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FORUM 2011 Agenda

Tuesday - October 04, 2011

(Registration and all activities will be held in the Hilton New York, New York City)

12:00 p.m. – 2:00 p.m. Joint Registration Open
2:00 p.m. – 4:00 p.m. ACC Board of Directors Meeting
Clinton Suite (2nd Floor) Open meeting of the ACC Board of Directors
Open Dinner  

Wednesday - October 05, 2011

(Registration and all activities will be held in the Hilton New York, New York City)

8:00 a.m. – 4:30 p.m. ACC Registration Open
11:30 a.m. – 12:00 p.m. ACC Annual Membership Meeting
Mecury Rotunda
12:30 p.m. – 2:30 p.m. Opening General Session Luncheon: How Social Media is Changing the Landscape for Communications Professionals
Mercury Ballroom

Social this and social that. Is social all it's cracked up to be and where does it fit in my business? Social media journalist and content specialist Jeff Cutler will help you understanding some of the real power and perils behind the communication tools that have taken over the Internet. Social media is changing entertainment, consumer goods and society - and not always in a good way. Here's the scoop on stuff you need to know before you chirp, tweet, fan, like, +, post or video anything.  So put on your tweetup badges, get your QR tattoo and sit back for a social tour of the universe.

Jeff Cutler, Social Media Journalist and Content Specialist

3:00 p.m. – 4:15 p.m. Breakout Sessions
Nassau Suite A (2nd Floor)

Social Media Tools and Technologies - Hands on Social Media Session

The tools and techniques communicators use today are far different from the ones that were in use a decade ago. And the reasons for this aren't just because new tech is good tech. People get caught up in the 'shiny' and think that old techniques can be replaced by new technology. This panel will discuss why it's better to focus on your content and stop worrying about how your message is going to be delivered to your audience. Professionals in various industries will talk about how this strategy works across all channels, communities and even in realms where compliance is king. Bring your questions as we shake the social media tools tree and see what falls out, and what tactics are universal. 

Moderator:

Jeff Cutler, Social Media Journalist and Content Specialist

Speakers:

Saul Colt, Head of Magic, FreshBooks.com

Gregory Galant, CEO, Sawhorse Media, Muck Rack  

Shwen Gwee, Vice President, Digital Health, Edelman (NYC)

Brett Petersel, Community Manager & Digital / Social Media Strategist
Nassau Suite B (2nd Floor)

Get Organized: A Look at Changing Communications Organizational Structures within Cable

Is your team structured to succeed? Do you have the resources you need? Are you fully integrated to effectively support the business needs? In just five years our industry has given birth to countless new products and services. We built Digital Phone and just started delivering TV on the iPad. Our Internet medium allows Twitter and Facebook to thrive. Our products and services are truly shaping how customers engage with the media, with businesses, and with our products and services. Learn about how companies are reorganizing their PR functions to be more reflective of today's communications environment, which includes a 24/7 news cycle and prominent social media platforms.

Moderator:

Rob Stoddard, Senior Vice President, Communications & Public Affairs, National Cable & Telecommunications Association

Speakers:

Katina Arnold, Vice President, Communications, Sales & Marketing, International & New Technologies, ESPN, Inc.

Anthony Surratt, Vice President, Corporate Communications, Time Warner Cable 

 

4:30 p.m. – 5:15 p.m. General Session: Agency Leaders Share their Views on the Future of Communications
Mercury Ballroom (3rd Floor)

Want to know how top PR agency leaders view the future of communications? Don't miss FORUM's Wednesday wrap up general session where the brightest minds at leading New York firms will explain where they see the profession heading and what trends cable communicators should keep top of mind.  Is storytelling the wave of the future? Should communicators concentrate their efforts on brand and reputation management or double down on internal communications?  These topics, trends and the latest innovations in communications will be discussed and provide you with the perfect complement for your FORUM experience, as well as great go-forward ideas to stimulate your communications efforts.

Moderator: 

Rosa M. Gatti, Senior Vice President, Communications Counsel and Corporate Outreach, ESPN, Inc.

Speakers:

Steven Cody, Managing Partner, Peppercom

Pat Fitzgibbons, Senior Vice President, Business Media, Fleishman-Hillard

James R. Gregory, CEO, CoreBrand 

 

5:30 p.m. – 7:00 p.m. Networking & Mentor Reception
Concourse G (Lower Lever)

Enjoy the company of your colleagues before heading off to dinner, a Broadway play, going shopping or just site seeing in the city that never sleeps! Just remember, we start promptly at 8:30 am Thursday morning....

Open Dinner  

Thursday - October 06, 2011

(Registration and all activities will be held in the Hilton New York, New York City)

7:00 a.m. – 12:00 p.m. ACC Registration Open
8:15 a.m. – 8:45 a.m. Full Breakfast Service
Mercury Ballroom (3rd Floor)
8:45 a.m. – 10:45 a.m. General Session
Mercury Ballroom (3rd Floor)

Part I:  Washington Update

Cable's chief industry executive in D.C. shares his views on what to expect from policy makers on Capitol Hill, at the FCC, in the White House and during the upcoming Presidential and Congressional elections.

Michael Powell, President & CEO, NCTA

Mercury Ballroom (3rd Floor)

Part II: Journalist Point of View

Beyond the walls of the cable C-suites are a group of brilliant minds that know the companies, the strategies and challenges facing the cable industry today (nearly) as well as we do: the journalists who cover cable. Learn from the nation's leading media and cable industry reporters as we turn the questions on them -- what keeps them up at night? How have they adapted to the rapidly evolving media landscape, the changing cable industry they cover, and how do they keep pace and leverage the power of social media to make their bylines go farther and future-proof their field?

Forum attendees will have the rare opportunity to ask these top journalists how they've changed the game with social media, how they really feel about their relationships with their communications colleagues and what they personally think (off the record) about the biggest challenges facing our business (OTT, IP delivery, retrans) and where they see the future of our industry as well as its outlook. This is one not to miss!

Moderator:

Annie Howell, Senior Vice President, Corporate Communications & Media Relations, Crown Media Family Networks

Speakers:

Peter Lauria, Editor-in-Charge of Technology, Media, and Telecommunications for the U.S., Reuters

Amy Maclean, Editor-in-Chief, CableFAX Daily

Brian Stelter, Media Reporter, New York Times

Georg Szalai, New York Bureau Chief, The Hollywood Reporter

11:00 a.m. – 12:15 p.m. Breakout Sessions
Nassau Suite A (2nd Floor)

Research & Measurement Tools Prove the Power of Your PR Efforts

Everyday you are probably having to "prove your worth" and the impact Communications has on the bottom line. This panel will focus on how you can use research and measurement tools to show the need and value of your PR and community outreach.  The panel members will provide case studies with a special emphasis on how social media has impacted the game, how people are best measuring it and using those metrics to demonstrate the effectiveness of Communications

Moderator:

Peggy Ballard, Communications Consultant, itaas, Inc.

Speakers:

Rob Begg, Senior Director of Product Marketing, Radian6  

Natasha Fogel, Executive Vice President, Global Communications Measurement and Analytics, StrategyOne

Jay Krall, Business Development Manager, Cision

Nassau Suite B (2nd Floor) Marketing and Communications - Working Together?

Is it possible for marketing and communications to work cooperatively and still make an impact benefiting the community, the brand, the company's reputation and the bottom line? Are Marketing and Communications goals in conflict or are they complimentary? Does collaborating add to the bottom line? Is it really possible for marketing and communications to team together to use communications to lead the marketing message and make a difference in the community and enhance the brand?

During this session marketing and communications executives will demonstrate how working cooperatively makes for stronger, more impactful campaigns that can uplift the bottom line, build the brand and enhance the organizations' community reputation -- all at the same time.

Moderator:

Heather Baldino, Senior Vice President, Marketing and Revenue Integration,  Turner Network Sales

Speakers:

Laurie Goldberg, Executive Vice President, Public Relations, Discovery Channel & TLC  

Kimberly Maki, Vice President, Corporate Communications, Bright House Networks 

David Shackley, Chief Marketing Officer, Discovery Channel

12:30 p.m. – 2:15 p.m. 2011 Beacon Awards Luncheon and Ceremony
Mercury Ballroom (3rd Floor) Congratulate your colleagues during the conference's closing luncheon as we honor excellence in communications and public affairs throughout the cable industry.
2:15 p.m. – 3:00 p.m. 2011 Beacon Awards Dessert & Coffee Reception
Mercury Rotunda Celebrate with your fellow cable communicators for their award winning projects and campaigns. Enjoy a delightful sweet treat, a cup of coffee or tea and the company of your friends and colleagues. A photographer will be on hand to take photos of all Beacon Award winners!
Open Dinner  
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