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Headlines: Consumer & Technology PR

Compiled from external media

Five things PR pros need to know on Thursday morning, 3.5.2015

Taco Bell consolidates PR work with Edelman firms; Clinton: "I want public to see my emails;" Leading female Twitter execs form investment group.
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5 Mar 2015 | 4:29 am PST

On Google+'s winding road

Google's "kitchen sink" strategy drawing up Google+ failed to create a must-have utility.
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4 Mar 2015 | 10:44 am PST

Mobile World Congress 2015: The next revolution will bring everyone online

Product innovation is less dramatic this year than the prospect of connecting the globe.
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4 Mar 2015 | 7:25 am PST

Anatomy of a crisis: Lenovo and Superfish

An exclusive interview with Jeff Shafer, vice president of global corporate communications at Lenovo, about how his company handled the Superfish crisis and what lessons both Lenovo and the industry can take from the incident
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3 Mar 2015 | 6:59 pm PST

Seven things PR pros need to know on Tuesday morning, 3.3.2015

Clinton emails at State Department scrutinized; All eyes on Netanyahu address; IPG's Roth: We don't do "Sapient-sized" deals.
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3 Mar 2015 | 4:36 am PST

Verizon dings FCC's net neutrality ruling with 'Morse code' press release

Verizon published a statement in Morse code to illustrate its opinion that the FCC's decision is "antiquated."
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27 Feb 2015 | 12:53 pm PST

Jay Carney to join Amazon in role overseeing PR, public policy: Politico

The online retail giant will place both departments under the former White House press secretary.
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26 Feb 2015 | 7:47 am PST

Nine things PR pros need to know on Thursday morning, 2.26.2015

Identity of "Jihadi John" revealed; FCC to vote on Net Neutrality; Publicis buys South Africa's Epic Communications.
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26 Feb 2015 | 4:48 am PST

Apple emoji finally embrace racial, sexual diversity

Additions include skin-tone variations and same-sex parents.
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24 Feb 2015 | 7:15 am PST

Former Airfoil co-CEO Tyler joins IT firm Red Level Networks

Janet Tyler will oversee operations and marcomms for the IT services and consulting firm.
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20 Feb 2015 | 9:00 am PST

Six things PR pros need to know on Friday morning, 2.20.2015

Bill O'Reilly faces a Brian Williams problem of his own; YouTube to roll out kids website; Comcast plans touching Oscars ad; A 70s revival of Mad Men.
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20 Feb 2015 | 4:50 am PST

Six things PR pros need to know on Thursday morning, 2.19.2015

Obama speech on extremism draws partisan reaction; Ello names first CMO; More investors back Uber.
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19 Feb 2015 | 4:35 am PST

Bulmer departs Shell for CMO role at Tribal Planet

He started as the technology company's first marketing chief on Wednesday.
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18 Feb 2015 | 1:27 pm PST

Six things PR pros need to know on Tuesday morning, 2.17.2015

State Department grows comms team fighting ISIS' message; ACA signup period extended; Broad NSA computer spying program exposed.
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17 Feb 2015 | 4:21 am PST

Former BT CTO Paul Excell's Xpert consultancy seeks PR agency

Xpert, an innovation consultancy chaired by the former chief technology officer of BT, is looking for its first PR agency to take on a six-figure account.
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16 Feb 2015 | 3:33 am PST

DocuSign inks Access as North American AOR

Access Communications will replace Tall Grass PR as AOR on the account.
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13 Feb 2015 | 11:36 am PST

Six things PR pros need to know on Friday morning, 2.13.2015

NYT's David Carr dies; Obama to meet with tech-sector chiefs; Kraft CMO out.
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13 Feb 2015 | 4:31 am PST

HTC eyes innovation shakeup with new CMO Idris Mootee

Predecessor Ben Ho left the company last year.
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10 Feb 2015 | 10:39 am PST

Zynga ups Dudeck to chief communications officer

She is the first person to hold the title at the social gaming company.
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10 Feb 2015 | 10:38 am PST

Sysomos spins off from Marketwired, names Sparks CEO

Now a standalone company, Sysomos will continue expanding its work in social intelligence and analytics.
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9 Feb 2015 | 1:28 pm PST

Instagram's new ad format allows brands to tell stories

But marketers are being warned not to bombard users with images.
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5 Mar 2015 | 7:33 am PST

Five things PR pros need to know on Thursday morning, 3.5.2015

Taco Bell consolidates PR work with Edelman firms; Clinton: "I want public to see my emails;" Leading female Twitter execs form investment group.
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5 Mar 2015 | 4:29 am PST

William Grant appoints Salt following five-way pitch for UK comms brief

Scottish distillery William Grant & Sons, which owns Sailor Jerry Rum and Hendrick's Gin, has appointed Salt to manage its UK comms, following a five-way pitch.
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5 Mar 2015 | 2:03 am PST

Taco Bell spices up PR with Edelman appointment

Taylor was the incumbent on the account.
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4 Mar 2015 | 12:08 pm PST

Colliers International names Schultz as its first global CMO

She is reporting to CEO Doug Frye and COO Dylan Taylor.
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4 Mar 2015 | 11:25 am PST

Toyota ups Hamp to global comms chief, managing officer

The PepsiCo veteran will relocate to the automaker's Tokyo headquarters next month.
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4 Mar 2015 | 9:05 am PST

Bell Pottinger hires John Rivett from Lexis as MD of consumer practice

Bell Pottinger has appointed John Rivett from Lexis as managing director of its consumer practice.
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4 Mar 2015 | 8:11 am PST

Mercedes-Benz USA hires Taylor to put sports PR in first gear

The firm is boosting media relations for the automaker's sports-related efforts and raising consumer awareness of its sponsorships.
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4 Mar 2015 | 7:59 am PST

Anatomy of a crisis: Lenovo and Superfish

An exclusive interview with Jeff Shafer, vice president of global corporate communications at Lenovo, about how his company handled the Superfish crisis and what lessons both Lenovo and the industry can take from the incident
Read entire article
3 Mar 2015 | 6:59 pm PST

Blue or gold? How the brand behind #TheDress monetized viral success

Roman Originals saw green and took swift action to join the conversation.
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3 Mar 2015 | 12:35 pm PST

Always follows up #LikeAGirl film before International Women's Day

Previous installments of the campaign have been viewed more than 85 million times in 150 countries.
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3 Mar 2015 | 8:12 am PST

JMPR to rev up media relations for Tonka toy trucks

The firm will also work to elevate Tonka's marketing partnerships with Ford and Toyota and spread the word about its philanthropic efforts.
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3 Mar 2015 | 7:26 am PST

Ketchum Sports & Entertainment to run PR for LA Marathon

The agency will also work to pick up the pace of consumer awareness about the event.
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3 Mar 2015 | 6:50 am PST

Starbucks backs social storytelling startup

The new company will reportedly focus on long-form storytelling and documentaries.
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2 Mar 2015 | 8:25 am PST

Irish Spring refreshes brand with signature campaign

Cohn & Wolfe is helping the soap brand reach its sweet spot of men a few years out of college by analyzing their John Hancock.
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27 Feb 2015 | 1:28 pm PST

Who real-timed #TheDress best - Lego, Pizza Hut, or Denny's?

The issue of our time: is #TheDress blue and black or white and gold?
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27 Feb 2015 | 7:48 am PST

Five things PR pros need to know on Friday morning, 2.27.2015

Dress debate nearly breaks Internet; BlueFocus profit surges; More claims O'Reilly fudged reporting record.
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27 Feb 2015 | 4:57 am PST

Mondelez sells Betabox incubated tech project to VaynerMedia

The platform helps brands target product samples via their e-commerce partners.
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26 Feb 2015 | 8:41 am PST

Edelman snatches DeVries US president Pesin Eder for consumer practice

Laura Pesin Eder reports to Stephanie Smirnov, MD of Edelman's New York consumer practice and former DeVries North America CEO.
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26 Feb 2015 | 8:24 am PST

Nine things PR pros need to know on Thursday morning, 2.26.2015

Identity of "Jihadi John" revealed; FCC to vote on Net Neutrality; Publicis buys South Africa's Epic Communications.
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26 Feb 2015 | 4:48 am PST
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