Inside This Issue:
ACC will honor the Golden Beacon Award® nominees and announce the winner during the Beacon Awards Dinner and Ceremony on Thursday, May 9, 2013, in the Hyatt Regency Washington on Capitol Hill. The ceremony takes place during ACC's annual conference, FORUM 2013 - The Value Proposition: Know It. Sell It.
"The Golden Beacon is ACC's highest honor, presented each year to a single communications initiative that has had a profound and lasting effect on the industry and its various stakeholders," said Pete Abel, 2013 Beacon Awards chair and senior vice president, corporate communications, Suddenlink. "Over the past year, three industry programs, USA Network's Characters Unite, C-SPAN Networks' C-SPAN at the Republican National Convention, and HISTORY's Mankind Connected: A Global Teach-In, have exemplified the cable industry's commitment to improving the quality of life in the communities we serve, locally and nationally."
Characters Unite is USA Network's public service campaign dedicated to combating hate and discrimination while promoting diversity and acceptance. In partnership with leading nonprofit organizations, the multiplatform initiative focuses on a wide range of civil and human rights issues, including racism, hate crimes, bullying, access for people with disabilities, gender discrimination, homophobia and religious intolerance. While the effort is year-round, USA designated February as Characters Unite Month, a time when the Network shines a brighter spotlight on the importance of tolerance and mutual respect. This year, USA dramatically expanded the month-long effort with more on-air programming, digital content and special community events than the Network had ever done before.
C-SPAN is known for gavel-to-gavel coverage of the House and Senate, and every four years, brings its signature style of coverage to the presidential campaign with the national conventions serving as the centerpiece. At the Republican National Convention in Tampa, C-SPAN proactively reinforced that brand with key publics and affiliate partners and reminded the political community and the cable industry of C-SPAN's reputation in the sphere of politics and government. Bright House's role as the official telecommunications provider for the convention helped C-SPAN promote the message of cable's public service, as well as the specific message that complete coverage of the conventions is available to customers in the Tampa area thanks to Bright House.
In conjunction with the November 2012 premiere of the epic 12-hour television event Mankind The Story of All of Us, HISTORY partnered with UNESCO to create a unique, educational event for young students: Mankind Connected: A Global Teach-In. The global webinar featured satellite live feeds from Liberty, Missouri and Vina del Mar, Chile as well as participation from all seven continents, including Antarctica.
ACC's Golden Beacon Award® recognizes a communications and public affairs initiative that has made an impact within the cable industry, while enhancing cable's image nationwide. The 2012 Golden Beacon Award recognized Time Warner Cable's Connect a Million Minds. For additional information, contact Steve Jones at email@example.com or 202-222-2373.
On Wednesday afternoon, immediately prior to the start of FORUM 2013, ACC is offering the Master Course: Amplify Your Brand with Passion & Purpose: Achieve Your Personal and Career Goals by Creating a Strong, Authentic Personal Brand. The course instructor is Kimberly Maki, corporate vice president, corporate communication and online strategy, Bright House Networks, who has presented this same course for a number of organizations including Lifetime and the Florida Hospital Foundation.
Registration for the Master Course is $149 (not included with FORUM registration) and you do not have to register for FORUM to attend this session. This fun event provides a unique, enlightening approach to professional and personal development as it combines executive presence, career coaching and personal branding. For additional information contact Steve Jones at firstname.lastname@example.org or 202-222-2373.
"Time Warner Cable applauds President Obama for his Educate to Innovate initiative, which raises awareness of STEM as vital to the country's continued economic growth," said Glenn Britt, Chairman and CEO of Time Warner Cable. "More than 50 percent of the fastest-growing occupations in this country require math or science skills. CAMM is inspiring young people to become interested in these important subject areas, and our STEM in Sports campaign will broaden the appeal of this initiative even further."
FORUM 2013 Opens May 8th
FORUM 2013 immediately follows NCTA's Key Contact Conference, May 6-8, also hosted by the Hyatt Regency Washington on Capitol Hill. During FORUM, cable industry professionals will strengthen their communications and public affairs skills, share best practices, and gain an enhanced understanding of how communications and public affairs impact their organizations. For additional information on FORUM 2013 or the Beacon Awards, please go to www.cablecommunicators.org or contact Steve Jones at email@example.com or 202-222-2373.
“Comcast Cares Day speaks to the heart of our company,” said Brian L. Roberts, Chairman and CEO, Comcast Corporation. “As we celebrate Comcast’s 50th anniversary, I am extremely honored to participate this year alongside tens of thousands of Comcast and NBCUniversal employees, their family members and friends across the country and around the world to make a meaningful difference that will have a lasting impact on the communities we serve.”
On Saturday, volunteers contributed their time and energy by providing maintenance, supplies and makeovers to local schools, parks and community centers. Comcast Cares Day also took place during Earth Week, which is widely supported by NBCUniversal’s Green is Universal initiative. Many planet-friendly projects such as building community gardens, cleaning beaches and riverbanks, and planting trees added to the diverse line-up of projects. Overall, during this year’s Comcast Cares Day, more than 700 projects took place across the country and internationally, including projects in communities where Comcast and NBCUniversal employees work together, including New York City, Los Angeles and Orlando.
Comcast and NBCUniversal also partnered with many non-profit community organizations and local chapters of the National Urban League and the National Council of La Raza, who worked side by side with Comcast Cares Day volunteers. Additionally, teams from Comcast and NBCUniversal partnered with City Year, Big Brothers Big Sisters and Boys and Girls Clubs of America, along with hundreds of other local community organizations.
“Comcast Cares Day is a great example of Comcast and NBCUniversal’s unwavering dedication to the communities we serve,” said David L. Cohen, Executive Vice President, Comcast Corporation. “People across the country will experience firsthand Comcast’s commitment to their neighborhoods, which extends beyond this day and throughout the year. Giving back is in our DNA, and we celebrate all of our community partners and employees who continuously strive to improve the lives of others.” For additional information, contact Katie Lubenow at firstname.lastname@example.org or 215-286-5691.
As part of its ongoing commitment to promoting STEM, Discovery Education announced the launch of Discovery Education STEM Camp, a series of standards-aligned curricula available at no cost to schools, districts, non-profit organizations and parents for use as part of summer camps, after-school learning opportunities, and other educational programs. Discovery Education STEM Camp combines hands-on and virtual labs, engineering challenges, digital investigations, interactive videos and career connections designed to inspire and engage students in learning about STEM subjects.
Launching in the summer, STEM Camp will be deployed in conjunction with the Afterschool Alliance, Chicago Mayor Rahm Emanuel's Summer of Learning Initiative and the Chicago Public Schools. The program is designed to support the grand challenges of science issued by the National Academy of Engineers, with curricula built around the STEM-related topics of water, urban infrastructure and energy. The Discovery Education STEM Camp curricula can be accessed at www.discoveryeducation.com/STEM. For additional information, contact Tammy Shea at email@example.com or 240-662-6506.
"Cable communicators make vital contributions to the bottom line of their companies and industry by telling cable's story, building constructive relationships with stakeholders, promoting products and services, and improving the quality of life for the customers and the communities they serve," said Pete Abel, 2013 Beacon Awards chair and senior vice president, corporate communications, Suddenlink Communications. "The Beacon Awards recognize the best of this work."
Forty-one ACC members, cable communications and public affairs professionals, chose the 2013 Beacon Award finalists during an extensive judging process. The Beacon Award entries submitted this year demonstrate the cable industry's commitment to communications and public affairs representing initiatives implemented over the past year in areas such as community relations, events and observances, and social media communications.
The 2013 Beacon Awards Finalists listed by category are:
Cartoon Network, Stop Bullying: Speak Up
Suddenlink MidSouth Arkansas Green Team
Suddenlink's Connecting to Those in Need - A Constant in the Community
Here for the Community
Building A Brand You Can Trust…The Cox Connects Foundation
Hit a Home Run for Youth
Time Warner Cable Learning Labs
Science, Technology & Innovation of Nik Wallenda's Niagara Falls Tightrope Walk
Cox California Autism Film Program for San Diego Military Children
TWC and The Los Angeles Urban League Present The 90 that Built LA
Take Charge! Data Use Education
Characters Unite Awards
American Pickers Pick and Tell Contest
2013 Get Schooled Brand Refresh
Mankind Connected: A Global Teach-In
Events and Observances
Days of Giving
Time Warner Cable's STEMfest
Suddenlink Tony Gibson Memorial Bass Tournament
Amarillo Family YMCA-Suddenlink Corporate Cup Challenge 2012
Time Warner Cable's STEMfest
Time Warner Cable Connect a Million Minds Month
Characters Unite Month
BTN Big 10K
Time Warner Cable Involvement at Democratic National Convention
Cox Home Security Employee Launch
We Heart Veterans Campaign
Internet Essentials Ambassadors Program
CPN Cox Product News Launch
“Open Door with” Executive Profile Series
TWC + You - Introducing Total Rewards at Time Warner Cable
Cox Business Ignites Entrepreneurial Spirit in Oklahoma City
Time Warner Cable Works Together on a Mighty Endeavour
Cox California Integrated Communications: Connect2Compete
Cox Communications - Barret Jackson 2013
The Hall of Fans
Multicultural Public Relations
Past, Present & Future: The Urban League and TWC
ESPN Deportes’ #Redes Digital Press Event
Syfy Digital Press Tour 2012
Doomsday Preppers - Media Campaign
Northeast Proactive Commercial Fiber Investment
Weather Channel Names Winter Storms
Public Service Announcement
The Evolution of a Contest Honoring Special Mom's
Time Warner Cable Involvement at Democratic National Convention
Time Warner Cable Brings 200 Jobs to Downtown Milwaukee
One Small Step for TWC. One Giant Leap for Our Industry
2012 Presidential Mock Elections
Elevating Our Brand During a Crisis: Superstorm Sandy
Your Life. Your Time. Your Vote.
C-SPAN at the Republican National Convention
Social Media Communications
Characters Unite "I Won't Stand for" Social Media Campaign
The mtvU Against Our Will Campaign
MTV Fantasy Election ‘12
For more information on how your organization can join ACC as a 2013 corporate member, please contact Steve Jones at firstname.lastname@example.org or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.
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