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FORUM 2016

Monday - June 20, 2016

4:00 p.m. – 7:00 p.m. FORUM 2016 Registration Open
4:30 p.m. – 6:00 p.m. ACC Board of Directors Meeting
6:30 p.m. – 8:00 p.m. FORUM 2016 Welcome Reception
Open Dinner  

Tuesday - June 21, 2016

7:30 a.m. – 7:30 p.m. FORUM 2016 Registration Open
9:00 a.m. – 9:50 a.m. Opening Keynote: Alyssa Salvo Managing Partner, Luntz Global
As the managing partner at Luntz Global, Alyssa provides comprehensive communication strategies to a wide range of clients, including Fortune 500 companies, nonprofits, trade associations, and sports organizations. Specific clients she has advised include the NFL, Fox Sports, Google, the University of Phoenix, Westfield, and countless others. Alyssa's guidance ranges from crisis communication to policy advocacy, reputation issues to consumer challenges. In addition to the language-centric work for which Luntz Global is traditionally known, she also specializes in programmatic strategies for television networks, where she provides direction on tone, talent, layout, and content for a variety of shows. Her in-depth understanding of public opinion stems from hundreds of dial sessions she's conducted both nationally and globally. As part of the research process, she leads diverse teams of colleagues in executing a wide range of client end-products, including media training, presentations, and Luntz Global's patented Language Dictionaries
9:50 a.m. – 10:40 a.m. Journalism Today – From Historically Traditional outlets to Digital Disruptors

Communications executives need to reach and grow relationships with media representatives from traditional media, digital media and digital disruptors. What are the best strategies to stay engaged and relevant as the media environment continues to evolve? How have reporters adjusted to the changing landscape?

Eric Becker, Senior Vice President, Corporate Communications, Starz

Stephen Battaglio, Media Business, Los Angeles Times
Courtney Chapman Coupe, Executive Producer, Digital Video Development and Production, Great Big Story
Kent Gibbons, Editor, Multichannel News
Cynthia Littleton, Managing Editor, TV, Variety


10:40 a.m. – 11:00 a.m. Refreshment/Networking Break
11:00 a.m. – 11:55 a.m. Social Media and PR Now and Five Years into the Future

This session will look at how cable systems and networks are utilizing social media, content creation and the Internet to achieve their public relations and communications objectives, tell their stories and connect with key audiences. 

Kevin Ota, Director Communications, Digital Media/Technology, ESPN, Inc. 

Samantha Adorno, Vice President of Digital Marketing, INSP
Shana Keith, Public Relations Director, Cox Communications
Rob Melstein, Vice President, Content Strategy and Production, Charter Communications



11:55 a.m. – 12:30 p.m. Refreshment/Networking Break
12:30 p.m. – 2:00 p.m. Luncheon & Keynote with Nate Silver, FiveThirtyEight

Nate Silver looks at the world through the intersection of sports and politics. He will give his take for the upcoming 2016 elections as well as relevant data and findings on economics, culture, science and technology

2:00 p.m. – 2:45 p.m. OTT: Friend or Foe or Delivering Consumer Choice

Internet delivery of programming is changing how traditional ecosystem of cable television for distributors, networks and customers. Are these changes a win for all three groups or will some be winners and others losers? This panel will look at the present and offer their opinions of what the future will hold for all three players.

Merrill Brown,
Director, School of Communication and Media, Montclair State University

Tom Bracken, Vice President of Marketing, Evolution Digital
Stephen Goldstein, Vice President and GM, STB, Samsung Electronics
Susan Sjoblom, Senior Director, Content and Media Operations, TiVo



2:45 p.m. – 3:00 p.m. Refreshment/Networking Break
3:00 p.m. – 3:55 p.m. National & Local Industry Issues Update
Net Neutrality, set top boxes, authentication, copyright, taxes, pole attachments, WiFi, Title II are just some of the issues that could have major impacts on all players in the cable television industry. This session will be a quick overview of what we can expect over the next few months and into 2017 as well as what to expect from the next administration and the 115th Congress.

Tom Larsen, Senior Vice President, Government & Public Relations, Mediacom Communications

Diane Burstein, Vice President and Deputy General Counsel, National Cable & Telecommunications Association
Lisa Schoenthaler, Vice President, Association Affairs, Office of Rural/Midsize Operators, National Cable & Telecommunications Association





3:55 p.m. – 4:45 p.m. Insights into Millennials as Employees and Customers


The millennial generation makes up the industry's rising executives and customers all at the same time, bringing change into the marketplace and office suite. What new strategies do communicators need to employ to reach these young adults born after 1980. The oldest millennials are now 36 and moving into their prime career and consumer years. What is their world view and how do cable executives integrate their digital culture into communications plans for external needs and within their companies?   What value do millennials place on different communications techniques and industry products, what drives their decisions on the services they use, and what they would like to see currently and in the coming years from the cable industry.

Gary F. Grates, Principal, W2O Group

Lisa Boyd, Lead Strategist, TMI Strategy
Gabrielle Jackson Bosche, Founder & CEO, The Millennial Solution



4:45 p.m. – 6:30 p.m. Conference Break Until Before Beacon Reception
6:30 p.m. – 7:15 p.m. Pre-Beacon Awards Reception
Enjoy mingling and talking with your colleagues and soon to be Beacon Award winner  prior to the start of the Beacon Awards Dinner and Ceremony. 
7:15 p.m. – 9:00 p.m. Beacon Awards Dinner and Ceremony
9:00 p.m. – 9:30 p.m. Post Beacon Awards Reception
Mingle with the Beacon Award winners while enjoying an after dinner drink or sweet.  A photographer will be available to take pictures of all Beacon Award winners and guests.

Wednesday - June 22, 2016

8:00 a.m. – 12:00 p.m. Registration Open
8:15 a.m. – 9:00 a.m. Full Breakfast Service
9:00 a.m. – 9:50 a.m. Grace Killelea, Wednesday Opening Keynote Address

Founder of the Half the Sky Leadership Institute for Women and Quattro Co-ed Leadership. She works with CEOs, executives and professionals to transcend their perceived limitations and elevate their performance to achieve sustained business and personal success.

9:50 a.m. – 10:40 a.m. Internal Communications: A Continuous Mission
Are your internal/employee communication efforts having their desired affect? Do your co-workers really know and understand the innovative, technology-based and potentially disruptive products the industry offers? To keep employees informed and up-to-date on critical company news, what communications efforts are most effective and how do your tailor messages to your Millennium through Baby Boomer employees? Learn from industry experts how they are reinventing internal communications to keep everyone up-to-date, on the same path, and focused on the same ultimate goals.

Leigh Woisard, Senior Vice President, Corporate Communications and Public Affairs, Cox Communications, Inc.

Stephen Baer, Managing Partner, The Game Agency
Liesl Henderson, Senior Director, Internal Communications, Comcast Corporation
Michael Rudnick, Managing Partner, Prescient Digital Media


10:40 a.m. – 11:00 a.m. Refreshment/Networking Break
11:00 a.m. – 11:50 a.m. From Periscope to SnapChat, how to incorporate more social platforms into your integrated PR strategies.
Learn about some of the newer social media tools that you should incorporate into your public relations campaigns and the strategies that show results. Live video is a great tool, but is it the best tool to meet your goals? Hear the dos and don'ts for matching the best social media for your campaign to receive the best results.

Seth Arenstein, Editor, PR News

Nolan Baynes, Senior Director, Marketing, Music Choice
Morgan Greco, Vice President Social Media & Fan Engagement, A+E Networks
Ying Shen, Senior Manager, Social Media Marketing, Cisco



11:50 a.m. – 12:30 p.m. Managing Up during a Crisis

What is the protocol for responding when things go out of control? Learn from executives who have turned a crisis situation into a manageable event and lived to talk about it.  

Annie Howell, Founder & Co-President, The Punch Point Group

Nigel Glennie, Director, Business Critical Communications, Cisco
Marcia Horowitz, Senior Executive Vice President, Rubenstein
Tammy Shea, Vice President of Corporate Communications, Discovery
Sam Thielman, Tech Reporter, The Guardian


12:30 p.m. – 1:30 p.m. Networking Luncheon & Close of FORUM 2016
Open Dinner  

FORUM 2016 Sponsors:

Cablefax Daily Marketing and Promotional Support
Charter Communications, Inc. Tuesday Luncheon & Keynote
Cox Communications, Inc. 2016 Beacon Program
Crown Media Family Networks Wednesday Breakfast and Keynote
Discovery Communications Conference Program
ESPN 2016 Beacon Award Dinner
Mediacom Communications Conference Program
MeetricsVideo Audio, Video & Production Support
Multichannel News Co-sponsor of the 2016 Beacon Awards
National Geographic Channels Beacon Awards Dinner Wine
National Geographic Channels Badge Necklaces
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