Inside This Issue:
“Atlanta is a great hub for cable operations, programming and technology and thus the ideal location for our industry’s communications professionals to gather for our annual conference,” said Association of Cable Communicators president Anthony Surratt, group vice president of corporate communications at Time Warner Cable.
Cisco, Cox, Turner, Weather, Comcast, Up and Arris are a few of the companies serving the cable industry that are based in or have significant operations in the Atlanta area. Other factors influencing the association’s choice of Atlanta were its flexible and frequent air travel options and convenient access to other major cities in the South and along the East Coast that are home to a large portion of the membership.
Downtown Atlanta offers visitors a wide range of diversions just steps away from the Omni Hotel including world class restaurants, World of Coca-Cola, Georgia Aquarium, CNN studios, College Football Hall of Fame, Skyview Atlanta and the Center for Civil and Human Rights. Additionally, by June 2014 the city’s new street car system will provide easy and fast access throughout downtown.
The Omni Hotel at CNN Center, 190 Marietta St NW, Atlanta, GA 30303, is holding a block of rooms for FORUM 2014. Reservations may be made by contacting the Omni at 800-962-6664 and reference: Association of Cable Communicators. Room rates are $159/night plus tax for up to four individuals sharing a single room. All members are encouraged to join Omni’s Select Guest program (free) prior to your stay to enjoy complementary Internet access, morning beverage, pressing (up to two items), shoe shine, newspaper and customized room preferences.
FORUM is ACC's redesigned national conference for cable communications and public affairs professionals who have responsibilities in corporate communications, government affairs, public relations, customer communications, social media, publicity and other communications disciplines. FORUM also includes ACC’s annual Beacon Awards® Gala. FORUM attracts cable industry professionals ranging from entry-level communicators to senior executives. For additional information go to https://www.cablecommunicators.org/forum.php.
FORUM Committee Members will help determine the agenda and promote FORUM 2014 to the industry. Beacon Award volunteers manage the complete entry process from promotion to judging to the Beacon Awards Gala.
For more information on the committees, go to ACC’s Web site. If you are interested in volunteering, please contact ACC by emailing firstname.lastname@example.org or calling 202-222-2373. You can also print out a volunteer form and fax it to ACC at 202-222-2371.
This is the impetus for the Cox’s Take Charge! of Online Bullying campaign, a year-long focus for Cox during 2014. Events will held in various cities including roundtables with high school students from across the country, and co-hosted with USA Network’s Characters Unite, where youth will talk about the impact of cyberbullying on their lives and steps they can take to curb the trend. Characters Unite was created to address the social injustices and cultural divides still prevalent in our society. Inspired by USA Network’s Characters Welcome brand, and with the support of leading national nonprofit organizations, the ongoing campaign is dedicated to combating prejudice, discrimination and intolerance while promoting understanding and acceptance, on-air, online and in communities around the country.
The average family uses five Internet-enabled devices at home, and not all of these devices have parental controls like computers. Therefore, children today have a greater chance of being exposed to some form of bullying during their adolescence. Fortunately, there are resources available to help prevent bullying and provide support for those confronted by it, such as the resources available through Take Charge!
Take Charge! is a community outreach campaign developed by Cox to empower parents and caregivers to manage their children’s access to mass media content. Now in its tenth year, this initiative strives to increase customers’ awareness and use of the parental controls and filtering tools already available on cable, Internet and wireless services. For additional information contact Mallard Holliday at email@example.com or 404-843-5981.
On Wednesday, November 27, Burrell participated in a White House “We the Geeks” Google+ Hangout, along with White House pastry chef Bill Yosses and other special guests, to help kids and their parents see that science, technology, engineering and math (STEM) are key ingredients for culinary success. With more and more kids discovering that a hot kitchen can indeed be the coolest room in the house, Time Warner Cable and Chef Burrell were aiming to wrap some fun and foodie science lessons with a handful of turkey day cooking tips. Parents and their children were able to ask questions by using the Twitter hashtag #WeTheGeeks.
As part of Food Network’s partnership with Time Warner Cable’s Connect a Million Minds program, Chef Burrell is also starring in a new PSA series. The video depicts a private pizza-making session and Burrell shares a few words about how math and science have helped make her a rock star chef. For a special exclusive, individuals may also go to Time Warner Cable’s Connect a Million Minds page to see the recipes for Burrell’s grilled pizzetta with parmigiano, prosciutto and arugula as well as her signature marinara sauce. For a list of Burrell’s most popular recipes and more information about the chef, you may visit her Food Network blog. For additional information about Connect a Million Minds, contact Tessie Topol at firstname.lastname@example.org or 212-364-8290.
During this five-day event, attendees will participate in a variety of interactive sessions led by expert facilitators from NASSP, Discovery Education, and Johns Hopkins University School of Education. School leadership and educational technology experts will explore a variety of topics during the Great Leaders Summit, including: leading school culture change; strategic decision making; using social media to tell school success stories; the future of educational technology in schools; and integrating educational technologies and digital content into classroom instruction at the school level.
“NASSP is proud to collaborate with Discovery Education and Johns Hopkins University to further our mission of promoting excellence in middle and high school leadership,” said JoAnn Bartoletti, executive director, NASSP. “This summit will facilitate the growth of critical skills today’s principals need to serve as visionary technology leaders and effect meaningful change in their schools.”
Space in this exclusive professional development event is limited. For more information, including registration information, visit www.nassp.org/GreatLeaders or contact John Nori, at email@example.com or 703.860.7263.
The angels delivered hundreds of bicycles and thousands of gifts. Instead of Santa’s sleigh, the gifts arrived in a caravan of ten service vans and a box truck. The volunteers also made gift deliveries to students at seven Orange County Public Schools, which are part of a special program designed to benefit those families who can’t afford gifts for Christmas. This year was an especially strong year for giving, with more than 350 children benefiting from the generosity.
Many other employees were also involved in the “Christmas Angel” project, having selected the names of “Angels” from special Christmas trees placed in the Bright House Networks’ office lobbies. The employees then bought the gifts on the child’s “wish list.” That often includes a bicycle with more than 140 bikes given out this year.
“I can’t tell you how appreciative I am to those employees who adopted an Angel. There is no way we could have been so successful without your kindness and generosity. Just [to] know that you made a difference in the life of a child who has a very difficult home situation,” Gary said in a thank you email to employees, complete with photographs of the volunteers making the December 10 delivery to Hope and Help Center in Winter Park near Orlando. For additional information contact Brian Craven at firstname.lastname@example.org or 407-215-5597.
The paper outlines the important role local events play in communications plans and how to maximize the return on every local event dollar. Local events serve the dual-purpose of distinguishing your company from the competition while reinforcing your image as a leader. The challenge is to ensure every event clearly supports the organization’s strategic objectives. The paper outlines step-by-step planning and examines every aspect of preparing for a local event, including check lists before, during and after the event. This Brief addresses the strategy, tactics and details that go into creating a smart, results-oriented PR plan for local events.
On November 13 the paper’s author, Kimberly Elek, co-founder and chief communications strategist, McReynolds Elek Communications, held a webinar to highlight key areas of the paper addressing strategy, tactics, and nitty-gritty details that go into creating a results driven PR plan for local events. ACC members may view a recorded version of the webinar by going to the Online Educational Portal and clicking on Live Webinars and Self-Paced Programs. A copy of the paper may also be downloaded from this portal as well. For additional information contact Steve Jones at email@example.com or 202-222-2373.
For Comcast, this is one of the largest commitments the company has made to a non-profit partner. It includes hundreds of thousands of PSAs, digital promotion in both English and Spanish, as well as multiple joint promotion opportunities around the country over the next few years.
"While Comcast has made great progress connecting more than 1 million low-income Americans, or more than 250,000 families, to the Internet through our Internet Essentials program, there are many more families who are still eligible to participate, but have not yet signed up," said Cohen. "Research consistently shows that the number one barrier to broadband adoption is a bucket of digital literacy issues, including a lack of understanding of the relevancy of the Internet and of the value it provides. Khan Academy is almost uniquely positioned to help lower that barrier because its content is the ultimate proof point of the value of the Internet."
In a survey by Comcast of its Internet Essentials program subscribers, 98 percent indicated their kids use the Internet for homework and 94 percent feel that Internet access in the home has had a positive impact on their child’s grades. Khan Academy offers a personalized learning experience which includes over 5,000 free educational videos and 100,000 practice problems, in areas from basic math to college level biology and art history. Khan Academy is helping children do better in school and prepare them to compete for 21st century jobs.
"In order to scale our free resources to the world, Khan Academy developed our materials on an online platform," said Khan. "This approach helps us reach millions of individuals. In order to get the full value of Khan Academy, you need access to broadband. We’re excited to partner with Comcast, so we can help expand the number of people who can gain access to our site."
Khan Academy is a non-profit with a mission to provide a free, world-class education for anyone, anywhere. In the last two years, Khan Academy has delivered over 330 million lessons and 1.6 billion exercise problems. Currently, it has 10 million users per month and over 4 million exercise problems completed each day. Internet Essentials provides low-cost broadband service for $9.95 a month plus tax; the option to purchase an Internet-ready computer for under $150; and multiple options to access free digital literacy training in print, online, and in-person. For additional information contact Tracy Baumgartner at firstname.lastname@example.org.
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