Using Social Media to Reach Your Communications Objectives
November 18, 2015 at 2:00 pm (EST)
Using social media in a communications plan is cost effective, messages can spread quickly, be shared and replicated by the end users; and highly engaged individuals may become brand ambassadors.
However, how do you determine the best social media channels to use for your campaign or initiative? How do set goals and measure the success of social media elements within a campaign? Should you design a multi-platform approach to reach your goals? And will your campaign motivate the intended audience with a clear call to action?
This ACC webinar, Using Social Media to Reach Your Communications Objectives, will have social media communications pros talk about how they successfully:
- Use and select Social Media tools
- Design their campaigns
- Measure results
Emily Kaiser, Manager Digital Media, Investigation Discovery
Mallard Holliday, Vice President of Corporate Communications and Public Affairs, Cox Communications, Inc.
(To watch a recording of the Webinar, click here. Please note that due to a technical issue, the recording begins about 4 minutes after the start of the program)
Play recording (47 min 19 sec)
ACC members can find recordings of past webinars and transcripts of online chats via the online educational portal in the members-only section of this Web site.