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FORUM 2015

Wednesday - June 03, 2015

3:00 p.m. – 6:30 p.m. Registration Open
4:00 p.m. – 6:00 p.m. ACC Board of Directors Meeting
6:30 p.m. – 8:00 p.m. FORUM 2015 Welcom Reception - Courtyard by Marriott Downtown Silver Spring
Open Dinner  

Thursday - June 04, 2015

7:30 a.m. – 7:00 p.m. Registration Open
9:00 a.m. – 9:40 a.m. Welcome & Opening Keynote - To Be Announced
9:40 a.m. – 10:25 a.m. Social Media: Matching Company and Strategy to Platforms

As more is done with social media and more social platforms become available, how do distributors and programmers prioritize their efforts and decide on which social platforms they will focus?  Are some social platforms more effective at reaching different audiences?  Are some social platforms better than others for delivering certain types of messages? What processes do leading companies follow to make these decisions?  

10:30 a.m. – 11:00 a.m. Networking and Refreshment Break
11:00 a.m. – 11:45 a.m. Big Data and the PR Story

Cable industry companies have access to massive amounts of data on channel viewing and how the Internet is used. During this time of innovation and disruption, how are communications professionals using this data to refine their messages, target specific audience segments and efficiently use resources to make their points? Hear from both data practitioners and agencies that utilize big data to refine their communications strategies.

12:30 p.m. – 2:00 p.m. Luncheon & Keynote - To Be Announced
2:00 p.m. – 2:45 p.m. TV Everywhere & Multi-Screen Platforms: A Tech Update

What is the status of Cable’s TV Everywhere campaign?  Is this technology helping the cable industry or just adding fuel to a customer base that feels overwhelmed remembering passwords and logins?  What is the industry doing to ease the use of second screens and keep cable customers happy and engaged?  Are second screens increasing viewership and the fueling stronger customer relationships?  These are just a few of the areas this session will address as we look at how new technologies continue to transform the industry.

2:45 p.m. – 3:15 p.m. Networking and Refreshment Break
3:15 p.m. – 4:00 p.m. Social Media: Measuring Results, ROI

Distributors and programmers are increasingly engaging viewers, reporters and the general public via social media. As they tell cable's story in times of change, is the social message resonating? Are social efforts more, less, or as effective as other tools in the PR toolkit? How are different companies tracking and measuring social results? How are they measuring ROI for social media on a stand-alone basis and when integrated with other tactics? What social metrics matter most to the C-Suite?

4:00 p.m. – 4:45 p.m. Millennials: A “How To” for the Cable Industry

The millennial generation makes up the industry’s rising executives and customers all at the same time, bringing innovation and disruption into the marketplace and office suite. What new strategies do communicators need to employ to reach these young adults born after 1980.  The oldest millennials are now 35 and moving into their prime career and consumer years.  What is their world view and how do cable executives integrate their digital culture into communications plans for external needs and within their companies?  What value do millennials place on different video service options, what drives their decisions on the services they use, and what they would like to see from the cable industry moving forward.

6:30 p.m. – 7:00 p.m. Pre-Beacon Awards Reception
7:00 p.m. – 8:45 p.m. Beacon Awards Dinner and Presentation
8:45 p.m. – 9:30 p.m. Post Beacon Awards Reception

Friday - June 05, 2015

7:45 a.m. – 12:00 p.m. Registration Open
8:15 a.m. – 9:00 a.m. Networking Breakfast
9:00 a.m. – 9:25 a.m. Opening Keynote - To Be Announced
9:25 a.m. – 10:10 a.m. Reporters Panel: The State of the Art

How have industry and other reporters adapted to report on cable's story in these constantly changing times? Has social media impacted the newsroom, news gathering and the news cycle? What is the evolving role of public relations in the ever changing media landscape and what is expected from these executives? Learn what it takes to build a successful relationship with the media. Hear how you can be an advocate for your organization but not an adversary to the media.

10:10 a.m. – 11:00 a.m. Communicating Internally: Reaching the Insiders

How effective are your internal/employee communication efforts? Do your co-workers really know and understand the innovative and potentially disruptive products the industry offers? What are the most effective methods to keep all employees informed about the most important company news? Are there differences in strategy between small, midsized, and larger organizations with multiple locations? Learn from industry experts how they are reinventing internal communications to keep everyone up-to-date, on the same path, and focused on the same ultimate goals.

11:00 a.m. – 12:00 p.m. Chief Communications Roundtable

Key communications executives will share their outlook on the disruptions and innovations in telling cable's story. These executives are charged with managing their CEO's talking points and overseeing the corporate social media channels and brand identification. How do they view communicating cable's true story of innovation and entertainment to meet customer expectations? And how do they manage the occasional customer service meltdown or sensational headline? Grab a chair and enjoy this eye opening session!

Open Dinner  
Mailing Address: 9259 Old Keene Mill Road, Suite #202   Burke, VA 22015
Phone: 800.210.3396 / 703.372.2215
Fax: 703.782.0153
services@cablecommunicators.org