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Association of Cable Communicators: FORUM: Agenda
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FORUM 2014 Agenda
Power of Storytelling: Hashtags, Headlines & Soundbites

Tuesday - June 03, 2014

3:00 p.m. – 6:30 p.m. Registration Open
4:00 p.m. – 6:00 p.m. ACC Board of Directors Meeting
Redwood Room
6:30 p.m. – 8:00 p.m. FORUM 2014 Welcome and Networking Reception
Omin Club Lounge - 15th Floor South Tower Enjoy the company of your colleagues and other professionals attending FORUM 2014. After renewing friendships and greeting new cable communicators, head off to dinner or spend some time touring  downtown Atlanta. Just remember, we start promptly at 9:oo am Wednesday morning....
Open Dinner  

Wednesday - June 04, 2014

7:00 a.m. – 6:30 p.m. Registration Open
8:15 a.m. – 8:45 a.m. Annual Membership Meeting
Redwood Room During the Association's annual membership meeting, meet the members of the Board of Directors and recieve a brief update on ACC news.
9:00 a.m. – 9:40 a.m. Opening Keynote: Kevin Riley, Editor, The Atlanta Journal-Constitution
9:40 a.m. – 10:20 a.m. A Publicist’s Tool Kit for Success in a Crowded and Noisy Media Environment
Dogwood Room

In a world of 500 channels and thousands of programs, how does a publicist succeed in driving viewers to watch? How do you target the individuals you need to reach in this new age of highly fractured media? What are the most effective tools being used today and what will pros need to embrace for success as audiences continue to consume media on new devices? What are the new business imperatives publicists are operating under in marketplace?

Moderator:

Rodney Ho, TV, Radio and Film Critic,  Atlanta Journal-Constitution 

Panel:

Lynne  Davis, Vice President, National Broadcast Media & Talent Relations, HGTV and DIY Network

David Gardner, Senior Publicist,  Public Relations, UP  & ASPIRE

Jay Jay Nesheim, Director Communications, ESPN Films and Original Programming  

10:20 a.m. – 10:50 a.m. Networking & Refreshment Break
10:50 a.m. – 11:30 a.m. Utilizing Story to Tell Cable’s Value Message in the Community
Dogwood Room

Our customers frequently misunderstand the value they receive from their fast broadband, thousands of program options, video-on-demand capabilities, second screen mobility and low cost add on products. We also hear the media going on and on about the cost of cable service. Do policy makers and individual citizens really understand the positive impact the industry makes deploying hi-tech equipment, training employees and adding economic vitality to their communities? Too often the industry lets others define the issues and policy actions that may adversely impact the cable television industry. Learn how you can use storytelling to re-define a topic and make the impact you need.

Moderator:

Steve Jones, Executive Director, Association of Cable Communicators 

Panel: 

Brian  Farley, Vice President - Public Relations, Comcast Central Division

Rob Stoddard, Senior Vice President, Communications & Public Affairs, National Cable & Telecommunications Association

 

 

11:30 a.m. – 12:00 p.m. Networking & Refreshment Break
12:00 p.m. – 1:30 p.m. Luncheon Keynote - Sponsored by Bright House Networks
Dogwood Room

Brian Stelter, Senior Media Correspondent and Host, Reliable Sources, CNN

Interviewed by:

Brian Weber,  Director of Corporate Communications, Bright House Networks

1:30 p.m. – 2:10 p.m. Measuring ROI for Communicators
Dogwood Room

You know your communications efforts are making an impact in the market and the media. However, how do you translate this into hard data that actually shows your work is making a difference and contributing to the bottom line? Panelists will demonstrate new and traditional methods  and techniques that may be and should be evaluated by company executives.

Moderator:

Chris Schroder, Schroder Public Relations

Panel: 

Robin Parton Pate, Director, Corporate Social Responsibility, Scripps Networks Interactive 

Patty Tucker, Executive Vice President, U.S. Corporate Practice/B-to-B Center of Excellence, Edelman 

2:10 p.m. – 2:50 p.m. The One Gig Message and how Technology is Changing the Customer Experience: Using Storytelling to Sell the Power of the Cable Network in the Community
Dogwood Room

New technology is having an impact on every aspect in the cable industry. Cable is the cool tech product customers and viewer use nearly every day. But they just don't get it. How should you, your company and the industry communicate the cool technology that drives this industry? Whether it's broadband, the second screen or HDTV, communicating how cable improves the lives of customers is just the start.

Moderator:

Mallard Holliday, Executive Director of Public Affairs, Cox Communications 

Panel: 

Melissa Buscher, Vice President of Integrated Communications Management, Time Warner Cable

Amy Quinn, Director, Public Relations, Cox Communications, Inc. 

2:50 p.m. – 3:20 p.m. Networking & Refreshment Break
3:20 p.m. – 4:00 p.m. Communicating Messages Internally through Storytelling
Dogwood Room

The power of story can be a great motivator and help employees understand company goals, products and external talking points. Every employee is a brand ambassador from individuals in call centers, technicians on truck rolls or employees meeting with members of the community. Learn some of the best techniques to keep your employees positively sold on cable and how to spread that message.

Moderator:

Scott Leith, Senior Director, Strategy Development, Turner Entertainment Networks

Panel: 

Steven Barringer, Vice President - Internal Communications, Time Warner Cable

Kim Dimson, Senior Manager, Communications, Home Depot 

4:00 p.m. – 4:40 p.m. What you do and say Impacts Your Personal Brand. How are you Communicating your Story?
Dogwood Room

Do your fellow employees truly listen to your ideas and suggestions? Is your message failing to make the impact you believe it should? Have you thought about your personal communication techniques? Are you skills staying up-to-date with ongoing challenges? Learn a few tips and techniques to make your personal communication, your personal brand, much more impactful to reach your goals.

Danette Johnson, Turner People Development, Turner Broadcasting System, Inc.
 

4:40 p.m. – 6:00 p.m. Break
6:00 p.m. – 7:00 p.m. Beacon Awards® Reception
Redwood Room Mingle and network and enjoy adult beverages prior to the Beacon Awards Dinner.
7:00 p.m. – 8:45 p.m. Beacon Awards® Dinner and Celebration
Dogwood Room Congratulate your colleagues during the dinner as we honor excellence in communications and public affairs throughout the cable industry.
8:45 p.m. – 9:30 p.m. Beacon Awards® After Reception
Redwoon Room Celebrate with the Beacon Award winners, take photographs and enjoy adult beverages while networking with your cable colleagues.

Thursday - June 05, 2014

7:30 a.m. – 9:30 a.m. Registration Open
8:00 a.m. – 8:45 a.m. Networking Breakfast
Dogwood Room Start the day off with a hearty full breakfast and network with your friends and colleagues. 
9:00 a.m. – 9:45 a.m. The New Role of Social Media
Dogwood Room

Has social media changed your communications strategies and tactics, made reaching out to media outlets and reporters easier, or is it creating even greater challenges? Which social channels are best for working with the media and which are best to use to communicate with customers and fans? Which channels or techniques should be avoided? What are the most successful social media techniques? Is social media continuously changing how your company communicates with customers, viewers, fans, employees, media and community stakeholders? How has social media changed relationships with reporters?

Moderator:

Andrew Russell, Senior Director, Editorial Corporate Communications, Time Warner Cable 

Panel:

Rob Baskin, Atlanta President, Weber Shandwick Public Relations

Keri Potts, Senior Director, Communications, ESPN

Chad Sandhas, Director of Communications, National Geographic Channels  

 

9:45 a.m. – 10:30 a.m. Business/enterprise solutions successfully using communications and PR
Dogwood Room

What makes communicating about business/enterprise products and solutions unique for the cable communicator? What are the challenges of working within the enterprise space versus more traditional communications?

Moderator: 

Bobby Amirshahi, Vice President, Public Relations, Time Warner Cable

Panel: 

Lorelie V. Johnson, APR, Director, Corporate Communications, Bright House Networks

Todd Smith, Director, Media Relations, Cox Communications 

 

 

10:30 a.m. – 11:00 a.m. Networking & Refreshment Break
11:00 a.m. – 12:00 p.m. Executive Roundtable: On Call
Dogwood Room

Key communications executives will share their outlook on communications and the challenges ahead. These executives are charged with managing their CEO's talking points and overseeing the corporate Twitter feed. How do they view storytelling in an era of that mixes hashtags, soundbites and the occasional sensational headline? This is a session you won't want to miss.

Moderator:

Anthony Surratt, Group Vice President, Corporate Communications, Time Warner Cable 

Panel: 

Katina Arnold, Vice President, Communications, ESPN, Inc.

Tom Larsen, Group Vice President, Legal & Public Affairs, Mediacom 

Jim Maiella, Senior Vice President, Corporate Communications, AMC Networks 

Leigh Woisard, Vice President, Public Affairs, Cox Communications  

 

12:00 p.m. – 1:30 p.m. Networking Roundtable & Closing Luncheon
2:00 p.m. – 4:00 p.m. Tours of CNN (optional & complementary)

FORUM 2014 Sponsors:

A+E Networks Pre & Post Beacon Awards® Receptions
Birght House Networks Wednesday Keynote Luncheon
Cox Communications Beacon Awards Program
Crown Media Family Networks Opening Keynote Speaker
ESPN, Inc. Conference Note Pads
National Geographic Channel Beacon Awards® Dinner Wine
Time Warner Cable Beacon Awards® Dinner
Mailing Address: 9259 Old Keene Mill Road, Suite #202   Burke, VA 22015
Phone: 800.210.3396 / 703.372.2215
Fax: 703.782.0153
services@cablecommunicators.org