Inside This Issue:
FORUM opens on Tuesday, June 3 at 6:30 pm with a welcome reception held in the Omni Club Lounge and runs through the afternoon of Thursday, June 5. On Wednesday evening, June 4, the Beacon Awards® will be presented during a dinner celebration. For a complete listing of days, sessions and related information, go to the FORUM page on the ACC Website and click on the FORUM 2004 Agenda link.
Online conference registration is open and individuals may save $100 off the on-site fee of $1,000 if they register by May 31, 2014. All individuals who registered to attend FORUM 2014 may also attend the Beacon Awards® presentation and diner without additional cost. However, for those individuals who are only attending the awards ceremony, individual tickets for the event are $150. For additional information on FORUM go to the FORUM 2014 page on the ACC Website, https://www.cablecommunicators.org/forum.php. Contact Steve Jones at email@example.com or 202-222-2373 for questions on the conference, Beacon dinner, sponsorship requests or other conference needs.
ACC will honor the Golden Beacon Award® nominees and announce the winner during the Beacon Awards Dinner and Ceremony on Wednesday, June 4, 2014, in the Omni Hotel at CNN Center in Atlanta. The ceremony takes place during ACC's annual conference, FORUM 2014.
"The Golden Beacon is ACC's highest honor, presented each year to a communications initiative that has had a profound and lasting effect on the industry and its stakeholders,” said Pete Abel, 2014 Beacon Awards chair and senior vice president, corporate communications, Suddenlink. “Over the past year, the three programs that earned recognition as finalists for this year’s Golden Beacon have exemplified the cable industry’s commitment to improving the quality of life in the communities we serve.”
ACC members who judged the Beacon Awards® nominated Discovery Education’s Virtual Field Trip series, Of the People: Live from the White House. The initiative utilizes the power of broadband to offer middle and high school students unique access to White House professionals, experts and personalities in a series of 30-minute virtual events broadcast live from the White House and open to all classrooms nationwide. The series is aimed at transporting young learners beyond the walls of their classrooms to explore the people, places, careers and issues that inform and shape our world and to help students understand the importance of their education and motivate them to make a difference.
The Jimmy V Week for Cancer Research is ESPN’s broadest public fundraiser for The V Foundation. In its seventh year, Jimmy V Week for Cancer Research hoped to reimagine and reintroduce Jim Valvano’s iconic 1993 ESPYS speech to new audiences to continue growing the initiative and increasing total dollars raised for The V Foundation. In celebration of the 20th anniversary of Jim Valvano’s speech, ESPN also wanted to ensure that his words continue to impact the next generation. The 2013 goal for Jimmy V Week was to spread Valvano’s message to audiences of other sports and to creatively adapt his words in a way that would resonate with viewers of all ages, including those not familiar with Jim Valvano.
November 2013 marked the 50th anniversary of President Kennedy’s assassination and the television landscape was flooded with related programming. National Geographic Channel’s objective was to stand out in this crowded landscape and position Killing Kennedy as the must-see on the topic. National Geographic Channel created a comprehensive integrated communications and media relations strategy to garner coverage for Killing Kennedy (premiered Sunday, Nov. 10, 2013) based on the best-selling book by Bill O’Reilly. A 360-degree, multiplatform campaign was executed to position the project as the highest profile by (a) strategically revealing production details and assets, (b) utilizing the celebrity cast, and (c) positioning it as a can’t-miss “event.” This strategy built excitement through a steady drumbeat of announcements and events, to drive viewers to the special.
ACC’s Golden Beacon Award recognizes a communications or public affairs initiative that has made an impact within the cable industry, while enhancing cable’s image nationwide. The 2013 Golden Beacon Award recognized Characters Unite, USA Network. For additional information, contact Steve Jones at firstname.lastname@example.org or 202-222-2373.
The breakfast seminar at the Navy Operational Support Center was organized by the Veterans Business Outreach Centers (VBOC). Time Warner Cable’s participation was initiated by the company’s VetNet group, which is a network of employees that support the professional development of veterans within Time Warner Cable and who work in the local community in support of individuals who served our country.
James Manchester is senior vice president of application operations for Time Warner Cable, as well as chairman of the company’s veteran’s task force and executive sponsor of VetNet. Manchester said, “As a veteran of the armed forces, I am proud of Time Warner Cable’s commitment to help fellow vets build strong careers outside of the military. The emergence of cloud computing shows us again how technology is always changing, fascinating, and important to the success of any business.”
The event also included updates on veteran issues from leaders representing the Capital District, including Congressman Paul Tonko, State Senator Cecilia Tkaczyk, Assemblyman Angelo Santabarbara, Assemblyman James Tedisco, and VBOC New York State Program Coordinator Amy Amoroso.
Congressman Tonko said, “Service members and their families have earned our respect and gratitude for their sacrifice and service to our nation, and we must look to support them through every stage of their service – including after they have separated from active duty. This seminar helped veterans looking to own their own business and hire locally in the Capital Region to harness emerging technologies and compete in the global marketplace. I applaud Time Warner Cable’s commitment to area veterans and look forward to working more with them in the future to enhance the way we do business in New York.”
“I’m honored to take part in Time Warner Cable’s seminar to provide our distinguished veterans with the resources they need to enhance their businesses and careers upon their return home,” said Assemblyman Angelo Santabarbara. “Having honorably served our nation, these returning heroes deserve all the assistance we can provide them to take their businesses to the next level.” For additional information contact Maureen Huff at email@example.com or 212-364-8206.
The late Barbara Cox, daughter of company founder and mother of Cox Enterprises Chairman Jim Kennedy, christened the Midway in 1945. At that time, the Midway was the largest ship in the world and later became the longest-serving aircraft carrier in the 20th century. Today, the Midway is the most visited ship museum in the world with more than one million annual visitors.
"The Midway and Cox became forever linked when my mother christened the ship almost 70 years ago," said Kennedy. "The Midway served with America's greatest generation and is now educating future generations. Before founding our company, my grandfather was a teacher, so I know he'd be proud that this grant will help the Midway grow its educational programs."
The expanded educational program will enable participants to understand the meaning of service to country and community, citizenship, individual empowerment and collective achievement.
Cox Communications has supported the Midway Museum throughout its 10 year-history. The company's commercial division, Cox Business, built fiber to the Midway, and currently delivers critical infrastructure and broadband technology to the museum. Cox also generates awareness through its local TV station, Channel 4 San Diego, which is airing a special half-hour show on the museum. For air dates and times, visit 4sd.com. For additional information contact Mallard Holliday at firstname.lastname@example.org or 404-843-5981.
The social compact implicit in these relationships requires cable industry companies not only to meet their commitments to customers, but it also obliges the industry to make a good-faith effort to aid communities with projects and programs that serve the common good – the principle widely known as corporate social responsibility.
That’s why the National Cable & Telecommunications Association (NCTA) recently formed a new foundation, Cable Impacts. The mission: to advance cable’s commitment to social responsibility through activities that leverage cable’s strength’s, its superior plant, technology and content, to empower consumers and enhance our communities.
Cable Impacts’ work aims at three key areas; first, it supports cable’s commitment to education through research, partnerships, events, and a digital presence. Cable Impacts will highlight the positive use of broadband in education, and a commitment to the teaching of 21st century digital skills and citizenship. With the commitment to education as one of its main planks, Cable Impacts serves as a fitting successor to Cable in the Classroom, the industry-wide program that spanned a generation and fulfilled a promise to wire the nation’s schools for TV and broadband, and offer to teachers, parents and students the free use of the best in cable’s educational content, both on TV and online.
Second, by mirroring the cable industry’s efforts in broadband adoption, Cable Impacts, through partnerships with third parties, public service initiatives, and the resources of NCTA member companies, will support programs that drive broadband adoption and digital literacy among underserved and un-served communities.
And third, underscoring a historic commitment of nearly 20 years in providing families with parental controls and help in managing media coming into their homes, Cable Impacts will continue to raise awareness and improve education about the available and easily accessible resources to help parents and caregivers manage the TV and Internet media in which their kids are immersed every day.
The Cable Impacts team at NCTA will work hard to identify and amplify all the work under way nationwide. Staff members will also play a role in identifying, nurturing and sharing best practices throughout the industry. And Cable Impacts will be open to other areas of focus within its mission and will work closely with NCTA member companies to help determine compelling projects for the future. For additional information contact David Pierce at email@example.com or 202-222-2363.
Cablevision and The Lustgarten Foundation's curePC pancreatic cancer public awareness campaign
Cause An Uproar
Cox Conserves Heroes – Louisiana
Charter Communications / Charter TV3 – Seconds To Safety
Community Relations: Rhode Island Connect2Compete Launch
Destination America's Red, White and You 2013
Internet Essentials Ambassadors Program
Time Warner Cable - Girls Inc. - STEM in Sports & Fitness
Time Warner Cable STEMfest
Time Warner Cable "Stem in Sports with the Buffalo Bills"
Training the Community
Why The Dinosaurs Love TWC WiFi
BHSN Varsity Reporter Program
Discovery Education's "Of the People: Live from the White House"
Burn Notice Science Challenge
National Geographic Channel - 50th Anniversary of the Kennedy Assassination, Education Resources and Event
Operation Breakthrough Educational Program
STEM in Sports
Teaching to Connect
Events and Observances
BTN Big 10k
CAMM Day at TWC Studios
C-SPAN3’s American History TV at the 150th Anniversary of the Battle of Gettysburg
Mediacom Open House
Take Charge! and #UniteLIVE
We Love Vets!
WICT Rocky Mountain 2013 Tech It Out Event
VCTA Cable Reports
Internal Communications: Cox Northeast "Cox Vs." Product Fairs
Internet Essentials Ambassadors Program
Telemundo Media: OUR MUNDO. Unifying and Engaging Our Employees
CAMM Day at Time Warner Cable Studios
Cox Business helps businesses across footprint "Get Started" in National Roadshow
Cox Communications-Barrett Jackson 2014
Killing Kennedy Integrated Communications
Time Warner Cable - Austin Speed Increase
TWC and CSM Teach Families How to be Safe in a Digital World
Multicultural Public Relations
Discovery familia: 2013 Es Para Ti Local Market Tour
BTN2Go Mini Mascot Campaign
Closing the Digital Divide with C2C Partnership
Killing Kennedy Program Publicity
Technology Innovation? We're Here!
X Games Global Expansion
Cox 4 and R+L Carries New Orleans Bowl Pre-Game Show
C-SPAN’s First Ladies: Influence and Image
ESPN "Nine for IX" Series
Life Continued: Defeating Depression
NFL Characters Unite
Public Service Announcement
Ban Bossy: I'm Not Bossy, I'm the Boss
Operation Breakthrough PSA
Time Warner Cable Supports the Charlotte Pride Festival
TWC and CSM Teach Families How to be Safe in a Digital World
Half of Us
His Dream, Our Stories: The Legacy of the March on Washington
Killing Kennedy Promotional Website
Untangled: the Corporate Blog
For additional information, contact Steve Jones at firstname.lastname@example.org or 202-222-2373.
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