Association of Cable Communicators, CPR Facts

November 15, 2013 - About ACC / Membership / FORUM / Beacon Awards  


Inside This Issue:




  Maximizing Returns on Local Events – A New ACC Brief  

The recently published the ACC Brief, Maximizing Returns on Local Events through Smart PR Planning is now available on the ACC Web site. All members may download a free copy of the white paper by going to the “Resources” tab on the ACC Web site and then clicking on "Knowledge Center" on the drop down menu. You can then access the white paper by clicking on the link, ACC Briefs.

The paper outlines the important role local events play in communications plans and how to maximizing the return on every local event dollar. Local events serve the dual-purpose of distinguishing your company from the competition while reinforcing your image as a leader. The challenge is to ensure every event clearly supports the organization’s strategic objectives. The paper outlines step-by-step planning and examines every aspect of preparing for a local event, including check lists before, during and after the event. This Brief addresses the strategy, tactics and details that go into creating a smart, results-oriented PR plan for local events.

On November 13 the paper’s author, Kimberly Elek, co-founder and chief communications
strategist, McReynolds Elek Communications, held a webinar to highlight key areas of the paper addressing strategy, tactics, and nitty-gritty details that go into creating a smart, results-oriented PR plan for local events. ACC members may view a recorded version of the webinar by loging into the members-only section of the Web site and going to the Online Educational Portal and clicking on Live Webinars and Self-Paced Programs. A copy of the paper may also be downloaded from this portal as well. For additional information contact Steve Jones at sjones@cablecommunicators.org or 202-222-2373.
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  Attend the Holiday Rock & Roll Bash December 5 in NYC 

The Holiday Rock & Roll Bash 13, a benefit event supporting The Lustgarten Foundation and its fight to find a cure for pancreatic cancer, takes place on December 5 in New York City’s Hard Rock Cafe in the heart of Times Square. The 13th annual Bash, underwritten by Cablevision, AMC Networks and The Madison Square Garden Company, is scheduled to start at 6:30 pm, followed by a buffet dinner and a performance by the world-famous Radio City Rockettes.

Since its inception in 2001, the Holiday Rock & Roll Bash has become The Lustgarten Foundation's premier fundraising event and has raised nearly $15 million for the Foundation and its research efforts related to pancreatic cancer, America's fourth leading cause of cancer deaths. With support from Cablevision, every dollar raised at the Bash goes directly to pancreatic cancer research. For information on sponsorship opportunities and event tickets, please contact the Bash office at 516-803-2354.
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  Volunteers Wanted for FORUM and Beacon Committees 

Are you interested in connecting with your fellow cable communicators? ACC needs volunteers for the FORUM 2014 and the 2014 Beacon Award Committees. Get involved and help put your stamp on ACC programs to meet the needs of cable communicators.

FORUM Committee Members will help determine the agenda and promote FORUM 2014 to the industry. Beacon Award volunteers manage the complete entry process from promotion to judging to the Beacon Awards Gala.

For more information on the committees, go to ACC’s Web site. If you are interested in volunteering, please contact ACC by emailing sjones@cablecommunicators.org or calling 800-210-3396. You can also print out a volunteer form and fax it to ACC at 202-222-2371.
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  Discovery Education Supports Open Doors: Unlock Your Future 

The Western Union Foundation, Discovery Education and the Association of Educational Publishers earlier this week announced the launch of Open Doors: Unlock Your Future, a new online destination providing high school students, educators and families with high-quality tools and resources to help students prepare for their future through in-depth career exploration.

Designed to encourage high school students to explore and prepare for their future, the program encourages career-readiness through an expansive offering of occupational resources for students, targeted resources for parents and the Open Door Challenge contest.

High school students may tap into the site’s digital resource center that features an interactive tool to help students match personal interests with complementary career options. Additionally, the site offers a career profile section that allows students to explore career fields with interviews featuring professionals in five of the hottest fields projected for the future.

Bridging the gap between parents and their children, Open Doors: Unlock Your Future offers bilingual family discussion starters intended to foster open dialogue around students’ post-high school goals and desires. Available in both English and Spanish, the discussion starters help parents effectively talk to their children about future education and careers.

Finally, the program’s dynamic online resources are accompanied by the inaugural Open Doors: Unlock Your Future Challenge. Presented by Discovery Education, the Challenge is open to high school students nationwide, and aims to underscore the connection between personal interests and career opportunities by encouraging students to reflect on their future by making direct connections between what they strive to do in the future with their current passions and interests. The winning high school student, selected at random, will receive $5,000 to support their own career plans as well as $5,000 for their school’s job readiness efforts.

Discovery Education will ensure that Open Doors: Unlock Your Future reaches into classrooms and homes nationwide via a dedicated network of educators, students and parents across the country. Through grassroots outreach, direct-to-teacher e-blasts, e-newsletters and media campaigns, the program’s resources will be available throughout the educational community. For additional information contact Amber Harris at amber_harris@discovery.com or 240-662-5235.
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  Complete InCtrl Series Now at Cable in the Classroom 

Over the last several months, Cable in the Classroom has rolled out InCtrl, a series of standards-based lesson plans that help 4-8 graders learn about digital citizenship. The organization this week announced the final lesson in the series is available on the Cable in the Classroom website. There are a total of seven lessons, each covering a specific digital citizenship topic, that help students make thoughtful decisions and be in control online.

With input from educators and parents, Cable in the Classroom discovered that digital citizenship education is important, but that schools and families need better tools to teach it. The organization built a flexible, adaptable, and engaging program available for free. InCtrl fits into the already established school curricula; it contains ready-to-use handouts and activity ideas and can be used as a complete series or divided into individual lessons. To date feedback on the program from educators has been extremely positive. For additional information, contact Kat Stewart at kstewart@ciconline.org or 202-222-2339.
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  ESPN's Salute to Veterans Day 

This past weekend ESPN celebrated its fifth annual America’s Heroes: A Salute to Our Veterans initiative. The initiative is in recognition of Veterans Day 2013 and included live, day-long SportsCenter coverage from the U.S. Naval Academy in Annapolis, Md., the Armed Forces Classic men’s basketball game from Camp Humphreys in Pyeongtaek, South Korea, and live television and radio programming from the U.S. Merchant Marine Academy in Great Neck, N.Y.

Throughout the weekend, programming included various military themes including a feature on Clemson University wide receiver Daniel Rodriguez who is a decorated Afghanistan war veteran. Anchor Kenny Mayne shared a story about his nephew Kyle, who served in Iraq and suffered from Post-Traumatic Stress Disorder (PTSD). Kyle subsequently died of an overdose and his family has been raising money for alternative therapies to treat soldiers. And the networks aired various "shout outs" to veterans from well know sport stars including Josh Freeman, Jeff Gordon, Jimmie Johnson, Matt Kenseth, Chris Long, Andrew Luck, Nick Mangold, Geno Smith, Sonya Richards-Ross, and Rex Ryan. For additional information contact Dan Quinn at dan.quinn@espn.com or 860-766-2234.
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  Suddenlink Honors Veterans 

In honor of Veterans Day and employees who have served in the military, Suddenlink made a donation to The Mission Continues. The non-profit organization awards community service fellowships to post-9/11 veterans, empowering them to transform their own lives by serving others and directly impacting their communities. To learn more or donate, visit The Mission Continues website at http://missioncontinues.org/home. For additional information contact Gene Regan at gene.regan@suddenlink.com or 314-315-9644.
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  Thank You, Corporate Members! 

ACC extends a warm welcome to Charter Communications as a new Golden Benefactor corporate member. For more information on how your organization can join ACC as a 2014 corporate member, please contact Steve Jones at sjones@cablecommunicators.org or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.

Golden Benefactors
A+E Networks
AMC Networks Inc.
Bright House Networks
Cablevision Systems Corporation
Charter Communications
Cox Communications
Discovery Communications
ESPN, Inc.
Time Warner Cable
Turner Broadcasting System, Inc.

Friends & Associates
Cisco Systems, Inc.
Crown Media Family Networks
C-SPAN Networks
HBO
Mediacom
Midcontinent Communications
National Cable & Telecommunications Association
NBC Universal TV Networks Distribution
Scripps Networks
Showtime Networks
Starz Entertainment
Suddenlink Communications
Univision
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