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FORUM 2009 Agenda
FORUM 2009 logo

Sunday - October 25, 2009

All Cable Connection - Fall participating organizations including ACC will have registration in the Colorado Convention Center

11:00 a.m. – 6:00 p.m. Registration Open - Colorado Convention Center: Lobby F

Monday - October 26, 2009

All ACC activities on Monday, October 26, will be held in the Hyatt Regency Denver hotel at the Colorado Convention Center.  Only Registration will be in the Colorado Convention Center on this day.
7:30 a.m. – 5:30 p.m. Registration Open - Colorado Convention Center: Lobby F
12:00 p.m. – 2:00 p.m. ACC Board of Directors Meeting
Agate AB, Hyatt Regency @ Colorado Convention Center
5:00 p.m. – 5:30 p.m. President's Welcome Reception
Centennial Ballroom & Foyer, Hyatt Regency @ Colorado Convention Center
5:30 p.m. – 8:30 p.m. Beacon Awards Gala & Ceremony
Centennial Ballroom, Hyatt Regency @ Colorado Convention Center

Master of Ceremony:  Doug Williams

Host of "Martin Lawrence Presents 1st Amendment Stand-up," Starz Entertainment

8:30 p.m. – 9:15 p.m. Beacon Awards After Reception
Centennial Ballroom Foyer, Hyatt Regency @ Colorado Convention Center

Tuesday - October 27, 2009

All ACC activities on Tuesday, October 27, will be held in the Colorado Convention Center.
7:30 a.m. – 12:30 p.m. Registration Open - Colorado Convention Center: Lobby F
8:15 a.m. – 8:40 a.m. ACC Membership Meeting
Colorado Convention Center #501
9:00 a.m. – 10:15 a.m. Joint General Session with CTAM & ACC: Cable's Consumer Product Agenda
Colorado Convention Center - Wells Fargo Theater

Cable company and programmer CTO's and strategists share the product road map designed to serve and anticipate consumers' demands for more and better.  Find out what's ready for market, what's on the drawing board, and which products will differentiate cable from the competition.  Be prepared to help your company compete by hearing how the technology is changing in the next three years and how you need to think differently as a result.


Molly Wood, Executive Editor,


Rich Battista, President, Fox National Cable Networks

Nomi Bergman, President, Bright House Networks

Mike LaJoie, CTO, Time Warner Cable

Mike Lee, Chief Strategy Officer, Rogers Communications

Tony Werner, EVP and CTO, Comcast

10:15 a.m. – 10:45 a.m. Networking Break
10:45 a.m. – 12:00 p.m. What should we expect now with the FCC and Federal Communications Policy?
Colorado Convention Center #501

With a new Chairman and two new Commissioners, all confirmed within the last six months, what are the top priorities of this "new" FCC and what issues will they be focused on?  Is high speed access the key, could net neutrality be back in the headlines, is a la carte pricing coming back on the agenda, or is indecency moving back into the spotlight?  Will the Commission actually focus on developing and approving policies which promote innovation, capital investment, keeping the competition on a level playing field, and encouraging the products and services consumers want and will buy?  Join us all to learn what we can expect from the new FCC.


Frank Lloyd, Partner, Mintz Levin Cohn Ferris Glovsky & Popeo, PC


Neal Goldberg, Vice President and General Counsel, NCTA

Rosemary C. Harold,  Legal Advisor, Media, FCC Commissioner Robert M. McDowell

Sherrese Smith, Legal Advisor for Media, Consumer and Enforcement Issues, FCC Chairman Julius Genachowski

Wanda Townsend, Vice President, Government Relations, NCTA

10:45 a.m. – 12:00 p.m. Joint FORUM 2009/The Summit - Session: Wedded Bliss or Blisters? Integrating Communications and Marketing for Success
Colorado Convention Center #502

Marketing and Communications have distinct goals.  However, many times, communications and marketing executives are seeing the value of intergrading their efforts to gain efficiencies, build brands, promote products and be strong corporate citizens. But a marriage that requires managing internal and external partnerships, agreeing to mutual goals and budgets, and executing across multiple media isn't always blissful. Three case studies from a cable company, network, and partnership will illustrate how integrated strategies work - despite the challenges - to the benefit of all. 


Chris LaPlaca, Senior Vice President, Corporate Communications, ESPN


Alex Dudley, Vice President, Public Relations, Time Warner Cable

Russell Howard, Senior Vice President Communications, National Geographic Channel

Ellen Kroner, Executive Vice President, Communications, Rainbow Media

12:30 p.m. – 2:00 p.m. Networking Luncheon & Opening General Session
Colorado Convention Center #505-507

After a few opening comments about ACC and FORUM 2009, we will honor two individuals with the Cable Communications Achievement Award.  Following the award presentations, please enjoy the company of your fellow communications professionals for informal networking and mentoring.  Sit with some folks you do not know - to expand your network and get different perspectives.  Bring plenty of business cards and be ready to join the luncheon conversation.  Cable industry experts will be leading discussions at each table to meet new colleagues, dig into hot industry topics, and have fun!

The Cable Communications Achievement award recognizes individual ACC members for thier outstanding contributions within cable communications and public affairs.

2009 Recipents:

Maryce J. Cunningham, Mid South Regional Manager of Community and Government Relations, Suddenlink Communications

Ellen East, Executive Vice President and Chief Communications Officer, Time Warner Cable

Conversation Catalysts:

Janice Caluda, Florida Cable Telecommunications Association

Sandy Colony, Insight Communications

Brian Dietz, NCTA

Steve Effros, Effros Communications

Catherine Frymark, Discovery Communications

Rosa Gatti, ESPN, Inc.

Annie Howell,  Green Planet, Discovery Communications

Bill Jasso, Time Warner Cable Northeast Division

Ellen Kroner, Rainbow Media

Tom Larson, Mediacom

Cindy McConkey, Scripps Networks

Necole Merritt, Cox Communications, Inc.

Libby O'Connell, A&E Television Networks

Gene Regan, Suddenlink Communications

W. Tom Simmons, Midcontinent Communications

Anthony Surratt, Time Warner Cable

Alex Swan, Arris



2:30 p.m. – 4:30 p.m. Web 2.0 Part I: An introduction to popular Web 2.0 communications applications and how companies are using them as tools for their communications efforts.
Colorado Convention Center #503


Lisa Metzger, Vice President, Agency Services, Metzger Associates Public Relations

Nate Warren, Special Projects Director, Metzger Associates Public Relations

2:30 p.m. – 3:15 p.m. General Session: Washington Update
Colorado Convention Center #505-507

One of the cable industry's top public policy executives will provide his perspective on what to expect from federal elected officials and the administration on the legislative and regulatory landscape, identifying key priorities for cable communicators in the upcoming months. 

James Assey, Executive Vice President, National Cable & Telecommunications Association

Interviewed by:  Julia Boorstin, CNBC Media & Entertainment Reporter

3:15 p.m. – 3:30 p.m. Networking & Refreshment Break
3:30 p.m. – 4:30 p.m. General Session -- CEO Roundtable
Colorado Convention Center #505-507

Views from the boardroom on how new media and technology are benefiting - and sometimes disrupting - the business of cable. Assessments and visions of the future for operators, programmers, shareholders, customers and employees.


Steve Effros, President, Effros Communications


Robert B. Clasen, Chairman & CEO, Starz

Rocco B. Commisso, Chairman and Chief Executive Officer, Mediacom

Paul Liao, President & CEO, CableLabs

Josh Sapan, President & CEO, Rainbow Media

Wednesday - October 28, 2009

All ACC activities on Wednesday, October 28, will be held in the Colorado Convention Center.
7:30 a.m. – 12:00 p.m. Registration Open - Colorado Convention Center: Outside 500 Series Rooms
8:00 a.m. – 9:00 a.m. Continental Breakfast: 500 Corridor
9:00 a.m. – 9:30 a.m. Keynote Address: Rob Katz, CEO, Vail Resorts
Colorado Convention Center #505-507

As a leader and innovator in the leisure entertainment industry, Katz will outline how his companies effectively use communications, PR & marketing as well as leveraging Web 2.0 technologies to meet their targeted goals and the bottom line expectations.

9:30 a.m. – 10:45 a.m. Broadband Stimulus: Making the Most of $7.2 Billion
Colorado Convention Center #505-507
As the federal government distributes $7.2 billion in broadband stimulus funds we know that community involvement, public affairs, and outreach on the part of broadband providers is critical to assuring the most bang for the taxpayer's broadband buck.   From serving the unserved, to building the middle mile, to increasing broadband adoption, we'll hear from state "broadband czars", legislators and public utility commissioners on how we can all work together to maximize the nation's return on this investment.


Rick Cimerman, Vice President, State Government Affairs, NCTA


Karen Jackson, Deputy Secretary of Technology, State of Virginia

Dale Laine, President & COO, Texas Cable Association

Michael Morris, Video Franchising Director, California Public Utilities Commission

10:40 a.m. – 11:00 a.m. Networking & Refreshment Break
11:00 a.m. – 1:00 p.m. Web 2.0 Part II A "Hands-On" session using Web 2.0 communications applications. BRING YOUR LAPTOP and learn how to get up and running on Facebook, Twitter, Flickr, and Blogs and much, much more!
Colorado Convention Center #503


Erika Napoletano, SEO Copywriting and Social Media, Redhead Writing

Lauren Preston, Account Executive, Metzger Associates

Paul Rodriguez, Director, Web Content, NCTA


11:00 a.m. – 12:15 p.m. Breakout Session: Social Media - Making Them Work for You!
Colorado Convention Center #501

Social media have taken the world by storm! Whether it's Twitter, Facebook, or another social media outlet (viral marketing, blogs, etc), customers are generating communications about cable which are highly scalable and easily accessible by millions in an instant.   How can cable convert this energy into proactive, productive communication tools?  Operators, programmers, and vendors have found unique ways to participate in social media, respond with correct information, enhance customer care, and advance consumer understanding of cable services.  Learn from your colleagues about how to engage in social media, challenges to success, and advantages for both cable and consumer. Make social media work for you!


Michael Turk, Vice President, Industry Grassroots, NCTA


Greg Ensell, Manager, Government and Public Affairs, Cox Communications

Jennifer Kranz, Vice President, Advertising and Branding, WE tv and Wedding Central

Tiffany K. Payne, Director, Public Relations, Comcast West Division

Jeff Simmermon, Director of Digital Communications,  Time Warner Cable 


11:00 a.m. – 12:15 p.m. A Penny for Your (PR) Thoughts – Tips and Best Practices for Running a Successful, Yet Thrifty Cable Industry Media Relations/Public Affairs/Community Relations Campaign
Colorado Convention Center #502

Communications and government affairs practitioners are being asked to do "more with less" (and often times scant budgets altogether) more than ever before.  Our technologically-driven world brings PR challenges and complexities, yet there are cost-savings and opportunities waiting to be realized. Do old tried and true PR outreach tactics work better than ever or have our practices been irrevocably changed thanks to seismic changes in the press?  Is merely "rolling up your sleeves" and working harder not enough?  Learn from some of the best in the business on best practices when budgets are slim and deriving "value" from PR and/or public affairs is required.


Jon Gary Herrera, Regional Vice President Communications, Texas Region, Time Warner Cable


Kristin Brown, Vice President, Communications, Discovery Emerging Networks

Reinaldo Llano, Director, Corporate Community Relations, Bright House Networks

Ellen Schned, Senior Vice President, Affiliate Marketing and Distribution, CBS College Sports Network

12:30 p.m. – 2:30 p.m. Luncheon & Closing General Session: Leveraging Technology to Communicate with Customers, the Media & Employees
Colorado Convention Center #505-507

Leading Web 2.0 executives talk about leveraging technology to communicate with customers, the media & employees.


Amanda D. Batson, Ph.D., CEO,  ADB Partners, LLC


Sean Kearney, Director, Learning and Development, Time Warner Cable National Area

Ari Newman, Founder and President, Filtrbox

Lauren Preston, Account Executive, Metzger Associates

Paul Rodriguez, Director, Web Content, NCTA

Rob Simon, President, Burst Marketing


FORUM 2009 Sponsors:

A&E Television Networks -Co-Sponsor of the Cable Communications Achievement Awards
AmericanLife TV Network Badge Necklaces
Bright House Networks Conference Tote Bags
Cable FAXDaily -Marketing & Advertising Support
Charter Communications -Silent Auction Bid book and Program
Cisco Systems, Inc.President's Reception
Comedy CentralBeacon Gala Master of Ceremony
ESPN, Inc. FORUM 2008 Message Board
MultichannelNews Marketing & Advertising Support
NBC Universal Hotel Key Cards
Nickelodeon The Big Green Help Opening Reception & Silent Auction
Rainbow Media Beacon Awards Table Decorations
Rainbow Media Beacon Awards Dinner Wine
Scripps NetworksBeacon Awards Program
Television WeekMarketing & Advertising Support
Time Warner Cable Co-Sponsor of the Cable Communications Achievement Awards
Turner Broadcasting System, Inc. Tuesday Continental Breakfast
WE tvTuesday General Session Keynote Speaker
World Wrestling Entertainment, Inc.Conference Note Pads & Pens

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