Association of Cable Communicators, CPR Facts

June 28, 2013 - About ACC / Membership / FORUM / Beacon Awards 


  Cable in the Classrooms Releases Trends in K-12 Report 

Cable in the Classroom is releasing the report, Trends in K-12 Education: Why Cable Content & Service Providers Should Care. Several fundamental trends are changing the way schools look at media, technology, and Internet access. These trends present significant opportunities and some threats to broadband and content providers, and are driving certain aspects of public policy.

President Obama and Education Secretary Duncan earlier this month launched ConnectED, an initiative calling for a huge increase in bandwidth for schools and changes to the e-Rate program. Following The Cable Show, the Leading Education by Advancing Digital (LEAD) Commission issued a set of recommendations for more technology use, faster broadband connections and better teacher training in K-12 schools. These initiatives have been shaped by the underlying trends in education, which are also affecting school purchasing decisions and the selection of teaching resources.

Ed-tech experts, school administrators and a host of related reports have identified five key trends in education that will impact the cable industry. While not happening everywhere, these trends represent the future of education and each creates needs for schools and opportunities for the cable industry. These five key areas are the Common Core State Standards Initiative (CCSS) and online testing; Bring Your Own Device (BYOD)/Bring Your Own Technology (BYOT); digital textbooks and online, digital content; blended learning and flipped classrooms; and digital equity and cloud computing.

Understanding the trends reshaping education is important to anyone marketing broadband or content to schools, or for companies that would like their videos and online lessons used by teachers. Trends in K-12 Education will help your company craft your products and messaging for schools. The report may be downloaded from the Cable in the Classroom Web site. The organization encourages cable operators and programmers to share the report with colleagues and coworkers.  For additional information contact Helen Chamberlin at hchamberlin@ncta.com or 202-222-2362.

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  FORUM 2013 Sessions Available On Demand or Download 

All seven FORUM 2013 sessions, including keynotes and panels, are available in the members-only area of the ACC Web site. To access the recordings, just login and go to the Online Education Portal. From there, click on the link, “FORUM 2013, 2012, 2011, 2010 & 2009 Sessions.” This link will open up to a page where you can access every recorded session from the past five ACC conferences, a total of 43 recorded sessions, indexed by each conference, just look for the specific conference logo.

If you experience any trouble with your login or accessing a specific session, contact Steve Jones at sjones@cablecommunicators.org or 202-222-2373.

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USA Network Announces the 2013 Characters Unite Award Winners 

As part of its award-winning “Characters Unite” public service campaign addressing social injustices and bridging cultural divides; USA Network, along with its cable system partners announced the 2013 recipients of the Characters Unite Awards. Ten winners were selected from hundreds of nominees for their extraordinary efforts in combating hate, intolerance and discrimination worldwide, and making significant contributions to champion civil and human rights in their communities.

“Congratulations to this year’s Characters Unite Award winners who, in the face of adversity, have worked tirelessly to fight hate and discrimination while promoting acceptance in their communities,” said Mac Budill, president, NBCUniversal TV Networks Distribution. “Along with our distributors, we’re proud to recognize these leaders for their remarkable efforts.”

“We applaud these ten incredible role models for the tremendous contributions they have made in their communities,” said Toby Graff, senior vice president, public affairs, USA Network. “They truly embody the Characters Unite mission with their dedication to combating discrimination and promoting greater acceptance. With these grants and recognition, we are proud to help each honoree expand their important efforts.”

Each honoree will be acknowledged during a hometown award ceremony and will receive a $5,000 grant from USA Network and participating local cable systems to support their project or related nonprofit organization. Additionally, honorees will be featured on-air in a PSA, online at charactersunite.com and via a social media promotion campaign.

Nominations for the Characters Unite Awards were submitted by the public on charactersunite.com during Characters Unite Month in February, when the network leverages all its platforms to spotlight the importance of combating hate and intolerance.

The winners are: George Garcia, Clearwater, Fla. (Bright House Networks), executive director, Suncoast-High Point YMCA; Linda Michalski, Chatham, N.J. (Cablevision), teacher, Benedictine Academy; Linda Hooper, Whitwell, Tenn. (Charter), public speaker and former principal, Whitwell Middle School; Steve Bandura, Philadelphia (Comcast), coach and recreation leader, Philadelphia Department of Parks & Recreation, director, Philadelphia Youth Organization; Carrie Severson, Scottsdale, Ariz (Cox Communications), CEO, founder and leader, Severson Sisters; Jamie Boersma, Des Moines, Iowa (Mediacom), CEO, Girl Scouts of Greater Iowa; Petty Hunter, Abilene, Texas (Suddenlink), president, Abilene Chapter of the NAACP, executive director, Neighborhoods in Progress; Eric I. Lu, Los Angeles (Time Warner Cable), founder, The Jubilee Project; Leslie DeDora, Granite Bay, Calif., founder, executive director and program director, A Touch of Understanding; and Patrick Burke, Boston, co-founder, You Can Play Project.

For complete descriptions of each award winner, go to charactersunite.com. For additional information contact Khalan Boyer at khalan.boyer@nbcuni.com or 201-735-3532.

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  Time Warner Cable Teams with MLB for All-Star Week 


On July 16 at Citi Field, the New York Mets will host Major League Baseball's 84th All-Star Game in New York City. In celebration of the event, Time Warner Cable is giving area customers a variety of ways to participate in the excitement of Major League Baseball All-Star Week July 12-16.

Throughout MLB All-Star Week, Time Warner Cable and MLB-branded food trucks will feature baseball themed food around Manhattan, Queens and Staten Island, with all proceeds being donated to charity. As the designated Official WiFi Provider of MLB All-Star Week, each truck will also be the site of a free WiFi hotspot, allowing customers to check scores and get updates on mlb.com.

“We’re thrilled to partner with MLB in creating unique experiences for our customers,” said Jeffrey A. Hirsch, executive vice president, chief marketing officer, Residential Services of Time Warner Cable. “Our collaboration is a home run for them to stay connected to our products and services as well as the teams they love during All-Star Week.”

Customers can also visit Time Warner Cable exclusives at www.twc.com/exclusives to enter for a chance to win tickets to All-Star Week events including the All-Star Game, Gatorade All-Star Workout Day, and Taco Bell All-Star Sunday. To find the specific locations of the food trucks with free WiFi, go to www.twc.com/mlballstarweek. For additional information contact Nathalie Burgos at nathalie.burgos@twcable.com or 212-364-8545.

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  Congratulation Brian Aungst 

ACC member Brian Aungst, corporate senior director, government and public relations, Bright House Networks, is the recipient of the 2013 Service to Mankind Award presented by the Clearwater (Fla.) All American Sertoma Club. The award honors his past and current involvement and support of many organizations including Hospice of the Suncoast, Clearwater for Youth, Honor Flight, Humane Society, Abilities Foundation, Pinellas County Education Foundation, The Salvation Army, Special Olympics and YMCA of the Suncoast.

Aungst has helped the organizations listed above and others during his career as a senior executive with more than 20 years of innovative and progressive management and leadership experience in both private and public sector organizations, including six years as Mayor of Clearwater. Congratulations Brian!

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  VH1 Joins Greater Than Aids to Highlight HIV’s Impact on Women 

VH1 is helping to bring attention to the impact of HIV/AIDS on women with a new series of public service ads slated to air during its Monday night programming block that started June 24. The spots are part of a new campaign from Greater Than AIDS and Grammy Award-winning artist Alicia Keys, called EMPOWERED that encourages women to lead in their everyday lives in response to HIV/AIDS.

“They say that knowledge is power. And that adage has never been truer today in the ongoing fight against HIV/AIDS awareness as National HIV Testing Day is June 27,” said Tom Calderone, president, VH1. “We at VH1 are more than happy to partner with the wonderful Greater Than AIDS team and the talented and dedicated Alicia Keys this summer to amplify their EMPOWERED campaign and promote across our platforms their important messages and stories about HIV prevention and current treatments.”

Of the more than 1.1 million people living with HIV in the U.S. today, one in four is a woman. Women of color have been disproportionately affected. One in 32 Black women will contract HIV today if current trends continue.

“Women are vital in changing how we think and talk about HIV/AIDS in our relationships, our families, and our communities,” said Alicia Keys. “When we empower women to have a voice and share their stories to help educate and bring understanding we’re taking charge in the fight to make the end of AIDS a reality.”

A focal point of the EMPOWERED campaign is a conversation between Keys and five women living with HIV. Each week VH1 will feature a new spot profiling each of the women and their stories. They will discuss their lives in the hopes of showing other women that they are empowered in this fight. Additional VH1 outlets will extend the reach of the messages on-air and online, including airings on VH1 Soul and Palladia, as well as digital placements with pre-roll video messages and banners on VH1.com. For additional information on EMPOWERED, contact Brett Henne at brett.henne@vh1.com or 212-846-6752.

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  Thank You, Corporate Members! 

For more information on how your organization can join ACC as a 2013 corporate member, please contact Steve Jones at sjones@cablecommunicators.org or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.

Golden Benefactors
A+E Networks
AMC Networks Inc.
Bright House Networks
Cablevision Systems Corporation
Cox Communications
Discovery Communications
ESPN, Inc.
Time Warner Cable
Turner Broadcasting System, Inc.

Friends & Associates
Cisco Systems, Inc.
Crown Media Family Networks
C-SPAN Networks
HBO
Mediacom
Midcontinent Communications
NBC Universal TV Networks Distribution
Scripps Networks
Showtime Networks
Starz Entertainment
Suddenlink Communications
Univision

                                                                     
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