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Headlines: Consumer & Technology PR

Compiled from external media

Facebook challenges Snapchat with WhatsApp status update

Soon after launching Instagram Live Stories, Facebook has made an update to WhatsApp that again challenges Snapchat ahead of its IPO.
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21 Feb 2017 | 7:39 am PST

Breakfast Briefing, 2.21.2017: Uber stresses urgency in sexual harassment probe

The ride-hailing company has enlisted a former attorney general to investigate claims it did nothing about reports of sexual harassment.
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21 Feb 2017 | 5:12 am PST

Facebook revamps Trending section amid fake news fight

Announced in January, the changes were rolled out on Thursday. Facebook is hoping they cut down on the amount of fake news shared via the section.
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16 Feb 2017 | 12:57 pm PST

Breakfast Briefing, 2.16.2017: More on Snap IPO, a day without immigrants

Snap is tempering expectations for its upcoming IPO, which is still on track to be the largest tech floatation in the U.S. since Alibaba nearly three years ago.
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16 Feb 2017 | 5:02 am PST

More than half of Snapchat users open, watch branded content

A new report shows a high willingness among users to engage with advertisers.
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15 Feb 2017 | 9:50 am PST

London-based tech agency Liberty Communications names first North America MD

Liberty Communications, the London-headquartered tech-focused agency with offices in San Francisco and New York, has hired technology comms veteran Jim Lubinskas as its first North America MD.
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15 Feb 2017 | 12:36 am PST

Valentine's Day at Lyft: Ride-hailing service picks Pandora veteran as comms VP

Will Valentine started in the role on Monday.
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14 Feb 2017 | 1:00 pm PST

Twitter reacts: Why did Disney work with PewDiePie in the first place?

Disney cut ties with PewDiePie this week after he posted videos containing anti-Semitic content. However, Twitter users questioned why the family friendly entertainment giant worked with the outrageous YouTube star in the first place.
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14 Feb 2017 | 9:49 am PST

International growth fails to offset US ad revenue decline at Twitter

Twitter's advertising revenue declined slightly in the fourth quarter of 2016 after international growth failed to offset an 11% fall in the U.S.
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9 Feb 2017 | 9:40 am PST

Facebook introduces machine learning to combat racial discrimination in ads

Advertisers can still target by ethnicity as long as ads don't offer housing, employment, or credit opportunities.
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9 Feb 2017 | 5:09 am PST

Breakfast Briefing, 2.9.2017: Twitter earnings disappoint again

Shares of the platform were down in pre-market trading on Thursday morning after it released its fourth-quarter and full-year earnings report.
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9 Feb 2017 | 4:51 am PST

Hewlett-Packard Enterprise expands Katherine Ducker's role

She joined the b-to-b company last May after HP split its business.
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8 Feb 2017 | 8:44 am PST

Atomic PR founders Andy Getsey, James Hannon found Employera

The San Francisco-based firm has five staffers at launch, including Getsey and Hannon, the founders of Atomic PR.
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6 Feb 2017 | 7:54 am PST

Q&A: Twitter's head of brand strategy Alex Josephson on how to deflect Trump and tackle the Super Bowl

The network talks going live and its most controversial president.
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3 Feb 2017 | 5:19 am PST

Breakfast Briefing, 2.3.2017: About Snapchat's losses...

Snapchat filed for its much-anticipated IPO on Thursday afternoon, but some experts are concerned its losses over the past two years make it look like another social network that has trouble turning a profit.
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3 Feb 2017 | 4:56 am PST

Sard Verbinnen supports Snap Inc. on IPO comms

Sard Verbinnen was one of the agencies that handled communications for Alibaba's record-breaking initial public offering in 2014.
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2 Feb 2017 | 4:39 pm PST

Chan Zuckerberg Initiative builds out comms team

Facebook CEO Mark Zuckerberg and his wife, Priscilla Chan, launched the social advocacy organization shortly after the birth of their daughter, Max.
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1 Feb 2017 | 10:11 am PST

More than mountains: APCO works to shift perception of Switzerland

The firm is launching a campaign this month to modernize the image of Switzerland with events in major cities across the U.S.
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31 Jan 2017 | 9:43 am PST

Tesla plugs in Virgin America's Dave Arnold

Arnold was most recently director of corporate comms at Virgin America, which was acquired by Alaska Airlines last year.
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31 Jan 2017 | 8:34 am PST

Is a Snapchat Super Bowl ad worth $3 million?

Snapchat's price for two filters tying into the big game may not be as crazy as you think, writes a global team lead at GlassView.
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31 Jan 2017 | 7:18 am PST

Zippo sparks partnership with fire artist Steven Spazuk

The brand teamed up with artist Steven Spazuk to create a limited edition lighter and video content about his creative process.
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21 Feb 2017 | 12:39 pm PST

IBM chief communications officer Andy Whitehouse exits

Whitehouse joined the company last April as VP and chief communications officer.
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21 Feb 2017 | 10:05 am PST

Ralph Lauren hires ex-Vice, BBH strategist Jonathan Bottomley as first CMO

He is set to join the fashion brand in April.
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21 Feb 2017 | 7:51 am PST

Watch: Los Angeles channels La La Land in new UK tourism campaign

Discover Los Angeles is bringing 'all the feels' of the iconic US city to the UK leg of its global brand campaign, which launched today (20 February).
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20 Feb 2017 | 8:07 am PST

Experts: Believe it or not, PewDiePie's career as an influencer isn't finished

Despite being dropped by Disney and YouTube, PewDiePie may still have a path forward working with smaller brands.
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17 Feb 2017 | 12:03 pm PST

Major League Baseball selects W Communications for European campaign

Major League Baseball (MLB) has hired W Communications to a wide-ranging, six-figure brief to grow the brand across Europe.
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16 Feb 2017 | 8:06 am PST

Snuggle's love for customized content drives engagement in Valentine's Day campaign

In its recent campaign, the fabric-softener brand invites consumers to create personalized videos and have mascot Snuggle Bear sing to their Valentines.
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16 Feb 2017 | 6:48 am PST

1-800-Flowers finds out what happens when a brand gets on the wrong side of a pro wrestler

WWE wrestler Chris Jericho added 1-800-Flowers to his "list" after what he thought was shoddy customer service.
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15 Feb 2017 | 11:10 am PST

How brands like Jeep and Airbnb get their fans to do their marketing for them

Iris has debuted its Participation Brand Index, which measures how advertisers harness their communities' power.
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15 Feb 2017 | 6:50 am PST

Twitter reacts: Why did Disney work with PewDiePie in the first place?

Disney cut ties with PewDiePie this week after he posted videos containing anti-Semitic content. However, Twitter users questioned why the family friendly entertainment giant worked with the outrageous YouTube star in the first place.
Read entire article
14 Feb 2017 | 9:49 am PST

5 brands that skip flowers and go straight to the bedroom for Valentine's Day

The adage 'sex sells' isn't just for marketing lingerie; other brands drop some not-so-subtle hints.
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14 Feb 2017 | 5:16 am PST

Breakfast Briefing, 2.14.2017: PewDiePie dropped by Disney, YouTube

The YouTube star and former in-demand influencer is in the spotlight for the wrong reasons after posting anti-Semitic jokes.
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14 Feb 2017 | 4:55 am PST

Snickers empathizes with Adele after Grammys flub

After its intentional Super Bowl live ad disaster, the candy bar brand felt for Adele after she needed a do over of her tribute to George Michael.
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13 Feb 2017 | 9:57 am PST

1 year later: Badger and Winters on #WomenNotObjects in the age of Trump

The Cannes Lions has adopted their recommendation that judges reject sexist ads. Are small victories enough under the 'Objectifier in Chief?'
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13 Feb 2017 | 6:57 am PST

SNL mocks political ads from Super Bowl LI with bruising Cheetos sketch

See ad agency 'Murphy + Kennedy' pitch cringe-worthy ideas that may hit a little too close to home.
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13 Feb 2017 | 6:43 am PST

The Recommendation Engine: Praytell's Christine Hauer

Not only is Hauer a flutist and watercolorist in her free time, she's an actress who stars in a one-woman show and has a comedy routine involving a Disney monologue.
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10 Feb 2017 | 5:32 am PST

Kenya Tourism Board to call open pitch for global PR briefs

The Kenya Tourism Board (KTB) will kick off an open tender process to find PR agencies across its major markets in the coming month, PRWeek understands.
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10 Feb 2017 | 2:34 am PST

9 non-pizza brands get cheesy on #NationalPizzaDay

In a good way...
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9 Feb 2017 | 2:01 pm PST

Omnicom shifts Cone Communications under Porter Novelli

Cone will keep its brand, and CEO Bill Fleishman will stay in his role as Cone CEO.
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9 Feb 2017 | 8:04 am PST

Nordstrom is latest brand to face Trump's wrath on Twitter

But investors don't seem to care.
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8 Feb 2017 | 9:10 am PST
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