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Headlines: Consumer & Technology PR

Compiled from external media

Former HP comms head Wohl joins Commvault as CCO

Bill Wohl previously worked at HP and SAP.
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20 May 2015 | 6:57 am PDT

Hootsuite's new tool makes it easy for 'anyone' to promote Facebook posts

The tool simplifies the ad creation and management process.
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18 May 2015 | 12:29 pm PDT

Visa's Doidge joins BlackBerry corp comms team

She started at the mobile-device maker less than two weeks after Heidi Davidson stepped down as SVP of communications.
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18 May 2015 | 11:19 am PDT

Google's Whetstone joins Uber to lead policy and communications

Whetstone will become SVP of policy and communications at Uber.
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13 May 2015 | 12:01 pm PDT

Twitter comms director Rachael Horwitz joins Facebook

Twitter comms director Rachael Horwitz is to join social media rival Facebook in the role of director of technology comms.
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12 May 2015 | 12:33 am PDT

BlackBerry comms leader Heidi Davidson steps down

She was promoted to her most recent role at BlackBerry at the end of last year.
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8 May 2015 | 9:07 am PDT

Matter to open Boulder office amid thriving startup scene

Matter VP Maria Brown will lead the location.
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6 May 2015 | 11:23 am PDT

Your call: What was Twitter thinking putting marketing under its CFO?

Masterstroke or major mistake?
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6 May 2015 | 6:48 am PDT

Six things PR pros need to know on Tuesday morning, 5.5.2015

Cause of death of SurveyMonkey CEO, women's equality advocate, revealed; How Hillary Clinton will differentiate herself from rivals; Huckabee to kick off campaign; Obama on Letterman.
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5 May 2015 | 3:49 am PDT

Oracle brings on Burson-led WPP team for global account

The contract on the account begins June 1.
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4 May 2015 | 11:52 am PDT

After acquisitions, Cision releases products with Vocus, Viralheat services

The product launches are the first in a series of new releases following Cision's acquisition spree.
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1 May 2015 | 11:54 am PDT

Five things PR pros need to know on Friday morning, 5.1.2015

GM invests $5.4 billion in US factories; Facebook garners $10 million in donations for Nepal; LinkedIn projects drop in Q2 revenue
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1 May 2015 | 3:17 am PDT

3D printer MakerBot's PR leader not spared as it cuts 20% of workforce

MakerBot cut about 100 staffers, including PR director Jenifer Howard, as it integrates with parent company Stratasys.
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30 Apr 2015 | 6:52 am PDT

Six things PR pros need to know on Thursday morning, 4.30.2015

Bernie Sanders is running for president; Tesla set to reveal two batteries; NFL Draft gets underway.
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30 Apr 2015 | 3:23 am PDT

NASDAQ reputation under microscope again after Twitter earnings mishap

NASDAQ prematurely released Twitter's earnings on Monday afternoon.
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29 Apr 2015 | 9:26 am PDT

Six things PR pros need to know on Wednesday morning, 4.29.2015

PRWeek Global Awards winners revealed; Hillary Clinton to address criminal justice reform; Twitter's earnings disappoint.
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29 Apr 2015 | 3:11 am PDT

Five things PR pros need to know on Tuesday morning, 4.28.2015

Next Fifteen sees 10.6% revenue jump in FY 2014; Baltimore calls in the National Guard; Uber to launch food delivery service
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28 Apr 2015 | 3:02 am PDT

UK-based Babel hires Golin's Kawashima to lead US expansion

She will lead the US operation out of San Francisco.
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27 Apr 2015 | 12:01 pm PDT

CMOs struggle to grasp marketing tech tools

Oracle report shows CMOs have trouble evaluating and deciding on new marketing technologies.
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24 Apr 2015 | 7:17 am PDT

AdvaMed promotes Moebius to EVP of public affairs

She started in the new role on April 1.
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23 Apr 2015 | 10:03 am PDT

Lipton hopes musicians brew excitement for 125th anniversary

The iced-tea brand has launched a 125-day social-media festival for its birthday celebration.
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22 May 2015 | 9:04 am PDT

Don't put all Millennials in the same box

Millennials are not a homogenous group of individuals, so a one-size-fits-all marcomms approach won't work.
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22 May 2015 | 8:09 am PDT

Why Adidas created World Cup content that no one will ever see

The brand drew up a video celebrating Lionel Messi's triumphant World Cup victory. But, of course, that never happened.
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22 May 2015 | 6:03 am PDT

Lego: Social media is nothing but tech that enhances social behavior

The toy company has a full-time staff of four that creates real-time content throughout the day.
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22 May 2015 | 5:48 am PDT

Hallmark Cards brings in FleishmanHillard for Forever Friends brand

Hallmark Cards has appointed FleishmanHillard's brand marketing team as its UK agency for Forever Friends, after a competitive pitch.
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22 May 2015 | 1:06 am PDT

Havas Sports & Entertainment merges with Cake

Havas is merging its brand entertainment PR agency Cake with Havas Sports & Entertainment, creating a UK outfit with a combined turnover of £12m.
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21 May 2015 | 1:22 am PDT

Alcoa Foundation hires Cone to promote STEM effort

Cone will support the firm's sponsorship of a US manufacturing team at the WorldSkills Competition.
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20 May 2015 | 1:00 pm PDT

Coca-Cola, Visa speak out on 2022 World Cup migrant worker abuse

Both multinationals said they are working to improve human rights in Qatar, one day after activists called for the tournament's sponsors to take a stand.
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20 May 2015 | 6:03 am PDT

Morgans Hotel has the cure for Holiday Deficit Disorder

Holiday Deficit Disorder is a made-up epidemic that includes symptoms such as typing LOL without actually laughing out loud.
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19 May 2015 | 12:55 pm PDT

Don't worry, women of Cannes Lions: You can wear flats on the red carpet

The Cannes Film Festival is facing backlash after reportedly turning away some women who were wearing flats.
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19 May 2015 | 12:00 pm PDT

How Shake Shack uses store design to feed the Millennial craving for transparency

"Everything about our physical setting exudes our brand."
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19 May 2015 | 6:34 am PDT

FIFA sponsors under pressure to speak out on Qatar labor conditions

Pressure is being applied by activists after a group of BBC journalists was arrested for trying to report on labor conditions in the country.
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19 May 2015 | 6:07 am PDT

BMW's 'DriveNow' selects We Are Caffeine as retained PR agency

DriveNow, a car-sharing service from BMW and SIXT, has appointed We Are Caffeine as its retained PR agency following a five-way pitch.
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19 May 2015 | 4:03 am PDT

Who real-timed the Mad Men finale best: Arby's or Mercedes-Benz?

The show was all about marketing, after all.
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18 May 2015 | 7:26 am PDT

How McCann and Hershey dealt with unexpected spotlights from Mad Men

Mad Men hasn't portrayed McCann Erickson in the kindest light. But this isn't the first time the show has written a real-life company into a script without permission.
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15 May 2015 | 12:48 pm PDT

Why brands won't sack Tom Brady despite his looming suspension

The New England Patriots star has been a golden boy on and off the field, so don't look for brands to drop their partnerships with the Super Bowl-winning quarterback despite Deflategate.
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15 May 2015 | 9:53 am PDT

Shaq's Bubble Wrap bit was classic earned media

Coyne proved the power of real-time marketing with Shaq and Bubble Wrap this week.
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15 May 2015 | 7:37 am PDT

Your call - Patriot pushback: Fumble or first down?

The New England Patriots committed 20,000 words to defending their quarterback from the NFL's "Wells Report." But did the team shoot itself in the foot instead?
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15 May 2015 | 6:43 am PDT

Patriots create rebuttal site in attempt to punt Wells Report

The Patriots launched a website Thursday to defend themselves against the Wells Report.
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14 May 2015 | 1:15 pm PDT

The key to CP+B's buzz-building strategy for Domino's: emojis, lots of emojis

Domino's Pizza flooded Twitter with emojis this week, and with good reason. The chain is the first major restaurant in the US to let customers use them to order pizza.
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14 May 2015 | 6:31 am PDT
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