Association of Cable Communicators, CPR Facts

October 18, 2013 - About ACC / Membership / FORUM / Beacon Awards 


Inside This Issue:



  Connect a Million Minds Initiative in PR News Hall of Fame 

Earlier this week, during an awards ceremony held at the Grand Hyatt Hotel in New York City, Time Warner Cable’s Connect a Million Minds (CAMM) initiative was inducted into the PR News Hall of Fame.

CAMM is a five-year, $100 million cash and in-kind philanthropic initiative to address America’s declining proficiency in science, technology, engineering and math (STEM). Using a variety of channels to raise awareness and connect students to engagement opportunities in STEM, Time Warner Cable is empowering students as the next generation of problem solvers. Cone Communications assisted in the development of CAMM and continues to counsel Time Warner Cable on its effective implementation.

Each year, the Platinum PR Awards Hall of Fame honors successful communications initiatives that have stood the test of time. According to PR News, inductees represent the best of PR, serving as best-in-class models for all future communications initiatives.

“Recognition of this caliber is very gratifying and humbling,” said Tessie Topol, vice president, corporate social responsibility, Time Warner Cable. “We are proud to be able to use our efforts to address a critical issue that is so deeply tied to future success for our students and for our country.”

“Time Warner Cable has truly created a model program. Over the past five years, they have made significant investments in time, money and manpower to make Connect a Million Minds the large success it is today,” commented Bill Fleishman, CEO, Cone Communications. “We are thrilled to be working with them to accomplish their goals and make an impact on such an important issue.” For additional information contact Maureen Huff at maureen.huff@twcable.com or 212-364-8206.
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  Four Cable Industry Companies Land on DiversityInc Top 50 List 

Earlier this year DiversityInc released its Top 50 Companies for Diversity and Comcast, Cox Communications, Time Warner and Walt Disney Company were all recognized as top diversity organizations.

Each company considered by DiveristyInc was assessed by its performance in four key areas of diversity management. Talent Pipeline: workforce breakdown, recruitment, diameter of existing talent, structures; Equitable Talent Development: resource groups, mentoring, philanthropy, movement, fairness; CEO/Leadership Commitment: accountability for results, personal communications, visibility; and Supplier Diversity: spend with companies owned by people from underrepresented groups; accountability, support.

The DiversityInc Top 50 Companies for Diversity list began in 2001 at the same time many corporations were beginning to understand the business value of diversity-management initiatives. Participation in the list has increased every year, and for 2013 there were 893 company submissions. This year, 24 companies moved up on the list and 14 moved down. One first-time participant made the list. For additional information go to www.diversityinc.com.
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  Stop Bullying Ads Developed from Student Ideas 

USA Network’s Golden Beacon®-winning public service campaign, Characters Unite, and R&R Partners Foundation’s Flip the Script announced the launch of Unite Against Bullying Commercial Challenge, a new contest for middle and high school students to submit their original ideas for a television ad to help stop bullying. The winning concept will be developed into a powerful commercial that will air nationwide on USA Network during Characters Unite Month in February and online at charactersunite.com and flipthescriptnow.org.

The challenge was announced by Grammy-nominated, multi-platinum recording artist Carly Rae Jepsen during #UniteLIVE: The Concert to Rock Out Bullying, which was held on October 3rd at the Thomas & Mack Center at University of Nevada, Las Vegas to recognize National Bullying Prevention Month.

“I am proud to use my voice to raise awareness through #UniteLIVE: The Concert to Rock Out Bullying and the Unite Against Bullying Commercial Challenge,” said Carly Rae Jepsen. She added, “As a longtime advocate for bullying prevention, I am excited to see the original and powerful ads kids across the country will create to help stop bullying. I am hopeful that empowering students to stop intolerance and bullying will help create a brighter future.”

From October 3 through November 20, students ages 13-18 can enter the Unite Against Bullying Commercial Challenge by submitting a short written essay or a video. The winner will receive an iPad and a trip to Los Angeles to see the commercial filmed. Two runners-up will also receive iPads as tools to continue to develop their creative talents and community leadership. To review the contest rules or to enter please go to http://www.charactersunite.com/unite-against-bullying/. For additional information contact Melissa Cusack at melissa.cusack@nbcuni.com or 347-404-2913.
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  NALEO Educational Fund and Bright House Celebrate Hispanic Heritage 

As the leading nonprofit organization that facilitates the full participation of Hispanics in the American political process, NALEO Educational Fund is committed to ensuring that Hispanics are able to make their voices heard. This work is carried out through programs that promote citizenship and political participation within the community, as well as professional development opportunities for Hispanic elected and appointed officials nationwide.

Through partnerships with the ya es hora campaign and The New Americans coalition, the Fund is helping the estimated 830,000 legal permanent residents currently eligible for citizenship in Florida take the next step in their American journey. Legal permanent residents who become citizens will strengthen the fabric of this nation by contributing fully to our American economy and communities.

Bright House Networks is a committed partner to helping further the mission of groups like NALEO Educational Fund in Florida and is delighted to join them in celebrating the Hispanic community during Hispanic Heritage Month. Their support has helped the NALEO Educational Fund fulfill its mission to facilitate the full participation of Latinos in the American political process, from citizenship to public service. For additional information contact Reinaldo Llano at reinaldo.llano@mybrighthouse.com or 407-210-3178.
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  Students to Compete in C-SPAN National Documentary Contest 

The public affairs network is calling for entries for its 2014 StudentCam competition. Now in its tenth year, C-SPAN’s national competition invites all middle school students (grades 6-8) and high school students (grades 9-12) to produce a five- to seven- minute video documentary using C-SPAN programming on this year’s theme: A Message to the U.S. Congress: What’s the most important issue the U.S. Congress should consider in 2014?

C-SPAN has doubled the number of student prizes and total prize money that will be awarded in this year's contest. The C-SPAN Education Foundation supports the competition by awarding 150 student prizes and 53 teacher prizes. In all, a total of $100,000 in cash prizes will be awarded. The grand prize winner with the best overall entry will win $5,000, in addition to multiple prizes of $3,000, $1,500, $750, $500, and $250 being awarded to students in both the middle and high school categories.

Additionally, this year high school students will be competing on a regional level with the U.S. being divided into three regions. Middle school students will be judged on a national basis. The grand prize winner will be selected nationally among all middle and high school entries.

“StudentCam provides a platform for young people to analyze current issues, and for their voices to be heard. The competition offers students the opportunity to think critically about issues they feel are important for the U.S. Congress to consider,” says Joanne Wheeler, vice president of education relations, C-SPAN. “Last year we received a record number of entries, so this year we are delighted to announce that we have doubled the number of student prizes and total prize money that will be awarded.”

The entry deadline is January 20, 2014. Entries must represent varying points of view and include C-SPAN video that supports the documentary’s topic. Students, working alone or in groups up to three, can upload their entry form and video directly online at www.studentcam.org. Complete competition details and the entry form are available on StudentCam website, www.studentcam.org. For additional information contact Pam McGorry at pmcgorry@c-span.org or 202-626-4861.
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  Cox Foundation Gives $250,000 to Atlanta Habitat for Humanity 

The James M. Cox Foundation announced a $250,000 grant to Atlanta Habitat for Humanity. The grant will support Atlanta Habitat's $12 million "It Starts at Home" capital campaign to fund the purchase and renovation of a new, environmentally sustainable headquarters building. The gift will also support the construction of a new, expanded ReStore.

Atlanta Habitat's ReStore sells reusable and surplus building materials and home improvement products to the public, providing an environmentally and socially responsible way to keep reusable materials out of the waste stream. The net proceeds help Atlanta Habitat fund the construction of affordable, energy-efficient homes.

"Atlanta Habitat has built more than 1,250 homes. With this gift, we can help them establish one of their own," said Jim Kennedy, chairman of Cox Enterprises. "This capital campaign will greatly enhance and expand their resources to better serve Atlanta families by creating more space for administrative, education, volunteer and homeowner support."

Atlanta Habitat has raised more than $11 million toward their campaign goal. In addition to the gift from The James M. Cox Foundation, Cox Enterprises is a long-time supporter of local Habitat for Humanity affiliates. In Atlanta alone, Cox employees have donated more than 30,000 volunteer hours to help build 17 Habitat houses. For additional information contact Mallard Holliday at mallard.holliday@cox.com or 404-843-5981.
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  Florida Sixth Grader Announced as Top Young Scientist 
 

Earlier this week a distinguished panel of judges from Discovery Education and 3M reviewed this year’s class of Young Scientist Challenge finalists at the 3M Innovation Center in St. Paul, Minn. for the final competition in the Discovery Education 3M Young Scientist Challenge.

In this last step of the challenge, finalists presented the innovations they developed while working with their 3M scientist throughout the summer. Over the course of the two-day event, the finalists were also tasked with completing two additional challenges: 1) combine multiple 3M technologies to yield new solutions; and 2) build a machine designed to turn on a light bulb using science and engineering principles.

The panel of judges evaluated the students’ scientific knowledge, creativity and use of 3M technology, and selected 11-year-old Peyton Robertson, a student at Pine Crest School in Ft. Lauderdale, Fla. as the winner. Robertson’s winning innovation, a new sandbag design that would better protect flood zones against salt-water damage, earned him the title of “America’s Top Young Scientist,” a check for $25,000 and a trip to Costa Rica from Discovery Student Adventures.

In addition to Robertson, the other three top finalists will also go on a trip next summer to Costa Rica. They are: Brooke Martin from North Central High School in Spokane, Wash., who created the iCUPooch device that allows pet owners to video chat and give their pets a treat when away from home; Srijay Kasturi, a home-school student from Reston, Va., who invented a device that helps the visually impaired detect objects in their path; and Daniel Culver from Montrose High School in Montrose, Colo., who invented an indoor cookstove that reduces harmful carbon dioxide emissions. For additional information contact Christina Scripps at christina_scripps@discovery.com or 240-662-6502.
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  Lustgarten Foundation Raises $1.1 Million
 

This past week the 13th annual Long Island Pancreatic Cancer Research Walk attracted more than 7,500 residents from across the greater New York City metro area. The Lustgarten Foundation's annual event raised $1.1 million with all proceeds going directly to pancreatic cancer research.

Cablevision underwrites the Foundation’s administrative expenses, allowing 100% of every donation to the organization to be used for pancreatic cancer research. Cablevision and the Lustgarten Foundation are also partners in curePC, a public service campaign that uses Cablevision’s assets to raise awareness about the lethalness of pancreatic cancer and the Foundation’s efforts in the battle against this disease. For more information contact Kerri Kaplan at 516-803-2304.
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  Thank You, Corporate Members! 

For more information on how your organization can join ACC as a 2014 corporate member, please contact Steve Jones at sjones@cablecommunicators.org or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.

Golden Benefactors
A+E Networks
AMC Networks Inc.
Bright House Networks
Cablevision Systems Corporation
Cox Communications
Discovery Communications
ESPN, Inc.
Time Warner Cable
Turner Broadcasting System, Inc.

Friends & Associates
Cisco Systems, Inc.
Crown Media Family Networks
C-SPAN Networks
HBO
Mediacom
Midcontinent Communications
National Cable & Telecommunications Association
NBC Universal TV Networks Distribution
Scripps Networks
Showtime Networks
Starz Entertainment
Suddenlink Communications
Univision
                                                                                 
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