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Headlines: Consumer & Technology PR

Compiled from external media

Eight things PR pros need to know on Thursday morning, 3.26.2015

Groupe Bollore sells larger-than-expected share of Havas Group; Experts warn of cost-cutting after Heinz-Kraft deal; Twitter releases Meerkat rival Periscope.
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26 Mar 2015 | 4:44 am PDT

Five things PR pros need to know on Friday, 3.20.2015

PRWeek Awards winners; BlueFocus reports profit; Hillary Clinton faces more scrutiny.
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20 Mar 2015 | 4:46 am PDT

FarmVille creator Zynga ups Hess to comms VP

Stephanie Hess continues to report to newly minted CCO Dani Dudeck, who previously held the title.
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19 Mar 2015 | 10:57 am PDT

Microsoft moves away from 'hated' Internet Explorer brand

But it remains unclear whether Microsoft will do away with the IE browser entirely.
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18 Mar 2015 | 8:41 am PDT

From robots to Meerkat: Four key themes from SXSW 2015

Science fiction becomes a reality and wearables make it into the official tote bag at this year's geek fest.
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18 Mar 2015 | 7:12 am PDT

Eight things PR pros need to know on Tuesday morning, 3.17.2015

What's hot at SXSW; NFL star in the making retires due to health concerns; Politico expands in Europe.
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17 Mar 2015 | 4:28 am PDT

How Lyft is positioning itself against rival Uber

Speaking at SXSW on Monday, Lyft CEO Logan Green said the company "never set out to create a better taxi."
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16 Mar 2015 | 1:50 pm PDT

Could Yik Yak beat Twitter?

Yik Yak, a location-based anonymous social networking app, is setting its sights on expanding internationally and beyond college campuses.
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16 Mar 2015 | 11:07 am PDT

Why wearables shouldn't be viewed as tracking devices

The Internet of Things offers marketers a huge amount of data about their customers, but brands must be careful in how they use it.
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14 Mar 2015 | 2:31 pm PDT

Meltwater simplifies real-time data monitoring with revamped tool

The platform allows users to easily track editorial, blog, and social media conversations.
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13 Mar 2015 | 9:48 am PDT

How to do SXSW right

Tips on making the most of your SXSW experience, from two regular attendees
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13 Mar 2015 | 7:39 am PDT

Why the Apple Watch marketing drive could backfire

Apple switched its strategy for the Watch launch, taking out a dozen pages of ads in 'Vogue.'
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11 Mar 2015 | 7:36 am PDT

Food, fashion, and robots: What to expect at SXSW 2015

From a Robot Petting Zoo to fashion models talking tech, there is plenty to be excited about at this year's SXSW.
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11 Mar 2015 | 7:21 am PDT

Tech media landscape unruffled by Gigaom shutdown, say PR pros

With Gigaom gone, other tech media outlets have the chance to shine.
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10 Mar 2015 | 2:31 pm PDT

Apple Watch ad eschews exposition and lets the product do the talking

The product is very much the star of Apple's ad promoting its much-anticipated - and for tech geeks, long-overdue - Apple Watch, with shots of the smart-timepiece's graceful contours and many customizable faces proving just as loquacious as mere words.
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10 Mar 2015 | 7:20 am PDT

Six things PR pros need to know on Tuesday morning, 3.10.2015

Gigaom shuttered; Reaction to Apple Watch showcase event; Clinton could respond to email story this week.
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10 Mar 2015 | 4:49 am PDT

Elemental Path taps Diffusion for new IBM Watson-powered toy

CogniToys, which are the first toys to harness IBM's Watson supercomputer technology, are educational products that allow children to ask questions and receive direct responses.
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9 Mar 2015 | 12:23 pm PDT

The Apple Watch event, minute by minute

Apple: We won't let anyone be unhealthy, at least as much as we can help it.
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9 Mar 2015 | 10:30 am PDT

Eight things PR pros need to know on Monday morning, 3.9.2015

WPP PR, public affairs up 5.1% in Q4; What to look for at today's Apple Watch event; Iconic ads altered to mark International Women's Day.
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9 Mar 2015 | 4:50 am PDT

Matter snaps up Search Maven to enhance SEO capabilities

The newly acquired firm specializes in SEO and search engine marketing.
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6 Mar 2015 | 11:49 am PST

McDonald's comms leader Coffing to depart after 30 years

Bridget Coffing will stay at McDonald's for several more months until her successor is identified.
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27 Mar 2015 | 11:46 am PDT

Jaguar Land Rover consolidates PR account in JV Spark44

Jaguar Land Rover is moving its Land Rover PR account to Spark44, a joint venture agency owned 50:50 by Spark44 management and Jaguar Land Rover.
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27 Mar 2015 | 5:45 am PDT

Cayman Islands parts with Diffusion a year after appointment

The Cayman Islands Department of Tourism has decided not to renew its contract with Diffusion and has moved its PR function in-house.
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27 Mar 2015 | 5:24 am PDT

PR agencies and marketing embrace Hollywood

The line where brand marketing ends and Hollywood begins is blurring.
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26 Mar 2015 | 2:32 pm PDT

Emanate wins pitch for Right Guard PR and social media brief

Right Guard, the deodorant and shower gel brand, has appointed Emanate as its retained agency for PR and social media, following a competitive pitch.
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26 Mar 2015 | 8:29 am PDT

SurveyMonkey appoints Bite as first UK comms agency

SurveyMonkey, the free online survey company, has appointed Bite to drive its expansion in the UK.
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26 Mar 2015 | 8:27 am PDT

American Greetings debuts ThankList, its first purpose-driven campaign

The greeting card company is displaying gratitude with a digital project.
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26 Mar 2015 | 7:48 am PDT

Eight things PR pros need to know on Thursday morning, 3.26.2015

Groupe Bollore sells larger-than-expected share of Havas Group; Experts warn of cost-cutting after Heinz-Kraft deal; Twitter releases Meerkat rival Periscope.
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26 Mar 2015 | 4:44 am PDT

Kraft, Heinz pledge marketing boost with merger

The combined entity will own eight $1 billion brands.
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25 Mar 2015 | 8:34 am PDT

Taco Bell encourages breakfast prisoners to break free

The initiative "had to be disruptive work with PR built into it," said Brett Craig, executive creative director at Deutsch LA.
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24 Mar 2015 | 11:37 am PDT

Five agencies left in the running for Jamaica Tourist Board pitch

Five agencies, including Burson-Marsteller, Hills Balfour, Luchford, KBC and Representation Plus, are flying out to Kingston to pitch for the Jamaica Tourist Board consumer account, PRWeek has learned.
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23 Mar 2015 | 9:02 am PDT

Lewis PR-owned Piston to handle creative for San Diego Chargers

Piston won the account following a competitive pitch.
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23 Mar 2015 | 6:55 am PDT

Ketchum launches practice targeting consumers 50 and older

Nearly 90% of consumers ages 50 years and up are open to try new brands.
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20 Mar 2015 | 8:07 am PDT

Visit Florida to review international PR roster

Florida's official travel and tourism board has extended its current PR contracts until the end of 2015, while it works on a review of its international agency roster.
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20 Mar 2015 | 6:35 am PDT

Five things PR pros need to know on Friday, 3.20.2015

PRWeek Awards winners; BlueFocus reports profit; Hillary Clinton faces more scrutiny.
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20 Mar 2015 | 4:46 am PDT

Starbucks #RaceTogether: strong idea, flawed execution

The backlash against Starbucks should not deter other major for-profit brands from getting involved in well-intentioned initiatives.
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19 Mar 2015 | 10:48 am PDT

Nintendo UK looks for new consumer PR agency

Nintendo UK is looking for a consumer PR agency, an account previously held by 77PR, the consumer arm of Fishburn.
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19 Mar 2015 | 9:08 am PDT

Always and MSLGroup win top campaign award at PRWeek Awards

Always #LikeAGirl: Turning an insult into a confidence movement.
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18 Mar 2015 | 1:51 pm PDT

How Starbucks can bounce back after Race Together flop

Crisis experts discussed where Starbucks went wrong with the initiative and what the coffee giant's next move should be.
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18 Mar 2015 | 12:58 pm PDT

Three tips for brands and agencies that aren't sick of SXSW

Almost as soon as SXSW is over, it's time to plan for the next one.
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17 Mar 2015 | 3:13 pm PDT
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