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Headlines: Consumer & Technology PR

Compiled from external media

Monday's Breakfast Briefing: General Mills flip-flops on new policy after backlash

Everything you need to know to start your day.
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21 Apr 2014 | 4:32 am PDT

Bitly brings on Shift as first AOR

URL-shortening service Bitly has selected Shift Communications as its first PR agency partner following a competitive review.
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18 Apr 2014 | 8:30 am PDT

Friday's Breakfast Briefing: Former Samsung marketing chief defects to HTC

Everything you need to know to start your day.
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18 Apr 2014 | 4:47 am PDT

Edelman takes a ride on Branson's slow-motion space adventure

Virgin Galactic is probably on every PR agency's dream assignment list, but delays to Richard Branson's space venture suggest it may not be a complete blast.
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17 Apr 2014 | 12:30 pm PDT

Breakfast Briefing: Publicis revenue growth tops 4% in North America

Everything you need to know to start your day.
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17 Apr 2014 | 4:41 am PDT

Sprint seeks firm for machine-to-machine, b-to-b

Sprint had issued an RFI in an effort to find a PR agency to work on its b-to-b and machine-to-machine efforts nationally, globally, and in key markets.
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16 Apr 2014 | 9:41 am PDT

Virgin Galactic hands global PR duties to Edelman

Virgin Galactic has picked Edelman to handle its six-figure global PR account in the build-up to its first commercial flight into space.
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16 Apr 2014 | 7:45 am PDT

EBay appoints Launch PR, Exposure for UK consumer work

Online retailer eBay has appointed Launch PR and Exposure to its roster of agencies for UK consumer work.
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16 Apr 2014 | 7:26 am PDT

Wednesday's Breakfast Briefing: Bloomberg backs gun control nationally; Alibaba numbers impress

Everything you need to know to start your day.
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16 Apr 2014 | 4:42 am PDT

MyFitnessPal brings on Nelson as first marketing lead

Web-based health and fitness service MyFitnessPal has named Tara-Nicholle Nelson as its first head of marketing, overseeing marcomms, data, and content.
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15 Apr 2014 | 7:30 am PDT

Tuesday's Breakfast Briefing: GM searches for comms chief; Lawmakers question e-cigarette marketing

Everything you need to know to start your day.
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15 Apr 2014 | 4:40 am PDT

Dow comms leader Davis to relocate to Switzerland

Matt Davis, corporate VP for global public affairs and government affairs at Dow Chemical, will relocate to the company's European headquarters in Horgen, Switzerland, in August.
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14 Apr 2014 | 12:14 pm PDT

Monday's Breakfast Briefing: Ukraine worries the markets; Layoffs at Citi; 'Mad Men' returns

Everything you need to know to start your day.
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14 Apr 2014 | 4:26 am PDT

The Breakfast Briefing: 4.11.2014

Everything you need to know to start your day.
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11 Apr 2014 | 4:42 am PDT

The Breakfast Briefing: 4.10.2014

Everything you need to know to start your day.
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10 Apr 2014 | 4:33 am PDT

High-tech government contractor Civergy begins agency search

Civergy and its subsidiary companies are looking for agency support for PR, advertising, and marketing services, according to search documents released this month.
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9 Apr 2014 | 9:54 pm PDT

WebEx founder's startup taps Finn Partners

SAN FRANCISCO: Moxtra, a venture launched by WebEx co-founder Subrah Iyar, has brought on Finn Partners as AOR.
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9 Apr 2014 | 11:57 am PDT

The Breakfast Briefing: 4.9.2014

Everything you need to know to start your day.
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9 Apr 2014 | 4:30 am PDT

Ogilvy PR helps E-Trade explain brand evolution

Ogilvy Public Relations helped E-Trade tell the story of how its brand has changed over the years as it launched a campaign starring Kevin Spacey.
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8 Apr 2014 | 1:11 pm PDT

Dyson: Next Fifteen plans to build around first content-marketing acquisition

Next Fifteen is planning to push further into content marketing after acquiring Republic Publishing, according to chief executive Tim Dyson.
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8 Apr 2014 | 12:14 pm PDT

Monday's Breakfast Briefing: General Mills flip-flops on new policy after backlash

Everything you need to know to start your day.
Read entire article
21 Apr 2014 | 4:32 am PDT

Friday's Breakfast Briefing: Former Samsung marketing chief defects to HTC

Everything you need to know to start your day.
Read entire article
18 Apr 2014 | 4:47 am PDT

Breakfast Briefing: Publicis revenue growth tops 4% in North America

Everything you need to know to start your day.
Read entire article
17 Apr 2014 | 4:41 am PDT

Former White House press secretary Myers to join Warner Bros.

Warner Bros. has appointed former White House press secretary Dee Dee Myers as EVP for worldwide corporate communications and public affairs, effective September 2.
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16 Apr 2014 | 12:02 pm PDT

L'Oréal teams with Melanoma Research Alliance for celeb-bolstered PSA effort

L'Oréal Paris and the Melanoma Research Alliance have launched a campaign to make the dangers of unprotected sun exposure as obvious as those associated with smoking or texting and driving.
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16 Apr 2014 | 10:10 am PDT

Cohn & Wolfe bags PR duties for Lufthansa in India

The account was previously handled by CNC Communications & Network Consulting.
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16 Apr 2014 | 10:07 am PDT

EBay appoints Launch PR, Exposure for UK consumer work

Online retailer eBay has appointed Launch PR and Exposure to its roster of agencies for UK consumer work.
Read entire article
16 Apr 2014 | 7:26 am PDT

Wednesday's Breakfast Briefing: Bloomberg backs gun control nationally; Alibaba numbers impress

Everything you need to know to start your day.
Read entire article
16 Apr 2014 | 4:42 am PDT

Barclaycard US taps O'Malley Hansen as AOR

Barclaycard has moved its US AOR account from Sparkpr to O'Malley Hansen Communications after a review involving more than a dozen agencies.
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15 Apr 2014 | 2:09 pm PDT

MyFitnessPal brings on Nelson as first marketing lead

Web-based health and fitness service MyFitnessPal has named Tara-Nicholle Nelson as its first head of marketing, overseeing marcomms, data, and content.
Read entire article
15 Apr 2014 | 7:30 am PDT

Tuesday's Breakfast Briefing: GM searches for comms chief; Lawmakers question e-cigarette marketing

Everything you need to know to start your day.
Read entire article
15 Apr 2014 | 4:40 am PDT

IR head Arickx to lead GM comms on interim basis with Bingol out

General Motors comms leader Selim Bingol has left the automaker as it deals with the public outcry over its 10-year delay in recalling Chevrolet Cobalts with malfunctioning ignition systems, according to numerous reports.
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14 Apr 2014 | 11:57 am PDT

Unilever tests multibrand marketing with YouTube beauty channel

Unilever has created a YouTube channel filled with make-up tutorials from well-known video bloggers as a platform to advertise a range of its hair brands.
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14 Apr 2014 | 10:56 am PDT

Subway considers taking fast food to the fast lane of Formula 1

Fast-food sandwich chain Subway is considering a sponsorship deal with Formula 1 that could see several of the sport's teams and drivers promoting the brand, according to reports.
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14 Apr 2014 | 10:42 am PDT

Monday's Breakfast Briefing: Ukraine worries the markets; Layoffs at Citi; 'Mad Men' returns

Everything you need to know to start your day.
Read entire article
14 Apr 2014 | 4:26 am PDT

Oscar Mayer engages active consumers with P3 protein packs

CHICAGO: Kraft Foods is looking to engage active consumers who are looking for protein-packed, healthy snacks with its new Oscar Mayer P3 Portable Protein Pack product.
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11 Apr 2014 | 1:00 pm PDT

The Breakfast Briefing: 4.11.2014

Everything you need to know to start your day.
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11 Apr 2014 | 4:42 am PDT

Quaker Oats PR account moves from Edelman to Zeno Group

PepsiCo's Quaker Oats brand has shifted its PR business from Edelman to sister agency Zeno Group.
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10 Apr 2014 | 7:02 am PDT

McDonald's picks Boden PR as US Hispanic AOR

The fast-food chain's two-decade-plus AOR relationship with VPE comes to an end as it brings on Boden.
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10 Apr 2014 | 6:46 am PDT

Burberry hands BBC's Julian Payne top PR job

Burberry has appointed BBC head of press and media relations Julian Payne as its VP of PR and corporate communications.
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10 Apr 2014 | 5:24 am PDT
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