NBCUniversal The More You Know Campaign Releases eBook
Children are growing up with technology at their fingertips. Recognizing the critical need to teach youngsters how to use technology responsibly and safely, NBCUniversal, in collaboration with NBC News, created Growing Up Online, which may be accessed on various tablets or online. The eBook is a free resource for parents and teachers to use to talk about Internet safety. It features tips for getting connected to your kids’ online world, tracking techniques, a digital literacy glossary of terms, engaging comic book videos for kids and other features.
According to Common Sense Media, half of all children under the age of eight use Internet-connected devices and one in three kids have experienced cyber bullying. While the Internet is a tool that gives youngsters access to limitless information, Growing Up Online encourages parents to have an open dialogue with their children about how to use the Internet safely. This would be in addition to utilizing tools such as parental controls to ensure that youngsters are safely surfing the Web.
NBC News journalists including Brian Williams, Matt Lauer, Savannah Guthrie and Dr. Nancy Synderman along with TV personalities Yvette Nicole Brown, Alison Sweeney and Joan Rivers are just some of the notable individuals from NBCUniversal who are featured in the eBook.
In addition to Internet safety, The More You Know campaign provides easy-to-use information and awareness about other important social issues in the core areas of education, diversity, health and the environment. For more information go to www.TheMoreYouKnow.com.
Cox Upgrades Technology Centers at Boys & Girls Clubs
“Our partnership with Cox is important in today's society, where a child's success in life may be determined by their exposure to technology. The computers and other assistance by Cox provide a means for Boys & Girls Clubs to close the technological achievement gap for many disadvantaged youth. We greatly value that partnership,” said Chris Martin, chief professional officer for Boys & Girls Clubs of Acadiana.
The Technology Centers are the centerpiece of Boys & Girls Clubs of America (BGCA)’s technology program, which provides students access to curricula to advance their computer literacy skills. They also help bridge the gap for kids who have no access to a cell phone, computer or Internet connection at home. Boys & Girls Club members, ages 6 to 18, can use Technology Center computers to communicate with teachers, check grades, complete assignments and even print school reports.
Boys & Girls Club Technology Centers include state-of-the-art computers, along with desktops, monitors, laptops, printers, docking stations, wireless routers, wireless cards and proprietary software. Through BGCA’s technology program, kids are introduced to basic business software, learn how to stay safe online and move on to advanced hardware and networking skills.
“Cox is excited and proud to support BGCA’s mission to provide kids not only with access to the latest technology, but also help expand their knowledge and equip them with the skills needed to succeed in today’s society,” said Cox President Pat Esser.
Cox Communications and The James M. Cox Foundation funded Technology Centers in 12 Boys & Girls Clubs located within Cox service areas. The participating locations are:
“We are extremely grateful to Cox Communications for ensuring the young people we serve are as tech-savvy as their peers,” said BGCA President and CEO Jim Clark. “Without access and the skills to match, millions of America’s children cannot possibly compete in school successfully, much less the future workforce.”
Since 2008, Cox has contributed more than $8 million in cash and in-kind support to BGCA and Technology Centers in Clubs. Cox volunteers have also provided service hours at Clubs from coast-to-coast, painting murals, landscaping, renovating and performing computer installations. For more information contact Mallard Holliday at firstname.lastname@example.org or 404-843-5981.
Hallmark Channel and Walden Media Partner with Cable in the Classroom
Developed by Walden Media, in partnership with Zaner-Bloser Educational Publishers, and designed for students, grades 4-12, The Watsons Go To Birmingham Teacher Guide offers parents and educators a turnkey lesson plan, streaming video resources, and archival photographs, giving fresh context to the injustices and tensions that incited the Civil Rights Movement. Using the themes and messages explored in the movie as a narrative backdrop, the guide is based on the Zaner-Bloser Voices Curriculum and was written in collaboration with a team led by Professor Robert Selman of the Harvard Graduate School of Education.
The Watsons Go To Birmingham Teacher Guide, will be free of charge from a dedicated Hallmark Channel microsite and the Walden Media Web site www.walden.com. It integrates social-emotional learning, literacy, writing, and character education designed to reinforce critical thinking and deep comprehension skills; supports the goals of Common Core State Standards; and encourages active student participation. CIC will promote the teacher resources as part of “Back to School” offerings.
“The Watsons Go To Birmingham, based on a deeply compelling work of historical fiction, is an entertaining and insightful look, through the eyes and experiences of one ordinary family, at the outset of the crusade for Civil Rights,” said Bill Abbott, president and CEO, Crown Media Family Networks. “We are incredibly proud of this movie and honored to work with Cable in the Classroom to extend its educational value beyond our viewers’ living rooms and into classrooms, where we hope it will capture the minds and spirits of students nationwide.”
“We applaud Hallmark Channel and Walden Media for bringing to the foreground this historic chapter in the Civil Rights Movement for the next generation of activists,” said Helen Chamberlin, deputy executive director, Cable in the Classroom. “CIC is delighted to help roll out this curriculum to students and teachers across the country as part of the 50th anniversary of the Civil Rights Movement. It’s another great example of quality programming and resources provided by a cable network in partnership with Cable in the Classroom.”
The Watsons Go To Birmingham will premiere September 20 on the Hallmark Channel. For additional information contact Allison Bennett at AllisonBennett@hallmarkchannel.com or 212-445-6692.
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The Time Warner Cable volunteers teamed with ESPN to provide at-risk kids in Charlotte a safe and fun alternative to the obstacles they sometimes face in the inner-city. The beautification project ties directly to the Connect a Million Minds initiative by enhancing the YMCA’s existing STEM program. The play area, also referred to as an “Imagination Playground,” is home to a collection of custom-designed, over-sized foam parts that children use to build and rebuild the playground over and over again.
By using their imagination to rethink and restructure these interchangeable parts, it provides young minds with valuable lessons in engineering, proportions, structure and teamwork. This is the third playground Time Warner Cable has helped build. The other two are located in Ohio and New York. For additional information contact Jay Gormley at firstname.lastname@example.org or 972-537-5353.
FOX Sports Honors Victims of Oklahoma Tornado
The features, which were themed The American Way, made their debut in the pregame shows of more than a dozen Major League Baseball telecasts produced by FOX Sports regional networks on Independence Day. The features then continued to run across FOX Sports properties through the weekend, including the FOX Saturday Baseball Game of the Week on July 6, as well as during programming on Speed, Fuel TV, and FOX Soccer.
The American Way showcases individuals who reached out to their fellow Americans and examines how communities far from Moore used their love for baseball and softball to help Oklahoma recover, rebuild, and remember those who were lost.
The outpouring of support depicted in The American Way is best symbolized in the efforts to memorialize Sydney Angle, the nine-year-old who tragically lost her life inside the Plaza Towers Elementary School along with six other children when the tornado struck. Sydney was a star player on her softball team, and her story has drawn attention from baseball and softball communities across the country. To view the spots, go to http://on-msn.com/19UBWWH.
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