Association of Cable Communicators, CPR Facts

July 26, 2013 - About ACC / Membership / FORUM / Beacon Awards 

Inside This Issue:


 
  
Time Warner Cable and GLAD Create Communications 

Visitors to the newest Time Warner Cable Experience Store on Eagle Rock Blvd. in Los Angeles may notice employees communicating using basic sign language and common gestures. Recently Eagle Rock employees participated in training for effectively communicating with deaf and hard of hearing individuals, led by the Greater Los Angeles Agency on Deafness, Inc. (GLAD).

A one-hour training session was held with employees. During the session, GLAD trainers explained the various ways that the deaf may choose to communicate and tips on making communications between both employee & customer easier. Employees were taught basic sign language, including the American Manual Alphabet, common gestures and now have a greater appreciation for just how difficult it is to read lips.

The training paid off almost immediately. Barely 30 minutes after the class ended, a deaf customer came to the front counter and one of the newly trained employees was able to use her new signing and gesturing skills to assist him. Time Warner Cable is now working with GLAD to train employees in other Southern California stores. For additional information contact Soo Kim at soo-jung.kim@twcable.com or 212-364-8568.

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  Anti-Bullying Coalition Summit at Comic-Con 

San Diego Comic-Con International, the undisputed center of the pop culture universe and drawing over 200,000 fans, for the first time featured anti-bullying conversations during the event’s entertainment-driven programs. Multiple organizations with anti-bullying initiatives, including the United Nations Association, the Anti-Defamation League, NOH8 Campaign, Cartoon Network’s Stop Bullying: Speak Up, International Bullying Prevention Association and Girl Scouts of America are participating in the new coalition formed by actress Chase Masterson (Star Trek) and award-winning author Carrie Goldman (Harper Collins’ Bullied: What Every Parent, Teacher, and Kid Needs to Know About Ending the Cycle of Fear, 2012).

During Comic-Con the collation hosted a red carpet mixer and press summit as well as sponsored the panel: Ending Bullying: Responding to Cruelty in our Culture. These two events were the first anti-bullying programming to take place at a pop culture con. “The anti-bullying issue is coming of age,” remarked Masterson, “Everyone can relate to it, and especially with the rash of recent teenage suicides, it’s time for it to stop. We're uniting pop culture's favorite stars and media to make a stand along with these top organizations.”

The anti-bullying panel featured speakers Alice Cahn, vice president, social responsibility, Cartoon Network; Jane Espenson (Once Upon a Time); Brad Bell (Husbands); Bonnie Burton (Girls Against Girls: Why We are Mean to Each Other and How We Can Change); Jenna Busch, entertainment editor, Fan TV; Ashley Eckstein (Star Wars: The Clone Wars) and NOH8 founders Adam Bouska and Jeff Parshley. Chase Masterson served as the moderator. The panel addressed a variety of ongoing topics include geek bullying, LGBT bullying, cyberbullying and analyzing how media and entertainment affect attitudes toward bullying and aggression.

"Stop Bullying: Speak Up uses the inspirational power of entertainment media to motivate young people, and the adults who care for them, to speak up safely and effectively when they see bullying happen,” said Cahn, “Working together, we can create a culture of kindness in our schools and communities." The campaign’s resources include video, print and online content at StopBullyingSpeakUp.com, available free to schools, community groups and parents. For additional information contact Joe Swaney at joe.swaney@turner.com or 404-885-0657.

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  Atlanta’s 5th Annual Cox Conserves Heroes Program 

Nominations are now being accepted for volunteers who are creating, preserving or enhancing outdoor spaces through August 19, 2013 at www.coxconservesheroes. Cox Enterprises, WSB-TV and The Trust for Public Land partnered to sponsor Atlanta's 5th annual Cox Conserves Heroes program to honor every day volunteers. A total of $15,000 will be donated to local environmental nonprofits on behalf of the winner and finalists.

A judging panel will select three finalists who will then compete through online voting to be named Atlanta's 2013 Cox Conserves Hero. The winner will receive $10,000 to donate to his or her selected nonprofit beneficiary. The finalists each will receive $2,500 for their nonprofits of choice. Nominee activities must be performed on a volunteer basis and may not be part of one's paid job. The winner will be announced in November.

This is the fifth year the Cox Conserves Heroes program has taken place in Atlanta. Financial support from Cox Conserves Heroes has helped build trails, plant trees, provide environmental education, maintain parks, as well as create outdoor classrooms and certified wildlife habitats at area schools throughout Metro Atlanta.

Cox Conserves Heroes also takes place in Arizona, Louisiana, Orange County (Calif.), San Diego, San Francisco, Santa Barbara (Calif.) and Virginia. Nearly $300,000 has been donated to local nonprofits and more than 100 volunteers have been honored through the Cox Conserves Heroes program. For more information, visit CoxConservesHeroes.com or Facebook.com/CoxConservesHeroes.

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  Communications Success Stories Video 

As part of the FORUM 2013 panel, The Net Generation's Views on the Future of Cable, panelists’ explained how they have successfully used communications techniques, including social media, to communicate a value, connect with an audience or overcome a perceived obstacle.

You may view this video at www.cablecommunicators.org or all current FORUM 2013 videos at https://www.cablecommunicators.org/resources_video.php. Audio recordings from every FORUM 2013 session are also available online by going to ACC’s Online Education Portal after logging in to the members-only area. Trouble logging in, call or email Steve Jones at sjones@cablecommunicators.org or 202-222-2373.
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  Evangelist Guy Kawasaki on Communications and Marketing 

While the job title of “evangelist” may have in the past conjured up an image of an in-house religious devotee, this style of communications and marketing has become more popular in the business world, particularly in the technology space.

Guy Kawasaki can be thanked for this. As a pioneer of evangelist communications and marketing, which draws on word-of-mouth communications and promotion to drive brand loyalty, he is credited with establishing the cult-like desire for Apple, where he was its first chief evangelist in the mid-1980s and later returned as one of only a few Apple Fellows, a corporate designation for a visionary in a particular expertise.

In Kawasaki’s words evangelistic communications and marketing is “when you convince people to believe in your dream as much as you do.”

The Honolulu native is best known for this work at Apple, Kawasaki has also made a name for himself as an Internet entrepreneur and best-selling author. The title of his latest book, “APE: Author, Publisher, Entrepreneur,” sums up the work he does and excels at. Kawasaki recently was hired by Apple rival Google, as a special advisor for its Motorola business unit. His role involves marketing, social media, product design and “whatever Dennis Woodside, CEO of Motorola, asks me to do.”

When Kawasaki announced his appointment on his Google+ page, he is an atypical, but prominent, advocate of the social networking platform, he wrote that Motorola reminds him of Apple in 1998, as it is “engineering driven and ripe for innovation.”

In the three decades Kawasaki has been working in the technology space, he says communications has “completely changed.” It used to be top down – suck up to the powerful people, hope they like your product and that they make your product. Now it’s bottom up – if enough "lonelygirl45@gmail.coms" like your product, it can move to the tipping point and then powerful people have to pay attention to you.

For this reason Kawasaki advises PR professionals to focus on social media early in their careers and aim to reach the “nobodies.” “Nobodies are the new somebodies,” he says.

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  InCtrl Launched by Cable in the Classroom 

As the cable industry’s educational foundation, Cable in the Classroom has a history of encouraging safe, smart and effective use of technology in education. This week the organization launched InCtrl, a series of free, standards-based lessons that teach seven key digital citizenship concepts.

Aimed at students in grades 4-8, each lesson contains videos (one for the teacher and one to be used with the students), background information about a digital citizenship concept and classroom activity ideas. Lessons are designed to engage students through inquiry-based activities, plus collaborative and creative opportunities.

InCtrl lessons are matched to Common Core State Standards. They can be used stand-alone or be grouped together with others in the series. Topics that are covered by the series include Cyberbullying, Ethics/Copyright, Privacy, Media literacy, Information literacy, Communication and Collaboration, and Digital citizenship. Each lesson provides a broad overview of the topic and offers advice on helping students manage their digital lives.

InCtrl resources are available, free of charge, on Cable in the Classroom’s Web site (the first three topics are currently posted) and are also suitable for use in afterschool and other community-based programs. The lessons may also fulfill the E-Rate requirements of educating students about online behavior and safety. New lessons will be premiered monthly with all seven lessons expected to be available by mid-October. For additional information contact Kat Stewart at kstewart@ciconline.org or 202-222-2339.

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  Thank You, Corporate Members! 

Please welcome ACC’s newest corporate member, NCTA! For more information on how your organization can join ACC as a 2013 corporate member, please contact Steve Jones at sjones@cablecommunicators.org or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.

Golden Benefactors
A+E Networks
AMC Networks Inc.
Bright House Networks
Cablevision Systems Corporation
Cox Communications
Discovery Communications
ESPN, Inc.
Time Warner Cable
Turner Broadcasting System, Inc.

Friends & Associates
Cisco Systems, Inc.
Crown Media Family Networks
C-SPAN Networks
HBO
Mediacom
Midcontinent Communications
National Cable & Telecommunications Association
NBC Universal TV Networks Distribution
Scripps Networks
Showtime Networks
Starz Entertainment
Suddenlink Communications
Univision
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