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FORUM 2013 - The Value Proposition: Know It. Sell It.

Wednesday - May 08, 2013

12:00 p.m. – 6:00 p.m. Registration Open
Regency B Wall
1:00 p.m. – 4:30 p.m. Master Course: Amplify Your Brand with Passion & Purpose: Achieve Your Personal and Career Goals by Creating a Strong, Authentic Personal Brand
Columbia Foyer

Join a dynamic group of cable communicators with diverse experiences and a commitment to moving forward in search of their full potential.

Instructor: 

Kimberly Maki, Corporate Vice President, Corporate Communications and Online Strategy, Bright House Networks 

 

4:30 p.m. – 6:30 p.m. ACC Board of Directors Meeting
Olympic
6:30 p.m. – 8:00 p.m. FORUM 2013 Welcome Reception & Networking
Capitol Room

Enjoy the company of your colleagues and other professionals attending FORUM 2013.  After renewing friendships and greeting new cable communicators,  head off to dinner  or spend some time touring the Nation's Capitol just steps from the Hyatt Regency Washington.  Just remember, we start promptly at 8:30 am Thursday morning....

Open Dinner  

Thursday - May 09, 2013

7:30 a.m. – 6:00 p.m. Registration Open
Regency B Wall
8:30 a.m. – 9:00 a.m. Welcome to Washington Breakfast
Regency Ballroom C

Enjoy the company of your colleagues as we start the day off with a full breakfast service to fuel you up for the day ahead.  At the top of the hour the official program will begin.

Sponsored by: Crown Media Family Networks

9:00 a.m. – 9:40 a.m. Opening Keynote Speaker

Norman Ornstein, Resident Scholar at the American Enterprise Institute, Political Analyst, Bestselling author and columnist.

A long-time observer of Congress and politics and writes a weekly column for Roll Call called "Congress Inside Out" and is an election eve analyst for CBS News. Ornstein served as co-director of the AEI-Brookings Election Reform Project and participates in AEI's Election Watch series. He also served as a senior counselor to the Continuity of Government Commission. Mr. Ornstein led a working group of scholars and practitioners that helped shape the law, known as "McCain-Feingold," that reformed the campaign financing system. Ornstein was elected as a fellow of the American Academy of Arts and Sciences in 2004. His many books include The Permanent Campaign and Its Future (AEI Press, 2000); The Broken Branch: How Congress Is Failing America and How to Get It Back on Track, with Thomas E. Mann (Oxford University Press, 2006, named by the Washington Post one of the best books of 2006 and called by the Economist "a classic"); and, most recently, the New York Times bestseller, It's Even Worse Than It Looks: How the American Constitutional System Collided With the New Politics of Extremism, also with Tom Mann, published in May by Basic Books.  

9:40 a.m. – 10:40 a.m. The Net Generation’s Views on the Future of Cable

As the first generation (Gen Y b. 1978-1990) to grow up in the age of the Internet, how do communicators change the message moving into the future?  Do our strategies, both internally and externally, need to change as these young adults enter the economy and our workforce?  Learn from some of cable's younger and brightest employees how they view their careers, the industry and its future.  It's a new point of view.

Moderator: 

Barry Blyn, Vice President, Consumer Insights, ESPN, Inc.

Panel:

Kate Delmonico, Publicist, Digital Communications & Social Media, Discovery Communications

Matt Steinfeld, Vice President, Strategic Communications, The Glover Park Group

Kirsten A. Sweet, Sr. Video Product Manager, Product Marketing, Virginia Region - Cox Communications

10:40 a.m. – 11:00 a.m. Networking Break
11:00 a.m. – 12:00 p.m. Executives on Call: The Key Communicators

Back by popular demand, a few of our most admired chief communicators will take to the Forum stage to share their views on the most weighty communications challenges of the day.  This superstar panel will discuss managing the CEO relationship; internal communications in times of uncertainty; media relations; and selling cable's value to name a few. We'll be sure to ask for some career advice too: What employee characteristics do they value most when building their teams; have these characteristics changed over the years? What's their advice for mid-level communicators who feel that they've reached a professional plateau, and do they still think about building their own professional brand? This will be a discussion you won't want to miss.

Panel:

Susan Leepson, Group Vice President, Communications Strategy, Time Warner Cable

D'Arcy Rudnay, Chief Communications Officer, Comcast

Misty Skedgell, Senior Vice President of Corporate Communications, TBS, Inc.

Monica Talan, Executive Vice President, Corporate Communications and Public Relations, Univision

12:00 p.m. – 12:30 p.m. Networking Break
12:30 p.m. – 2:00 p.m. Networking Luncheon & Keynote: Crisis Communications

Be sure to enjoy networking with your colleagues and following lunch our speaker as he reviews a number of crisis communications situations and the actions he and his firm took to take the crisis out of the situation.

Jason Maloni, Senior Vice President, Chair, Litigation Practice, Levick, LLC

Sponsored by:  A+E Networks                

 

2:00 p.m. – 3:00 p.m. Social Media's Role in Meeting Your Goals

Everyone knows social media has revolutionized how we communicate with our friends, family, colleagues and others.  However, what is its practical and actionable role in a communications plan or public affairs initiative?  How do we measure results? What tools and strategies are effective and provide desired results?  Learn hands-on strategies, proven tools and what new tools communicators should be exploring for the future.

Moderator: 

Jim Maiella, Senior Vice President, Corporate Communications, AMC Networks

Panel:

Jenna Golden, Politics & Advocacy, Twitter, Inc.

Sean Hackbarth, Blogger and Social Media Strategist, US Chamber of Commerce

AJ LeGaye, Senior Sales Executive, Crimson Hexagon

John Mitchell, Vice President of Strategy, CSE 

3:00 p.m. – 3:20 p.m. Networking/Refreshment Break
3:20 p.m. – 4:10 p.m. Cable and the Media, Are we Communicating?

A mix of new media and traditional reporters who cover television and the cable industry provide their thoughts on how they cover our industry.  Learn what it takes to build a successful working relationship with the folks who want to break the next big story on cable.  Hear how a cable communicator can be an advocate for the company and not an advisory.  You don't have to be friends; but you both have a job to do and goals to meet.

Moderator:

Kimberly Maki, Corporate Vice President, Corporate Communications and Online Strategy, Bright House Networks

Panel:

Liana Baker, Media Business Reporter, Thomson Reuters

Amy Maclean, Editor-in-Chief, CableFAXDaily

Jonathan Make, Managing Editor, Warren Communications News

John Ourand, Staff Writer, Sports Business Journal

 

 

4:10 p.m. – 5:00 p.m. Communications as a Content Factory

We have more platforms and tools than ever for telling our companies' stories: social media, video, intranets, web sites, blogs, mobile platforms, info-graphics, animation, data mining, and more. So, it's no wonder a growing trend in our field is that communications departments are becoming content factories (in addition to all of our other roles). A panel of communications pros will answer many questions about content creation, including: How do we "feed" all those platforms with compelling content? How do we find and tell untold and under-told stories in creative ways? And can it be done with limited resources?

Moderator:

Gary Arlen, President, Arlen Communications LLC

Panel:

Brian Dietz, Vice President, Communications & Digital Strategy, NCTA

Chris LaPlaca, Senior Vice President, Corporate Communications, ESPN, Inc.

Anthony Surratt, Group Vice President, Corporate Communications, Time Warner Cable

Additional panelists to be added

 

5:00 p.m. – 6:00 p.m. Break
6:00 p.m. – 6:30 p.m. Pre-Beacon Awards Reception
Regency Ballroom B

Enjoy the company of your fellow cable communicators and Beacon Award Finalists prior to the start of the dinner and awards program.

Sponsored by:  Time Warner Cable

6:30 p.m. – 8:15 p.m. Beacon Awards Dinner
Regency Ballroom C

Congratulate your colleagues during the dinner as we honor excellence in communications and public affairs throughout the cable industry.

Sponsored by:  Bright House Networks

8:15 p.m. – 9:00 p.m. Post Beacon Awards Reception & Pictures
Regency Ballroom B

Celebrate with your fellow cable communicators and their award winning projects and campaigns. Enjoy an adult beverage or sweet treat and the company of your friends and colleagues. A photographer will be on hand to take photos of all Beacon Award winners!

Sponsored by: Time Warner Cable

Friday - May 10, 2013

9:30 a.m. – 11:00 a.m. Breakfast Networking Session with Senior Industry Executives
Lexington - Bunkerhill Room

Before you hop on a plane, train or automobile for your trip back home (or back to the office) enjoy breakfast and a chance to chat with senior communications executives during a morning round table session.  These small discussion sessions are your chance to learn from the industry experts, develop a friendship, make a connection for the future and learn what it takes to enhance your career.

11:00 a.m. – 11:00 a.m. Conclusion of FORUM 2013
Open Dinner  

FORUM 2013 Sponsors:

A+E Networks Luncheon Keynote Speaker
Bright House Networks Beacon Awards Dinner
CableFAXDaily Marketing & Promotional Support
Crown Media Family Networks Welcome to Washington Breakfast
ESPN, Inc. Conference Note Pads & Pens
MultichannelNews Co-Presenter of the Beacon Awards
Time Warner Cable Pre & Post Beacon Awards Receptions
Mailing Address: PO BOX 75007 Washington, DC 20013-5007
Phone: 800.210.3396 or 202.222.2370
Fax: 202.222.2371
services@cablecommunicators.org