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Headlines: Consumer & Technology PR

Compiled from external media

PAN Communications hires Sparkpr veteran Joseph Martorano in San Francisco

For the past five years, Martorano has served as senior director of the enterprise practice at Sparkpr.
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27 Jun 2016 | 1:14 pm PDT

Ketchum makes VR specialty group a reality

The firm said this week in Cannes that it is launching a specialty group to help clients focus on the emerging technology of virtual reality.
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24 Jun 2016 | 1:07 pm PDT

Seismic shock for UK PR as country votes out but practitioners highlight opportunities to help clients adapt

As the UK awoke to the news that Britain had voted to leave the EU by a margin of 52 per cent to 48 per cent and that Prime Minister David Cameron will leave office in the autumn, UK PR firms told PRWeek what they think the implications are for their businesses and their clients.
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24 Jun 2016 | 1:31 am PDT

Square veteran Lin-Hua Wu joins Dropbox in new comms VP role

She is responsible for the company's worldwide communications strategy and overseeing a team of 20 in the newly created role.
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22 Jun 2016 | 9:50 am PDT

Mondelez plans chocolate chatbots for Facebook Messenger

Confectionary giant Mondelez will use Facebook Messenger bots to talk directly to consumers, becoming one of the biggest brands to put money behind the nascent technology.
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22 Jun 2016 | 7:34 am PDT

EBay appoints Porter Novelli for EMEA b2b and corporate comms brief

Porter Novelli has won a four-way competitive pitch on an EMEA-wide b2b and corporate external comms brief for eBay.
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22 Jun 2016 | 5:46 am PDT

No, Netflix hasn't replaced its old logo

The streaming service told users on Monday that its old logo isn't going away. Some weren't convinced.
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20 Jun 2016 | 12:15 pm PDT

What is Magic Pony and why did Twitter buy it?

Here's what you need to know about the technology and Twitter's plans for it.
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20 Jun 2016 | 7:45 am PDT

Of course there's now emoji-based ad targeting on Twitter

Targeting tacos at people who use the taco emoji is one thing. After that, it gets more complicated.
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17 Jun 2016 | 11:21 am PDT

6 reasons to care about Microsoft's LinkedIn acquisition

What does Microsoft's LinkedIn acquisition mean for b-to-b marketers?
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14 Jun 2016 | 7:07 am PDT

Snapchat announces partnerships, analytics upgrade

Snapchat grows up and gives advertisers what they need.
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14 Jun 2016 | 6:49 am PDT

Jeff Weiner: 'The LinkedIn you know is only getting better'

The LinkedIn chief executive worked to put users' and employees' minds at ease on Monday morning about its impending acquisition by Microsoft.
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13 Jun 2016 | 7:47 am PDT

The 5 stories PR pros need to know on Friday morning, 6.10.2016

PR execs pick actors to play themselves; Twitter responds to username, password leak; Democrats shower Clinton with endorsements; Internet mocks Steph Curry's latest Under Armour shoes.
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10 Jun 2016 | 3:52 am PDT

Edelman names Courtney Bigelow global client relationship manager for PayPal

She will oversee the firm's relationship with PayPal around the world as of July 1.
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9 Jun 2016 | 9:36 am PDT

Hi-res speaker brand KEF teams with Coyne PR to reach young consumers

The firm will work to expand KEF's customer base beyond a small niche market of audiophiles and help it reach a younger audience.
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7 Jun 2016 | 1:10 pm PDT

Allison+Partners latest agency to enter German market with tech acquisition

Global PR firm Allison+Partners has joined other global networks increasing their German presence in recent months, with the acquisition of tech-focused Berlin and Munich agency Higher Ground Communications.
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6 Jun 2016 | 2:52 am PDT

Reddit names Wikia's Philippe Beaudette as community manager

He is replacing Kristine Fasnacht, who left the company after five years.
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26 May 2016 | 11:11 am PDT

The 5 stories PR pros need to know on Thursday, 5.26.2016

Peter Thiel tells NYT why he took on Gawker; Is a Trump-Sanders debate in California in the cards?; Obama to visit Hiroshima; Fight for $15 protesters disrupt McDonald's plans; Twitter calls it quits on e-commerce research.
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26 May 2016 | 3:45 am PDT

Is it time for Twitter to drop its 140-character limit?

As the company struggles to grant users more space, why not bust out of self-imposed prison altogether?
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25 May 2016 | 6:34 am PDT

Watch: Durex gives tips to spice up your holiday with #DoNotDisturb campaign

Durex has launched a global campaign to help couples reignite their intimacy while on holiday.
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25 May 2016 | 12:17 am PDT

Social media outcry after Pepsi reintroduces aspartame

Although it hasn't been proven that the ingredient can cause cancer, some customers accused the soft-drink-maker of putting profits before safety by re-adding aspartame.
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27 Jun 2016 | 11:24 am PDT

Chipotle's latest attempt to win back customers: A summer loyalty program

The burrito chain rolled out a website on Monday morning counting down the minutes to the launch of the Chiptopia Summer Rewards program.
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27 Jun 2016 | 10:05 am PDT

Watch: Air Canada offers potential American political refugees a 'test drive' of its country

Many Americans are disgusted with the options on this November's ballot. But Air Canada thinks those considering a move to the Great White North should visit the country before filing immigration papers.
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27 Jun 2016 | 6:43 am PDT

MSLGroup rejigs UK consumer leadership after Victoria Biggs' departure

MSLGroup has made changes to its UK consumer team following the departure of consumer managing director Victoria Biggs, with healthcare MD Avril Lee named as acting consumer head.
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27 Jun 2016 | 6:30 am PDT

Watch: Mindshare's Norm Johnston on why programmatic is like Viagra

Mindshare's Norm Johnston dishes on the next wave of digital disruption, programmatic, and Chinese social media.
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24 Jun 2016 | 12:28 pm PDT

Watch: Ukonwa Ojo on preserving the legacy of a 178-year-old brand

Ukonwa Ojo, senior global director at Knorr Masterbrand at Unilever, said Cannes is a great place to "invest in yourself."
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24 Jun 2016 | 12:13 pm PDT

Seismic shock for UK PR as country votes out but practitioners highlight opportunities to help clients adapt

As the UK awoke to the news that Britain had voted to leave the EU by a margin of 52 per cent to 48 per cent and that Prime Minister David Cameron will leave office in the autumn, UK PR firms told PRWeek what they think the implications are for their businesses and their clients.
Read entire article
24 Jun 2016 | 1:31 am PDT

FleishmanHillard scoops up Quaker Oats PR AOR account

Zeno Group is the incumbent on the business.
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23 Jun 2016 | 8:12 am PDT

Nissan reorganizes global comms function

The automaker said Thursday morning that it was making the changes to support the company's growth and performance around the world.
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23 Jun 2016 | 7:14 am PDT

Sprint CEO Claure takes Verizon down a peg following Twitter burn

Sprint grabs Verizon's former pitchman prompting Verizon to tweet tales of stolen customers and better service.
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22 Jun 2016 | 12:10 pm PDT

Does it matter who comes up with the big idea? No, says Cannes panel

What matters most isn't whether a creative shop, marketing firm, or PR agency developed a concept? It's whether the idea is good.
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22 Jun 2016 | 9:02 am PDT

Mondelez plans chocolate chatbots for Facebook Messenger

Confectionary giant Mondelez will use Facebook Messenger bots to talk directly to consumers, becoming one of the biggest brands to put money behind the nascent technology.
Read entire article
22 Jun 2016 | 7:34 am PDT

Brands' lack of purpose endangers consumer relationships, says Edelman

REI's Opt Outside, Dove's Real Beauty, and CVS' #OneGoodReason all scored with consumers seeking purpose, the firm said.
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22 Jun 2016 | 4:26 am PDT

Facebook unveils four new ways for advertisers and marketers to reach its mobile users

The new and updated tools were introduced at the 2016 Cannes Lions Festival of Creativity.
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21 Jun 2016 | 1:20 pm PDT

Geico, Denny's, and others respond after GMA calls Kermit the Frog 'Tea Lizard'

It's even less easy being green when a popular morning show downgrades you from a world-famous frog to a "tea lizard."
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21 Jun 2016 | 10:34 am PDT

The best clients let their agencies make the magic happen

Influential brands take the reins off their agencies to let them quickly make content that keeps customers engaged, members of a panel of top marketers said Tuesday morning in Cannes.
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21 Jun 2016 | 7:13 am PDT

Electrolux North America puts marketing under review

The second-largest appliance-maker in the world is reviewing its marketing accounts, including PR, digital, and brand advertising.
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21 Jun 2016 | 7:07 am PDT

How one firm is quashing fears of drones by showing their benefits

Later this week, Flirtey drones will ferry medical samples for emergency testing between an onshore site at Cape May, New Jersey and a test facility aboard a ship off the coast.
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20 Jun 2016 | 1:30 pm PDT

No, Netflix hasn't replaced its old logo

The streaming service told users on Monday that its old logo isn't going away. Some weren't convinced.
Read entire article
20 Jun 2016 | 12:15 pm PDT

6 questions for Andrew Keller, global creative director of Facebook Creative Shop

The former Crispin CEO says his new gig has only deepened his love for creative agencies.
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17 Jun 2016 | 11:12 am PDT
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