Social Media Measurement: How To Track Impact and Show You are Making a Difference
Wednesday, December 16, 2015 at 2:00 pm (EST)
Social media is now an integral component of any communications campaign. However, measuring the results of a campaign can appear difficult. Given so much data, what can we really track? Which metrics are the most meaningful and relevant?
The panel will address these topics and more, providing you with best practices for tracking and internally reporting results of social media campaigns — and how they may lead to verifiable bottom line results that will impress your leadership chain.
This ACC Webinar, Social Media Measurement: How To Track Impact and Show You are Making a Difference will discuss how to:
- Select social media tracking tools
- Measure social media efforts
- Report social media effectiveness
Jeremy Art, Digital & Social Media Specialist, C-SPAN
Ying Shen, Social Media Manager, Cisco Systems, Inc.
John Solit, Senior Director, Digital Engagement, NCTA
Kristy Zach, Communications Analyst, Time Warner Cable
To watch a recording of the Webinar, click on the link below.
Play recording (1 hr 5 min 37 sec)
ACC members can find recordings of past webinars and transcripts of online chats via the online educational portal in the members-only section of this Web site.