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FORUM 2015

Wednesday - June 03, 2015

3:00 p.m. – 6:30 p.m. Registration Open
4:00 p.m. – 6:00 p.m. ACC Board of Directors Meeting
6:30 p.m. – 8:00 p.m. FORUM 2015 Welcom Reception - Courtyard Silver Spring Downtown
Open Dinner  

Thursday - June 04, 2015

7:30 a.m. – 6:00 p.m. Registration Open
8:15 a.m. – 8:45 a.m. ACC Annual Membership Meeting
9:00 a.m. – 9:40 a.m. Welcome & Opening Keynote

Opening Keynote Presenter:

Donna Murphy, Senior Vice President,  Research and Consumer Insights, Discovery Communications

 

9:40 a.m. – 10:30 a.m. Social Media: Matching Company and Strategy to Platforms

As more is done with social media and more social platforms become available, how do distributors and programmers prioritize their efforts and decide on which social platforms they will focus?  Are some social platforms more effective at reaching different audiences?  Are some social platforms better than others for delivering certain types of messages? What processes do leading companies follow to make these decisions? 

Moderator:

Sam Ford, Director of Audience Engagement, Peppercomm

Panel: 

Amber Harris, Vice President, Communications & Social Media, Discovery Communications 

Matt Hogan, CEO/Head of Talent, Reboot The People 

David Simons, Senior Affiliate Relations Manager, Bright House Sports Network 

10:30 a.m. – 11:00 a.m. Networking and Refreshment Break
11:00 a.m. – 11:45 a.m. Big Data and the PR Story

Cable industry companies have access to massive amounts of data on channel viewing and how the Internet is used. During this time of innovation and disruption, how are communications professionals using this data to refine their messages, target specific audience segments and efficiently use resources to make their points? Hear from both data practitioners and agencies that utilize big data to refine their communications strategies.

Moderator:

Rob Melstein, Director, Social Media, Charter Communications
 

Panel:

Andrew Young, Director, Service Provider Transformation, Group Cisco

Carol Davidsen, Vice President of Political Technology, Rentrak 

 

12:30 p.m. – 2:00 p.m. Legislative, Regulatory and State Affairs Luncheon Update

What will the recent FCC actions mean for the industry? Are state regulations looming that may impact cable and broadband services or customers? And is Capitol Hill working on legislation that will help grow the industry or put up roadblocks to business expansion? When you leave this session you will have a deeper understanding of the fine points of how the industry is responding to new regulations, proposed legislation and their potential future impact, and how to communicate these points to your multiple constituencies.

Panel:

Rick Cimerman, Vice President External & State Affairs, NCTA

Justin Rzepka, Vice President, Government Relations, NCTA 

Michael Schooler, Vice President & Deputy General Counsel, NCTA

2:00 p.m. – 2:45 p.m. TV Everywhere & Multi-Screen Platforms: A Tech Update

What is the status of Cable’s TV Everywhere campaign?  Is this technology helping the cable industry or just adding fuel to a customer base that feels overwhelmed remembering passwords and logins?  What is the industry doing to ease the use of second screens and keep cable customers happy and engaged?  Are second screens increasing viewership and the fueling stronger customer relationships?  These are just a few of the areas this session will address as we look at how new technologies continue to transform the industry.

 

Moderator:

 

Peter Kiley, Vice President, Affiliate Relations, C-SPAN Networks 

 

Panel:

 

Bill Check, Ph.D.,CTO & Senior Vice President, Science & Technology, NCTA

 

Anne Cowan, Senior Vice President, Communications and Marketing, CTAM

2:45 p.m. – 3:15 p.m. Networking and Refreshment Break
3:15 p.m. – 4:00 p.m. Social Media: Measuring Results, ROI

Distributors and programmers are increasingly engaging viewers, reporters and the general public via social media. As they tell cable's story in times of change, is the social message resonating? Are social efforts more, less, or as effective as other tools in the PR toolkit? How are different companies tracking and measuring social results? How are they measuring ROI for social media on a stand-alone basis and when integrated with other tactics? What social metrics matter most to the C-Suite?

Moderator:

Pete Abel,  Senior Vice President, Corporate Communications, Suddenlink Communications

Panel:

Nicole Moreo, Senior Manager, Research and Analytics, Peppercomm   

Adam Naide, Executive Director of Social Media, Cox Communications, Inc.

4:00 p.m. – 4:45 p.m. Millennials: A “How To” for the Cable Industry

The millennial generation makes up the industry’s rising executives and customers all at the same time, bringing innovation and disruption into the marketplace and office suite. What new strategies do communicators need to employ to reach these young adults born after 1980.  The oldest millennials are now 35 and moving into their prime career and consumer years.  What is their world view and how do cable executives integrate their digital culture into communications plans for external needs and within their companies?  What value do millennials place on different video service options, what drives their decisions on the services they use, and what they would like to see from the cable industry moving forward.

 

Speakers:

 

David Coletti, Vice President, Digital Media Research & Analytics, ESPN, Inc.  

4:45 p.m. – 5:45 p.m. Pre-Beacon Awards Reception
Enjoy the company of your fellow cable communicators and Beacon Award® Finalists prior to the start of the dinner and awards program.
6:00 p.m. – 7:45 p.m. Beacon Awards Dinner and Presentation
Sponsored by Time Warner Cable

Congratulate your colleagues during the dinner as we honor excellence in communications and public affairs throughout the cable industry. The Beacon Awards® are Co-Sponsored by MultichannelNews.

7:45 p.m. – 8:30 p.m. Post Beacon Awards Reception
Celebrate with your fellow cable communicators and their 2015 award winning projects and campaigns. Enjoy an adult beverage or sweet treat and the company of your friends and colleagues. A photographer will be on hand to take photos of all Beacon Award® winners, finalists and colleagues!

Friday - June 05, 2015

7:45 a.m. – 12:00 p.m. Registration Open
8:15 a.m. – 9:00 a.m. Networking Breakfast
Start the day off with a hearty full breakfast and network with your friends and colleagues.
9:00 a.m. – 9:25 a.m. Opening Keynote - To Be Announced
9:25 a.m. – 10:10 a.m. Reporters Panel: The State of the Art

How have industry and other reporters adapted to report on cable's story in these constantly changing times? Has social media impacted the newsroom, news gathering and the news cycle? What is the evolving role of public relations in the ever changing media landscape and what is expected from these executives? Learn what it takes to build a successful relationship with the media. Hear how you can be an advocate for your organization but not an adversary to the media.

Moderator:

Monica Neal, Senior Vice President, Communications, TV One 

Panel:

Cory Bennett, Cybersecurity Reporter, The Hill

Amy Maclean, Editorial Director, Cablefax Daily

Amy Schatz, Senior Editor, Re/Code

10:10 a.m. – 11:00 a.m. Communicating Internally: Reaching the Insiders

How effective are your internal/employee communication efforts? Do your co-workers really know and understand the innovative and potentially disruptive products the industry offers? What are the most effective methods to keep all employees informed about the most important company news? Are there differences in strategy between small, midsized, and larger organizations with multiple locations? Learn from industry experts how they are reinventing internal communications to keep everyone up-to-date, on the same path, and focused on the same ultimate goals.

Moderator:

Annie Howell, Annie Howell Communications

Panel:

Carolyn Hergert, Executive Director- Internal Communication, Cox Communications, Inc.

Kristen Mainzer, Vice President, Corporate Engagement, Discovery Communications  

Jeffrey Schott,  Research Director, EB Communications Leadership Council

11:00 a.m. – 12:00 p.m. Chief Communications Roundtable & Closing Luncheon
Sponsored by Bright House Networks

Key communications executives will share their outlook on the disruptions and innovations in telling cable's story. These executives are charged with managing their CEO's talking points and overseeing the corporate social media channels and brand identification. How do they view communicating cable's true story of innovation and entertainment to meet customer expectations? And how do they manage the occasional customer service meltdown or sensational headline? Grab a chair and enjoy this eye opening session!

Moderator:

Anthony Surratt,  Group Vice President, Corporate Communications, Time Warner Cable

Panel:

Pete Abel, Senior Vice President, CorporateC ommunications, Community & Government Relations, Suddenlink Communications

Chris Albert, Senior Vice President, Communications and Worldwide Talent Relations, National Geographic Channels

Chelsye Burrows, Vice President, Public Relations, UP & ASPiRE

 

Open Dinner  

FORUM 2015 Sponsors:

Bright House Networks Friday Closing Luncheon
Cox Communications, Inc. Beacon Awards® Program
ESPN, Inc. Conference Note Pads
Time Warner Cable Beacon Awards Dinner and Presentation
Mailing Address: 9259 Old Keene Mill Road, Suite #202   Burke, VA 22015
Phone: 800.210.3396 / 703.372.2215
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