Association of Cable Communicators, CPR Facts

September 20, 2013 - About ACC / Membership / FORUM / Beacon Awards 

Inside This Issue:


  ACC Chat: Leveraging Your Brand to Achieve Personal & Career Success 

Mark your calendar for ACC’s next Internet Chat at 2:00 p.m. (EDT) on Thursday September 26. The topic for the Chat is Leveraging Your Brand to Achieve Personal & Career Success. This ACC Chat will discuss how you can leverage your natural strengths and interpersonal communications skills to achieve greater outcomes throughout your career. Amplify your brand with passion to achieve both your personal and career goals by creating a strong, authentic personal brand. Take this opportunity to uncover the power of using your personal brand to achieve success.

Three exceptional women will answer questions from ACC members during the hour long chat, Peggy Ballard, Communications Trainer & Consultant, Encore Performance Marketing; Virginia Bradley, Founder and CEO, Global EXEC Women and Shannon Cassidy, Founder, Bridge Between, Inc. and author of the recently published book, The Five Degree Principle.

All cable communicators are encouraged to participate in this chat and share how they have planned for career success and development. Members may join the online chat at at 2:00 p.m. on September 26. If you have a question that you would like to ask Peggy, Virginia or Shannon, but will not be able to participate in the live chat, please email Steve Jones your question.
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  Mentoring and Networking Reception October 9 in NYC 

On Wednesday, October 9 during Diversity Week, ACC is hosting a reception for all ACC members in the greater New York City area, or attending Diversity Week activities and members who are participating in the association’s Mentor Program.

The reception, sponsored by Scripps Networks Interactive, will take place in the New York Marriott Marquis in Times Square, the site of most Diversity Week events. Planned from 4:30 to 6:30 p.m. in the 16th floor Sky Lounge, make room on your schedule to catch up with your colleagues or to meet your mentor or mentee, if you have not already done so. Enjoy adult beverages and a variety of hors d'oeuvres before heading out on the town or to other Diversity Week evening activities. Be sure to register in advance by emailing your confirmation to

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  Cable Firms Among America’s 100 Best Adoption-Friendly Workplaces 

In Columbus, Ohio the Dave Thomas Foundation for Adoption recently announced the seventh annual 100 Best Adoption-Friendly Workplaces List celebrating companies and organizations nationwide for their adoption benefits and commitment to supporting adoptive families. Five cable industry companies were honored by the Foundation including Bloomberg, Turner Broadcasting System, Inc., Viacom Media Networks, Scrips Networks Interactive and Comcast.

“Our founder Dave Thomas was dedicated to the cause of adoption, and we share his commitment to help foster children find permanent homes,” said Emil Brolick, president and CEO at The Wendy’s Company. “We’re honored to be named the Best Adoption-Friendly Workplace again this year and to carry on Dave’s important work.”

The Best Adoption-Friendly Workplaces List is determined by an analysis of a company’s adoption benefits, including the maximum amount of financial reimbursement and paid leave for families who adopt. The Foundation partners with Employee Benefit News, a SourceMedia publication that is the leading source of information for benefits decision-makers, to announce the winners. To view the full list, visit

If your organization does not offer adoption benefits, order the Foundation’s free kit, which makes it easy for employees to propose, and companies to establish a policy in the workplace. To apply for the 2014 Best Adoption-Friendly Workplaces List, complete the Foundation’s survey, may be found at For additional information, contact Staci Perkins at or 614-764-8406.

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  Time Warner Cable Gets Local with High School Football 

There’s something special about high school football that brings neighbors, small towns and communities together. Time Warner Cable understands this local connection and has officially kicked off its nationwide coverage of the 2013 season.

This year marks Time Warner Cable's greatest commitment to provide customers with the excitement and passion that comes with high school football. By the end of the year, Time Warner Cable SportsChannels will have televised more than 300 games, featuring some 500 high schools across its cable systems in California, Kansas, Maine, Missouri, Nebraska, New York, Ohio, Texas, Wisconsin and the Carolinas.

“Time Warner Cable cares about the communities we serve, and those communities are passionate about local sports,” says Mark Shuken, senior vice president and general manager of Time Warner Cable Regional Sports. “We’re focusing on our local sports content across the country, because we want to give our customers the products they want to watch."

Whether it’s Texas, Ohio, Wisconsin, Nebraska or Maine, Time Warner Ccable SportsChannels select the biggest rivalries in each state and then broadcasts those games either live that night or tape-delayed later in the week. In Texas, high school football tickets are a so coveted that many parents and students often find themselves in the parking lot, unable to watch the sold out events. Time Warner Cable understands that lone star sense of pride, and is committed to bringing those games to the fans unable to attend in person.

In California, Time Warner Cable is adding a unique wrinkle that encourages fans to get involved. “In Southern California, we recently launched ‘TWC Fan’s Choice’, which lets the fans help select which high school football game will air Friday night on our SoCal 101 sports channel,” says Shuken. “The response has been very strong out of the gate.”

While football may rule the fall season, Time Warner Cable SportChannels across the 11 states are also broadcasting other high school sports, including basketball, girls volleyball and lacrosse. Time Warner Cable’s commitment to these young athletes is just as strong off the field as well. 

Along with televising the games, many of Time Warner Cable local sports channels also produce magazine-format shows with a focus on high school athletics.  These unique programs not only showcase the impact that student-athletes are making on the field, but they also highlight the positive impact they’re making on their communities. For additional information contact Jay Gormley at or 972-537-5353.
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  Sign Up for ACC's 2013-2014 Mentor Program

ACC's Mentor Program, a membership benefit to enhance professional growth and development, and specifically targeted to help younger members learn from the experience of more seasoned members has been re-launched for 2013-2014. Free to all members, the Mentor Program through a pairing process will match less experienced ACC members with more senior counterparts to share professional and personal skills and experiences, fostering new relationships, career growth and development.

ACC members should apply to be a mentee or mentor via the ACC Web site in the Members-Only area.  To log in, your email address is your username and your password (in most cases) is your last name. October 1, 2013 is the deadline for individuals to join the program and runs through June 30, 2014. If you are not currently a member, and you want to participate in the Mentor Program, the membership fee is only $100 for the first year, a $100 discount off the regular fee of $200. For additional information or help with logging into the Members-Only area, please contact Steve Jones at or 202-222-2373.
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  Discovery Education and Siemens Change the World Challenge 

As scientists and experts look to solve global environmental challenges, the Siemens Foundation and Discovery Education are once again looking to the country’s future leaders and problem-solvers for innovative solutions.

Discovery Education and Siemens Foundation recently partnered to launch the Siemens We Can Change the World Challenge. Since 2008, the Challenge has tasked K-12 students, under the guidance of an advisor, with identifying an environmental issue in their classroom, school, or community and creating a replicable green solution for the chance to earn more than $300,000 in scholarships, savings bonds, school grants, and more. Concepts are judged by a panel of environmental advocates and science educators who will judge teams based on their research, analysis and ability of the solution to be replicated on a larger scale.

To take the challenge, team advisors (full-time or part-time school employees) must register for the Siemens We Can Change the World Challenge, add their student teams and begin formulating their projects at Team advisors can take advantage of a free resource section, created by Discovery Education, that includes lesson plans addressing Next Generation Science Standards and Common Core for K-12, e-books, virtual labs and more to accompany each stage of the Challenge for each grade level. The deadline for all entries is March 4, 2014. Finalists and winners will be announced in April 2014. For additional information contact Lyndsey Grubbs at or 240-662-2572.
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  Habitat for Humanity in Indy Gets Assist from Bright House Networks 

Over the summer, Bright House Networks announced its continuing partnership with Habitat for Humanity of Greater Indianapolis. The partnership means that Bright House Networks employees will assist with the construction of a new home as part of the Neighborhood Revitalization Initiative (NRI) in the Martindale-Brightwood neighborhood.

The Neighborhood Revitalization Initiative is an effort to complement the work of residents and community based organizations to support community development and improvement of the community’s quality of life. NRI recently expanded their services to include new home builds as well as rehabbing abandoned and foreclosed homes. Seven new homes in the Martindale-Brightwood neighborhood are due to be completed this year. For additional information contact
Courtney Gilles at or 317-632-9077 x205.

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  Weather Channel Launches Connect with Weather Initiative 

The Weather Channel and its distribution partners will launch Connect with Weather, a new co-branded campaign that educates families and communities about the importance of weather preparedness. Connect with Weather combines best-in-class weather and science information from The Weather Channel with safety and preparedness tips from some of the nation’s most trusted non-profit and governmental organizations including the American Red Cross, Save the Children, the American Humane Association and the National Oceanic and Atmospheric Administration (NOAA).

Connect with Weather encourages families to plan ahead to ensure they are prepared when severe weather strikes. The campaign consists of three elements: local events, and a video contest.

Interactive local events are designed to teach families how to create and put into practice their own emergency plan. Hosted by The Weather Channel and its distribution partners, the events will feature special expertise and insight on the importance of planning. Local officials and representatives from the American Red Cross and other Connect with Weather partners will be on hand to give life-saving information. is a Web resource that informs and encourages families to develop their own customized severe weather plans. The site includes a family emergency plan creator, tips and resources on preparing for weather emergencies and natural disasters, activities, games and videos for kids.

Individuals and families have the opportunity to submit a video depicting how they plan for severe weather and why it is important to them. Entrants have the chance to win $5,000 or to be featured on The Weather Channel properties.

“The safety of our viewers is our most important responsibility and informs every decision we make regarding our coverage,” said David Kenny, chairman and CEO of The Weather Company. “Connect with Weather gives distribution providers the tools needed to integrate critical information into the services they offer, allowing their customers to be prepared for any emergency.” 

The Weather Channel is dedicated to keeping the public safe and informed before, during and after severe weather is our primary mission. For more information about Connect with Weather, visit or contact David Blumenthal at or 770-226-2161.

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  Thank You, Corporate Members! 

For more information on how your organization can join ACC as a 2014 corporate member, please contact Steve Jones at or 202-222-2373. For membership details, go to

Golden Benefactors
A+E Networks
AMC Networks Inc.
Bright House Networks
Cablevision Systems Corporation
Cox Communications
Discovery Communications
ESPN, Inc.
Time Warner Cable
Turner Broadcasting System, Inc.

Friends & Associates
Cisco Systems, Inc.
Crown Media Family Networks
C-SPAN Networks
Midcontinent Communications
National Cable & Telecommunications Association
NBC Universal TV Networks Distribution
Scripps Networks
Showtime Networks
Starz Entertainment
Suddenlink Communications
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