The paper outlines the important role local events play in communications plans and how to maximizing the return on every local event dollar. Local events serve the dual-purpose of distinguishing your company from the competition while reinforcing your image as a leader. The challenge is to ensure every event clearly supports the organization’s strategic objectives. The paper outlines step-by-step planning and examines every aspect of preparing for a local event, including check lists before, during and after the event. This Brief addresses the strategy, tactics and details that go into creating a smart, results-oriented PR plan for local events.
On November 13 the paper’s author, Kimberly Elek, co-founder and chief communications
Attend the Holiday Rock & Roll Bash December 5 in NYC
Since its inception in 2001, the Holiday Rock & Roll Bash has become The Lustgarten Foundation's premier fundraising event and has raised nearly $15 million for the Foundation and its research efforts related to pancreatic cancer, America's fourth leading cause of cancer deaths. With support from Cablevision, every dollar raised at the Bash goes directly to pancreatic cancer research. For information on sponsorship opportunities and event tickets, please contact the Bash office at 516-803-2354.
FORUM Committee Members will help determine the agenda and promote FORUM 2014 to the industry. Beacon Award volunteers manage the complete entry process from promotion to judging to the Beacon Awards Gala.
For more information on the committees, go to ACC’s Web site. If you are interested in volunteering, please contact ACC by emailing firstname.lastname@example.org or calling 800-210-3396. You can also print out a volunteer form and fax it to ACC at 202-222-2371.
Designed to encourage high school students to explore and prepare for their future, the program encourages career-readiness through an expansive offering of occupational resources for students, targeted resources for parents and the Open Door Challenge contest.
High school students may tap into the site’s digital resource center that features an interactive tool to help students match personal interests with complementary career options. Additionally, the site offers a career profile section that allows students to explore career fields with interviews featuring professionals in five of the hottest fields projected for the future.
Bridging the gap between parents and their children, Open Doors: Unlock Your Future offers bilingual family discussion starters intended to foster open dialogue around students’ post-high school goals and desires. Available in both English and Spanish, the discussion starters help parents effectively talk to their children about future education and careers.
Finally, the program’s dynamic online resources are accompanied by the inaugural Open Doors: Unlock Your Future Challenge. Presented by Discovery Education, the Challenge is open to high school students nationwide, and aims to underscore the connection between personal interests and career opportunities by encouraging students to reflect on their future by making direct connections between what they strive to do in the future with their current passions and interests. The winning high school student, selected at random, will receive $5,000 to support their own career plans as well as $5,000 for their school’s job readiness efforts.
Discovery Education will ensure that Open Doors: Unlock Your Future reaches into classrooms and homes nationwide via a dedicated network of educators, students and parents across the country. Through grassroots outreach, direct-to-teacher e-blasts, e-newsletters and media campaigns, the program’s resources will be available throughout the educational community. For additional information contact Amber Harris at email@example.com or 240-662-5235.
With input from educators and parents, Cable in the Classroom discovered that digital citizenship education is important, but that schools and families need better tools to teach it. The organization built a flexible, adaptable, and engaging program available for free. InCtrl fits into the already established school curricula; it contains ready-to-use handouts and activity ideas and can be used as a complete series or divided into individual lessons. To date feedback on the program from educators has been extremely positive. For additional information, contact Kat Stewart at firstname.lastname@example.org or 202-222-2339.
Throughout the weekend, programming included various military themes including a feature on Clemson University wide receiver Daniel Rodriguez who is a decorated Afghanistan war veteran. Anchor Kenny Mayne shared a story about his nephew Kyle, who served in Iraq and suffered from Post-Traumatic Stress Disorder (PTSD). Kyle subsequently died of an overdose and his family has been raising money for alternative therapies to treat soldiers. And the networks aired various "shout outs" to veterans from well know sport stars including Josh Freeman, Jeff Gordon, Jimmie Johnson, Matt Kenseth, Chris Long, Andrew Luck, Nick Mangold, Geno Smith, Sonya Richards-Ross, and Rex Ryan. For additional information contact Dan Quinn at email@example.com or 860-766-2234.
Suddenlink Honors Veterans
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PO Box 75007 Washington DC 20013 · Phone 800.210.3396 or 202.222.2370 · Fax 202.222.2371