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Headlines: Consumer & Technology PR

Compiled from external media

Breakfast Briefing: The 6 stories PR pros need to know on Friday morning, 9.23.2016

PR pros think Yahoo's hack disclosure was weird at best and irresponsible at worst.
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23 Sep 2016 | 4:01 am PDT

Yahoo 'irresponsible' over data disclosure, says PR - or can it win public sympathy?

Yahoo's disclosure of a major 2014 attack by hackers looks at best odd and at worst "incredibly irresponsible" in the way it has been communicated, according to tech PR experts.
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23 Sep 2016 | 1:01 am PDT

Hotwire plants its flag in Latin America with Vianews partnership

Over the past year, Hotwire has established similar arrangements with Yellow Communications in the Netherlands and Active PR in Dubai.
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20 Sep 2016 | 8:18 am PDT

Former Apple comms staffer Sarah O'Brien joins Tesla

She has joined the electric car company as senior director of communications.
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20 Sep 2016 | 7:25 am PDT

Martin Sorrell will join Twitter - on one condition

In an interview at Dmexco, the WPP chief and Twitter holdout "shudders" at the idea of having his own feed, but leaves the door open.
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19 Sep 2016 | 10:05 am PDT

Lessons from Mario: How to create successful brand characters

Mario is finally heading to your iPhone, but what is it that made the Italian plumber stand the test of time?
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19 Sep 2016 | 9:44 am PDT

Twitter hasn't done enough about abuse, says chief Jack Dorsey

Twitter has witnessed a sharp lift in abuse targeted at women and minority users, but hasn't historically dedicated enough time, design, or engineering effort in fixing the issue.
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16 Sep 2016 | 6:35 am PDT

Axioma names Steve Mann CMO

He is a veteran of SAP and LexisNexis.
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14 Sep 2016 | 12:12 pm PDT

Karen Clyne takes the lead at MWWPR San Francisco

Clyne most recently worked as SVP of client services at Eastwick.
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14 Sep 2016 | 8:37 am PDT

Etsy launches first global campaign celebrating individuality

The Difference Makes Us campaign highlights people's individuality and creativity and spans the online marketplace's core markets of the U.K., U.S., Canada, Australia, France, and Germany.
Read entire article
14 Sep 2016 | 7:13 am PDT

Q+A: Joy Howard, from indie rockstar to Sonos CMO

"Music and art itself does not need a goal. It is actually what makes life worth living. It separates us from just being robots."
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13 Sep 2016 | 6:52 am PDT

On Facebook, 97% of brands still rely on organic search, says BBDO study

For years the social network has been telling advertisers they must pay to magnify their exposure, but most continue to resist.
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12 Sep 2016 | 6:54 am PDT

Stephanie Agresta cofounds strategic advisory firm for women entrepreneurs

Called Virago, the shop was launched with cofounder Jori Des Jardins.
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9 Sep 2016 | 7:00 am PDT

Startup booster Expa hires Pramana Collective's Brendan Lewis as comms VP

The company was launched in 2013 by Garrett Camp, who also founded StumbleUpon.
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8 Sep 2016 | 7:37 am PDT

Apple's Twitter account jumps the gun on iPhone 7 announcement

The tech company spoiled its own announcement with a mistimed tweet about the iPhone 7. Doh!
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7 Sep 2016 | 10:08 am PDT

Longtime IDG veteran James Niccolai joins Bateman Group in content role

Starting next month, Niccolai will serve as the firm's director of content and media strategy.
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7 Sep 2016 | 7:41 am PDT

Samsung recall: An exercise in 'bold and brilliant' crisis management

The courage to take the huge decision to globally recall its Galaxy Note 7 smartphone, and the speed at which Samsung moved, has drawn plaudits from PR experts.
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7 Sep 2016 | 7:33 am PDT

What to expect from Apple's new iPhone launch

In the year of "peak iPhone," the tech industry will be watching Apple's next iPhone launch closely for signs the company has returned to innovative form.
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7 Sep 2016 | 7:03 am PDT

W2O acquires Pure Communications, plans to create new health and tech agency

Pure Communications CEO Andrea Johnston will lead the combined agency.
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6 Sep 2016 | 12:49 pm PDT

Graham and Elgie 'line up £100m' to fund agency acquisition spree with Project Oak

Adam Graham, the former chief executive of Omincom digital agency Weapon7, is in the advanced stages of launching a "data-centric" marketing services group to buy up agencies.
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5 Sep 2016 | 2:45 am PDT

The truth still matters, just ask Ryan Lochte

The bizarre fiasco at the Rio Olympics resulted in major losses for the star athlete while highlighting the importance of ethics and honesty required from all parties - including public relations.
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23 Sep 2016 | 7:34 am PDT

Pine-Sol targets YouTube users with 19 category-specific pre-roll spots

In bid to expand perception, the brand and agency Critical Mass make clever use of Google data.
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23 Sep 2016 | 6:54 am PDT

Unilever consolidates local and global marketing units

Global and local marketers for the consumer goods giant will report to directors in charge of brands, rather than regions.
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22 Sep 2016 | 7:20 am PDT

POLL: Wrigley's response to Donald Trump Jr.'s Skittles tweet: Best reply ever? Or wasted opportunity?

Tell us what you think about the latest controversial Trump tweet gracing the internet.
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22 Sep 2016 | 6:40 am PDT

Rio 2016 sponsorship: Olympics gives visibility, Paralympics boosts likeability, study finds

As Rio returns to normality after its Olympic and Paralympic festivities, a study reveals that while being a sponsor of the Olympics was great for getting a brand's name around, consumers grow fonder of Paralympics sponsors.
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22 Sep 2016 | 12:50 am PDT

Stagwell Group makes minority investment in Finn Partners

The two organizations will also roll out a conflict shop called Wye Communications.
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21 Sep 2016 | 6:22 am PDT

#Skittlegate day 2: Brand's PR team impersonated on Twitter

Donald Trump Jr.'s comments mentioning the brand not only launched dozens of memes, but a Twitter account impersonating the Skittles communications team.
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20 Sep 2016 | 11:35 am PDT

Former Apple comms staffer Sarah O'Brien joins Tesla

She has joined the electric car company as senior director of communications.
Read entire article
20 Sep 2016 | 7:25 am PDT

Lessons from Mario: How to create successful brand characters

Mario is finally heading to your iPhone, but what is it that made the Italian plumber stand the test of time?
Read entire article
19 Sep 2016 | 9:44 am PDT

Karen Clyne takes the lead at MWWPR San Francisco

Clyne most recently worked as SVP of client services at Eastwick.
Read entire article
14 Sep 2016 | 8:37 am PDT

Etsy launches first global campaign celebrating individuality

The Difference Makes Us campaign highlights people's individuality and creativity and spans the online marketplace's core markets of the U.K., U.S., Canada, Australia, France, and Germany.
Read entire article
14 Sep 2016 | 7:13 am PDT

Heineken's Strongbow hard cider brand puts Current on tap

The firm is focused on brand awareness, as well as showing off the cider through mixology recipes and food pairings and taking advantage of culinary trends.
Read entire article
13 Sep 2016 | 7:44 am PDT

Q+A: Joy Howard, from indie rockstar to Sonos CMO

"Music and art itself does not need a goal. It is actually what makes life worth living. It separates us from just being robots."
Read entire article
13 Sep 2016 | 6:52 am PDT

PR folk in Rio: Pitch helping Channel 4 amplify the Paralympics

PRWeek chats to comms pros in Brazil: Matthew Hocken, senior account manager at Pitch PR, is on the ground in Rio helping Channel 4 tell some 'amazing' Paralympics stories.
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13 Sep 2016 | 12:52 am PDT

Weber Shandwick acquires U.K. mobile and digital firm Flipside

London-based Flipside's capabilities include designing and developing mobile apps and digital experiences - it is Weber's second acquisition of 2016.
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12 Sep 2016 | 12:46 pm PDT

DiGennaro brings on Ketchum's Bob Osmond as client service EVP

Most recently, Osmond directed the global Procter & Gamble Gillette account as an SVP at Ketchum.
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12 Sep 2016 | 7:27 am PDT

On Facebook, 97% of brands still rely on organic search, says BBDO study

For years the social network has been telling advertisers they must pay to magnify their exposure, but most continue to resist.
Read entire article
12 Sep 2016 | 6:54 am PDT

Tesla's global head of comms Khobi Brooklyn departs

Brooklyn's exit follows former global comms head Ricardo Reyes departure from Tesla.
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9 Sep 2016 | 12:56 pm PDT

Everything's up for grabs for the agency of the future

McDonald's has foregone a 35-year relationship to throw in its lot with the "agency of the future" - it's a sign that clients are considering all options to save money and supercharge their marketing.
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9 Sep 2016 | 8:31 am PDT

Why Maytag is helping consumers 'clean up' social media feeds

The brand launched a Chrome browser plug-in called No Smear to replace negative political content with funny, patriotic expressions and pictures.
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9 Sep 2016 | 7:25 am PDT
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