Search:  Tell a friend Tell a Friend |  Print this page Print |  Site Map Site Map
    Facebook LinkedIn Twitter       
ACC Board Board Committees ACC Staff ACC Strategic Plan ACC History ACC Past Presidents ACC Bylaws
Photos Committee
Beacon Awards® Beacon Award Finalist Summaries (members-only) Beacon Award Committee Cable Communications Achievement Awards ACC AwardsACC Community Bridges Awards
Professional Development Career ConnectionsFAQs About Social MediaKnowledge Center ACC Communications Institute Best Practices (members-only) ACC Videos Links
Headlines in Cable & Communications ACC CalendarEvents CPR Facts Press Releases ACCbriefs Annual Conference: FORUM
FORUM 2008 Agenda
FORUM 2008: Access the Power

Sunday - March 30, 2008

(Registration and all activities will be held at The Mayflower Hotel, Washington, DC)
12:00 p.m. – 6:00 p.m. Registration Open
1:00 p.m. – 4:30 p.m. Workshop: Building Integrated Social Media Campaigns: How to Leverage New Media in Existing Communication Plans
Instructor: Kami Watson Huyse, APR, principal, My PR Pro.
(Additional $150 registration fee required)

Social media is often approached as a separate discipline than traditional public relations and marketing. However, while effectively engaging in social media requires a shift in strategy, it shouldn't be considered in isolation from the strategic communications or marketing plan. This seminar is designed to give participants what they need to start incorporating social media into their public relations and marketing plans today.

Individuals attending will learn a three-step process that will allow them to include social media tactics as they research, plan, implement and measure their overall communication strategy. They will also learn how to appropriately engage online communities and create programs that are designed to find the alignment between organizational and constituent goals.

Participants will:
• Learn to incorporate social media into their overall strategic communications plans
• Leave with resources to start engaging in social media immediately
• Have a clear understanding of how to measure success

Kami Watson Huyse, APR, writes an award-winning blog, Communication Overtones, on the topic of public relations and social media strategy. She is a senior communicator with nearly 15 years of experience in crisis communication, reputation management, focus group research and media relations. Her ideas and work is featured in several books about social media including The New Rules of Marketing and PR, and Now is Gone. She is also a contributor to the MARCOM and PRSA Byline blogs. As a media relations specialist she has garnered coverage for her clients in media outlets such as the "Washington Post," the "Wall Street Journal," the "CBS Early Show" and the "San Antonio Express News," among others.

1:30 p.m. – 2:00 p.m. ACC Executive Committee Meeting
2:00 p.m. – 4:30 p.m. ACC Board of Directors Meeting
4:30 p.m. – 5:30 p.m. Optimizing Your Upward Mobility
Share tips, advice and lessons learned with your colleagues including many of the senior communications pros in our industry in this fun "speed-networking" event.
5:30 p.m. – 7:00 p.m. Opening Reception & Silent Auction
Sponsored by: Nickelodeon The Big Green Help
Open Dinner  

Monday - March 31, 2008

7:30 a.m. – 5:30 p.m. Registration Open
8:00 a.m. – 8:45 a.m. Continental Breakfast
8:15 a.m. – 8:35 a.m. Annual Membership Meeting
8:45 a.m. – 10:45 a.m. Opening General Session:
Part I: Effective Communications - The View From The Top
Leading communications executives with preeminent media, entertainment and cable companies provide their insights, tips and proven techniques for highly effective communications. Specific areas of focus include daily press relations, communicating during crisis, building an effective internal team, the importance of strong media relationships, managing an agency, communicating internally, reaching customers and other key audiences through thepress, government affairs, leveraging new media opportunities and assessing performance.

Moderator:
Vincent Crosbie, Adjunct Professor, S.I. Newhouse School of Public Communications, Syracuse University

Speakers:
Rosa Gatti, Senior Vice President, Corporate Communications and Outreach, ESPN, Inc.
Shirley Powell, Senior Vice President, Corporate Communications, Turner Broadcasting System, Inc.
D'Arcy Rudnay, Senior Vice President of Corporate Communications, Comcast Corporation

Part II: Leveraging New Media to Reach Your PR Goals
MS&L for the second consecutive year won PR Week's best use of Internet/New Media award. Hass is extremely passionate about digital communications opportunities and he will tell you why!

Mark Hass, Global CEO, Manning Selvage & Lee (MS&L)

10:45 a.m. – 11:00 a.m. Refreshment & Networking Break
11:00 a.m. – 12:15 p.m. CONCURRENT SESSIONS (3)
Management & Strategies

Taking that Next Step as a Communications Executive (Part 1)
Having made it into senior management (or on the way) how does your role as a communications executive change as you take on more responsibility for company functions in addition to overseeing the communications function.  These executives will take a look at their involvement in functional management and the evolving role of the executive.  This session will examine the following issues:
a.         Product Mix Management
b.         The Challenges and Opportunities of Investor Relations
c.         Corporate Responsibility in the Community
d.         Corporate Responsibility and the Environment

Moderator: 
Patricia Andrews-Keenan,
Vice President, Communications and Community Affairs, The Nielsen Company

Speakers:
Alex Dudley, Vice President, Public Relations, Time Warner Cable
Melissa Drake, Director, Corporate Responsibility & Public Affairs, MTV Networks
Alex Swan, Director, Global Media Relations, ARRIS Group                                      

Internal Communications

Selling the Brand Internally
Internal leaders, external partners and employees are paid, in part, to be our brand ambassadors – but how do you really inspire the internal troops to not just work with you, but to be advocates on your behalf? Who does it well, what are the challenges, and how do you navigate confusing internal changes and paradoxes? Come discover the keys to achieving brand affinity with your closest audiences, using it to get a leg up on the competition and retaining the resulting goodwill to use when you need it most!

Moderator: 
LaRae Marsik
, Partner, October Strategies, Inc.

Speakers:
Pam Euler Halling, Senior Vice President, Brand, Insight Communications
Kiera G. Hynninen, Senior Vice President, Marketing & Media Strategy, National Geographic Channel
Cathy Kuo, Chief Marketing Officer, WOW! Internet - Cable – Phone
Anita Tobias, Bloomberg Television

Publicity & Media Relations

In a Fragmented Media World, Running Successful Publicity
Programs
With the broad array of the media choices available to communications executive how do we make an impact and drive the message home?  Learn from some of the best in our industry how they leverage both electronic and old media to meet their publicity objectives and needs.

Moderator:                                   Paul Sweeting, Editor-at-Large, Content Agenda

Speakers:
Theano Apostolou, Vice President of Publicity, Talent Relations and Promotional Events, AMC
Eric Becker, Executive Director, Corporate Communications, Starz Entertainment
Chris LaPlaca, Senior Vice President, Communications, ESPN, Inc.
Jim Maiella, Vice President of Media Relations, Cable & Communications, Cablevision Systems Corp.
Robin Scullin, Director, Programmer & Media Relations, Cable in the Classroom

12:30 p.m. – 2:00 p.m. Luncheon Keynote Address - The Trust Barometer Survey
The 2007 Edelman survey found that business is more trusted than either government or media in every region of the globe, according to the eighth annual Edelman Trust Barometer. It also found that more respondents in 16 of 18 countries felt that companies have more of a positive impact on society than a negative impact.  What does this mean for us as communicators, for our companies and how we interact with our customers.

Richard Edelman, President & CEO, Edelman
2:15 p.m. – 3:30 p.m. CONCURRENT SESSIONS (2)
Community Relations

ACCess the Power of Beacon Awards to Transform Communications and Public Affairs Campaigns
Beacon Award Winning Initiatives.  Hear case studies of successful communications and public affairs campaigns from Beacon Award winners.  The panel will provide overviews of winning projects and map specific strategies that made the Beacon programs win/win propositions for community and company. 

Moderator: 
Peggy Ballard,
Senior Director, Service Provider Marketing, Cisco Systems, Inc.

Speakers:
Amy Cohn,
Executive Director, Public Affairs, Cox Communications, Inc.
Teresa A. Lee, Vice President, Communications and Public Affairs, Comcast
Brian Peterson, Director, Corporate Communications, Fox Cable Networks
Stacy Schmitt, Vice President, Public Affairs & Government Relations,   Time Warner Cable, – Central Texas Division

Government Relations

Coast to Coast Industry issues Impacting on the State & Local Fronts
Key issues that communicators will need to concentrate on impacting on both the community and state level. An update of how states are addressing franchising issues in states with updated state franchising laws.

Moderator:
Rick Cimerman, Vice President State Government Affairs, NCTA

Speakers:
Michael Grover, Executive Director of Government Affairs, Cox Communications, Inc.
Gary Matz, Group Vice President & Chief Counsel, Regulatory Affairs, Time Warner Cable
Joi Philpott, Corporate Vice-President & Senior Counsel, Government Affairs & Legislative, Policy Charter Communications
Michael Zarrilli, Vice President, Government Relations, Suddenlink Communications
3:30 p.m. – 3:50 p.m. Refreshment & Networking Break
3:50 p.m. – 5:05 p.m. CONCURRENT SESSIONS (2)
Publicity & Media Relations

The Power of PR: How it Can Drive Ad Sales and RGUs
Industry executives will relate how integrated communications programs and have a money making impact for your colleagues selling advertising as well as generating new system product sales.

Moderator:
Vicki Lins, Senior Vice President, Marketing & Communications, Comcast Spotlight

Speakers:
Susie Black, Vice President, Faiss Foley Warren Public Relations
Elizabeth Boyuk, Manager of Community Partnerships, Time Warner Cable
Christopher Jones, Vice President, Corporate Communications and Administration, Cabletelevision Advertising Bureau
Ray Purser, Vice President, Public Relations, Comcast Cable – Houston Region
Josh Rosenzweig
, Vice President Corporate Communications & Marketing, here! Networks

Community Relations

Your next Community Relations Crisis Maybe Just Around the Corner
Stuff happens every day that is completely outside of your control. However when it boils over into a crisis, you need to properly react to save the day. Executives who have successfully managed a crisis within their companies will relate their experiences, including what when right and what went wrong, and what in hind sight they would have rather done. Come and learn the dos and don'ts because the next time it may be you!

Moderator: 
Larry Dunn, Publisher, MultiChannel News

Speakers:
Pete Abel, Vice President, Corporate Communications, Community & Government Relations, Suddenlink Communications
Sara Brady, Vice President, Public Affairs and Community Relations, Bright House Networks, Central Florida
Brad Grundmeyer, Manager of Public and Government Relations, Cox Communications-New Orleans
Craig Watson, Vice President of Communications, Charter Communications, Inc.

6:00 p.m. – 7:00 p.m. 5th Annual Cable Communications Achievement Awards
Co-sponsored by: A&E Television Networks & Time Warner Cable

The Cable Communications Affairs Achievement Awards recognize individual ACC members for their outstanding contributions within cable public affairs and communications.

2008 Recipients:
William "Bill" G. Jasso, Vice President, Public Affairs, Time Warner Cable, Northeast Ohio
Sharon Kleinpeter, Vice President Governmental & Public Affairs, Cox Communications, Inc.
Reinaldo Llano, Director, Corporate Community Relations, Bright House Networks
Open Dinner  

Tuesday - April 01, 2008

7:30 a.m. – 5:30 p.m. Registration Open
9:00 a.m. – 10:30 a.m. General Session:
Keynote Presentation & Panel Discussion

Part I: Cable Industry Outlook
Sponsored by: WE tv
Kyle McSlarrow, President & CEO, NCTA

Cable's top public policy executive will review the legislative and regulatory landscape and identify top priorities for cable communicators in the months ahead. 

Part II:  Covering the Campaign – Cable's Impact on Presidential Politics
Cable programming and communications execs talk about their organizations' approach to the 2008 presidential campaign. While traditional election news reporting still floods the airwaves, what's the impact of new technology and platforms including the Internet, VOD, mobile devices and others? Local coverage of candidates can have national implications as news, advertisements, sound bites, and back stage events can be instantly transmitted to individuals or to a global audience digitally. From a communications standpoint, how is the availability of multi platform coverage of the election changing the game for the candidates, the electorate and the news organizations covering the process? Is the consumer actually using these new media platforms? Are these changes helpful or harmful for voters? Our panel will look at these issues and more as they discuss cable's role and technology in the 2008 campaign.

Moderator: 
Stephen R. Effros, President, Effros Communications

Speakers:
Jim Fraenkel, Executive Producer and Vice President, MTV News
Susan Gonzales, Vice President, Comcast Foundation, Comcast Corporation
Jennifer Martin, Director of Public Relations, CNN
Steve Scully, Senior Executive Producer & Political Editor, C-SPAN

10:30 a.m. – 11:00 a.m. Refreshment & Networking Break
11:00 a.m. – 12:15 p.m. CONCURRENT SESSIONS (2)
Government Relations

What's Hot and What's Not with Federal Policy and at the FCC
Panel of NCTA senior staff, FCC staff and others to review current issues impacting the cable and telecommunications industry and the outlook for the future.

Moderators:
Frank Lloyd, Partner, Mintz Levin Cohn Ferris Glovsky & Popeo, PC
Diane Burstein, Vice President & Deputy General Counsel, NCTA

Speakers:
Rick Chessen, Chair, DTV Task Force, Federal Communications Commission
Cristina Pauzé, Legal Advisor, Media, Office of Commissioner Robert M. McDowell, Federal Communications Commission, Federal Communications Commission

Internal Communications Linking Corporate Leadership with the Front Line
Learn about and see examples of internal communications strategies for keeping employees in tune with their corporate executives.  This session will examine strategies for helping ensure that employees are knowledgeable about corporate objectives, product offerings, and the technologies that support our services and content. 

Moderator:
Seth Arenstein, CableFAX magazine, Access Intelligence, LLC

Speakers:
Shawn Beqaj, Vice President, Public Affairs at Bresnan Communications
Tom Galvin, Partner, 463 Communications
Debra Marton, Regional Corporate Affairs Manager, Comcast
Susan Warner, Senior Director, Public Affairs, Time Warner Cable
12:30 p.m. – 2:00 p.m. Networking & Mentoring Luncheon
Enjoy the company of your fellow communications professionals for informal networking and mentoring.  Sit with some folks you do not know – to expand your network and get different perspectives.  Bring plenty of business cards & be ready to join the luncheon conversation.  Cable industry experts will be leading discussion at each table to meet new colleagues, dig into hot industry topics, and have fun!

Conversation Catalysts:
Pete Abel
, Suddenlink Communications
Portia Badham, BadWyn Communications
Peggy Ballard, Cisco Systems, Inc.
Dan Ballister, Bright House Networks
Chelsye Burrows, Starz Entertainment
Amy Cohn, Cox Communications, Inc.
Sandra Colony, Insight Communications
Gary Davis, World Wrestling Entertainment, Inc.
Todd Eachus, Comcast
Rosa Gatti, ESPN, Inc.
Bonnie Hathaway, Time Warner Cable
Russell Howard, National Geographic Channel
Bill Jasso, Time Warner Cable Northeast Ohio
Patricia Andrews Keenan, The Nielsen Company
Ellen Kroner, Rainbow Media Holdings, LLC
Reinaldo Llano, Bright House Networks
Sonya Lockett, BET
Jim Maiella, Cablevision Systems Corporation
Libby O'Connell, A&E Television Networks
Michelle Rice, TV One
Misty Skedgell, Turner Broadcasting System, Inc.
Jean Margaret Smith, MTV Networks Kids and Family Group
Robert Smith, Comcast, Eastern Division
Rob Stoddard, NCTA
Anthony Surratt, Time Warner Cable
Craig Watson, Charter Communications
2:15 p.m. – 3:30 p.m. CONCURRENT SESSIONS (2)
Government Relations Progress Report on the Digital TV Transition
Industry, association, and federal officials help you address the question, "Are YOU Ready?"  With less than a year to go, cable is gearing up for the broadcasters' digital TV transition and its ultimate impact on cable customers.  Join industry colleagues in hearing what more must be done to guarantee a smooth DTV transition.

Moderator:
David Pierce, Vice President, Public Affairs, NCTA

Speakers:
Shermaze Ingram, Director of Media Relations, DTV Transition, National Association of Broadcasters
Doug Levin, Senior Director, Education Policy, Cable in the Classroom
David Pugliese, Vice President, Product Marketing, Cox Communications, Inc.
Bob Schwartz, Counsel, Consumer Electronics Retailers Coalition
Tony Wilhem, Director of Consumer Education and Public Information, National Telecommunications and Information Administration (NTIA), Department of Commerce

Management & Strategies Taking that Next Step as a Communications Executive (Part II)
Having made it into senior management (or on the way) how does your role as a communications executive change as you take on more responsibility for company functions in addition to overseeing the communications function.  These executives will take a look at their involvement in functional management and the evolving role of the executive.  This session will examine the following issues:
a.         Cultural Management
b.         Why Diversity Makes a Company Stronger
c.         Corporate Branding

Moderator:
Stewart Schley, Senior Director, Communications Intelligence, One Touch Intelligence

Speakers:
Ellen Kroner, Senior Vice President, Corporate Communications and Marketing, Rainbow Media Holdings, LLC
Terri Thompson, Senior Vice President, Executive Search,
Carlsen Resources, Inc.
Lenore Washington-Graham, Vice President, Strategic Resourcing Scripps Networks

3:30 p.m. – 5:30 p.m. Open Time
5:30 p.m. – 6:30 p.m. President's Reception
Sponsored by: Cisco Systems, Inc
6:35 p.m. – 7:00 p.m. President's Awards
7:00 p.m. – 9:45 p.m. 2008 Beacon Awards Dinner & Ceremony
Co-Sponsored by: MultichannelNews

Master of Ceremony:
Paul Mercurio
Sponsored by: Comedy Central

Golden Beacon Award Presentation:
Susan Molinari
Courtesy of WE tv
10:00 p.m. – 12:00 a.m. Beacon Dessert Reception

Wednesday - April 02, 2008

9:00 a.m. – 2:00 p.m. Cable In The Classroom Key Representatives Meeting
By attending, you will:
  • Learn about new Cable in the Classroom tools and resources to help you meet your goals;
  • Preview the new video (available for VOD), Cable in the Classroom: A Teacher's Story, featuring Missouri history teacher
    Eric Langhorst;
  • Demo the newly refreshed eLECTIONS broadband game: "eLECTIONS Your Adventure in Politics 2008;" and Get an update on CIC's media literacy and Internet Safety resources and discuss best practices for education outreach in your
    communities.
Mailing Address: PO BOX 75007 Washington, DC 20013-5007
Phone: 800.210.3396 or 202.222.2370
Fax: 202.222.2371
services@cablecommunicators.org