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FORUM 2010 Agenda
FORUM 2010: Competition Everywhere

Tuesday - September 14, 2010

(Registration and all activities will be held in the Hilton New York, New York City)

12:00 p.m. – 4:00 p.m. Joint Registration Open
3rd Floor Promenade

ACC Registration, WICT Registration & NAMIC Registration

3:00 p.m. – 5:00 p.m. ACC Board of Directors Meeting
Concourse A (Lower Level)

Wednesday - September 15, 2010

(Registration and all activities will be held in the Hilton New York, New York City)
8:00 a.m. – 4:30 p.m. ACC Registration Open
2nd Floor Promenade -- East Side
11:45 a.m. – 12:00 p.m.
Petit Trianon (3rd Floor)

Annual Association Membership Meeting and Briefing.


12:30 p.m. – 2:30 p.m. Opening General Session Luncheon: The Big Picture - A View and Review of Cable
Trianon Ballroom (3rd Floor)

What is the cable industry's position and outlook?  Is cable the leader, an innovator with its offerings of video, telecommunications and Internet products?  How are competitive forces impacting cable and influencing the development of new technology offerings?  Will retransmission have a significant of effect on the industry?  How are new content delivery methods challenging or increasing opportunities for programmers?  These topics and others will be addressed to help cable communicators review the current environment and to prepare for the future.

Interviewed by:

Gerri Willis, The Willis Report, FOX Business Network


Craig E. Moffett, Senior Analyst, U.S. Telecommunications and U.S. Cable & Satellite Broadcasting, Sanford C. Bernstein & Co. LLC


3:00 p.m. – 4:15 p.m. Breakout Sessions
Nassau Suite A (2nd Floor)

Operator/Programmer Strategic Partnerships -- The New "L" Word

 In a world of fierce competition, one place cable has and always will have the upper hand is "localism." We are based locally, offer the best community partnerships and have the best local programming.  But what is key to our success is partnership.  Today, MSOs and programmers are working together strategically to achieve our mutual business goals and serve consumers' needs on the local level.  Hear from a panel of operator and programmer experts as they share their experiences and partnerships and discover that the new "L" Word is Local. 


 Leigh Ann Woisard, Vice President, Public Affairs, Cox Communications Virginia


Debra Balamos, Vice President, Marketing, Ovation

Michael Lardner, Executive Producer and Senior Vice President, Programming and Production, MSG Varsity 

Stephen Pagano, Executive Vice President, Time Warner Cable

Kristen Roberts,Vice President, Public Relations & Community Investment, Western New England Region, Comcast

Nassau Suite B (2nd Floor)

#2 How PR, Communications and Corporate Social Responsibility Can Really Pay Back Big! 

What impact do public relations, communications and corporate social responsibility activities have within your company?  Can you measure the results?  Are these programs having their desired effects?  Are any of these activities supporting or integrated with the business development?  Are they integrated with your internal communications strategies?  Learn how cable systems, programmers and others are measuring their PR and communications efforts, using them to develop new business opportunities and being good corporate neighbors!


Seth Arenstein, Editorial Director, CableFAX: The Magazine & 


Rob Densen, Founder & CEO, Tiller, LLC

Michael Meath, President, Strategic Communications, LLC

Gene Regan, Director of Corporate Communications, Suddenlink Communications

Alicin Williamson, Senior Vice President, Corporate Responsibility and Public Affairs, MTV Networks

4:30 p.m. – 5:15 p.m. General Session: Hot New Technologies Every Communicator Needs To Know and Use
Trianon Ballroom (3rd Floor)

This special show-and-tell presentation is for every communications professional who is fascinated by the latest hardware, software and telecommunications gadgetry available.  See for yourself what these exciting new tools are and how they can help you work more efficiently, be more effective and advance your career.


Peter Giles, President, Giles Communications, LLC
6:00 p.m. – 7:00 p.m. Networking Reception
Concourse G (Lower Lever) Enjoy the company of your colleagues before heading off to dinner, a Broadway play, to watch the Mets play, go shopping or just site seeing  in the city that never sleeps!  Just remember, we start promptly at 9:00 am Thursday morning....
Open Dinner  

Thursday - September 16, 2010

(Registration and all activities will be held in the Hilton New York, New York City)

7:00 a.m. – 12:00 p.m. ACC Registration Open
2nd Floor Promenade -- East Side
8:15 a.m. – 9:00 a.m. Breakfast Service
Trianon Ballroom (3rd Floor)

Enjoy a full breakfast and networking with your colleagues prior to today's general session.

9:00 a.m. – 10:45 a.m. General Session
Trianon Ballroom (3rd Floor)

Part I:  Washington Update 

Cable's chief industry executive in D.C. shares his views on what to expect from policy makers on Capitol Hill, at the FCC, in the White House and the upcoming congressional elections during a one-on-one interview.

Kyle McSlarrow, President & CEO, National Cable & Telecommunications Association

Interviewed by:

Mark Robichaux, Editor In Chief, Multichannel News

Part II:  Communicators Roundtable 

Senior communications executives examine the strategies they employ to position their companies for future growth, expansion and meeting business and financial goals in the face of competitive pressures, political challenges, wall street fluctuations, rapidly changing technologies, high customer expectations and ever expanding new product offerings.

Rosa M. Gatti, Senior Vice President, Communications Counsel and Corporate Outreach, ESPN, Inc.

Chad Gutstein, Executive Vice President, Ovation

Mary Jo Moehle, Vice President of Investor Relations and Communications, Charter Communications, Inc.

Joe Waz, Senior Vice President, External Affairs and Public Policy Counsel, and President of the Comcast Foundation, Comcast

Rachel Welch, Group Vice President, Federal Affairs and Policy Counselor, Time Warner Cable 


11:00 a.m. – 12:15 p.m. Breakout Sessions
Nassau Suite A (2nd Floor)

#3 Doing More with Less in PR: Best Practices & Case Studies When Budgets Get Squeezed 

PR & Communications professionals continue to be challenged with resource reductions, but expectations have never been higher to achieve goals.  Tactics ranging from the use of Web 2.0 tools to other tried and true methods are helping communicators maximize their efforts and stay on budget.  Meet your colleagues who have been successful at running effective, resource-efficient cable PR campaigns and learn by way of presentations and Q&A opportunities with the industry's best and brightest.


Georg Szalai, Business Editor, New York Bureau Chief, The Hollywood Reporter


Sal Cataldi, President & Creative Director, Cataldi Public Relations

Chris Finnegan, Vice President of Communications, Planet Green, Health and FitTV

Tom Larsen, Group Vice President, Legal & Public Affairs, Mediacom Communications


Nassau Suite B (2nd Floor)

#4 Communicating with Our Most Important Stakeholders -- Our Employees 

How can we prepare and motivate our employees to communicate our companies' messages in today's ever-changing, competitive environment?  Our employees are on the front line and are the faces and voices of our companies.  Are we getting through to them?  And - even more important - are we listening to them?


Chris LaPlaca, Senior Vice President, Corporate Communications, ESPN, Inc.


Brian Burgess, Vice President, Director of Employee Engagement and Internal Communications, Manning, Selvage & Lee Global

Brandy King, Senior Manager Public Relations, Southwest Airlines

Susan Warner, Senior Director, Public Affairs, Time Warner Cable 

Tina Waters, Senior Vice President Human Performance, National Customer Operations, Comcast

12:30 p.m. – 2:15 p.m. 2010 Beacon Awards Luncheon and Ceremony
Trianon Ballroom (3rd Floor)

Congratulate your colleagues during the conference's closing luncheon as we honor excellence in communications and public affairs throughout the cable industry.

2:15 p.m. – 3:00 p.m. Beacon Award Dessert & Coffee Reception
Petit Trianon (3rd Floor) Celebrate with your fellow cable communicators for their award winning projects and campaigns.  Enjoy a delightful sweet treat, a cup of coffee or tea and the company of your friends and colleagues.  A photographer will be on hand to take photos of all Beacon Award winners!
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