Huckabee to kick off campaign; Obama on Letterman.
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5 May 2015 | 3:49 am PDT

Oracle brings on Burson-led WPP team for global account

The contract on the account begins June 1.
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4 May 2015 | 11:52 am PDT

After acquisitions, Cision releases products with Vocus, Viralheat services

The product launches are the first in a series of new releases following Cision's acquisition spree.
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1 May 2015 | 11:54 am PDT

Five things PR pros need to know on Friday morning, 5.1.2015

GM invests $5.4 billion in US factories; Facebook garners $10 million in donations for Nepal; LinkedIn projects drop in Q2 revenue
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1 May 2015 | 3:17 am PDT

3D printer MakerBot's PR leader not spared as it cuts 20% of workforce

MakerBot cut about 100 staffers, including PR director Jenifer Howard, as it integrates with parent company Stratasys.
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30 Apr 2015 | 6:52 am PDT

Six things PR pros need to know on Thursday morning, 4.30.2015

Bernie Sanders is running for president; Tesla set to reveal two batteries; NFL Draft gets underway.
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30 Apr 2015 | 3:23 am PDT

NASDAQ reputation under microscope again after Twitter earnings mishap

NASDAQ prematurely released Twitter's earnings on Monday afternoon.
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29 Apr 2015 | 9:26 am PDT

Six things PR pros need to know on Wednesday morning, 4.29.2015

PRWeek Global Awards winners revealed; Hillary Clinton to address criminal justice reform; Twitter's earnings disappoint.
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29 Apr 2015 | 3:11 am PDT

Five things PR pros need to know on Tuesday morning, 4.28.2015

Next Fifteen sees 10.6% revenue jump in FY 2014; Baltimore calls in the National Guard; Uber to launch food delivery service
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28 Apr 2015 | 3:02 am PDT

UK-based Babel hires Golin's Kawashima to lead US expansion

She will lead the US operation out of San Francisco.
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27 Apr 2015 | 12:01 pm PDT

CMOs struggle to grasp marketing tech tools

Oracle report shows CMOs have trouble evaluating and deciding on new marketing technologies.
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24 Apr 2015 | 7:17 am PDT

Five things PR pros need to know on Friday morning, 4.24.2015

Comcast may abandon Time Warner takeover bid; Google financials miss expectations; Apple watch on sale today
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23 Apr 2015 | 12:07 pm PDT

AdvaMed promotes Moebius to EVP of public affairs

She started in the new role on April 1.
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23 Apr 2015 | 10:03 am PDT

Apple's senior PR director Kerris exits, following Dowling's promotion

Kerris' departure comes less than a week after Apple named Steve Dowling its new VP of communications.
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23 Apr 2015 | 8:35 am PDT

Six things PR pros need to know on Thursday morning, 4.23.2015

WPP reports 1.2% increase in Q1 for PR, public affairs; Comcast-Time Warner merger hits major roadblock; YouTube unveils new offering
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23 Apr 2015 | 3:01 am PDT

WPP PR and public affairs Q1 growth held back by UK and continental Europe

WPP has reported a 1.2 per cent rise in like-for-like sales in its PR and public affairs group in the first quarter of 2015, with growth in all regions except the UK and continental Europe. Net sales in the division grew 1.6 per cent.
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23 Apr 2015 | 12:33 am PDT

Five things PR pros need to know on Wednesday morning, 4.22.2015

Golin opens office in Moscow; Protestors gather in Baltimore after man dies in police custody; South Korea brings on Finn Partners.
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22 Apr 2015 | 2:28 am PDT

It's official: Steve Dowling succeeds Katie Cotton as Apple's comms leader

The technology giant dropped the "interim" from Dowling's title this week.
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17 Apr 2015 | 11:22 am PDT

Spotify to let brands target ads based on users' moods

It will also allow marketers to target ads based on age, geography, and language.
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17 Apr 2015 | 5:42 am PDT

Zicam scoops up Kwittken for over-the-counter product PR

Kwittken won the account after a competitive review.
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5 May 2015 | 11:27 am PDT

Chipotle snags Taylor's Jackson Jeyanayagam as digital marketing director

It is a newly created role at the restaurant chain, which last week said it will stop using foods made with GMOs.
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5 May 2015 | 8:17 am PDT

Ten brands using the force on Star Wars Day

Getting geeky, brands are.
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4 May 2015 | 7:33 am PDT

Five things PR pros need to know on Monday morning, 5.4.2015

GOP race heats up; McDonald's tries to revive business; The holiday you didn't know about
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4 May 2015 | 3:12 am PDT

Ervin Hill strives to help pro athletes build brand away from sports

As the spotlight falls on the NFL draft in Chicago, comms firm Ervin Hill wants to help players plan for success beyond game day.
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1 May 2015 | 9:21 am PDT

Why Chipotle must do more to communicate its non-GMO move

Chipotle has faced a slew of criticism this week for its decision to remove GMO food ingredients.
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1 May 2015 | 6:09 am PDT

Five things PR pros need to know on Friday morning, 5.1.2015

GM invests $5.4 billion in US factories; Facebook garners $10 million in donations for Nepal; LinkedIn projects drop in Q2 revenue
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1 May 2015 | 3:17 am PDT

How brands are going for a touchdown with #DraftDay

Check out how brands are getting in on the football fun leading up to the NFL draft.
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30 Apr 2015 | 11:28 am PDT

Spong nabs Schwan's consumer, home delivery units

The company previously worked with M Booth.
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30 Apr 2015 | 8:11 am PDT

Imre brings on Bentz to lead revamped consumer practice

The hire and new division come soon after PowerBar appointed Imre as AOR.
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29 Apr 2015 | 8:44 am PDT

DraftKings in midst of review for new PR agency

The fantasy sports company is preparing to appoint a new PR agency after former NASCAR marcomms exec Sabrina Macias joined earlier this month.
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29 Apr 2015 | 7:26 am PDT

Geometry PR picks up Volkswagen Malaysia

PR arm of WPP's activation agency Geometry Global has its work cut out for it with managing Volkswagen's shaky after-sales service reputation in Malaysia.
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27 Apr 2015 | 8:12 pm PDT

PR Rundown, 4.27.2015: Ruder Finn, NatureBox, Cheryl Andrews Marketing

And news from Motion PR.
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27 Apr 2015 | 1:10 pm PDT

Unilever's Keith Weed: brands with purpose deliver growth

Keith Weed, Unilever's chief marketing and communications officer, tells Nicola Kemp why sustainability is the only reliable business model.
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27 Apr 2015 | 9:46 am PDT

Five things PR pros need to know on Monday morning, 4.27.2015

Chipotle drops GMOs starting today; PRWeek's definitive guide to the PR industry; Pepsi to remove aspartame
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27 Apr 2015 | 3:29 am PDT

P&G marketing cull has PR in its sights

The consumer goods behemoth is continuing its cost-cutting and rationalization process and this time marketing and PR are firmly in the spotlight.
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24 Apr 2015 | 8:45 am PDT

Weight Watchers seeks new PR agency partner

The health and wellness brand parted ways with Ketchum last month.
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24 Apr 2015 | 8:32 am PDT

CMOs struggle to grasp marketing tech tools

Oracle report shows CMOs have trouble evaluating and deciding on new marketing technologies.
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24 Apr 2015 | 7:17 am PDT

Businesses should hop on the pot bandwagon

The marijuana industry is opening many doors for brands.
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23 Apr 2015 | 5:52 am PDT

WPP PR and public affairs Q1 growth held back by UK and continental Europe

WPP has reported a 1.2 per cent rise in like-for-like sales in its PR and public affairs group in the first quarter of 2015, with growth in all regions except the UK and continental Europe. Net sales in the division grew 1.6 per cent.
Read entire article
23 Apr 2015 | 12:33 am PDT
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