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Headlines: Consumer & Technology PR

Compiled from external media

Yahoo: 'Forget the PR buzz, we don't communicate unless we can add value'

PR director in charge of product launches says firm only communicates when it can add value to users, advertisers or investors.
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28 Jul 2015 | 12:57 am PDT

Text100 Singapore awarded Pioneer and iQNECT communications deals

Agency will manage integrated campaigns for the car entertainment and mobile technology companies
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27 Jul 2015 | 8:06 pm PDT

How Uber fought City Hall, by the numbers

It also signed up 35,000 new riders in the city during the #UberMovesNYC campaign.
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24 Jul 2015 | 8:30 am PDT

Thomas Gensemer: 40 Under 40 2015

Chief strategy officer, US, Burson-Marsteller
38
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24 Jul 2015 | 7:15 am PDT

Google leading brand in world but losing sense of purpose, says global survey

Google is the leading brand in the world but it is losing its sense of purpose, according to a global survey of 3,000 people about 100 leading companies.
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23 Jul 2015 | 7:23 am PDT

Social listening firm Sysomos acquires Expion

Social listening and analytics company Sysomos has acquired Expion, a content marketing optimization and enterprise social media management platform.
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21 Jul 2015 | 1:42 pm PDT

FleishmanHillard and Fishburn office-sharing arrangement fuels merger rumours

FleishmanHillard and Fishburn are to share offices from the autumn, PRWeek understands.
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21 Jul 2015 | 7:36 am PDT

How cheating site Ashley Madison responded to an 'act of cyber-terrorism'

Its parent company, Avid Life Media, is working with Levick Communications on its comms response.
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20 Jul 2015 | 11:43 am PDT

Twitter says it will change comms strategy as Gabriel Stricker departs

"It continues to be essential that we show the world the value of Twitter. Communications is a key component of that, and to help build toward a stronger future, we are looking now to shift our communications strategy and direction," a spokesperson said via email.
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16 Jul 2015 | 10:53 am PDT

Golin ups Langeland to New York MD, wins Kayak PR, social biz

The firm brought on Dawn Langeland as deputy MD three months ago.
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15 Jul 2015 | 6:47 am PDT

Verizon's latest content move: Vice

Vice provides an opportunity to reach the hotly contested 18-to-34-year-old market.
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15 Jul 2015 | 6:26 am PDT

Microsoft kicks off #UpgradeYourWorld campaign for Windows 10

The latest Windows upgrade is considered to be Microsoft's most crucial yet.
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14 Jul 2015 | 7:25 am PDT

Ellen Pao out at Reddit a week after AMA leader Victoria Taylor ousted

The site's first chief executive, Steve Huffman, is returning to the company's helm.
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10 Jul 2015 | 2:44 pm PDT

What Facebook's changes mean for marketers

Organic reach, video ads, and music, to name three things.
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10 Jul 2015 | 6:38 am PDT

More change at eBay as comms VP Carberry exits for Charles Schwab

The former eBay comms leader took on the newly created role of corp comms head at Charles Schwab earlier this week.
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7 Jul 2015 | 8:37 am PDT

Kristine Fasnacht takes over AMAs amid Reddit user backlash

Many users are upset that the site dismissed former communications director and AMA manager Victoria Taylor.
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6 Jul 2015 | 7:08 am PDT

The 6 stories PR pros need to know on Monday morning: 7.6.2015

Reddit in turmoil; Indiana, Porter Novelli split; US women win World Cup, but some fans get out of hand on Twitter; Greek crisis dominates news cycle; Clinton campaign criticized for reporter wrangling; Mega insurance deal.
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6 Jul 2015 | 3:30 am PDT

Alice Chan joins startup Xero as VP of global comms

The cloud-based accounting software company is introducing itself in the US.
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1 Jul 2015 | 9:45 am PDT

Video: Cannes chair of judges Lynne Anne Davis on PR's "breakout" year at the awards

Lynne Anne Davis, president Asia Pacific at Fleishman Hillard and chair of this year's judging panel at Cannes, speaks to Steve Barrett about why PR is having a good year at Cannes.
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25 Jun 2015 | 3:04 am PDT

Weber Shandwick veteran Tim Fry launches firm

Based in Seattle, 468 Communications specializes in communications services and location-based marketing
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24 Jun 2015 | 12:44 pm PDT

Jessica Alba's Honest Company plays parent card to cool down sunscreen complaints

Founders Jessica Alba and Christopher Gavigan emphasized that "we are parents, too" a day after being grilled by angry customers.
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4 Aug 2015 | 9:28 am PDT

How 3 major airlines responded to Cecil the Lion's killing

In the wake of Cecil the Lion's killing, Delta, United, and American airlines banned the transport of big-game hunting trophies - specifically animal heads and carcasses - on their flights.
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4 Aug 2015 | 5:54 am PDT

The 7 stories PR pros need to know on Tuesday morning, 8.4.2015

Airlines ban big-game hunting trophies on-board flights; Regan Communications sues former IT contractor for alleged hacking; Paul Newman steps down at MSLGroup; Fox to announce who made prime-time debate; GOP plan to defund Planned Parenthood fails in Senate.
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4 Aug 2015 | 3:37 am PDT

PR pros chide Jessica Alba's Honest Company for belittling customer complaints

Some customers have posted photos of their sunburns on social media, saying the sunscreen just doesn't work.
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3 Aug 2015 | 9:19 am PDT

Watch: Hillary Clinton debuts new ads as part of $2 million buy

The Democratic presidential frontrunner buys a five-week ad run in Iowa and New Hampshire, doubling down on her campaign's core messaging strategy.
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3 Aug 2015 | 6:33 am PDT

Procter & Gamble cuts agencies by 40 per cent in efficiency drive

Procter & Gamble (P&G), the consumer products company, is reducing the number of agencies it works with globally in PR, advertising and marketing, to improve spending efficiency across the business.
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3 Aug 2015 | 1:06 am PDT

Country Case File: Vietnam - A rising PR star in Asia

In the first of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Vietnam
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2 Aug 2015 | 8:49 pm PDT

Content and creative providing a revenue boom for Golin Singapore

Video case studies, multimedia blog content and brand identity work helping drive new business, according to creative boss
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2 Aug 2015 | 7:50 pm PDT

'Renegade Pharmacist' infographic stirs Coca-Cola health debate

The infographic claimed to show what happens to the human body in the minutes after consuming a can of Coca-Cola. Yet some media outlets say it has its facts wrong.
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31 Jul 2015 | 8:16 am PDT

Watch: What 2015's 'big six' PR crises can teach us about crisis communications

From Rachel Dolezal to Rolling Stone's retracted UVA rape exposé, Solomon McCown & Company President Ashley McCown explores six of the year's most notable PR crises.
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31 Jul 2015 | 6:30 am PDT

Yelp removes barrage of 'media-fueled' reviews against dental practice owned by Cecil the Lion's killer

"Yelp reviews are required to describe a firsthand consumer experience -- not what someone read in the news," according to its guidelines.
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30 Jul 2015 | 11:45 am PDT

Professional sports PR: It's not all fun and games

New York Yankees PR leader Jason Zillo is responsible for much more than media impressions.
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30 Jul 2015 | 6:46 am PDT

New York Life reviews comms account as it plans to target 'maturing Millennials'

The insurance company wants to better engage younger customers as they plan for the future.
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29 Jul 2015 | 6:19 am PDT

William Grant, Aloha veterans launch The Speakeasy Agency

A roster of seven brands from William Grant & Sons will be the agency's first client.
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28 Jul 2015 | 12:28 pm PDT

Canada Goose hires M Booth to heat up PR in the US

The agency will act as Canada Goose's "eyes and ears on the ground" in the US.
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28 Jul 2015 | 8:17 am PDT

The 6 stories PR pros need to know on Tuesday morning, 7.28.2015

P&G to name new CEO; Q&A with Gawker's Nick Denton; Most Americans disapprove of Iran deal.
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28 Jul 2015 | 3:58 am PDT

Yahoo: 'Forget the PR buzz, we don't communicate unless we can add value'

PR director in charge of product launches says firm only communicates when it can add value to users, advertisers or investors.
Read entire article
28 Jul 2015 | 12:57 am PDT

DraftKings enlists United Entertainment Group to boost brand awareness

The fantasy sports site received an additional $300 million in investments this week.
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27 Jul 2015 | 6:29 am PDT

US snack Twinkie appoints Frank PR to grow brand in the UK

Innovative Bites, the distributor of US food brands including Hostess and Pop Corners, has hired Frank PR to represent the iconic snack brand Twinkie, PRWeek understands.
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27 Jul 2015 | 4:55 am PDT

Margaret Shepard: 40 Under 40 2015

Executive director, communications and strategy, US Chamber of Commerce
36
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24 Jul 2015 | 10:53 am PDT
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