Inside This Issue:
All members who complete the survey will have their names included in a random drawing for one of three $25 Amazon.com gift certificates. A reminder will be emailed to all members early next week if you have not responded. For more information, please contact Steve Jones at email@example.com or call 202-222-2373.
FORUM Committee Members will help determine the agenda and promote FORUM 2014 to the industry. Beacon Award volunteers manage the complete entry process from promotion to judging to the Beacon Awards Gala.
For more information on the committees, go to ACC’s Web site. If you are interested in volunteering, please contact ACC by emailing firstname.lastname@example.org or calling 800-210-3396. You can also print out a volunteer form and fax it to ACC at 202-222-2371.
Time Warner Cable Opens Learning Lab in Queens
As part of a multi-year effort to provide New Yorkers with free access to state-of-the-art computer and technology centers, Time Warner Cable recently opened one of its Learning Labs at Rockaway Development and Revitalization Corporation in Far Rockaway, Queens. The lab features a network of 16 Dell PCs and MAC Air Pros for advanced programmers and designers. Time Warner Cable Business Class will increase the donation by powering the lab with complimentary high-speed Internet service.
Rockaway Development & Revitalization Corporation is a nonprofit organization that provides services to the local community with the mission of removing barriers to economic growth, creating jobs, attracting business and assisting community residents in overcoming the community’s geographic and social isolation. The Rockaways is an 11-mile long stretch of land isolated from other parts of the City and has limited accessibility via bus and subway. The community is still recovering and rebuilding following devastation from Super Storm Sandy.
“Rockaway Development and Revitalization plays an important role in the lives of many Far Rockaway residents that were deeply affected by Super Storm Sandy. Through this Learning Lab, Time Warner Cable is helping to provide state-of-the-art technologies needed in order to bridge the digital divide for local communities and allow for the community residents to succeed in this rapidly changing world,” said John Quigley, regional vice president of operations for Time Warner Cable.
“I commend Time Warner Cable for being a vital neighborhood partner,” said Assemblyman Phil Goldfeder (D-Rockaway). “Most residents in our communities are still rebuilding from the devastation caused by Sandy more than a year ago. I want to thank Time Warner and the Rockaway Development and Revitalization Corporation for not only helping our families recover, but enriching the lives of our residents with their generosity and providing Learning Labs for our communities to grow stronger and more resilient."
As part of its franchise renewal with the City of New York in 2011, Time Warner Cable has committed to have 40 Learning Labs open in New York City by 2020 to provide low income communities with free access to computers and high-speed Internet. Time Warner Cable’s total investment to equip these 40 facilities will exceed $2 million, plus additional in-kind funding from Time Warner Cable Business Class for complimentary Internet and video services. Non-profit partners, such as HeartShare Human Services of New York, oversee the labs’ daily operations and utilize their technologies to provide important instructional courses for local neighborhoods.
The Learning Lab at Rockaway Development and Revitalization Corporation in Far Rockaway, Queens is the 11th such facility to officially open in New York City. For additional information contact Bobby Amirshahi at email@example.com or 212-364-8292.
For being named CNN Hero of the Year, Pregracke receives $250,000 to continue his work. That is in addition to the $50,000 that each Hero receives for making the top 10. Pregracke also pledged to spread some of his Hero of the Year money to the rest of the top 10 Heroes: "I've met so many great people today, the other Heroes, and I'm really moved by all their stories and all the things they do around the world. ... I'm going to give 10 grand to each of them, because they're awesome."
Pregracke, 38, grew up in East Moline, Illinois, where the Mississippi River was in his backyard. As a teenager, he worked as a commercial shell diver and began to notice the heaps of debris in the fabled waterway, which supplies drinking water to 18 million people in more than 50 U.S. cities. "I saw thousands of barrels, thousands of tires, cars, trucks and tops of school buses. ... I got sick of seeing it and just wanted to do something about it," said Pregracke, whom some have called "the rivers' garbageman."
In addition to the river cleanup, Pregracke has launched a floating classroom barge where his staff educates high school students and teachers about the damages of pollution on river ecosystems. In 2007, his nonprofit implemented a program to plant 1 million trees along river shorelines to protect and restore the natural environment. The group is halfway to its goal. Pregracke says his nonprofit has already held more than 700 cleanups on 23 rivers, but he says he's just getting started. He views his work as a different kind of service to the country.
This is the seventh year CNN has conducted its annual search for CNN Heroes. In those years, the campaign has profiled more than 200 people on CNN and CNN.com. This year's top 10 were nominated by CNN's global audience and profiled earlier this year on CNN.
The paper outlines the important role local events play in communications plans and how to maximize the return on every local event dollar. Local events serve the dual-purpose of distinguishing your company from the competition while reinforcing your image as a leader. The challenge is to ensure every event clearly supports the organization’s strategic objectives. The paper outlines step-by-step planning and examines every aspect of preparing for a local event, including check lists before, during and after the event. This Brief addresses the strategy, tactics and details that go into creating a smart, results-oriented PR plan for local events.
On November 13 the paper’s author, Kimberly Elek, co-founder and chief communications strategist, McReynolds Elek Communications, held a webinar to highlight key areas of the paper addressing strategy, tactics, and nitty-gritty details that go into creating a results driven PR plan for local events. ACC members may view a recorded version of the webinar by going to the Online Educational Portal and clicking on Live Webinars and Self-Paced Programs. A copy of the paper may also be downloaded from this portal as well. For additional information contact Steve Jones at firstname.lastname@example.org or 202-222-2373.
Discovery Celebrates #GivingTuesday
“From the beginning, Discovery has been dedicated to satisfying viewers’ curiosity and making a difference through programs that educate and enlighten, and we also recognize that our mission extends beyond the screen,” said David Zaslav, president and CEO of Discovery Communications. “We are proud to participate in #GivingTuesday and join in this special celebration of generosity and giving more.”
“It’s been 20 years since Jim Valvano’s courageous words inspired us all to work tirelessly in the fight against this terrible disease,” said John Skipper, president, ESPN. “Over those two decades, we’ve seen enormous strides in cancer research and treatment options – progress that comes as a direct result of Jim’s vision.”
Jimmy V Week started with a simulcast of the former NC State coach Jim Valvano’s 1993 ESPYs speech across ESPN domestic media networks, as well as on the ABC SuperSign in Times Square. The simulcast of the 13-minute speech on all ESPN platforms included an introduction by cancer survivor, Good Morning America host and 2013 Arthur Ashe Courage Award winner Robin Roberts.
To honor the 20th anniversary of the speech, Roberts and a host of athletes, coaches, celebrities and ESPN personalities recited Valvano’s memorable words in public service announcements following the simulcast of the speech. Special versions of the PSA will be tailored to NFL and NBA programming with participation from Colin Kaepernick, Eli Manning, Joe Flacco, Tony Gonzalez, LeBron James, Carmelo Anthony, Dwyane Wade and DeAndre Jordan. Jimmy V Week will conclude with the Jimmy V Women’s and Men’s Basketball Classics presented by Corona on Tuesday, December 17. For additional information contact Kristen Hudak at email@example.com or 860-766-2006.
Univision Launches “Univision Contigo” (Univision With You)
The network also announced a new partnership with Too Small to Fail, a joint initiative of Next Generation and The Bill, Hillary & Chelsea Clinton Foundation. The goal of Too Small to Fail is to help parents, caregivers, communities and businesses take meaningful, evidence-based actions that will improve the health and well-being of America’s youngest children, ages zero to five.
The work with Too Small to Fail builds on the Univision’s comprehensive efforts with its longstanding partners The Bill and Melinda Gates Foundation, the U.S. Department of Education, and many other organizations to increase educational attainment. In just the past three years alone the effort has reached millions of families through quarterly television specials, engaged more than 100,000 students and parents in town halls and workshops, awarded more than 85 scholarships and assisted tens of thousands of callers through phone banks managed by Univision’s local television and radio stations around the country.
“Univision Contigo,” unveiled on the network’s morning program “Despierta America” (Wake Up America), brings additional focus and capability to the company’s results-driven empowerment efforts under one umbrella to best utilize and deliver Univision’s assets including its 12 television networks, 130 local TV and radio stations, digital platforms, and highly passionate and committed employees across the U.S.
The initiative also brings together over a dozen partners working toward one goal of informing, empowering and helping Hispanics take action under “Univision Contigo,” including the Bill & Melinda Gates Foundation, California Endowment, Congressional Hispanic Caucus Institute, Congressional Hispanic Leadership Institute, Cuban American National Council (CNC), Kaiser Family Foundation, League of United Latin American Citizens, Mexican American Legal Defense and Educational Fund (MALDEF), National Alliance for Hispanic Health, National Association of Latino Elected and Appointed Officials (NALEO), National Council of La Raza (NCLR), National Hispanic Medical Association, New America Alliance, St. Jude Children’s Research Hospital, U.S. Department of Education, United States Hispanic Chamber of Commerce, U.S. Hispanic Leadership Institute, Teletón USA, Televisa Foundation and the White House Initiative on Educational Excellence for Hispanics.
“Today there are more than 55 million U.S. Hispanics contributing at every level of government, the economy and culture, so for us ‘Univision Contigo’ is how we are taking our efforts to inform and empower our community to the next level by further investing and reaffirming our work with many partners who we know recognize the potential of a community that continues to grow and prosper,” said Randy Falco, president & CEO of Univision Communications Inc. “By working with new partners such as Next Generation and The Bill, Hillary & Chelsea Clinton Foundation, as well as existing ones including the Bill & Melinda Gates Foundation, NCLR, St. Jude Children's Research Hospital, NALEO and LULAC, I am confident we will have an even greater impact.”
“Univision Contigo” is launching with a multiplatform awareness campaign running across the organization’s media assets, including its broadcast and cable TV networks, local television and radio stations, and digital platforms, and will then expand to grassroots activities and efforts. In addition, UnivisionContigo.com will serve as the hub for online resources and tools, in English and Spanish, to help families assess their current situation, set goals and take steps to succeed.
The community can receive the latest information through Univision Contigo’s social platforms as well as join the conversation about the issues that matter most to them on Facebook.com/UnivisionContigo, @UniContigo on Twitter and using the hashtag #UnivisionContigo across social platforms. For additional information contact Iveliesse Malave at firstname.lastname@example.org or 305-471-1634.
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