November 1, 2013 - About ACC / Membership / FORUM / Beacon Awards
Inside This Issue:
Maximizing Returns on Local Events – A Free ACC Webinar
Join ACC for a free webinar focusing on the role local events play in your communications plan and how to ensure that you’re maximizing the return on every dollar you spend. Local events are an extremely important element of a communication plan. When an event is carefully considered and executed, it can serve the dual purpose of distinguishing your organization from the competition while reinforcing your brand as a leading organization.
The challenge is to ensure that every event clearly supports its strategic objective and the organization’s as well. Additionally, in the planning stage, reexamine every aspect of the event to ensure you are getting the greatest possible bang for your buck. This webinar will address the strategy, tactics and nitty-gritty details that go into creating a smart, results-oriented PR plan for local events.
The webinar, Maximizing Returns on Local Events through Smart PR Planning, will be presented by Kimberly Elek, co-founder and chief communications strategist of McReynolds Elek Communications, a boutique public relations firm established in 2002. With twenty years of experience, Elek specializes in strategic communications, media and community relations and special events.
Register today to attend this free ACC webinar. Go to ACC's Online Educational Portal and register by clicking on the "Register Now" box on the right side of the page, fill out the requested information, and you will be sent a link to join the webinar. Pre-registration is required. For additional information, contact Steve Jones at firstname.lastname@example.org or 202-222-2373.
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Students Get Schooled on the Science of Racing
In October, Time Warner Cable invited 25 students from Charlotte’s Martin Luther King Jr. Middle School on an outing to the home base of Hendrick Motorsports, a Time Warner Cable partner. As part of the Connect a Million Minds initiative, Time Warner Cable hosted the NASCAR inspired field trip as a way to show kids the science, technology, engineering and math (STEM) behind racing, and highlight STEM careers in motorsports including drivers, crew chiefs, engineers and machinists.
In true NASCAR fashion, the speed-obsessed students learned what makes cars go fast. Kasey Kahne, driver of the No. 5 Time Warner Cable Chevrolet, and his crew chief Kenny Francis shared how science plays a role in their careers and in prepping cars to make top speeds around the motorway. After a question and answer session with Kahne and Francis, kids went behind-the-scenes of the Hendrick facility to see drivers and engineers prepping cars for an upcoming race. At the end of the field trip, students left with a profound appreciation for the engineering and science in motorsports as well as two passes to attend a weekend race featuring Kahne and Francis at the Charlotte Motor Speedway.
Parents and students can learn more about how science helps propel race cars by visiting STEM in Sports on connectamillionminds.com. On the site are original videos with NASCAR drivers Jimmie Johnson and Jeff Gordon talking about the physics of auto racing. The website also has downloadable games and activities that parents can share with their kids to get them interested in and understand the science of the speedway. For additional information contact Tara DeGeorges at email@example.com or 212- 364-8422.
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Disney & ESPN Announce $750,000 Grant to CT Children's Medical Center
A pledge of $750,000 to the Connecticut Children’s Medical Center Foundation was made by Disney and ESPN in late October. The grant will expand the facility’s pediatric transport system with a fully-outfitted pediatric and neonatal intensive care ambulance. The donation will also support construction of a 17,000 square-foot, state-of-the-art ambulatory surgery center in Farmington, Conn., which will improve critical care for pediatric and neonatal patients throughout the region.
Martha Schall, president, Connecticut Children’s Medical Center Foundation said, “This gift from ESPN and Disney truly defines their commitment to children, families and the community as a whole. Connecticut Children’s is acclaimed for our leadership in offering one-of-a-kind pediatric care in our state. We can’t thank ESPN and Disney enough for enabling us to expand that care to more children and families in need.”
The Disney/ESPN donation builds upon a long history of support of children’s hospitals and comfort to kids and families dealing with hospitalization. Each year, Disney grants over 8,000 wishes for children with life-threatening illnesses and donates care packages to over 600 hospitals around the world, filled with toys, books and DVDs. For additional information contact Ben Cafardo at firstname.lastname@example.org or 860-766-3496.
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Attend the Holiday Rock & Roll Bash December 5 in NYC
The Holiday Rock & Roll Bash 13, a benefit event supporting The Lustgarten Foundation and its fight to find a cure for pancreatic cancer, takes place on December 5 in New York City’s Hard Rock Cafe in the heart of Times Square. The 13th annual Bash, underwritten by Cablevision, AMC Networks and The Madison Square Garden Company, is scheduled to start at 6:30pm, followed by a buffet dinner and a performance by the world-famous Radio City Rockettes.
Since its inception in 2001, the Holiday Rock & Roll Bash has become The Lustgarten Foundation's premier fundraising event and has raised nearly $15 million for the Foundation and its research efforts related to pancreatic cancer, America's fourth leading cause of cancer deaths. With support from Cablevision, every dollar raised at the Bash goes directly to pancreatic cancer research. For information on sponsorship opportunities and event tickets, please contact the Bash office at 516-803-2354.
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INSP Honors Vietnam Veterans
The family entertainment network INSP expanded its commitment to veterans recently by partnering with the United States of America Vietnam War Commemoration and providing the Commemoration with the network’s video, entitled “Thank You For Your Service,” a moving homage to Vietnam Veterans.
The video, part of INSP’s Moments series, is presented throughout the country by the Commemoration as part of its mission to assist a grateful nation in thanking and honoring Vietnam Veterans and their families.
INSP is among media outlets to join a growing and wide ranging list of Commemorative Partners supporting the efforts of the Congressionally-chartered United States of America Vietnam War Commemoration. In so doing, INSP will have an important role as a grateful nation thanks and honors millions of Vietnam Veterans and their loved ones for their service, valor and sacrifice; especially those made by America’s Gold Star families whose loved ones were killed during the war, or the families of missing in action and unaccounted service members.
As part of becoming a Commemorative Partner, the official commemoration flag and certificate, signed by the Secretary of Defense and Chairman of the Joint Chiefs of Staff, was presented to INSP Chairman and Chief Executive Officer David Cerullo during a ceremony held at the Commemoration office in Arlington, Va.
“On behalf of the staff at INSP, I humbly accept this flag and certificate from the United States Vietnam War Commemoration Committee,” said Cerullo. “It is gratifying to know that ‘Thank You For Your Service’ has had such a powerful impact. Our goal has been to honor our veterans. We are so gratified for the way this video has touched so many lives.”
“Thank You For Your Service” has been featured on the Pentagon Channel and USAA’s web channels, as well as several national conventions and conference including the American Legion, Veteran of Foreign Wars, Vietnam Veterans of America, Jewish War Veterans, Society of Air Force Nurses, and League of POW/MIA Families. For additional information contact John Roos at email@example.com or 803-578-1360.
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Comcast Announces Internet Essentials Connects 1,000,000 Americans
During an appearance before the U.S. Senate Subcommittee on Communications, Technology; Comcast executive David Cohen, executive vice president and chief diversity officer, announced that in just over two years Internet Essentials has connected an estimated one million low-income Americans, or more than 250,000 families to the Internet at home. To put that in perspective, this figure is more than the entire population of San Francisco or the states of Delaware or Montana.
The Internet is a transformative technology that has the potential to level the playing field by equalizing access to education, employment, healthcare and many other aspects of life such as news, information and entertainment. For instance, 80 percent of Fortune 500 companies only accept job applications online, and a recent study by the Pew Research Center’s Internet & American Life Project found that 79 percent of students are regularly asked by teachers to access and download assignments from online sites.
Cohen said Comcast's Internet Essentials program could not have reached this milestone without the support of thousands of educational associations, faith-based communities, local libraries, and community partners including: the National Urban League, Easter Seals, Boys & Girls Club, Big Brothers Big Sisters, National Council of La Raza, League of United Latin American Citizens, NAACP and many others. For additional information contact Tracy Baumgartner at firstname.lastname@example.org.
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Time Warner Supports New York City and Atlanta Food Banks
To combat hunger, CNN’s Impact Your World, Time Warner Impact and Turner Broadcasting held a food drive in the company's New York and Atlanta offices to benefit the Food Bank for New York City and the Atlanta Community Food Bank. Employees generously donated essential items, including canned goods, boxed foods, and everyday household products. After three weeks, the total amount of donations from both offices reached 3,800 pounds of food; enough to feed more than 3,000 people.
With the Atlanta Community Food Bank providing emergency food to nearly 60,000 people each week, and Food Bank for New York City supporting over 400,000 New Yorkers every day, the donations from the Make an Impact Food Drive are a welcome contribution to both institutions. The proceeds from the food drive will help those in need have a warm meal and enough food to put on the table with the holidays approaching. To find out how to support your local food bank, contact Feeding America at 800-771-2303.
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Bright House Helps Keep Students & Families Connected
Bright House Networks is taking action to make sure that kids in Orlando’s Orange County Public School (OCPS) district have the technology and resources they need to succeed in today’s digital age. Marva Johnson, vice president of government and industry affairs, Bright House Networks visited with officials from Orange County Public Schools (OCPS) at Orlando’s Oak Ridge High School and announced the launch of its Connect2Compete (C2C) in OCPS. The program provides discounted High Speed Internet and low-cost computers to eligible families.
The Federal Communication Commission’s Acting Chairwoman Mignon Clyburn also attended the event, and commemorated the C2C program and its efforts to bridge the digital gap in Orlando communities. Clyburn shared the importance of initiatives like C2C and reminded attendees that broadband has the “potential to be the great equalizer.”
Johnson and Clyburn also took a tour of Oak Ridge’s Junior Achievement Technology Center, a program that teaches students leadership and entrepreneurial skills through an integrated and challenging high school curriculum, to see first-hand technology impacts curriculum and engages students. Leigh Ann Bradshaw, principal, Oak Ridge High School, said, “We appreciate the opportunity share our vision for digital curriculum and have leaders see the academic excellence at Oak Ridge HS. It was important for us to share and hear about governmental issues that can impact us and we are strongly focusing on equity and access at Oak Ridge.”
Triston Timbs, Tech Coordinator, Oak Ridge, continued, “We really appreciate Bright House Networks robust support, and in the near future we’ll be supporting over 800 iPads in our school.” Through programs like C2C, students gain access to cutting edge education technology, regardless of their geographic or socioeconomic background, creating a more equal educational playing field. For more information contact Leah Brown at email@example.com or 941-748-3816.
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Congratulation Misty Skedgell
The Posse Foundation-Atlanta Chapter honored Misty Skedgell, At-Large member of the ACC Executive Committee and ACC Board member, and senior vice president, corporate communications for Turner Broadcasting System, during an awards reception at the Mandarin Oriental hotel for her advocacy on behalf of education and youth.
The Foundation identifies public high school students with academic and leadership potential who may be overlooked by the traditional college selection processes. Posse extends to these students the opportunity to pursue personal and academic excellence by placing them in supportive, multicultural teams of 10 students. These Posse Scholars receive four-year, full-tuition leadership scholarships from Posse Foundation partner colleges and universities. Again, congratulations to Misty Skedgell for her work with and support of the Posse Foundation.
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Thank You, Corporate Members!
For more information on how your organization can join ACC as a 2014 corporate member, please contact Steve Jones at firstname.lastname@example.org or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.
AMC Networks Inc.
Bright House Networks
Cablevision Systems Corporation
Time Warner Cable
Turner Broadcasting System, Inc.
Friends & Associates
Cisco Systems, Inc.
Crown Media Family Networks
National Cable & Telecommunications Association
NBC Universal TV Networks Distribution
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