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Headlines: Consumer & Technology PR

Compiled from external media

Facebook's AR plans have the industry in a tizzy

We asked the industry what updates from Facebook's Developer Conference F8 they were most interested in, and the responses were AR, AR, and more AR.
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21 Apr 2017 | 7:07 am PDT

Breakfast Briefing, 4.20.2017: Google readies ad blocker for Chrome

And it could make the blocker a default feature on its web browser, according to the WSJ.
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20 Apr 2017 | 3:58 am PDT

Pramana Collective brings on Yahoo's Ana Braskamp as principal

Braskamp most recently served as Yahoo's corporate communications manager.
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19 Apr 2017 | 11:35 am PDT

Burger King asked to apologize for adding ads in Wiki entry

Burger King has been asked to apologize for adding advertising material into its Wikipedia entry.
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19 Apr 2017 | 10:00 am PDT

How Snapchat can redeem itself in the eyes of marketers

Instagram is stealing Snapchat's users by beating the platform at its own game. Is there any hope of salvaging the once-promising network?
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19 Apr 2017 | 4:23 am PDT

Jenny Dervin joins Pratt & Whitney from Qatar Airways

Dervin is serving as head of media bureau and strategic messaging for the United Technologies subsidiary.
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17 Apr 2017 | 7:58 am PDT

What the Burger King internet-of-things ad portends

The recent Burger King advertisement intended to hijack your Google virtual assistant is a feature, not a bug.
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14 Apr 2017 | 5:30 am PDT

Influencer marketing is creeping into Alexa

Hearst is bringing daily Oprah quotes to Amazon Alexa.
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12 Apr 2017 | 8:43 am PDT

Twitter expands third-party measurement partnerships

Twitter is hoping to reassure brands amid recent digital advertising controversies by announcing relationships with third-party measurement providers.
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12 Apr 2017 | 8:29 am PDT

Ruder Finn launches health tech practice within Bloom

The firm hired Nicole Pariser as SVP of health technology to lead the new group.
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12 Apr 2017 | 5:52 am PDT

Breakfast Briefing, 4.12.2017: Whetstone out at Uber

The former Google executive has left the embattled ride-hailing company as it faces a series of scandals.
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12 Apr 2017 | 4:03 am PDT

Next 15 offers staff $2m to develop personal business ventures

Next 15, the listed owner of PR agencies Bite, Lexis, Text100 and The Blueshirt Group, has launched a $2m (£1.6m) fund to help develop employees' ideas into "viable businesses, products or services".
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12 Apr 2017 | 1:22 am PDT

IBM study finds most people are disappointed with digital brand experiences

Seventy percent of consumers aren't impressed with "The Experience Revolution."
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11 Apr 2017 | 9:44 am PDT

Sprint corporate comms head Doug Michelman to lead 1Million Project

David Tovar, VP of corporate communications, will step into Doug Michelman's role as SVP of corporate comms.
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11 Apr 2017 | 8:55 am PDT

'The Kingmaker' abdicates: Mossberg is retiring

104 West CEO Patrick Ward reflects on the career of Walt Mossberg, his legacy, and their 25-year friendship.
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10 Apr 2017 | 7:16 am PDT

Twitter sues US government to protect anti-Trump account identity

The platform is fighting a summons to reveal the identity behind @ALT_USCIS.
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7 Apr 2017 | 6:14 am PDT

CA Technologies picks WE Communications to handle corporate comms

The agency will work within an initial $1.2 million budget.
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5 Apr 2017 | 1:27 pm PDT

CEOs are the brands: Text100 global head

Text100 CEO Aedhmar Hynes speaks about fallout suffered by some brands following the election of Donald Trump, and the agency's course to transform itself.
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5 Apr 2017 | 10:26 am PDT

Across-the-board Google boycott would have been 'inappropriate,' says Michael Roth

The IPG CEO discussed media boycotts and diversity at the 4A's Transformation conference.
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4 Apr 2017 | 9:56 am PDT

SelfScore hires Apple wunderkind Tai Tran to shape startup's brand

Tran signed up for the "scrappy startup" fresh off his success at the technology giant.
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4 Apr 2017 | 5:48 am PDT

Your call: Do social media crises even matter?

Will Pepsi's Kendall Jenner ad hurt its bottom line? Will people stop lacing up Adidas sneakers?
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21 Apr 2017 | 7:47 am PDT

Facebook's AR plans have the industry in a tizzy

We asked the industry what updates from Facebook's Developer Conference F8 they were most interested in, and the responses were AR, AR, and more AR.
Read entire article
21 Apr 2017 | 7:07 am PDT

FTC warns influencers, brands to make sponsorships clear

If the industry doesn't shape up, enforcement action may be around the corner.
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21 Apr 2017 | 6:11 am PDT

Twitter compares Starbucks' #unicornfrappuccino to poop of Squatty Potty unicorn

After seeing the viral ad, people don't have a taste for the otherworldly drink.
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20 Apr 2017 | 6:34 am PDT

McDonald's quietly builds a team of in-house 'storytellers'

The fast-food chain is forming a team of "creative, innovative, and disciplined storytellers" with the aim of changing perceptions of its brand, according to a job post.
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19 Apr 2017 | 11:07 am PDT

Burger King asked to apologize for adding ads in Wiki entry

Burger King has been asked to apologize for adding advertising material into its Wikipedia entry.
Read entire article
19 Apr 2017 | 10:00 am PDT

Brands' integrated briefs on rise but still not enough for agencies

Global brands are sending out more integrated briefs to pitch than three years ago, but agencies say there are still too many briefs with specific channels or outputs in mind.
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19 Apr 2017 | 7:31 am PDT

Toys 'R' Us sticks its neck out for April the Giraffe

Toys "R" Us' comms team shares the inside story on why it sponsored Giraffe Cam, the behind-the-scenes look inside the pen of April the Giraffe.
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18 Apr 2017 | 11:47 am PDT

'Good stories can change your life,' says Birdman writer

Armando Bo, whose script won an Oscar for 'Birdman,' tells Kate Magee why brands should invest in longer, more meaningful content.
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18 Apr 2017 | 7:30 am PDT

What the Burger King internet-of-things ad portends

The recent Burger King advertisement intended to hijack your Google virtual assistant is a feature, not a bug.
Read entire article
14 Apr 2017 | 5:30 am PDT

How Arby's doubled its Facebook shares by playing with gamers

Agency Roar helps produce elaborate cardboard constructions that surprise and delight the niche audience.
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14 Apr 2017 | 5:23 am PDT

Influencer marketing is creeping into Alexa

Hearst is bringing daily Oprah quotes to Amazon Alexa.
Read entire article
12 Apr 2017 | 8:43 am PDT

IBM study finds most people are disappointed with digital brand experiences

Seventy percent of consumers aren't impressed with "The Experience Revolution."
Read entire article
11 Apr 2017 | 9:44 am PDT

McDonald's honors Al Golin

McDonald's told the story of the brand's relationship with the Golin founder and thanked him and his family on Facebook and Twitter.
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11 Apr 2017 | 7:48 am PDT

United Airlines faces social media backlash after forcibly removing passenger

PR pros, members of the media, and even celebrities are weighing in on the incident on social media, and how United's comms team has been handling it.
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10 Apr 2017 | 8:59 am PDT

Influencer agency Social Chain hires Rebecca Abigail PR for global push

Fast-growing influencer marketing agency Social Chain has taken on the Rebecca Abigail PR, the agency handling Tinder in the UK, to help its push into new markets including the US.
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7 Apr 2017 | 12:48 am PDT

Poll: Lack of diversity to blame for Pepsi ad debacle

Asked how Pepsi could have "missed the mark" so badly with its ad starring Kendall Jenner, PRWeek readers pointed the finger at a lack of diversity in marketing.
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6 Apr 2017 | 9:10 am PDT

PR Council: Where was the PR counsel at Pepsi?

A communications executive could have helped Pepsi avoid the embarrassment caused by its ill-considered ad starring Kendall Jenner, according to the industry body.
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6 Apr 2017 | 8:36 am PDT

Breakfast Briefing, 4.6.2017: Madonna has issues with Pepsi's Kendall Jenner ad

The pop star poked fun at the abandoned ad, and her own adventures hawking the soft drink, on Instagram on Wednesday evening.
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6 Apr 2017 | 4:02 am PDT

Cold-brew coffee brand High Brew puts Havas Formula on tap as first PR AOR

Havas Formula is working on High Brew's #ForThoseWhoDo campaign, focused on "people who want to get stuff done."
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4 Apr 2017 | 9:16 am PDT
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