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Headlines: Consumer & Technology PR

Compiled from external media

YouTube's algorithms need a human touch

Concerns about ads appearing next to inappropriate content on YouTube and Facebook's woes around fake news highlight the fact that, while tech is a prime driver of modern marketing and communications, machines are not perfect yet.
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24 Mar 2017 | 9:08 am PDT

This digital agency built a chatbot to recruit summer interns

Minneapolis-based space150 is using the technology to weed out applicants with questions like "How would a dog wear pants?"
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24 Mar 2017 | 5:23 am PDT

Twitter could launch paid membership option

Twitter is considering a paid, premium service aimed at businesses and power users as it searches for revenue growth in the face of stagnating user numbers.
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24 Mar 2017 | 5:15 am PDT

Breakfast Briefing, 3.24.2017: Twitter teases Tweetdeck on steroids

Twitter is surveying users about what they'd like to see in a paid-for version of TweetDeck.
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24 Mar 2017 | 4:55 am PDT

Hotwire chief Brendon Craigie exits firm

The agency did not immediately name a successor.
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21 Mar 2017 | 11:58 am PDT

Unilever 'not affected' by YouTube terror ad issues, says Keith Weed

The high-profile CMO struck a balancing act during a tense Q&A at Advertising Week Europe.
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21 Mar 2017 | 8:52 am PDT

Breakfast Briefing, 3.21.2017: Google apologizes for letting ads get too close to extremist content

The company has created safeguards to help advertisers avoid offensive content.
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21 Mar 2017 | 4:59 am PDT

Breakfast Briefing, 3.20.2017: Jeff Jones' messy divorce from Uber

The former Target CMO and the ride-hailing company issued cutting statements about each other in the press over the weekend as Jones decided to exit the company.
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20 Mar 2017 | 4:56 am PDT

Big tech, media activations eclipse startups at SXSW

Experiences by IBM, Universal, Sony, and Intel were the most impressive, say festival attendees.
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16 Mar 2017 | 8:55 am PDT

Breakfast Briefing, 3.15.2017: Maddow teases with Trump tax exclusive

MSNBC host unveils details of President's 2005 tax returns on Tuesday night show.
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15 Mar 2017 | 4:38 am PDT

U.K.-based Simpatico PR plants flag in New York

Dori Pasternak-Busell is leading the firm's U.S. practice in New York.
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14 Mar 2017 | 8:53 am PDT

SXSW: With innovation, porn beats tech to the punch

Thank NSFW sites for many of the features internet users take for granted, says Droga5 at South by Southwest Interactive.
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14 Mar 2017 | 6:52 am PDT

Facebook launches third Snapchat clone

After Instagram Stories and WhatsApp Status, Facebook has added Snapchat-like features to its main chat platform, Messenger.
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13 Mar 2017 | 8:04 am PDT

Breakfast Briefing, 3.10.2017: What to watch as SXSW kicks off

The annual get together of techies, marketers, and grandees from the business and political worlds starts today in Austin, Texas.
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10 Mar 2017 | 4:52 am PST

Microsoft's Xbox hires Edelman vet Ken Birge as global comms head

Birge joined from Edelman shop Assembly, which works with Microsoft.
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9 Mar 2017 | 11:11 am PST

Verizon's Torod Neptune joins Lenovo

He will report to CMO David Roman as VP of global comms.
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8 Mar 2017 | 1:14 pm PST

Timeline: Uber's reputation freefall

Before there was Greyball, there was Susan Fowler's blog. And before that, there was the #DeleteUber push. A timeline of the ride-hailing company's most recent falls from grace.
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7 Mar 2017 | 7:16 am PST

White House alum Clay Dumas joins the Pramana Collective

Pramana's workforce is made up of a cadre of former comms chiefs at tech companies.
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2 Mar 2017 | 2:15 pm PST

Pandora brings on LinkedIn veteran Hani Durzy

He is overseeing global strategic communications for the streaming music platform.
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1 Mar 2017 | 7:41 am PST

Edelman Trust Barometer: No home-state advantage for tech in California

New findings from the 2017 Edelman Trust Barometer paint a complicated relationship between Silicon Valley (the region) and Silicon Valley (the tech sector).
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24 Feb 2017 | 12:35 pm PST

9 brands get in on the National Puppy Day cuteness

Not just pet and animal brands are getting in on the fuzziness. Sports teams, government agencies, and even the country of Canada are all posting their best puppy content and asking people to share their puppy pictures.
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23 Mar 2017 | 12:26 pm PDT

Panasonic brings on Racepoint Global as PR AOR for its mobility business

Panasonic's relationship with incumbent Cohn & Wolfe on its mobility business officially ends on April 1.
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23 Mar 2017 | 10:47 am PDT

Trek Bicycle brings on M Booth as PR AOR to promote rider safety message

M Booth is responsible for the company's earned media, social media, events, and thought leadership efforts.
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23 Mar 2017 | 8:37 am PDT

Coke follows McDonald's by axing YouTube show

Coca-Cola is ditching its weekly UK YouTube shows in favour of a more "nimble" digital content strategy.
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23 Mar 2017 | 3:56 am PDT

Why Potato Parcel's cofounder sent 150 NBA players personalized spuds

Riad Bekhit, chief potato officer, tells PRWeek that a marketing strategy was not baked into his decision.
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22 Mar 2017 | 11:49 am PDT

The six stories PR pros need to know on Wednesday morning, 3.22.2017

Hotwire Group CEO Brendon Craigie exits firm; Airbnb is changing its name in China; Uber plans to repair image; Trump's former campaign chairman Manafort hires crisis comms firm; 9 questions for Atkins CMO Scott Parker
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22 Mar 2017 | 4:05 am PDT

Full-year losses narrow at Huntsworth despite 'difficult' 2016 at Grayling

Huntsworth's losses narrowed in 2016 thanks to a strong performance from the holding company's health comms arm, and despite a "difficult" year for Grayling, whose like-for-like revenue fell 17.4 per cent.
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21 Mar 2017 | 1:46 am PDT

Former Gates Foundation comms lead Miguel Veiga-Pestana joins Reckitt Benckiser

Previously, he had a two-year stint at the Bill & Melinda Gates Foundation.
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20 Mar 2017 | 12:12 pm PDT

Barclays Center parent ups Mandy Gutmann to head of comms

Gutmann has succeeded EVP and chief communications officer Barry Baum, who departed Brooklyn Sports & Entertainment in January.
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20 Mar 2017 | 8:32 am PDT

PRWeek Awards reflect an industry that's come of age

From an inspiring Communicator of the Year to a deep bench of incredibly inspiring campaign work, the PRWeek Awards prove the profession is not just part of the conversation - it's starting to lead it.
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17 Mar 2017 | 9:49 am PDT

McDonald's and Golin win US Campaign of the Year for all-day breakfast launch

Ketchum and Adapt Pharma took home honorable mention.
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16 Mar 2017 | 11:03 am PDT

From Shamrock Shakes to Trump meeting Irish Taoiseach: 13 brands jump on St Patrick's Day

Brands are celebrating St Patrick's Day by turning the world emerald green. PRWeek UK rounds up the best promotions so far...
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16 Mar 2017 | 9:24 am PDT

Big tech, media activations eclipse startups at SXSW

Experiences by IBM, Universal, Sony, and Intel were the most impressive, say festival attendees.
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16 Mar 2017 | 8:55 am PDT

Was it the Hamburglar? McDonald's says account was hacked after anti-Trump tweet

The fast-food chain said it wasn't behind a tweet posted and pinned on Thursday morning mocking the president's "tiny hands."
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16 Mar 2017 | 7:46 am PDT

Chobani scoops up Edelman as PR AOR, replacing Weber

Interpublic Group's Weber Shandwick had been Chobani's AOR since September 2013, having taken over from Omnicom's FleishmanHillard.
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15 Mar 2017 | 11:38 am PDT

M&C Saatchi PR shops outperformed in 'outstanding' 2016

M&C Saatchi's PR agencies outperformed the company as a whole in 2016, which it labelled an "outstanding year" as pre-tax profit grew 18 per cent to £23.7m ($29.1m).
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15 Mar 2017 | 9:57 am PDT

Love it or hate it? Did Heinz's latest ad satisfy your craving for more Mad Men?

Heinz is finally coming around to Don Draper's pitch for Heinz ketchup. Love it or hate it? Vote below or tweet at @prweekus with your response.
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14 Mar 2017 | 8:41 am PDT

Dear Denny's, congrats on the 'zoom in' tweet. Love, Twitter

Denny's social media team got a congratulatory note--from Twitter--for its 'zoom in' tweet.
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13 Mar 2017 | 10:47 am PDT

Feed the trolls, say social media vets at SXSW

Honest conversation beats out timid silence or defensive posturing any day.
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13 Mar 2017 | 8:33 am PDT

Fearless Girl: Inspiration or quickly forgotten stunt?

Is the Fearless Girl statue on Wall Street just a stunt for International Women's Day or something that will inspire girls for a generation? Take our poll below or tweet at @prweekus with your answer.
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10 Mar 2017 | 8:38 am PST
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