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Headlines: Consumer & Technology PR

Compiled from external media

Facebook ad revenue rockets 63% to $6.24b

Mobile ad revenue continues to be Facebook's major source of revenue.
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29 Jul 2016 | 8:20 am PDT

Watch: Verizon challenges stereotypes of minority males

Its film highlights the Verizon Innovative Learning program, which brings tech and STEM education to minority males in underserved schools and communities.
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29 Jul 2016 | 7:12 am PDT

Reddit users freak out over plan to let brands sponsor posts

"It's so frustrating watching this website die," wrote a commenter. "Good thing I have Lunesta to give me a good nights sleep to melt the stress away."
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29 Jul 2016 | 6:47 am PDT

Ex-Apple chief's wearable tech firm Misfit hires Ranieri for UK PR brief

Misfit, the American wearable tech company co-founded by former Apple CEO John Sculley, has hired PR agency Ranieri to handle UK comms.
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27 Jul 2016 | 1:08 am PDT

W2O names Angela Gillespie as chief strategy officer of medtech practice

Gillespie started the medtech practice during a previous stint with W2O Group in 2007.
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26 Jul 2016 | 12:53 pm PDT

Publicize provides free PR services to startup network

More than 2,100 startups involved in The Founder Institute's network will receive free or discounted PR services.
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19 Jul 2016 | 12:31 pm PDT

Pokemon Go explained for marketers

Pokémon Go has just been released in the U.K., after generating huge hype in its launch markets of the U.S., New Zealand, and Australia. Watch Campaign's technology editor Shona Ghosh find out why the game is so compelling.
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14 Jul 2016 | 10:33 am PDT

U.K. firm Dynamo plants flag in Silicon Valley

London shop's U.S. outpost will service consumer tech brands such as 3Doodler, NComputing, and WowWee.
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13 Jul 2016 | 11:47 am PDT

Pokemon Go will feature sponsored locations for retailers

Developer Niantic may capture revenue by charging retailers and restaurants to include Pokemon characters in their venues.
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13 Jul 2016 | 6:21 am PDT

Snapchat rolls out feature to allow users to save images

The Memories feature lets them integrate photos into new stories, edit them, and send snaps.
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11 Jul 2016 | 7:04 am PDT

LG sticks with WPP's LG-One for global corp comms work

The group is made up of staffers from Ogilvy PR and Hill+Knowlton Strategies.
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6 Jul 2016 | 9:14 am PDT

Facebook's chatbots now know customers' names and preferences

Some retailers are tapping into the new feature to personalize shopping.
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1 Jul 2016 | 7:03 am PDT

News Corp attacks 'anti-social' Facebook for 'reducing, if not removing' news stories

Rupert Murdoch's right-hand man has claimed Facebook has changed its algorithm to "reduce - if not remove" news publishers' stories in favor of other posts and accused the company of being "anti-social" towards other media owners.
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1 Jul 2016 | 6:54 am PDT

Facebook's latest tweak shows its uneasy relationship with brands, media

For media outlets, the platform's 1.6 billion users just got a little harder to reach.
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30 Jun 2016 | 10:58 am PDT

Will Facebook's News Feed changes lead to better brand content?

BBDO New York, MEC, Deutsch, and others weigh in on the new algorithm.
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30 Jun 2016 | 9:52 am PDT

Hotwire launches global health tech practice for predicted $43bn market

Global tech PR agency Hotwire has launched a global health tech practice, overseen from London by group chief development officer Andy West.
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30 Jun 2016 | 2:45 am PDT

Facebook delivers the news publishers don't want to hear

Gulp. Media outlets are preparing for a drop in referral traffic after Facebook said it will prioritize posts from friends in News Feed over those by media outlets.
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29 Jun 2016 | 9:36 am PDT

Twitter unveils Snapchat-like stickers to add to photos

Twitter has unveiled emoji stickers, allowing anyone who posts a picture via the mobile app to tack on cartoonish images.
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28 Jun 2016 | 7:04 am PDT

PAN Communications hires Sparkpr veteran Joseph Martorano in San Francisco

For the past five years, Martorano has served as senior director of the enterprise practice at Sparkpr.
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27 Jun 2016 | 1:14 pm PDT

Ketchum makes VR specialty group a reality

The firm said this week in Cannes that it is launching a specialty group to help clients focus on the emerging technology of virtual reality.
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24 Jun 2016 | 1:07 pm PDT

Reddit users freak out over plan to let brands sponsor posts

"It's so frustrating watching this website die," wrote a commenter. "Good thing I have Lunesta to give me a good nights sleep to melt the stress away."
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29 Jul 2016 | 6:47 am PDT

Instagram seeks solution for the internet's troll problem

The platform is reportedly testing moderation features on celebrities' accounts.
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28 Jul 2016 | 6:42 am PDT

Rio 2016: Backlash continues against Olympic rule silencing unapproved sponsors

A plethora of athletes taking part in Rio 2016 have been pointedly thanking sponsors who are not official partners of the Games, due to a controversial by-law prohibiting non-official sponsors from using "Olympic-related terms".
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28 Jul 2016 | 1:11 am PDT

Chipotle and Jimmy John's cook up a romance on Twitter

Summer lovin' is in the air as two quick service restaurants feel the heat in each other's kitchens and create a recipe for love on social media.
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27 Jul 2016 | 1:25 pm PDT

Finn Partners to give U.S., Canadian markets a taste of Rioja wines

The firm will start work on the $1.82-million-a-year account on August 1. PadillaCRT was the incumbent on the business.
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27 Jul 2016 | 8:42 am PDT

Avocados From Mexico hires Weber Shandwick to raise its foodservice profile

Ketchum was Avocados From Mexico's previous foodservice advertising and PR AOR.
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27 Jul 2016 | 6:11 am PDT

Lyft names Bridget Starkey head of consumer comms

Starkey is the latest addition to Lyft's comms team, which has doubled in size from six to 12 staffers since Brandon McCormick joined as head of comms last May.
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26 Jul 2016 | 11:21 am PDT

AP launches native advertising division ContentWorks

The news agency has rebranded AP Content Services as AP ContentWorks to reflect its broader set of capabilities.
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25 Jul 2016 | 9:31 am PDT

6 questions for Southwest Airlines' CCO Linda Rutherford on outage crisis

Rutherford breaks down the airliner's ongoing comms efforts to normalize business operations and repair its relationship with its customers.
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22 Jul 2016 | 9:54 am PDT

Spong closes window and door PR and social media AOR deal

Marvin Windows and Doors and Integrity Windows and Doors have brought on Spong for PR and social - Fast Horse was incumbent on the account.
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22 Jul 2016 | 6:54 am PDT

How Southwest responded to a nationwide glitch

Southwest Airlines leveraged all media channels to communicate with its customers following a major technology outage.
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21 Jul 2016 | 11:57 am PDT

Denny's CMO John Dillon on brand's Taylor Swift parody tweet

Diner chain's top marketer explains how the Taylor tweet came about and unveils the strategy behind Denny's real-time marketing and social media.
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21 Jul 2016 | 11:09 am PDT

Scott 1000 influencers take the toilet paper road-trip test

The Kimberly-Clark family care toilet paper brand is challenging YouTube influencers to see how far they can stretch a roll.
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20 Jul 2016 | 12:48 pm PDT

Consumers vote 'no' on Captain Morgan's campaign to get millennials to run for President

The rum company has started a campaign and petition to lower the age to be President, which currently sits at 35, and give millennials a shot at the job.
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20 Jul 2016 | 9:41 am PDT

Sealy and Sears surprise families with goodies on first night in their new homes

A video series will document the reactions of homeowners who are selected as part of the campaign.
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20 Jul 2016 | 7:30 am PDT

Linhart PR names Paul Raab to top leadership position, replacing Sharon Linhart

Linhart is transitioning to a new role at the firm.
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20 Jul 2016 | 4:39 am PDT

Portuguese cork industry seeks support for €4.35m global promotional campaigns

A trade body for Portugal's cork products industry is seeking support for promotional campaigns in various markets globally, worth a combined sum of at least €4.35m (£3.6m, $4.8m).
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20 Jul 2016 | 2:00 am PDT

Denny's parodies Taylor Swift response to Kanye call leak

Taylor Swift, Kanye West, and Kim Kardashian - the three ingredients of Denny's real-time marketing breakfast promotion.
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19 Jul 2016 | 8:46 am PDT

Arctic Zero chooses MWWPR as AOR

MWWPR won a one-year PR contract with the frozen dessert company. The agency is running traditional and social media campaigns and product launches.
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18 Jul 2016 | 7:47 am PDT

Terminix launches 'Pokemon Control' business to resolve augmented reality pest infestations

Despite posting a job ad for open 'Pokemon Control' gigs, Terminix has yet to find a qualified applicant.
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15 Jul 2016 | 12:01 pm PDT
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